Pres Steelife Presentation

your business partner to get ahead

+ CONSULTANCY + MARKETING + COMMUNICATION + DESIGN

DESIGN ASCOMMUNICATION.> We analyze the value of every investment.

> We believe in timeless creativity as an essential resource.

> We believe in the poWer of the sign and in the value of the synthesis.

> We believe in good and effective ideas.

> We believe in our Work. and We apply to it With passion.

> We design emotions.

02

Index //+ Who We are+ What We do+ hoW We do it+ design strategy

STEElIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD

+ services+ brand governance+ corporate design+ editorial design

+ packaging design+ space design+ Web design

> STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD

A dark communication never guarantees the

expected results.Let’s light up together

your communication.

WHO We AReA wELL-INTEGRATED GROUP Of HIGH-LEvEL PROfESSIONALS ENTHUSIASTICALLY DEvOTING THEMSELvES TO PROjECTS ADDING vALUE TO THE PRODUCT AND TO THE COMPANIES THEY wORK wITH. EffECTIvENESS, TRANSPARENCY, CONTINUITY, CLARITY AND ELEGANCE ARE THE CHARACTERISTICS DISTINGUISHING OUR PROjECTS.

markets develop so rapidly and evolve in such a deeply complex Way that make it ever more difficult to

maintain in time a communication capable of building and keeping up With the values of a brand, of a

product or of a service, Whose aWareness becomes every day more important in the confrontation With the

consumer.

our team and our portfolio alloW us to offer our clients a Wide range of services, among Which We can

provide poWerful communication strategies. these are integrated With the graphic solutions most suitable

toWards the strategic needs developed for our clients.

04> STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD


WHAT We dO

> visionbuilding tangible and solid brand performances to optimize thecompany’s results through an innovative design, suitable to all the different communication needs.

> missionhelp the client – Whether a neW or an established structure – to alWaysleave a mark and create values and communication value. assist the company in the creation and evaluation process of the brand, of a product or of a service in line with the company values. We design, respecting the investment control, the best creative communication solutions, capable of building values which can be recognized in time by consumers.

> essenzacommon sense, cleverness,creativity, Wit and ethics.

wE ELABORATE RELIABLE STRATEGIES, DEvELOPED wITH TACTICS CAPABLE Of SEIzING EvERY COMMUNICATION OPPORTUNITY IN ORDER TO INfORM, BE KNOwN, APPRECIATED AND DESIRED; CREATING A BRAND OR ADvERTISING CAMPAIGNS, BUILDING AN EvENT LEAvING A MARK AS A STRONG, RECOGNIzABLE AND DISTINGUISHING ExPERIENCE, AN EMOTION ALLOwING THE CREATION Of A SOLID RELATION BETwEEN CLIENTS AND THOSE COMPANIES TRYING TO wIN THEM.

STEELIfE COMMUNICATION - YOUR BUSINESS PARTNER TO GET AHEAD 05>

ANALYSIS + ACTION + fOLLOw-UPa Work system made of thorough sequentialphases and constant folloW-ups.

HOW We dO IT

1/ set up meetingintroduction to the project, definition of the brief, of the competences and of the areas.timing and analysis of the actions to be undertaken in order to optimize the Work floW.

2/ research and analysis phaseanalysis of the brand, of the market, of the competitive environment and of the consumer’sneeds through specific market analysis, focusing on understanding the complete and currentbrand aWareness, its market frameWork and positioning.

3/ strategy phasedevelopment of the positioning, of the values and of the design applications of the brandconnected to the strategic objectives set out during the brief.

4/ creativity phasedefinition of the creative concept and developmentof the design project; analysis of the different applicationsand coordination of all the project expressions.

5/ production consultancy and coordinationassistance and possible coordination during the production phase.

6/ folloW-up of the developed strategy results


we focus on the guide lines to be followed towards your business goals, promotingyour interests.



> esquire viaggi

www.ESqUIREvIAGGI.COM

travel agency right in the heart of milan in charge of offering the most exclusive and charming destinations all over the world.on behalf of esquire viaggi,we developed the website graphics. the almost unique element of this site lies in the choice of including,for each suggested resort, the pictures of the most exclusive hotels selected for a highly demanding clientele. furthermore, we also realizeda wedding list through which being always updated on the last travel offers, precisely designedfor honeymoons.

pORTfOlIO/ 01


the value analysis, the history and the positioning of the brand relatively to the competitors, to the market frameWork and to the targets, define the global communication strategy. alWays reasoning in terms of a detailed and thorough brand governance, specifically operating on every single performance area.

fROM GLOBAL UNDERSTANDING, THE RIGHT ANSwER AND GRAPHIC SIGNS EMERGE.

desIgn sTRATegy


> corporate designdefining guide lines, norms and rules coordinatingevery aspect of the brand on the communicationmaterials; from in-house to external events relativeto the brand, from writing material to signage,from physical supports to virtual ones.

+ BRAND IDENTITY+ BRAND-BOOK+ fORMAT+ LOOK&fEEL+ TYPOGRAPHY AND CALLIGRAPHY+ BRAND COMMUNICATION+ MATERIAL AND PRINTING CONSULTANCY

> editorial designstating the brand policy within the publishing context,in line with the business targets of the best playersin the field. rendering actual, both on paperand multimedia supports, the brand values consistentwith the guide lines defined by the design strategy.

+ BOOK DESIGN+ MAGAzINE DESIGN+ CATALOGUE DESIGN+ LITERATURE DESIGN+ wEB CONCEPT DESIGN+ INfOGRAPHIC DESIGN+ MATERIAL AND PRINTING CONSULTANCY

> packaging designcommunicating values and brand awarenessby coordinating functionality, protection, preservationand delivery. the goal is to inscribe the brandand its pack in a unique and identifiable universe.

+ NEw PACKAGING DEvELOPMENT+ STRUCTURAL DESIGN+ PACK DESIGN+ PACK RESTYLING+ LINE-ExTENSION AND STRETCHING+ SPECIAL EDITIONS+ MATERIAL AND PRINTING CONSULTANCY

> space designallowing the brand to live within the areas and spaceby making it physical and tangible. designing fixedor temporary setting-ups such as stands, showcasesand exhibitions aiming at provoking a memorable,istinct and multi-sensorial experience in the target.

+ RETAIL AND ENvIRONMENTAL DESIGN+ POS AND MERCHANDISING+ TRADE SHOw DESIGN+ fAIR AND ExHIBITION DESIGN+ SIGNAGE SYSTEMS+ INDUSTRIAL DESIGN+ SUPPLIER SEARCH AND CONSULTANCY

> Web design and multimedia channelsalloWing the brand to live on the Web: on multimedia channels ranging from i-phone to facebook by making it more physical and tangible. designing solutions aiming at rendering the brand more visible, interacting With the speed of the means of communication.

fROM THE CONTENTS TO THE SIGN DEfINITION.

seRvIces /bRAnd gOveRnAnce



pORTfOlIO/ 02

> aqvaliving

www.LIvINGRESORTS.NET

steelife communication has folloWed the design of the graphics and the animations of the aqualiving Website, leading company in the business of managing and renting out top-villas in mykonos and in greece, and has contributed to the launch of the product and of the connected services in a determined way on the multimedia channel. so far steelife communication carries on its excellent relationship with aqualiving by refashioning also the exclusive paper brochure, distributed annually all over the world.

®


pORTfOlIO/ 03

> aqvafusion WWW.mykonoschefs.com

> cise real estate

aquafusion, aqualiving’s catering division, offers private catering services reserved exclusively to the clients residing in its own villas, with a highly customized approach and a particular focus on a healthy and traditional cuisine.

on behalf of the cise real estate company, We carried out both the presentation brochure graphics and themoke-up of the element portfolio.


pORTfOlIO/ 04

> eurofly meridiana

to prove our skills in the communication field to the eurofly/meridiana group, we presented ourselves with a series of suggested ad campaigns focused on their services. subsequently, while waiting to develop our relationship with the group, we were offered the opportunity to carry out the below-the-line communication of the company, launching the milan/tel-aviv route. We then realizedthe flight certificates.


pORTfOlIO/ 05

> lma broker

www.LMABROKER.COM

on behalf of the lma broker company, We carried out newsletters, which were distributed on the web and a website presentation page, while waiting to design a definitive versionfor the client.


pORTfOlIO/ 06

> euromobiliare sim

WWW.giuslav.it> agi - avvocati giuslavoristi italiani

on behalf of the euromobiliare sim company, We carried out tWo neW brand proposals in anticipation of its renaming.

for the agi (the italian employment laWyers’ association)) Website, We carried out a restyling both of the graphic lay-out and of the surfing network on its inside.

HEADqUARTER: via alessi, 4 + 20123 milano - italiaMAIN OffICE: torre di piazza velasca, 5 (6° piano) + 20122 milano - italiat. 02.47957101 + WWW.steelifecommunication.cominfo@ steelifecommunication.com + fACEBOOK: steelife communicationLEGAL OffICE: via cavallotti, 15 + 20121 milano - italia

Pres Steelife Presentation

Business

Transcript of Pres Steelife Presentation