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Massachusetts Institute of Technology Urban Travel Logistics Urban Launchpad MISTI Global Seed Grant Mexico City Bus Tracker Mexico City Bus Tracker Flocksourcing 2013 31 July 2013 In partnership with... Arturo Cadena Bin Jung Clara Suh Daniel Palencia Gabriel Hernandez Kuan Butts Liqun Chen
Transcript of Pres7
Massachusetts Institute of Technology Urban Travel Logistics Urban Launchpad MISTI Global Seed Grant
Mexico CityBus TrackerMexico CityBus Tracker
Flocksourcing 2013
31 July 2013In partnership with...
Arturo CadenaBin JungClara SuhDaniel PalenciaGabriel HernandezKuan ButtsLiqun Chen
Massachusetts Institute of Technology Urban Travel Logistics Urban Launchpad MISTI Global Seed Grant
Mexico CityBus TrackerMexico CityBus Tracker
31 July 2013In partnership with...
MISTI Global Seed Grant
Mexico
Massachusetts Institute of Technology Urban Travel Logistics Urban Launchpad MISTI Global Seed Grant
Mexico CityBus TrackerMexico CityBus Tracker
31 July 2013In partnership with...
Alejandra Monroy RevillaAnna Cristina Jiménez RodríguezBardo Fernando Martín Salgado HenríquezDaniel Alfredo Osorio de la PeñaEdgar Castellanos ContrerasEric Gómez CuevasErnesto Reyes LozadaFrancisco Lozano ArrietaFrancisco Meléndez JiménezGabriela Cadena HernándezGiovanni Segura GómezGustavo Emmanuel Hernández Peña
Isaac García FrancoJaphet Santana HuízarJavier Santiago ReyesJosé Manuel Landin ÁlvarezLiz KirbyMaggie Hellary Franco PinedaMaría de la Luz Pérez MendozaMarianely Patlán VelázquezMercedes Escobar LópezNuria Belem Carranco ToledoReynaldo Brito BorregoRicardo Gallo Tovar
A Special Thanks to Our Volunteers
DhakaHistoryFlocksourcing ConceptStrategy and Results
Mexico City AppOutline of Components
Analysis ResultsVolunteer NumbersData IntroductionPoint SecurityTravel Behavior
Looking AheadData Seeding PotentialNative Application
Index
El Rosario
Ciudad Azteca
El Rosario
Ciudad AztecaFlocksourcing History
DHAKAthe story of the initial Flocksourcing effort
Different Place Same Place
Same Time
Different Times
Audience Event
Global Geocentric
Difficulty of Success
Easiest Hardest
IBM Innovation
Jam
4 Types of Crowdsourcing
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El Rosario
Ciudad AztecaThe Concept of Flocksourcing
Same Time
Different Times
Difficulty to Implement
Easiest Hardest
El Rosario
Ciudad AztecaThe Concept of Flocksourcing
El Rosario
Ciudad AztecaThe Concept of Flocksourcing
El Rosario
Ciudad AztecaDeveloping a Tool
El Rosario
Ciudad AztecaUtilizing a Soft/Hard Strategy
Not A “Silver Bullet”
El Rosario
Ciudad AztecaRedevelopment of the Application
I AGREE
I have taken the COUHEStraining course and agree to abide by the methods and policiesset forth therein.
COUHES
.
CURRENT LOCATION
EXIT
START DHAKA
PASSENGERS
TRIP TIME (MIN)
SURVEYS
I AGREE
Yes. I agree to take this survey.
5++
+1
TOTAL PASSENGERS
+ / -
FEMALES
EMPTY SEATS
El Rosario
Ciudad AztecaData Shown in Fusion Tables
El Rosario
Ciudad AztecaOverwhelming Initial Data
El Rosario
Ciudad AztecaConclusion
DHAKADhaka ApplicationKnowledge at 5%Spatial focusPhysical, linear path-mappingRoute-specific
Mexico City ApplicationKnowledge at 60%Flexed a “different muscle” of the appSurvey-based effortMapped perception data in “zones”
El Rosario
Ciudad AztecaConclusion
DHAKADhaka ApplicationKnowledge at 5%Spatial focusPhysical, linear path-mappingRoute-specific
Mexico City ApplicationKnowledge at 60%Flexed a “different muscle” of the appSurvey-based effortMapped perception data in “zones”
El Rosario
Ciudad AztecaThe Price of Data
$312 800.°° $136 850.°° $312 040.°°Soluciones Cualitativas Instituto de investigaciones
socialesInbox mkt,
� Qualtrics Technology:+ Tablets app to take surveys.+ Real-time monitoring.
Inbox mobile survey, Technology:+ Android, Blackberry and Mac app to take surveys.+ Real-time monitoring.
http://www.solucionesq.com.mx/ http://www.iisociales.com.mx http://www.analiticamkt.com/
Mexico CityBus Tracker
El Rosario
Ciudad AztecaIntroducing the Mexico City Bustracker Application
El Rosario
Ciudad AztecaApplication Walkthrough
El Rosario
Ciudad AztecaSurvey Questions Screen
El Rosario
Ciudad Azteca
Volunteer HoursThis was an average of over 90 hours a day. Significant coordination had to happen to make this happen and the t-shirts were invaluable in acting as both a way-finding device for volunteers to find each other and our meeting area and for security to recognize us and allow us onto the busses and throughout the stations.
90 hrsperday
Volunteer Commitment
El Rosario
Ciudad AztecaVolunteer Commitment
Volunteer HoursVolunteer shifts ran roughly 3.5 hours in total. Volunteers were extremely charitable with their time. Given an average of 7-8 volunteers a day and 2-3 research members per station per day, we accumulated roughly 650 hours of riding and survey time, total.650
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Ciudad Azteca
16.25 weeksof riding CETRAM buses and Peseros for a full workday, five days per week
Volunteer Commitment
Total Data Acquired Overview
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Ciudad Azteca
THANKSto you, volunteers, we acquired the following data
Log Data Results Numbers
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Ciudad Azteca
10,977cleaned data points along the four routes
Survey Data Results Numbers
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Ciudad Azteca
1,528surveys for both stations combined
Descriptive Statistical Analysis of Data
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Ciudad Azteca
SO WHAT CANOUR DATA DO?
Why Your Help Mattered
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Ciudad Azteca
Operating Research Question
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Ciudad Azteca
IS SAFETY Aƒ(CETRAM)?
Underlying Research Analysis
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Ciudad Azteca
COMPARE CETRAMSvs.
Identifying Correlative Relationships
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Ciudad Azteca
IMPACT?of the Mexipuerto chip-based transit vehicle monitoring
Distance from CETRAM
Feel
ings
of I
nsec
urity
Does This Correlation Exist?
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Ciudad Azteca
Descriptive Statistical Analysis of Data
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Ciudad Azteca
DATAlet’s take a look at what we have
Gender Balance Results
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Ciudad Azteca
49.9%762 Females
50.1%764 Males
Age Balance Results
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Ciudad Azteca
Age Balance Results
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Ciudad Azteca
Fuente: INEGI.Censo de Población y Vivienda 2010
Speed Data Results
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Ciudad Azteca
Spatial Analysis of Point Security
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Ciudad Azteca
CETRAM El Rosario
CETRAM Mexipuerto
El Rosario
El Rosario
Ciudad Azteca
El Rosario Macro Point Safety Findings
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Ciudad Azteca
Least Safe Portion of El Rosario Routes
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Ciudad Azteca
Adolfo Ruiz Cortinez
Least Safe Portion of El Rosario Routes
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Ciudad Azteca
Mexipuerto
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Ciudad Azteca
Mexipuerto Macro Point Safety Findings
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Ciudad Azteca
Least Safe Portion of Mexipuerto Routes
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Ciudad Azteca
Via Jose Maria Morelos
Spatial Analysis of Point Security
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Ciudad Azteca
Potential Direction of Future Data Analysis
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Ciudad Azteca
Are there observable components to reduced safety perceptions?
Urban design elements?Political boundaries?
Road types?Zoning characteristics?
Mode type?Distance from destination?
Examining Travel Behaviors
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Ciudad Azteca
Transit Shed
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Ciudad Azteca
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Most and Least Safe
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Ciudad Azteca
Most Safe Least Safe
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Mode Safety Perception
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Ciudad Azteca
Mexipuerto El Rosario
Awareness and Safety Perception of the Chip
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Ciudad Azteca
A vast majority simply do not know of the chips presence or function
Awareness and Safety Perception of the Chip
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Ciudad Azteca
Filtering only for Mexipuerto and removing pedestrian survey data (so only data along the routes)
Route that goes inside CETRAM Route that goes outside CETRAM
Very unsafe
Unsafe
Neutral
Safe
Very safe
Testing for Environmental Impact
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Ciudad Azteca
How Volunteers And Others Can Participate
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Ciudad Azteca
POTENTIAL IN SEEDING DATA
Jose Manuel’s Results
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Ciudad Azteca
Highest Point Security
State of the App
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Ciudad Azteca
Muchissimas Gracias!
Questions
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Ciudad Azteca
View the Draft Final Report onlineby visiting our Facebook page at
FLOCKSOURCING MEXICO
