Prepared for: Seller(s) Name Property to be marketed: Insert Address Here Property Address Presented...

Prepared for:

Seller(s) Name

Property to be marketed:

Insert Address Here

Property Address

Presented by:

Agent NameCENTURY 21 Beutler & Associates

Insert Property Photo Here

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

My Professional Experience

• My philosophy– “Customer relationships are at the heart of what I do. If you

don’t feel that I’ve built a strong relationship with you by the time we’ve sold your home, then I haven’t done my job”.

• My credentials and education/training• My background• My awards

Insert Agent

Photo Here


The Value

• 85% of sellers used a broker or agent to sell their home*

• 90% of sellers who used a REALTOR placed their home on the Internet with the assistance of a real estate agent*

• 77% of buyers found their home with the help of a REALTOR*

• 90% of buyers looked online first in their home finding process*

The value and importance of real estate professionals has not changed!

*2009 NAR Profile of Home Buyers and Sellers


CENTURY 21® Beutler & Associates

• My company’s strengths– 20 + Years of experience – Over 250 Agents in 4 offices across multiple market areas

• Strength of the CENTURY 21 brand – Millward-Brown results

• CENTURY 21® continues to be the most recognized name in real estate*

– CGRN/worldwide

*Source: 2009Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.


*Results based on the MLS Market Share Report. Data pulled 1/1/2009 – 12/31/2009 for Coeur d’Alene Association of Realtors. Numbers reflect % of Market Share based on all offices in the Coeur d’Alene Association

of Realtors.

2009- CDA MLS Market Share % of Active Volume*


*Results based on the MLS Market Share Report. Data pulled 1/1/2009 – 12/31/2009 for Coeur d’Alene Association of Realtors. Numbers reflect % of Market Share based on all offices in the Coeur d’Alene Association

of Realtors.

2009- CDA MLS Market Share

% of Closed Sales Volume*


Coeur d’Alene –

# 1 OFFICE IN THE WORLD 2009

#3 OFFICE IN THE WORLD 2008

#1 OFFICE IN THE WORLD 2007

Spokane & Liberty Lake –

Double Centurion Office 2009– # 2 office in the Northwest by AGC– # 2 office in the Northwest by Units

Lewiston – – #9 office in the Northwest by AGC – #8 office in the Northwest by Units

2009 National and Regional Rankings


A History of Proven Results

• Awards achieved

• Company’s market share statistics

• List price to sales price ratio

• Average days on market stats vs. MLS average


Get More with CENTURY 21®

Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property

Disclosures• Competitive Market

Analysis• Featured on National

Website

Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites


Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

•Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”

•Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?”


Marketing Plan (National Advertising)


Marketing Plan (Local Advertising)

CENTURY 21 Beutler & Associates Media Flowchart 1st Quarter 2008

APRIL MAY JUNEMEDIA 31 7 14 21 28 5 12 19 26 2 9 16 23C21 CORPORATE: NATIONAL TVPrime Time Network

Cable News

Cable Ent.Syndication

Cable Sports

C21 BEUTLER & ASSOCIATES NETWORK TVKXLY 4 Evening New s Close GraphicKSKN 22KLEW 3 6 pm New s

RADIOKPBX 91.1 Morning & Weekend Edition, All Things Considered

NW Public Radio Morning & Weekend Edition, All Things Considered

CLEAR CHANNELKCDA 103.1KIX 96KISC 98.1

KXLY GROUPRiver 99.9 Weekly :10's & Thursday Open HouseKXLY 920 am Weekly :10's & Thursday Open House

KZZU 92.9 Weekly :10'sKVNI 1080 am Sports & Open House Wed - Sat

RADIO SPOKANE

KEYF Oldies 101.1

LEWISTON RadioKMOK 106.9 Thursday Open House

KCLK 94.1 Thursday Open House

KATW 101.5 Thursday Open House

INTERNET21GoldChoice.com Property Listings

CENTURY21.com Property listing on C21 Corporate Site

Trulia.com Property Listings from C21.com

Google.com Property Listings from C21.com

Yahoo.com Property Listings from C21.comOpenHouse.com Property Listings from C21.com

REALTOR.com Property Listings from C21.com

RealEstateJounral.comOpen House Listings from C21.com

LakeHomesUSA.comProperty Listing from C21.com

RE Book.com Property Listings & Banner Ad Links to 21GoldChoice.com

BobVila.com Property Listings from RE Book

RealEstate.com Property Listings from RE Book

Yahoo.com RE Property Listings from RE Book

Homes&Land.com Proerty Listings from Homes & Lands

LC HomeFinder.com Property Listings from Seaport Homefinder

Spokesmanreview.com Property Listings from C21.com

CdAPress.com Banner Ads Links to 21GoldChoice.com

KXLY.com Banner Ad Links to 21GoldChoice.com

Spokanesriver.com Banner Ad Links to 21GoldChoice.com

KVNI.com Banner Ad Links to 21GoldChoice.com

KREM.com/Weather PageBanner Ads Link to 21GoldChoice.com

APRIL MAY JUNE31 7 14 21 28 5 12 19 26 2 9 16 23

INTERNET CONT.LMTribune.com Banner Ad Links to 21GoldChoice.com

Dnews.com Banner Ad Links to 21GoldChoice.com

NWMarket.com Banner Ad Links to 21GoldChoice.com

CdA Chamber All Chamber sites link to 21GoldChoice.com

Hayden Chamber

Post Falls Chamber

Spokane Chamber

Spokane CVB


•Complete property websites

•Virtual Tours

•Hi-Def Panoramic Virtual Tours

•Mobile Phone Property Website

•Property Text Messaging w/Call

Capture!

•One-click posting to Craig’s List

•Voice Over Property Info

•Feedback System

•And More….

Check it out for yourself at

http://www.epropertysites.com

Insert screen shot of one of your epropertysites websites here


•Every Listing is enhanced on REALTOR.com•Enhanced Listings get top placement•More Photos•More Tools•More Views

Marketing Plan (Continued)


LimitedDescription

Limited Contact Information

Basic ListingBasic Listing•Benefit of NAR MembershipBenefit of NAR Membership•FreeFree

Limited Photos

Basic Listing On REALTOR.com


Headline

25 JumboProperty Photos

Custom Property Description

Showcase ListingShowcase Listing

Agent and CompanyContact Information

Open House Alerts

Other Listings

School & Community Info

Contact Form

Special Message

Century 21 Broker Showcase – Listings Detail View


Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and Buyers

• Direct Mail – Just Listed cards, Open House cards and other targeted mailings

• E-Greetings – Online greeting cards directed to potential buyers

• Local Advertising – Newspaper and local magazine

• MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers

• Internet – Century21.com allows internet users to get information and photos of your home


The CENTURY 21 Lead Router™ Product

19

1. ConsumerInquiresOnline

Lead Router Process

2. Lead Router Finds Agent

by Cell Phone

4. SoftwareRequires

AgentAccountability

5. Managersand Brokerage

Monitor AllLeads

3. AgentContacts

Lead fromAnywhere


Referral Services

• World’s largest referral network (based on the number of offices worldwide) brings you:

– More buyer opportunities for your property

• With over 8,000 offices and 140,000 sales associates worldwide

• CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe


Selling Your Home with the Help of Century21.com

The Century21.com web site averages more than 2 million visits per month

•Consumer Leads

•Property Listings

•Registered Users

•Top Search Engine partnerships; Google, Trulia and Yahoo


Online Marketing Tools that help us Sell Your Property

• Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures

•Neighborhood ProfilesImportant information about this and other neighborhoods

• MortgageCalculator s and financing information

Slide Show


Your Listing on Century21.com

• Up to 20 listing Photos can be included

• Detailed property descriptions (English and Spanish)

• Floor Plans

• Slide Show

• Virtual Tours

• Open House schedule

• [For Lead Router Offices Only] CENTURY 21’s exclusive Lead Router technology directs online inquiries regarding your property directly to your agent within minutes


Competitive Market AnalysisEstablishing the perfect price for your home!

• [Insert Complete CMA Here]

• Recent Sales

• Current Listings

• Under Contract

• Expired Listings

• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?


Seller Service Pledge – My Personal Commitment

• 21 points of differentiation

– Commitment to service

– Agreement between you, the seller and my CENTURY 21® office.

Thank you! I look forward to selling your home!

Agent NameCENTURY 21 Beutler & Associates

Prepared for: Seller(s) Name Property to be marketed: Insert Address Here Property Address Presented...

Documents

Transcript of Prepared for: Seller(s) Name Property to be marketed: Insert Address Here Property Address Presented...