Pres-MT-2015_Eng_мини.pdf
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Transcript of Pres-MT-2015_Eng_мини.pdf
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"The World of Tourism" is: an expert insight into world's hottest tourist trends; a competent resorts and hotels advisor; your reliable guide to the most interesting destinations on the
planet; the best assistant in planning your sightseeing tours, active
recreation and beach leisure.
Readers of "The World of Tourism" magazine are: sophisticated men and women of 25-65 years old
of average and high income; people who enjoy an active lifestyle; those who value their time, love to
travel and have put their trust in us to choose the best destinations and routes.
Our strategy
"THE WORLD OF TOURISM"
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Core readership: well-fixed men and women who love travelling.
Readership portrait
Age:20-25 years 5%25-35 years 21.3%36-45 years 33.6%46-55 years 25.6%55+ years 14.5%
Income level:Very high (A) 26.3%High (B) 53.5%Average (C) 17.0%Low (D) 3.2%
EmploymentManagers 45%Specialists 31%Employees 7%Other 13%
A
B
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"THE WORLD OF TOURISM"
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REGULAR FEATURESFashion House. Visit the most luxurious, modern and unusual hotels in the world.
Gourmet. This section is dedicated to the traditional cuisine of countries or regions, offers advices on choosing
the best local restaurants and provides unusual recipes of
country-specific dishes. Pieces on gastronomic and wine
tourism are also featured here.
Chart. Top five or top ten of anything and everything curi-ous, both natural and human-made. No limitation on the
subject, topics like "best beaches", "most beautiful caves"
and "most extreme dishes of the world" are common here.
Insider. Journalists from all around the world share an insider's view on cities or countries to help our readers
understand their culture and traditions better.
Passions. In this section we talk about interesting and unusual hobbies of our journalists and readers, such as
bulls racing or diving with sharks and whales.
Destinations. A section which contains guides to coun-tries' most interesting and notable attractions. Articles in
this section are usually accompanied by authors' own
pictures and share surprising little-known details about
generally familiar things.
GENERAL TRAVEL FEATURESJournalists, photographers and writers are free to report
about their individual travelling experience in this section.
The wildest and the most mysterious places, hi-tech
capitals, tribes whose way of life has remained unchanged
for centuries, European cities, off-road expeditions,
museums, sailing, rafting and more can be found here.
Features and sections
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s about
musseumms, sailing, rafting and more can be ffound here.
"THE WORLD OF TOURISM"
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General information
Distribution:Network of agencies: "Torm", "Petrovka", "TV-Park"; free sale in the press kiosks; specialized outlets of major supermarkets and shopping centers, including Arena City, Magellan, Caravan malls in Kyiv, Kharkiv, Chernivtsi; Mega Mall in Vinnytsya and Euro Star Market in Olympic mall.
Distributed in Ukraine (Dnipropetrovsk, Kharkiv, Lviv, Odessa, Uzhgorod, Kirovograd) through a network of private distributors and subscription agencies Summit and KSS Periodicals. Free dis-tribution in business-class of UIA, KLM/AIR FRANCE, ALITALIA air-lines, some chartered VIP-flights.
Issues planned for 2015:Issue 1: February-MarchIssue 2: AprilIssue 3: May-JuneIssue 4: July-AugustIssue 5: September-OctoberIssue 6: November-December
Size: 210 x 275 mm
Volume: 112 pages
Circulation: 15000 copies
"THE WORLD OF TOURISM"
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MT Media Publishing 7a, Vozzyednannya Ave., office 41802160, Kiev, Ukraine
PublisherVladimir [email protected]
Editor in chief, MT MediaTatyana [email protected]
Executive editor, Mir Turizma Isakina [email protected]
Editorial Office Tel.No.+38 044 206 25 68
Advertising Dept, Tel.No. +38 044 206 25 89
E-mail: [email protected]
Contact details
facebook.com/MirTurizma @w.tourism
"THE WORLD OF TOURISM"