Present a Ion of Housing 2

8/3/2019 Present a Ion of Housing 2

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ICON

HOUSINGCOLONY,

SIALKOT(PROPOSED)

PRESENTED BY:

ICON DEVELOPERS


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Our mission is to transform the housing

environment of the Sialkot and match it

to the most modern, convenient and

sophisticated environment found

anywhere in Pakistan.


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The objective of the project is to construct state

of the art residential houses in an aesthetically

appealing and architecturally functional living

environment.


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SPONSORS OF THE PROJECT

ARCHITECTURAL CONSULTANTS

CONSTRUCTION COMPANIES

FINANCIAL AND MANAGEMENTCONSULTANT

PROJECT DETAILS


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Icon developer is a group of following highly motivated,

forward looking and performance oriented businessmen

having diversified experience of business management.

Mr. Jamil Choudhry

Mr. Bilal Haider Agha

Mr. Nadeem Anwar Quershi


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Mr. Bilal Haider Agha, a prominent name in the business community of the Sialkot city. He is having an

extensive business experience of 22 years. He is CEO of Technimen (Pvt.) Limited, exporting world

class surgical instruments to all the corners of the world. Mr. Agha is on the board of directors of Sialkot

International Airport Limited and Capital Insurance Company Limited. He is also involved in the

operations of Dry Port Trust and Port Services Limited, Sambrial as a Trustee. In addition to this, his

presence on different forums of educational, social welfare and charitable nature shows his commitment

to contribute towards the betterment and well being of the community.

Mr.Nadeem Anwer Quershi, CEO of Sigma Shoes (Pvt.) Limited, manufacturing world class leather

products from last twenty years and exporting them the to the different parts of the world. Sigma

Shoes (Pvt.) Limited also hold the Export Merit Trophy from Federation of Pakistan Chamber of

Commerce and Industry in its category of business. He is also director of Capital Insurance Company

Limited and Trustee in the Dry Port Trust and Port Services Limited, Sambrial. In addition to the

business activities, he is holding different honorary positions in the social sector organizations ofSialkot.

Mr. Jamil Choudhrys is the Chairman of the Saviour Group of Companies which is producing top range

of sports ware in Pakistan. He is Director in the MGI Group and Teamwork Inc., companies

incorporated under the corporate law of United States of America. In addition to the above, he is also onthe board of directors of Sialkot International Airport Limited and Capital Insurance Company Limited.

Mr. Jamil is also an active member of different business and social organizations of the City of Sialkot.


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The main responsibilities of architectural consultants will include the

development of preliminary and detailed design, preparation of

specifications & bills of quantities (BOQs), pre qualifications of the

contractors, calling for bids, assisting in technical and financial analysis,

scrutiny of tenders, checking of materials utilized and inspection of the

construction work at all the stages of the project.

To deliver the best quality in timely manner, Icon developers are

planning to hire the services of the reputable national and multinational

architectural consultants.


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For the construction of durable and qualityinfrastructure and houses, reputable

contracting firms services will be hired to

perform their services in a timely manner.


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Nouman Razaq & Co., Chartered Accountants, have been hired to provide assistance

in the areas of financial and the risk management of the project. Mr. Nouman Razaq

Khan, an Associate of the Institute of Chartered Accountants of Pakistan having

working experience of more than eight years on the top management positions in

local and international reputable organizations. His areas of expertise include

accounting, financial & general management, taxation, risk management, human

resource management and information system development.


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1. Site location

2. Proposed Master Plan

3. Land usage

4. Salient features

5. Proposed construction plan

6. Project SWOT analysis

7. Marketing strategy

8. Project timeline

9. Financial proposal


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The proposed land for the project is situated in

Sialkot Cantt on Mudassar Shaheed Road with the

available area of 67.50 acre approximately. The

said location is ideally suitable for the

development of housing society as all the basiccivic infrastructure is available within five to ten

minutes drive.


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Plot size in

marlasNo. of Plots Description Total Marlas

10 287 Residential 2,870



6 34 Commercial 204

160 2 Mosque & CommunityCentre

320

Roads & Parks 2,186

Total 10,800


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10 Marlas

27%

20 Marlas29%

40 Marlas

19%

Commercial

2%

Mosque & CC

3%

Roads & Parks

20%


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Minimum 40 wide carpeted

roadsMosque

Underground electricity

Sui Gas

TelephoneIndoor sports gymnasium

Indoor swimming pool

Community Centre

Security System

Health care facilityTransport

Solid waste management

Modern Commercial Center

LandscapingGreen belt and footpaths

Independent cable network

Independent water supply


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10 Marlas2700sft Covered area

3 Bed room, DD, Living, Kitchen,

One servant room, Terrace & Lawn

20 Marals4000sft Covered area

4 Bed room, DD, Living, Two kitchens,

Two servant rooms, Terrace & Lawn

40 Marals5500sft Covered area

5 Bed room, DD, Two Livings, Two

kitchens,

Three servant rooms, Terrace & Lawn

Commercial2200sft Covered area

Marble flooring, Glass front, basement

Bath room, Kitchen, Guard room


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StrengthsIdeally secure and peaceful area for housing

Trustworthiness and goodwill of sponsors

Modern and futuristic designs

WeaknessesHigher price tag

Title of land

OpportunitiesGrowing real estate market

Citys maiden project of it nature

Lack of proper housing facilities in the city

ThreatsOther similar projects

Delay in the completion due to unforeseen

Economic downturn & negative impact of

geo political environment


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The marketing plan is focused and depicts the vision on adding value to the target market segments. Icon Housing

Society is located in Sialkot Cantonment which is one of the best residential areas of the city. The Sialkot

Cantonment area bears much more peaceful environment, beautiful and secure surroundings. The said project will

be minutes away from the central places of the city.

The project has some competitive advantages that will ensure the success of this project. Firstly, the facilities and

amenities which will be offered by the project have not been offered by any other project in the city. Secondly, the

upward trend in the property market and demand situation in Sialkot due to improved economic scenario and

huge influx of remittances by overseas Pakistanis. Thirdly, a separate maintenance ad security company will also

be formed which will be responsible for the smooth running and maintenance of the project.

The target market for this project is the city and surroundings of Sialkot having population of around three

million people. Marketing of houses shall be primarily be focused on to the exporters community of the city, who

are desperately looking for better living conditions and environment .

The main marketing tools of the project will include media advertisement, personal contacts of sponsors with the

exporter community and arranging on site events/festivities at the time of launching the project.


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S.NO. STAGE DESCRIPTION MONTHS

1 Completion of designing, documentation & Contractors pre-qualification 4th month

2 Contract signing with Contractors & start of civil work 6th month

3 Completion of standard house designs 6th month

4 Initial marketing and launching of project 7th month

5 Construction of first phase of houses 11th month

6 Completion of land development work 15th month

7 Construction of second phase of houses 18th month

8 Completion of first phase of houses 21th month

9 Construction of third phase of houses 24th month

10 Completion of second phase of houses 28th month

11 Completion of third phase of houses 35th month

12 Completion of title transfers of all the units 36th month


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1. Project Financial Model

2. Responsibilities

3. Financial plan

4. Sales rate per unit

5. Estimated Cost per unit

6. Other expenses

7. Joint Venture summary

8. Mode of payments

9. Underlying assumptions


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The financial proposal is based on joint venture collaboration with the concept ofproject sharing partnership on equal basis.

A Special Purpose Vehicle Company (SPV) will specifically be incorporated for the

execution of the project. All the operations and management including legal and

financial matters pertaining to the development of the project shall be handled

through the SPV. The board of the SPV will consist of:4 Directors from the Investors/ Developers.

2 Directors from the Land Owners

The decision of the Board shall be final for the proper execution of the project.


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ICON DEVELOPERS PAKISTAN ARMY

Architectural & Engineering designdevelopment

Arrangement of the transfer of land in thename of buyers after receiving full payment

Contract management & documentation

work

Removal of any potential impediment from

regulatory bodies

Execution & construction management of

the project

Authorization of SPV for the launching,

marketing and development of the project

Arrangement of principal capital & running

financing from its own sources

Marketing & Sale of the project

Efficient project management


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Rupees

Net Sales value of residential and commercial units 4,482,750,000

Cost of the land payable to the owner of the land 540,000,000

Cost of land development including Mosque & CC 373,230,000

Construction cost of residential and commercial units 1,520,610,000

Administration, Selling & financial expenses 582,757,500

Total cost of the project - estimated 3,016,597,500

Net Profit before tax available for distribution 1,466,152,500


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DESCRIPTION RUPEES

Residential unit of10 Marals 5,970,000

Residential unit of 20 Marals 10,500,000


Commercial unit of 6 Marlas 5,040,000


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DESCRIPTION RUPEES

Residential unit of10 Marals 2,160,000



Commercial unit of 6 Marlas 1,760,000


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EXPENSE DESCRIPTION

%AGE

TO

SALESRUPEES

Administrative expenses 3% 134,482,500

Selling & Marketing expenses 5% 224,137,500

Financial expenses 5% 224,137,500

Total 582,757,500


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This Joint Venture will be based on the profit sharing on equal basis. Tax

implications are not considered and will be worked-out upon the finalizationof the SPV structure.

Rupees

Net Profit before tax available for distribution 1,466,152,500

Pre Tax share of 50% for the land owners 733,076,250

Pre Tax share of 50% for the Investors/Developers 733,076,250


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The initial value of sellable land of 8,294 marlas has been estimated at Rs.65,107 per marla or

Rs.540.000 million for the whole land. Rs.27.000 million will be paid to the landowners uponsigning of agreement.

20% Of the gross receipts from sales will be paid to the land owner on a quarterly basis starting

from the launch of the project till the full payment of the balance amount of Rs.513.000

million.

The profit will be distributed among the parties at the successful completion of the project.

Note:

The title of land shall be transferred in favor of SPV upon the completion of payment of the

assessed amount of Rs.540.000 million to the owner.


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Booking will start from the seventh month. The total project will be booked in the 24 months

from the inception of the marketing.

The project will be completed in thirty six months including marketing period.Payment schedule for customers:

Down Payment 20% of sales price

First quarterly installment 35% of sales price

Second quarterly Installments 35% of sales price

Balance payment at possession 10% of sales price

Title will be transferred to the customers after receiving full payment. No default in thepayments has been accounted for keeping in view the hike in prices of the houses.

Cost of inflation, contingencies and unforeseen has already been accounted for in the relevant

expenses.

The developer is intending to invest in the first year without keeping any reliance on pre sales.

Any improvement in this scenario, will reduce the financial cost and increase the profit of the

project.

Present a Ion of Housing 2

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