Pres 09 joan hinojo cicontol sa jhb 7 nov 12
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Transcript of Pres 09 joan hinojo cicontol sa jhb 7 nov 12
Joan Hinojo
INDEX
• Electric Vehicle Market
• Electric Vehicle Charge
• Business Models
• Cost for bay Retrofit
• Conclusions
THE COMPANY
• FOUNDED IN 1973• 890 STAFF / 50% EXPORT• PRESENCE IN + OF 100 COUNT.• FACTORIES: 5 SPAIN / 3 WORLD• ACTIV.: MGR. ELEC. ENER. EFF.• SECTOR: INDUSTR. / POWER
UT.
• FOUNDED IN 1997• 55 STAFF / 60% EXPORT • PRESENCE EN 45 COUNTRIES.• FACTORY IN BARCELONA,
SPAIN• ACTIV: MGR. MOBILI. /
SEGURITY.• SECTOR: PARKING / SEGURITY
Barcelona III Barcelona IVCheck Republic
MadridBarcelona I Barcelona II Argentina
India
Factories and Certificates
ISO 9000, 14000, OhSAS and QC80.000 (Rohs)
CirPark System
LED-PARKLED Ligthing
ECAR-PARKEV Charging
POWER-PARKCO & KW Managemet
I-PARKCar
Guidance
LPR-PARKPlate
recognition
SCADA-PARKSoftware
GREEN PARKING
EV CHARGE SOLUTIONS
SOME REFERENCES
AIRPORTS
Philadelphia, USA
Toulouse, F
Barcelona, E
SHOPING MALLS
Marina Bay, Spore
Koru Park, Turkey
Ikea, Milano, I
Jockey Plaza, Peru
BUILDINGS
Pavilion, Durban, SA
S. Pau Hospital, Bcn, E
KLCC Petronas twin towers, KL
AUDI Neckarsulm, D
WORKING NOW
Edhimburg, UK
UK
NORWAY
FINLAND
RUSSIA
SOME REFERENCES
150,000 Park Spaces control 5,000 EV Charge points
SOME REFERENCES
Data sources …….
• Bloomberg New Finance• Pike research• Garthner• Frost & Sullivan• IEA (Intl Energy Agency)• Nissan• Renault• Mitsubishi• Chademo
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
YEAR 2011 …….
WORLD CAR POPULATION: 900 MIO
WORLD CAR MANUFACTURE: 60 MIO
WORLD EV MANUFACTURE: 41,000
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
YEAR 2011 …….WORLD CAR POPULATION: 900 MIOWORLD CAR MANUFACTURE: 60 MIOWORLD EV MANUFACTURE: 41,000
YEAR 2011 SALES ……
- NISSAN LEAF: 27,000 66%- CHEVROLET VOLT: 8,000 20%- MITSUBISHI IMIEV: 5,000 12%- OTHER: 1,000 2%
WORLD EV TOTAL: 41,000 100%
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
12,000
3,000
5,00018,000
2011 EV SALES = 41,000
REST 3,000
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
YEAR 2011 …….WORLD CAR POPULATION: 900 MIOWORLD CAR MANUFACTURE: 60 MIOWORLD EV MANUFACTURE: 41,000
YEAR 2011 SALES ……NISSAN LEAF: 27,000 66%CHEVROLET VOLT: 8,000 20%MITSUBISHI IMIEV: 5,000 12%OTHER: 1,000 2%WORLD EV TOTAL: 41,000 100%
YEAR 2011 SALES …….
- UNITED STATES: 18,000 44% - EUROPE: 5,000 12%- JAPAN: 12,000 29%- OTHER: 3,000 15% WORLD EV TOTAL: 41,000 100%
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Y2011 = 12,000Y2012 = 20,000Y2016 = 50,000
Y2011 = 3,000Y2012 = 20,000Y2016 = 100,000
Y2011 = 5,000Y2012 = 18,000Y2016 = 80,000
Y2011 = 18,000Y2012 = 60,000Y2016 = 250,000
2016 EV SALES PREDICTIONS ≈ 500,000
REST Y2011 = 3,000 Y2012 = 7,000 Y2016 = 20,000
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Y2011: 35,000Y2016: 350,000
Y2011: 15,000Y2016: 500,000
Y2011: 20,000Y2016: 500,000
Y 2011: 72,000Y2016: 1,000,000
EV CHARGING STATIONSY2011 = 150,000 / Y2016 = 2,500,000
REST Y2011: 8,000 Y2016: 150,000
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Russia
Germany
Italy
Finland
NorwayUK
Ireland
Holland
Belgium
France
Poland
Spain
Europe EV market
Estonia
Portugal
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Plugged in Places Total installed to date = 989 Target total = 3975 Deadline = March 2014
3215 electric cars 72 electric buses & coaches 3721 light goods (electric) 1394 electric motorcycles
Electric Vehicles
UK
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
INCOME (€)
TIME (Y)
EV CHARGING STATIONS MARKET GROWTH
2007
2009
2011
2013
2015
2017
2019
2021
2023
2025
2027
2029
Development
Introduction1rst Growth
2nd Growth
Sales
Profits
2015
2020
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
THESE PREDICTIONS ARE CORRECT?
NOBODY KNOWS
THEN IS THIS THE RESULT OF IMAGINATION?
ABSOLUTELY NO
These calculations are based on differentmarket indicators, goals and triggers
EV CHARGING STATIONS MARKET GROWTH
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Why now is YES?
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
PEAK OIL
BATTERY
ECOLOGY POWER
EV
TECHNOLOGY
Batteries~2020 New battery technologies
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
TECHNOLOGY
Cars (EV or PHEV models)
1890s-1996 1997-2009
~4 ~8
2010-2012
~16
2013-2015
> 100Availablemodels
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
THEN ARE THE PREVISIONS OF GROWTH TRUE?
ABSOLUTELY YES
IF YES, WHERE ARE THESE OPPORTUNITIES?
THE RIGHT QUESTION IS NOT WHERE,
IS WHEN AND THE ANSWER IS NOW,
DURING INTRODUCTION FASE
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
BUT EV’S ARE FOR EVERYONE?
90%
80
Average range of actual EV’s 80Miles
90% Daily trips less than 80Miles
Pure EV’s not for everyone but have big market
PHEV + EV’s -> Covers Full market
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
BUT EV’S ARE FOR EVERYONE?
2015 will start gradual decrease on sales of gasoline and diesel vehicles sales
- Big growth expected in Plugin Hybrids, full electric and later Hydrogen
- Most Hydrogen ones will be also plugin
- All this models will completely substitute and improve actual oil cars
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
BUT EV’S ARE FOR EVERYONE?
- EV’s or PHEV’s will substitute in a medium term near 100%all sales of cars (Also trucks and buses)
- EV’s advantages:- Price of electricity- Easy to charge everywhere (Home, work,…)- Low emissions- Low noise- Low maintenance- Acceleration- Fun- Comfort- Driving experience
ABSOLUTELY YES, ARE FOR EVERYONE
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
EV RECHARGING CASES
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Application Rated Voltage Charging time Comments
Residential 1p 230V 50Hz 6 to 8 hours Night Charge
Private & Public Parking
1p 230V 50Hz 6 to 8 hours Installed Power Supply is an issue
Shopping Centres Parking
1p 230V 50Hz 2 hours (recommended)
Any time
Car Fleet & Goods Vehicles
1p 230V 50Hz & 3p 400V 50Hz
6 to 8 hours Night Charge
Charging stations along streets
1p 230V 50Hz 2 hours (recommended)
Any time
Fast charging stations on roads
3p 400V 50Hz AC 500 or 600V DC
10 to 30 minutes Any time
Buses and Coaches depots
3p 400V 50Hz 5 to 6 hours Continuous Charge
Motocycles charging stations
1p 230V 50Hz 2 hours (recommended)
Any time
EV Recharging cases
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
SOMETHING ABOUT CHARGING STATIONS
Charging modes IEC 61851Electric vehicle conductive charging system
MODE 1 (AC Charging) - Standard home socket - Slow charging (2,7kW max.)
MODE 2 (AC Charging) - Standard home socket - Needs special adapter from the car - Slow charging (2,3kW max.)
MODE 3 (AC Charging) - Special connectors - Slow & semi-fast charging (III 43kW max.)
MODE 4 (DC Charging) - Special connectors - Quick Charging (50kW max., future up to 100kW)
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
SOMETHING ABOUT CHARGING STATIONS
TYPE 1 (AC Charging)7,2kW max.
Charging connectors IEC 62196-2Industrial Plugs and Socket-Outlets for EVs
TYPE 2 (AC Charging)43kW max.
TYPE 3 (AC Charging)21kW max.
CHAdeMO (DC Charging)50kW max.
COMBO (AC&DC Charging)100kW max.
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
SOMETHING ABOUT CHARGING STATIONS
TESTS & HOMOLOGATIONS
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
AND WHAT NEXT IN CHARGIN TECHNOLOGIES?
Combo connector for Fast Charging
- Supports AC & DC
- Communications through PLC
- Up to 100kW
- Other small technical differenceswith CHAdeMO (More strict)
- Conducted by European car manufacturers
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
RFID Cards payment (prepaid) for Cars and Motorcycles are demanded due to the low amount of the electricity charge RS485, Ethernet, GSM and GPRS Communication systems can be built-in Energy Management to keep track of the network is required (PSS software)
Street Charging Stations
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Street Charging for two wheel vehicles
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
• Plug & Play …. Slow Charge
Domestic
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Access Control or Pre-paid RFID cards supplied by the Parking Owner
The Parking Owner bills according to the electricity consumption. RechargeEquipment with built-in Ethernet communications.
Private Parking (multiuser)
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Shopping Mall Parking
Without Communication With Communication
The Parking servicecan be added to theelectricity consumptionby the Parking Owner
Some loyalty programmescan be implemented, likenot charging a certain amount based on total of purchase
The Parking Owner can bill remotely.The System allows the Demand managementand control of disturbances in the network(harmonics)
CIRCONTROL EV MARKET EV CHARGE EV QUICK CHARGE CONCLUSIONS
Car Fleet Parking
Multipoint Management System is important, since several cars can be recharging at the same time. Optimum consumption Management, balance between phases and harmonic filtering are required.
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
The Recharging Management System includes the following equipment: Protection and Measuring devices, Control PLC and Monitoring Software The main functions performed are Bus and Coach identification, Supervision in a centralized way (protections, events,..) and correct disturbances (harmonics)
DISTRIBUTIONBOARD
FLEXIBLEINCOMING
CABLE TO THEVEHICLE
Charging Stations for Buses
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
AC Mode 3 Semifast Charge
• Power from 3,6 kW/16 A (1f) to 21 kW/32 A (3f).
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
DC Mode 4 Quick Charge
• Quick Charge “CHAdeMO”, 400Vac input / 500Vdc-125A-50 kW output.• Quick Charge “Combo” , 400Vac input / up to 90 KW output.• Charge time15 to 30 minutes.
COMBO
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
SCADA softwareEnergy management software-Smart Grid
• SCADA Software:
• Real time monitoring• Power consumption• Charging time • Stations status
• Customize management screen
• Grid management
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
SCADA softwareEnergy management software-Smart Grid
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
CHADEMO vs COMBO = DC Quick charge
Mode 3: 63 A ac pushing hard
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
BUSINESS MODELS FOR EV MARKET
Infrastructure
EV’s Business models
EVMarket
Success
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Today’s Grid
Before
One-way limited communication
One-way power flow
No electric vehicles
Centralized generation
Few sensors and analog control
Little to no consumer choice
Reactive maintenance
Limited usage transparency
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Bi-directional communicationand metering
Bi-directional power flow
Millions of electric vehicles
Applications
Pervasive monitoring and digital control
Self-monitoring & high visibility
Many consumer choices
Condition-based maintenance
Proliferation of numerous applications
Power
After
Information
Tomorrow’s Grid
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
MARKET SEGMENTATION
These historical data in # are not representative for the future
Sales distribution 2011-2012
On Street PolesParkingsFast ChargingFleetsOthers
Where is the Cheese today?
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
End user segmentation today
Civil Service
On Street
Services Fleet
Car Parks
Public Centres
Shopping Centres
Thematic Centres
Car ParkChains
Train Stations
Airports
Residential
NeighboursCo-ownership
Single-Family House
Car Rental Companies
Car Sharing Herzt, Avis, ..
Power Utilities
Chains of car distribution, SAT,Sales agents, distribution fleets,
Private employee cars, …
1
2
3
Hotels
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
End user segmentation tomorrow
Civil Service
On Street
Services Fleet
Car Parks
Public Centres
Shopping Centres
Thematic Centres
Car ParkChains
Train Stations
Airports
Residential
NeighboursCo-ownership
Single-Family House
Car Rental Companies
Car Sharing Herzt, Avis, ..
Power Utilities
Chains of car distribution, SAT,Sales agents, distribution vehicles,
Private employee cars, …
12
3
4
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
MARKET SEGMENTATION
Segment Example How to reach
On Street -Utilities
-Civil Service
-Fleet owners
-Car Dealers
-Installers
-Engineering
-Parking owners
-…
Public ParkingShopping mallsCar park Chains Hotels, Airports, Train stations
ResidentialSingle & Multi Dwelling
Vehicle Fleets Cleaning services fleetsDelivery fleets, …
Private companies Own cars & Employers use
Special charging sites Petrol stations, …
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
The Big Question ....EV charging Business models
• New business models have to be defined ….
• Each country regulations will definer new business models: Examples:
- One entity from government controls users and network, any company can buy charging stations join the network and resell this service at any price (France, Italy, Portugal, …)
- Anyone can be a reseller of energy for EVs and define his own business model (Norway, UK, Finland, USA, …)
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Example … Integrated Public Car Park Payment
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
AROUND THE GLOBE …
We are facing a new Energy Paradigm
EV’s are one important pieceof this global change that makesit happen faster
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
BUT THERE ARE NOT GLOBAL BUSINESS MODELS YET
CHARGE PLACE CHARGER € INSTALLATION € TOTAL €
At home 600 - 800 400 - 600 1000 - 1400
Multi dwelling 600 - 1000 400 - 800 1000 -1800
Public Car park 600 - 1000 300 - 1000 900 - 2000
Fleet car park 600 - 1200 400 - 1100 1000 - 2300
Shopping Mall 600 - 2500 400 - 1500 1000 - 4000
Along streets 1200 - 3500 1200 - 3500 2400 - 7000
Service station 1200 - 3500 1200 -3500 2400 -7000
FAST CHARGE 12k – 25k 12k – 20k 24k – 45k
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
THE ELECTRIC VEHICLE IS COMING SLOWLY …
AUTOMOTIVE & POWER INDUSTRIES INVOLVED
EV IMPROVES ENVIRONMENT, ENERGY, ECONOMY
BATERY (DRIVE RANGE) IS THE MAIN CHALLENGER
EV STORES ELECTRICITY (CAN BRING IT BACK TO GRID)
EV CHARGE NO PROBLEM (SMART GRID A MUST)
ELECTRIC VEHICLE IS THE FUTURE, NOW !!!
Electric Vehicle in South Africa…..
EV MARKET EV CHARGE BUSINESS MODELS RETROFIT COST CONCLUSIONS
Next Worldwide Electric Vehicle Symposium will be 2013 in Barcelona
THANKS FOR
YOUR ATENTION