Prepared for Florida State College at Jacksonville

November 2019

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Introduction

Recommendations & Key Findings (KF)

Recommendations

KF I: FSCJ's Influence on

Career Trajectory

KF II: Perceptions of the FSCJ

Educational Experience

KF III: Preferred Ways to

Remain Engaged with FSCJ

KF IV: Interest in Additional

Programs

KF V: Factors Affecting

Whether Alumni Donate

Respondent Characteristics

2

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KEY OBJECTIVES

• Determine Florida State College at Jacksonville (FSCJ)’s influence on alumni’s career trajectory.

• Understand alumni’s perceptions of the FSCJ educational experience.

• Evaluate how FSCJ alumni prefer to remain engaged with the institution.

• Determine alumni’s interest in additional programming.

• Assess which factors contribute to alumni’s donation decisions.

SURVEY ADMINISTRATION & SURVEY SAMPLE

• Hanover distributed the survey via an e-mail campaign, using a contact list of FSCJ alumni.

• The analysis includes a total of 628 respondents following data cleaning.

• The data supplement includes segments by type of degree obtained at FSCJ and graduation year.

RESPONDENT QUALIFICATIONS

• Must have earned at least one degree from FSCJ

INTRODUCTION

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• The survey was administered in September and October, 2019 using the Qualtrics platform.

• Sample sizes vary across questions as some questions only pertain to a subset of respondents.

• Conclusions drawn from a small sample size (n<20) should be interpreted with caution.

• For full aggregate and segmented results, please consult the accompanying data supplement.

• Statistically significant difference (95% confidence level) between groups are noted with an asterisk(*).

• After data collection, Hanover identified and removed low-quality respondents.

• “Unsure” or “Not Applicable” responses, and equivalent, are excluded from the figures and analysis in

order to focus on respondents who did express an opinion.

INTRODUCTION

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Consider marketing of the following continuing education courses: IT & ComputerApplications, Project Management, Human Resources, Finance & Small Business, andHealth.Of the additional program options, most respondents are very or extremely interested incontinuing education, especially in these areas. Alumni who graduated after 2000indicate additional interest in Languages and therefore FSCJ should consider targetedcommunication to these individuals.

Use e-mail and the FSCJ website as primary communication channels to communicate to alumniabout events and activities.The majority of alumni across degrees and graduation-year cohorts prefer e-mail as the main modeof communication to them while close to 40% report having visited the FSCJ website sincegraduating from the school. Additionally, FSCJ should consider exploring avenues to furtherimprove website user experience to ensure the website is meeting the user’s needs.

Consider additional job and career networking programs, especially targeting alumni withcertificates and Associate of the Arts degrees.

Alumni with certificates identify networking as one of the most important career factors, butonly half feel that FSCJ prepared them with this skill. Those with Workforce Certificates andAssociate of the Arts degrees take longer to obtain a full-time, permanent position, and arethe least likely groups to be employed in their field of study.

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Alumni career trajectories vary substantially based on the degree or certificate they earn.

• Alumni are most likely to work in a highly-related field if they obtained: a B.S. in Nursing (100%), Associate of Science degree (63%), or Bachelor of Science degree (60%). Associate of Arts alumni do so least frequently (21%).

• Alumni most often secure full-time permanent employment within 5 months of graduating if they earned: a B.S. in Nursing (100%), a Technical Certificate (86%), or an Associate of Science degree (79%). Associate of Arts and Workforce Certificate alumni are least likely to secure employment within 5 months, and are least likely to be employed 21 months or more after graduating.

53%

60%

78%

78%

79%

86%

100%

0% 20% 40% 60% 80% 100%

Workforce Certificate (n=15)*

A.A. (n=214)*

B.S. (n=36)

B.S. Applied Science (n=27)*

A.S. (n=148)*

Technical Certificate (n=28)

B.S. Nursing (n=2)

How many months did it take to get your first full-time permanent job after

graduation from FSCJ?% Secured Employment Within 5 Months of

Graduating

21%

38%

48%

56%

60%

63%

100%

0% 20% 40% 60% 80% 100%

A.A. (n=225)*

B.S. Applied Science…

Technical Certificate (n=25)*

Workforce Certificate (n=16)

B.S. (n=35)*

A.S. (n=118)*

B.S. Nursing (n=3)*

Please indicate the extent to which your current job is related to your

degree from FSCJ.% Very Related and Extremely Related

Note: This question was only asked of currently employed alumni.

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Most alumni feel FSCJ prepared them with the skills/knowledge that respondents identify as having been the most important for their career success.

Respondents feel that FSCJ prepared them most for written communication (81%) and oral communication (73%), and least for leading meetings (34%) and networking (56%).

• Workforce Certificate earners are the most likely to identify networking (43%) as an important career skill.

33%

33%

34%

34%

37%

44%

0% 20% 40% 60% 80% 100%

Leadership

Knowledge in your field

Teamwork

Oral communication

Written communication

Problem solving

Which of the following have been most important in your career

since graduating from FSCJ?6 Most Selected

n=587

60%

67%

69%

71%

73%

81%

0% 20% 40% 60% 80%100%

Leadership (n=193)

Teamwork (n=195)

Problem solving (n=258)

Knowledge in your field (n=191)

Oral communication (n=197)

Written communication (n=216)

To what extent did your studies at FSCJ prepare you with the following

skills/knowledge?% Quite a Bit and A Great Deal

Note: This question was only asked for skills/knowledge for which the respondent indicated that it was an important factor in their career since graduating from FSCJ.

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72%75%

79%83%84%85%87%87%88%88%

0% 20% 40% 60% 80% 100%

Customer service (n=592)

Financial aid package (n=453)

Availability of tutoring etc. (n=507)

Institutional reputation (n=588)

Proximity to work/home (n=609)

Specific academic offerings…

Overall value for the cost (n=621)

Cultural diversity (n=547)

Campus atmosphere (n=589)

Flexible program format (n=545)

How would you rate the quality of FSCJ in

the following areas?% Good and Excellent, 10 Most Selected

73%

91%

91%

0% 20% 40% 60% 80% 100%

Social experience (n=548)

Academic experience (n=624)

Overall experience (n=624)

How would you rate the quality of the following at FSCJ?% Good and Excellent

Nearly all (91%) alumni rate FSCJ’s

academic and overall experience as

good or excellent.

• Additionally, almost three-fourths of

alumni call FSCJ’s social experience

good or excellent.

• Alumni identify flexible program

format and campus atmosphere as

two of FSCJ’s biggest strengths.

• The two areas with the lowest

quality ratings are athletics (49%) and

on-campus student work

opportunities (62%).

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The majority (77%) of alumni prefer receiving e-mails from the Alumni Association, and feel that the communication frequency is just right.

• Another 19% feel the Alumni Association communicates too infrequently or much too infrequently.

• Only 13% of respondents prefer communication via social media platforms, with 84% of them preferring Facebook communication.

Alumni prefer engaging via continuing education (46%) or career networking programs (30%).

• When giving back, they favor attending on-campus events with students (24%) or providing professional advice as a guest speaker (19%).

5%

3%

13%

16%

17%

77%

0% 20% 40% 60% 80% 100%

Other

Telephone

Social media

Postal mail

Online newsletters

Email

n=612

2%

15%

30%

32%

83%

0% 20% 40% 60% 80%100%

Other

Twitter

Instagram

LinkedIn

Facebook

n=82

In which of the following ways would you prefer to receive communication from the FSCJ Alumni Association?

Main ways alumni have engaged with FSCJ since graduation:

• 42% have

recommended FSCJ to a prospective student

• 37% have visited

FSCJ’s website

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20%

21%

21%

22%

23%

23%

26%

0% 10% 20% 30% 40% 50%

Languages

Arts, Photography, andDesign

Health

Finance & Small Business

Human Resources

Project Management

IT & Computer Applications

Which of the following areas of continuing education would you be

interested in pursuing at FSCJ?7 Most Selected

n=164

Over one-third (37%) of alumni are

very or extremely interested in

returning to FSCJ for more training.

• These respondents are most interested

in continuing education (41%) or a

Bachelor of Science degree (29%).

• Their top choices for continuing

education areas are: IT & Computer

Applications, Project Management, and

Human Resources.

• Alumni who graduated in 2000 or later

have more interest in continuing

education on Languages (22% versus

8% of earlier graduates).

• Preferences for other training types

vary, but top choices are: IT Technical

Certificate (16%), Business Bachelor of

Science (15%), and Health & Human

Services Bachelor of Science (14%).

Note: Responses sum to over 100% because respondents could select multiple options.

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Alumni are most likely to donate to support programs or events they are personally interested

in, or to ensure others have access to FSCJ through financial aid.

Only 3% of all respondents answered that they have donated to FSCJ previously.

• Alumni who graduated before 1980 are the most likely group to donate, and are the only group to select donating

financially as their most preferred way of giving back to FSCJ.

24%

11%

13%

14%

17%

32%

34%

0% 10% 20% 30% 40% 50%

Other

Building/ facilities improvements

Supporting faculty & staff

Pride for alma mater

Ensure the school’s future financial stability

Ensure access to FSCJ through financial aid

Support personal interest programs/events

What would inspire you to support FSCJ through financial giving?n=597

Note: Responses sum to over 100% because respondents could select multiple options.

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Graduation Year (n=628)2015-2019 35%2010-2014 24%2005-2009 7%2000-2004 6%1995-1999 6%1990-1994 6%1985-1989 4%1980-1984 4%Prior to 1980 8%

Annual Household Income (n=571)Under $25,000 6%$25,000 to $49,999 20%$50,000 to $74,999 20%$75,000 to $99,000 14%$100,000 to $149,000 16%$150,000 to $199,999 6%$200,000 or more 4%Prefer not to respond 13%

Gender (n=570)Female 59%Male 35%Other/Non-binary 1%Prefer not to respond 5%

Race/Ethnicity (n=570)White 60%Black or African American 24%Hispanic or Latino 6%Asian 3%American Indian or Alaska Native 2%Native Hawaiian or Other Pacific Islander

<1%

Other 2%Prefer not to respond 8%

Education Level (n=570)Bachelor's degree in college (4-year) 42%Associate degree in college (2-year) 33%Master’s degree 14%Doctoral degree 2%Professional degree (JD, MD) 1%Prefer not to respond 7%

Employment Status (n=584)Employed full-time 59%Retired 12%Employed full-time and seeking new position

11%

Not employed but seeking employment

7%

Employed part-time by choice 5%Not employed and not seeking employment

4%

Employed part-time but seeking full-time employment

3%

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Country of residence (n=568)United States of America 98%Japan 1%Afghanistan <1%Austria <1%Bahamas <1%Bahrain <1%Brazil <1%Cuba <1%France <1%Liechtenstein <1%Sweden <1%

State of residence (n=553)Florida 81%

Georgia 4%

Texas 2%

North Carolina 2%

Virginia 1%

Indiana 1%

Tennessee 1%

Alabama 1%

South Carolina 1%

Illinois 1%

Kentucky 1%

New York 1%

California <1%

Colorado <1%

District of Columbia <1%

Louisiana <1%

Maryland <1%

Ohio <1%

Pennsylvania <1%

Washington <1%

Alaska <1%

Arizona <1%

Connecticut <1%

Iowa <1%

Kansas <1%

Maine <1%

Michigan <1%

Minnesota <1%

New Jersey <1%

North Dakota <1%

Oregon <1%

Prefer not to respond 1%

“Home campus” (n=628)FSCJ Kent Campus 26%FSCJ North Campus 24%FSCJ South Campus 24%FSCJ Downtown Campus 11%FSCJ Deerwood Center 7%FSCJ Online 6%FSCJ Advanced Technology Center 1%FSCJ Cecil Center 1%FSCJ Nassau Center 1%

Thank you.