Preparing For Future Health Technology Trends by Analyzing Current Consumer Demand
-
Upload
mark-benson -
Category
Healthcare
-
view
96 -
download
2
Transcript of Preparing For Future Health Technology Trends by Analyzing Current Consumer Demand
1
Preparing for future health technology trends by analyzing current consumer demandMark BensonDirector of Software Strategy
2
About Logic PDHistory• 1960’s Founded as Polivka Logan• 1980’s Added Mechanical Eng• 1990’s Added Software, Electrical Eng• 2000’s Added Products, Manufacturing
Products and Services• Product Design• Product Engineering• Embedded Products• Manufacturing
Industries • Industrial, Medical, Aerospace, Military
Employees• 130 design consultants• 300 operations staff
Geographies• Minneapolis, Boston, San Diego
3
1. Mobile is proliferating on all fronts2. User experience expectations are rising3. Wet blankets (mortality rates, HRQoL, regulatory/economic lag)4. Rising to the challenge with a nimble, modular, user-driven approach
Key takeaways5. Pursue understandable, usable, and joyful user experiences6. Innovate and streamline product development processes7. Create modular product designs to adapt to future tech trends
Agenda
4
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
0
50
100
150
200
250
300
350
US Population US Wireless Subscriptions
MOBILE PROLIFERATION*
* Source: CTIA; US Census Bureau
Millions
5
Industrial products
6
Military radios
7
Portable medical devices
8
User experience expectations are rising
• Many older people have a smartphone (especially those in higher income brackets)• In the next 10-30 years, this will inevitably increase
Ages 18-24 Ages 25-34 Ages 35-44 Ages 45-54 Ages 55-64 Ages 65+0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
77%80%
75%
60%
48%
38%
Smartphone Adoption by Age and Income*<$15k $15k-$35k $35k-$50k $50k-$75k $75k-$100k $100k+
* Source: Nielsen, January 2012; Pew Research Center, May 2011
35% of Americans own a smartphone
9
Smartphone users have good mHealth intentions
• Average smartphone users check their phone 50-150 times per day• Smartphones are a promising tool for potentially inspiring personal health responsibility
I expect to use more health/wellness mobile apps in the fu-
ture
I would be more likely to adhere to a treatment program if I had a
mobile app to keep me on track
I would be more likely to use online sources to manage my health if
they were available in mobile app formats
0% 10% 20% 30% 40% 50%
22%
22%
24%
44%
44%
47%
16%
16%
17%
Basic mobile users Smartphone users Total users
* Source: The Promise of Mobile Health – Bigger than DTC? Euro RSCG, November 2010** PTSD Coach, 2012 ATA annual president’s award recipient for innovation
PTSD Coach **
10
The wet blanket of mortality
1970 1975 1980 1985 1990 1995 2000 2005 20101
10
100
1000
10000
100000
1000000
10000000
102030405060708090100
7277.9
Intel® Transistor Density (000) US Life Expectancy at Birth
* http://www.gotw.ca/publications/concurrency-ddj.htm** http://www.cdc.gov/mmwr/preview/mmwrhtml/mm5936a9.htm
4 decades of electronics industry growth = 6 more expected years of life
11
Is our quality of life getting better?
Life expectancy may be going up, but some aspects of HRQoL are going down
12
Is our quality of life getting better?
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
13.40%
13.90%
14.40%
14.90%
15.40%
15.90%
16.40%
Percentage with fair or poorself-rated health: overall
(all states, all demographics) *
* CDC HRQoL database (http://apps.nccd.cdc.gov/HRQOL/)
• It’s possible we are just becoming more aware of our personal health over time• 3% = 8M+ people (youth: mainly emotional troubles, adults: mainly physical troubles)
13
Techno-regulatory reality
1970 1975 1980 1985 1990 1995 2000 2005 20101
10
100
1000
10000
100000
1000000
10000000
Intel® Transistor Density (000) *
* http://www.gotw.ca/publications/concurrency-ddj.htm
Consumer technology moves quickly:• TTM: 9-18 months
5 generationsof iPhone
= New medical device product launch
Medical technology moves slowly:• Class I 510(k) TTM: 1-3 years• Class II 510(k) TTM: 2-5 years• Class III PMA TTM: 3-10 years
• 100k+ medical devices vs. 1B+ consumer devices• IDC predicts 50B+ connected devices by 2020 (7.5 years from today)
14
Techno-economic currents within the long tailVo
lum
e
Products
High-VolumeConsumer
Long-Tail Niche Markets(e.g. Medical Devices)
ExperimentalPrototypes
Can we reverse this techno-economic flow? ? R&D
Commoditization Effect
15
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. – Don Norman
16
Delighting the user: important dimensions
Pursue joyful user experiencesUsers expect an experience that is not only understandable and usable, but also joyful
Innovate development processesUsing Lean or Agile methods combined with removing defects early, can help reduce TTM
Create modular and adaptable productsBy separating safety-critical functions from the UI, technology lag can be minimized and partially mitigated
1
2 3
Interoperability
Del
ight
Time to Market
17
> Promote joyful living despite chronic illness> Promote better personal responsibility for health> Decrease learning time (barrier of use)> Reduce human errors (increase safety, efficacy)
> Streamline development processes to reduce TTM> Spend more time on human factors design, requirements
engineering, and validation testing> Change the culture of medical device design
Pursue joyful user experiences
Innovate product development processes
18
> Focus on industry standards for interoperability> Layers:
Create modular and adaptable products
IT (communications standards, data formats)
Product (RF coexistence, protocols, interoperability)
System (architecture subdivision, decomposition)
Board (SPI, I2C, memory busses, modular displays)
Chip (accelerometers, gyros, FPGAs, radios)
Sub-chip (multicore SoCs, power management, DVFS)
19
1. Mobile is proliferating on all fronts2. User experience expectations are rising3. Wet blankets (mortality rates, HRQoL, regulatory/economic lag)4. Rising to the challenge with a nimble, modular, user-driven approach
Key takeaways5. Pursue understandable, usable, and joyful user experiences6. Innovate and streamline product development processes7. Create modular product designs to adapt to future tech trends
Summary
20
Delight the user
21
Thank you