Preschool California in the

Social Media Sandbox

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia

Slide from “What is Social Media?” SlideShare

Why Should Preschool California Hop into the Social Media Sandbox?

Reason 1: Over 2/3 of the global Internet population is on a social network. Nielsen report, 2009

Image from Flickr User Starbuck77. Data from “What is Social Media?” SlideShare Presentation

Reason 2: According to a recent survey, 3 out of 4 non-profits have some kind of

social media presence. NTEN, 2009 Survey

Image from Flickr. Data from “What is Social Media?” SlideShare Presentation

Reason 3: Visiting a social networking site is now the 4th most popular online activity—

ahead of checking personal email. – Nielsen report, 2009

Image from 25Mag.com. Data from “What is Social Media?” SlideShare Presentation

Reason 4: We can reach our

audiences.

From the grassroots…

Twitter users have children; of those, over 40% have children under 11 years old

42%

… to our partners, allies and other ECE

advocates.

If you’re not on a social networking

site, you’re not on the Internet.

– IAB Report on Social Media and AdvertisingApril 2008

“

What Can Social Media Give Us?

Up-to-date news source

Access to grassroots audience

Timely, immediate action

Increased web traffic and e-list

Our Social Media Purpose

• awareness of ECE, Preschool California, and our relationship with other stakeholders

• participation in advocacy campaigns and information sharing

• ECE engagement in social media

Increase

Our Social Media Strategy: (Hopefully!) A Focused, Thoughtful Effort

What Are We Doing with Our Social Networks?

Youtube: video repository

Facebook: Fan Page

Flickr: Photo Repository

Twitter account

YouTube

Flickr

Facebook

Twitter

Staying Organized

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Followers

Followers

Facebook and Twitter statisticsLink tracking

Trial periodBrittney tracks gub candidates

Official debut

7/1565 followers

9/10: 181 followers

11/21: 465 followers

Twitt

er G

row

th

6/0322 followers

How Do We Measure Our

Progress?

01/10598followers

03/25790 followers

Twitter gubernatorial debateAdvocacy campaignsHow can Preschool California work

together to further this effort? Policy updatesField updatesGiving our users “insider” information

What’s on the Horizon

Thank You!

Questions?

All unmarked images in this presentation are from Flickr.com