Prepared by: Keith Brouillard Colleen Burke Rob Cawein Elise Porter Kate Vincent.
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Transcript of Prepared by: Keith Brouillard Colleen Burke Rob Cawein Elise Porter Kate Vincent.
Prepared by:Keith BrouillardColleen BurkeRob CaweinElise PorterKate Vincent
Introduction
• Established in 1982 and is located in Rindge, NH.• Offers 165 acres of woodland, a sandy beach for
sunning and swimming and miles of beautiful hiking trails.
• Has been featured in Country Inns and Back Roads and nominated by Better Homes and Gardens and Yankee Magazine as one of America's best family resorts.
Woodbound Inn Golf Course
Problem Statement
• Research is necessary to determine how the Woodbound Inn can increase large function sales to customers, located in Cheshire County.
Woodbound Inn Function Hall
Research Objectives
• Determine the level of awareness of the Woodbound Inn.
• Determine the level of demand for each type of function
• Determine what perspective customers want with respect to a large function focused service.
• Determine how to best reach customers.
Methodology
• Met with Rick Kohlmorgen, manager of Woodbound Inn to determine problem.
• Population of Cheshire County: 73,825 48.7% males and 51.3% females
• Convenience Sample• Sample Size: 100 people• Focused on Rindge, Jaffrey, Peterborough, and
Keene• Analyzed data with SPSS software
Woodbound Inn Dining Hall
Survey
• Have you heard of the Woodbound Inn?• Have you ever been to the Woodbound Inn?
-If yes, check off the following reason for your visit: (Business meeting, wedding, reunion, outdoor activities, dining, weekend getaway, other)
• Rate your overall experience for questions 3-8 for those that apply:• How did you hear about the Woodbound Inn?• Would you recommend the Woodbound Inn for a large function?• What would attract you or your company to the Woodbound Inn?• What is your gender?• Please check your appropriate age bracket:• What town in Cheshire County are you from?
Lake Front Cabins
ResultsQuestion 1:
Have you heard of the Woodbound Inn?
yes84%
no16%
yes
no
ResultsHave you ever been to the Woodbound Inn?
yes75%
no25%
yes
no
Question 2:
Results
Cases weighted by SERVICE
If Yes check off the following reasons for your visit:
weekend Getaway
Dining
Outdoor Activities
Reunion
Wedding
Business Meeting
Missing
Pe
rce
nt
40
30
20
10
0
If yes:Reasons for your visit:
Results
Questions 3-8Service:
Cases weighted by SERVICE
Rate your over all experience for questions 3-8
PoorFairNeutralGoodExcellent
Cou
nt
50
40
30
20
10
0
Atmosphere:
Cases weighted by SERVICE
Rate your over all experience for questions 3-8
PoorFairNeutralGoodP
erce
nt
50
40
30
20
10
0
Results
Accommodations:
Cases weighted by SERVICE
Rate your over all experience for questions 3-8
PoorFairNeutralGoodExcellent
Perc
ent
60
50
40
30
20
10
0
Dining:
Cases weighted by SERVICE
Rate your over all experience for questions 3-8
PoorFairNeutralGoodExcellentMissing
Per
cent
40
30
20
10
0
Results
Cleanliness:
Cases weighted by SERVICE
Rate your over all experience for questions 3-8
FairNeutralGoodExcellent
Perc
ent
50
40
30
20
10
0
Professionalism:
Cases weighted by SERVICE
Rate your over all experience for questions 3-8
PoorFairNeutralGoodExcellent
Perc
ent
60
50
40
30
20
10
0
ResultsQuestion 9:w
ord
of m
outh
flyer
s/br
ochu
re
dire
ct m
ail
inte
rnet
new
spap
er
mag
azin
e
othe
r
How did you hearabout the
Woodbound Inn?
31
11
5 73
1
22
05
101520253035
How did you hear about the Woodbound Inn?
How did you hear about theWoodbound Inn?
ResultsQuestion 10:
Would You Recommend the Woodbound Inn for a large function?
No36%
Yes64%
No
Yes
Question 11: Open ended
ResultsQuestion 12:
What is your gender?
Female46%
Male54%
Female
Male
Question 13:
Please check your appropiate age bracket:
41%
9%19%
19%
11% 1%
FPC Student 18-25
Cheshire Countyresident 18-25
26-34
35-44
45-54
55+
ResultsQuestion 14:
Cases weighted by SERVICE
What town in CheshireCounty are you from?
Walpole
Troy
Roxbury
Rindge
Peterbourough
Keene
Jaffery
Hinsdale
Gilsum
Fitzwilliam
Dublin
Pe
rce
nt
50
40
30
20
10
0
Cross TabulationsHave you heard of the Woodbound Inn? * What town in CheshireCounty are you from? Crosstabulation
Count
8 12 3 4 15 7 5 54 3 4 2 117
8 12 3 4 15 7 5 54 3 4 2 117
YesHave you heard ofthe Woodbound Inn?
Total
Dublin Fitzwilliam Gilsum Hinsdale Jaffery KeenePeterbour
ough Rindge Roxbury Troy Walpole
What town in CheshireCounty are you from?
Total
Case Processing Summary
113 96.6% 4 3.4% 117 100.0%
If Yes check off thefollowing reasons foryour visit: * Wouldyou recommend theWoodbound Inn for alarge function?
N Percent N Percent N Percent
Valid Missing Total
Cases
Cross Tabs
If Yes check off the following reasons for your visit: * Would yourecommend the Woodbound Inn for a large function? Crosstabulation
Count
4 3 7
13 3 16
2 3 5
16 15 31
13 28 41
6 7 13
54 59 113
Business Meeting
Wedding
Reunion
Outdoor Activities
Dining
weekend Getaway
If Yes check offthe followingreasons for yourvisit:
Total
Yes No
Would you recommendthe Woodbound Inn for
a large function?
Total
Cross Tabs
Have you heard of the Woodbound Inn? * Please check your appropiate age bracket: Crosstabulation
Count
45 9 17 26 20 117
45 9 17 26 20 117
YesHave you heard ofthe Woodbound Inn?
Total
FPC Student18-25
CheshireCountyresident18-25 26-34 35-44 45-54
Please check your appropiate age bracket:
Total
Limitations
• Sample Size
• Availability of owner
• SPSS Software
• Time
• Willingness to take the survey
Conclusions
• Awareness is low due to the location of the inn. Also, the weathered signs located on Route 202 and 119 are not visible to the common traveler.
• Majority of the business was facilitated by word of mouth and the internet. Newspaper Ads were the least effective method of advertising.
• Service, Dining, and Accommodations were sufficient. However, Professionalism should be improved.
• Dining and Outdoor activities attracted the most customers.
Recommendations• The Woodbound Inn should have more research conducted and further
investigate its market.
• More advertisements in the area of fliers or brochures. Coupons that offer a promotional deal to the consumer often increase sales and public awareness.
• More accommodations and services should be provided by the Inn in order to fully accommodate any high maintenance customer or groups.
• Professionalism should be increased in order to create a more satisfies customer.
• The Inn’s sign located on Route 119 on 202 should be more visible to the common traveler.
THANK YOU FOR YOUR ATTENTIONAny Questions?