Preperation Audience Research
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Transcript of Preperation Audience Research
![Page 1: Preperation Audience Research](https://reader036.fdocuments.in/reader036/viewer/2022083003/559263e81a28ab2e128b4687/html5/thumbnails/1.jpg)
Audience Research
![Page 2: Preperation Audience Research](https://reader036.fdocuments.in/reader036/viewer/2022083003/559263e81a28ab2e128b4687/html5/thumbnails/2.jpg)
Looking at my completed questionnaires, I have asked a range of both male and female. Therefore, my magazine would be aimed at 50% male and 50% female.
![Page 3: Preperation Audience Research](https://reader036.fdocuments.in/reader036/viewer/2022083003/559263e81a28ab2e128b4687/html5/thumbnails/3.jpg)
Out of the four people I asked, there was an age range of 16-25. The target audience I would aim for is then the teenage/ young adult age of 15-25. The median age for the audience of my questionnaire was 19.
![Page 4: Preperation Audience Research](https://reader036.fdocuments.in/reader036/viewer/2022083003/559263e81a28ab2e128b4687/html5/thumbnails/4.jpg)
Looking at the different careers of parents, the social grade of my target audience would be ABC1 and also a vast percent of C2.
![Page 5: Preperation Audience Research](https://reader036.fdocuments.in/reader036/viewer/2022083003/559263e81a28ab2e128b4687/html5/thumbnails/5.jpg)
Would you buy the same brand of magazines?
YesMaybe
75% of the people I questioned said they would buy the same brand questionnaire, although the other 25% said they might buy the same brand. This places my target audience of the music magazine in the psychographic profile of a ‘Belonger’.
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What articles would you read in a music magazine?
new bands gig reviews
facts on bands interviews
33% of the people questioned said that ‘I would like to read articles about new upcoming bands’. Another 33% said that they would particularly read gig reviews. 17% stated that they would like to read facts about different bands, and again another 17% said interviews were the main articles they would read. This gives my magazine a more varied idea of what pages the magazine would contain.
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What social networks do you use?
FacebookTwitterSkypeTumblr
45% of the individuals use the social network ‘Facebook’. 33% use ‘Twitter’, 11% use ‘Skype’ and 11% use ‘Tumblr’. Along with the wide variety of social networks used, it shows that the individuals are influenced by the social network media.
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What is your current employment?
Part timeFull TimeIn EducationUnemployed
33% of the people are working part time. 17% are working full time, and 50% are still in education. This shows that individuals in education are more likely to read my music magazine.
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On average, how many hours do you use the internet a day?
1-2 hours2-3 hours3-4 hours4-5 hours
Questioning this type of question can determine how much the media influences someone in particular, the internet. 50% use the internet 2-3 hours a day. 25% use the internet 3-4 hours a day and another 25% use the internet 4-5 hours a day. This gives my target audience an average between 2-5 hours a day use of the internet.
![Page 10: Preperation Audience Research](https://reader036.fdocuments.in/reader036/viewer/2022083003/559263e81a28ab2e128b4687/html5/thumbnails/10.jpg)
How often do you visit the cinema?
NeverOnce a monthTwice a monthThree times a month
This is another type of question that can determine the media influence on the individual; this is through the use of films and the cinema. 25% only go once a month. 50% go twice a month and 25% go three times a month. This gives an average of people going twice a month. This shows that the target audience do not go out a great number.
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On average, what do you most spend your money on?
DVD'sMusic CD'sFood and DrinkClothes
This type of question can determine how much they spend on items of the media. 25% buy music CD’s, 25% buy DVD’s, 25% buy food and drink and another 25% buy clothes. This shows that 50% of the individuals spent most their money on the media, e.g. CD’s and DVD’s.
![Page 12: Preperation Audience Research](https://reader036.fdocuments.in/reader036/viewer/2022083003/559263e81a28ab2e128b4687/html5/thumbnails/12.jpg)
Per day, how long do you spend listening to music?
3-4 hours4-5 hours
This shows that 50% of the individuals asked spend 3-4 hours listening to music daily. Another 50% spent 4-5 hours of their day listening to music. This shows that they listen to their music a vast amount throughout the day and that music is a great part. The range is between 3-5 hours per day.