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Omega I Nicole Kidman Portrait of BeautyPatek Philippe I Nautilus for LadiesJaeger-LeCoultre I Reverso Squadra LadyBulgari I Allegra Jewelry CollectionAudemars Piguet I Now Available at Time Center

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PREMIUM I CONTENT

8 I PREMIUM - Summer 2009

Cover Story Omega Portrait of Beauty_________________________________ WATCHES

PATEK PHILIPPE Nautilus for Ladies

AUDEMARS PIGUET Jules Audemars Selfwinding Chronograph

ULYSSE NARDIN Lady Diver Starry Night

JAEGER-LeCOULTRE Reverso Squadra Lady; A Multi-faceted Feminine Universe

BREGUET Marine Royale 5847

BULGARI Sotirio Bulgari Collection

COVER STORYOmegaPortrait Of Beauty12

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COVER STORYOmegaPortrait Of Beauty

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GLASHUTTE Lady Serenade Chronograph

DEWITT Répétition Minutes Tourbillon GMT Antipode

GUCCI Marine Chain Collection

LOUIS ERARD 1931 Retrograde a Choreography by Louis Erard

SAINT HONORE Coloseo Luxury of Detail

TISSOT Tissot Classic Prince in Rose Gold From Russia with Love

HAMILTON New Nautical Landmarks

VICTORINOX SWISS ARMY Alliance Chrono Lady

CITIZEN Eco-Drive Super Chronograph 1000 (Calibre U700/U706)

MOVADO Sapphire Synergy

CERRUTI 1881 The New Stella Collection

BOSS Streamlined Design and A High Performance Rugged Good Looks and A Reliable Temperament

SWATCH Swatch Takes Free Run To Future With New Chrono Plastic Collection Models

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BreguetMarine Royale 5847

Audemars PiguetSelfwinding Chronograph

MovadoSapphire Synergy

GlashutteLady Serenade Chronograph

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Abdoun Mall06 59 21 601

Shmeisani06 56 83 868

Sweifieh06 58 17 575

Mecca Mall06 55 40 151

Jabal Al Hussein06 56 73 453

Down Town06 46 23 897

City Mall06 58 66 973

Aqaba03 20 60 025

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PREMIUM I CONTENT


_________________________________ JEWERLY

BULGARI Allegra Charms

AUDEMARS PIGUET Millenary Précieuse Collection

POMELLATO Tabou Collection Ming

KAYALI JEWELRY Bloom Jewelry now at Kayali Jewelry

___________________________ PREMUIM NEWS

Houston, We Have A News Conference: The Original Space Cowboys Come To Basel “Between eternity and history” 1884-2009 125 Years of Italian Jewels Diane Kruger in Cannes for the Inauguration of The New Jaeger-LeCoultre Boutique Audemars Piguet Supports Rookie Sébastien Buemi, a rising star in Formula 1 Audemars Piguet Now Available at Time Center Time Center and Beat FM 102.5 Celebrate Father’s Day; Hussam Hajj wins the JD 1,000 Time Center voucher Tissot Sponsors UEFA Championship League Finals Ready for Some Serious Bling? Kayali Jewelry’s Annual Diamond Festival Begins July 1, For The 6th Year in a Row! Kayali Jewelry Presents Wedding Bonanza Winners with a Lavish Diamond Wedding Set

Who’s Wearing What? Black Iris Festival Books@cafe Dubliners_______________________________ INTERVIEW

5 Questions With Nidal Eid at Time Center

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PREMIUM I WELCOME LETTER

14 I PREMIUM - Spring 2009

EDITOR IN CHIEFDINA MAHMOUD

MANAGING DIRECTORAMMAR ABU GOURA

PUBLISHED BY:AL MAJAL AGENCY

P.O.Box 630 Amman, 11118 Jordan

ADVERTISING INQUIRIESTELFAX: +962 6 553 00 47

Email: [email protected]

PRINTED AT:NATIONAL PRINTING PRESS

Summer time is just around the corner, and we at Premium couldn’t be more ready for the amazing summer weather in Amman. I’m sure we will all have many social engagements

coming up, where the hottest new trends will be present, and so, as you expect from Premium, in this issue we bring you the latest watch and jewelry collections and trends to prepare you for a festive summer.

In addition to the latest watches and jewelry collections, in this summer issue of Premium Magazine we’ve also featured watches that transcend any trend and are pieces that you will want to wear now and forever, such as the Patek Philippe Nautilus for ladies and the Audemar Piaget’s Selfwinding Chronograph, and don’t miss our cover story with Nicole Kidman and her choice of watches from Omega.

Besides this great content, this issue of Premium includes great news stories like Bulgari celebrating 125 years in Rome, Jaeger LeCoultre at the Cannes Film Festival and much more; this really is an exciting issue of Premium.

So go ahead and dive right in, we’re sure you’ll enjoy reading thisissue as much as we enjoyed assembling it with you in mind.

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PREMIUM I COVER STORY


Nicole Kidman – Actress





Portrait Of Beauty

Nicole Kidman lends her outstanding talent and presence to the Planet

Ocean ‘Jewelry’ timepieces – technical wonders designed as much for deep sea exploration as red-carpet appearances. By Avril Groom. Photograph by Camilla Åkrans.

When one of the world’s most stylish women falls in love with a particular watch model, then you know this design is truly something special. Actress Nicole Kidman, one of People magazine’s fifty most beautiful people in the world and a stunning ambassador for Omega watches, was so enamored of the new Planet Ocean ‘Jewelry’ Co-Axial chronograph when wearing it for a recent shoot that she didn’t want to take it off afterwards. But that was just the prototype, and now she is keenly awaiting the delivery of one of the first examples of this fabulous new model.

The Planet Ocean ‘Jewelry’ Co-Axial chronograph and chronometers take Omega in more than one exciting new direction. Part of the Seamaster family, they are fully functional diver’s watches with all of the technical prowess implied by Omega’s experience making diver’s watches since the 1940s, including water resistance to 600 meters (2000 feet), a unidirectional rotating bezel and a helium-release valve to reduce the pressure. But they are also luxuriantly diamond-set, with painstaking craft worthy of the best Jewelry watches. They look immensely suave and sophisticated at the most glamorous of evening events, worn on the cuff of a dress shirt or with a gorgeous gown.

For, as befits a watch which transcends so many limits, the Planet Ocean ‘Jewelry’ watch was designed with neither men nor women specifically in mind but is for anyone taken by its fancy.

Omega’s designers have set out to make a watch that truly breaks boundaries. It is a top quality diver’s watch that will probably never be used for diving, but is a stunning talking point, a watch to be seen in. This is helping to set a new trend of diver’s watches as Jewelry, an area where only a few watch companies have gone but more will surely follow. Nowadays people don’t ask whether a watch is designed for a man or a woman. In 2004, when the Seamaster Planet Ocean range was first launched, its large sizes – 45.5 mm and 42 mm – seemed very masculine, but now women love large-sized watches. So the new model can appeal equally to a woman who wants a large, glamorous watch, or to the increasing number of men who want diamond watches.

At the original Seamaster Planet Ocean 2004 launch, the watch was featured in steel with a black or orange bezel. The latter became a







Seamaster Planet Ocean “Jewelry” CollectionChronograph and chronometerCo-Axial escapementSelf winding movement45.5mm stainless steel bezel with 45 diamonds totaling 2.65 caratsBlack Alligator strap with stainless steel cold over clasp



cult model, setting a color trend for sports watches that still persists.

The Seamaster Planet Ocean ‘Jewelry’ Collection represents a radical departure, one which has an equally bright future. There are two models, both with Omega’s legendary Co-Axial escapement, self-winding movements and COSC certification. Both have a brushed stainless steel case and a scratch-resistant sapphire crystal that is anti-reflective on both sides. And both feature a screw-in caseback stamped with the Seahorse medallion. The dials are lacquered

black with applied Arabic numerals. They feature the Omega name and logo and indexes and hands coated with white Super-LumiNova. The integrated black alligator strap is fitted with a polished stainless steel fold-over clasp.

The chronograph, at 45.5 mm, has a sporty air, despite its bezel of 45 sizeable diamonds totalling 2.65 carats. It has a small seconds counter at 9 o’clock, a 30-minute recorder at 3 and a 12-hour recorder at 6, with a small date window at 4:30. The sleek, elegant chronometer comes in 45.5 mm

Seamaster Planet Ocean “Jewelry” CollectionChronometerCo-Axial escapementSelf winding movement45.5mm stainless steel bezel with 45 diamonds totaling 2.65 caratsBlack Alligator strap with stainless steel cold over clasp





Seamaster Planet Ocean “Jewelry” CollectionChronographScrew-in caseback stamped with the Seahorse medallion



and 42 mm diameters, the latter with 45 slightly smaller diamonds totalling 1.73 carats. All models have a black triangular dive minute marker with white Super-LumiNova dot, at 12 o’clock.

The Planet Ocean ‘Jewelry’ is not only one of Omega’s most striking and original timepieces, but also one of their most versatile and innovative models.

NICOLE KIDMAN

That one of Hollywood’s most respected and talented actresses has accepted the call to become a Brand Ambassador for Omega is a testament to the watches’ quality and beauty. The tall, slender Australian has a powerful screen image that has a great synergy with Omega’s iconic style.

She has been working with the

company for four years, appearing in Omega advertising campaigns.

Nicole was born in Hawaii in 1967 while her distinguished medical researcher father was working there, so perhaps Hollywood was her natural eventual home, though she started as an actress in her native Sydney, starring with Sam Neill in the well-received Dead Calm (1989) and even, as a teenage actress, receiving praise from director Jane Campion, who later cast her in Portrait of a Lady (1996). She met her first husband, Tom Cruise, on the set of Days of Thunder (1990) but her US breakthrough role was in the comedy To Die For (1995).

She was nominated for an Oscar for her role in Moulin Rouge (2001) and received one as best actress for The Hours (2002) – the first Australian to do so. She also loves

appearing in art-house movies like Dogville, The Human Stain and Birth.

Nicole is the mother of two adopted children from her previous marriage with Tom Cruise. In 2006 she married country singer Keith Urban and recently had a daughter, Sunday Rose. She revels in being over forty, claiming that young actresses don’t have enough emotional baggage to be convincing. -“There’s something very beautiful about being a mature woman”, she has said.

www.omegawatches.com

Seamaster Planet Ocean “Jewelry” CollectionChronometer

Co-Axial escapementSelf winding movement

45.5mm rose gold bezel with 45 diamonds totaling 2.65 carats

White Alligator strap with stainless steel cold over clasp

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Nautilus for Ladies

After the extremely successful relaunch of the Nautilus men’s

collection in the fall of 2006, the Geneva workshops are finally presenting the new Nautilus ladies’ line. Its new models exhibit the same technical modifications and retouched design elements as the men’s watches, but in a size and with stylistic refinements that add irresistible feminine charm to the innate casual elegance of the Nautilus collection.

The new ladies’ Nautilus models are available in white or rose gold with precious diamonds (Ref. 7010/1) or with a satin-finished bezel (Ref. 7011/1).

Ref 7010/1Quartz Movement with date

Caliber E 23 S CRose gold

Case set with 46 diamondsAnthracite grey dial

Water resitant to 60m


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Ref 7010/1Quartz Movement with date

Caliber E 23 S CWhite or rose gold

Case set with 46 diamondsWhite dial

Water resitant to 60m

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Launched in 1976, the Nautilus became a wildly popular “enfant terrible” in the category of casually elegant watches, setting itself apart with an unconventional porthole-inspired design and a rounded octagonal bezel. Introduced in 1981, the Ref. 3800 midsize model with the 37.5-mm case was soon seen more and more frequently on feminine wrists as well, so a year later, Patek Philippe presented the Ref. 4700, a 28.5-mm version styled explicitly for ladies. Thus, it is only natural that the successful redesign of the men’s Nautilus on the occasion of the collection’s 30-year anniversary in the fall of 2006 is now being followed by a completely new ladies’ Nautilus line. It interprets the technical and stylistic evolution of the prominent men’s watch with feminine aplomb.

Casual elegance in 18K gold

The new ladies’ Nautilus comes exclusively in 18K white or rose gold. The three-part case, now with a diameter of 32 mm, is one of its new features, offering the same legendary ruggedness as the original monocoque; it is water-resistant to 60 meters. The ingenious porthole mechanism of the Nautilus case that firmly secures the bezel on the caseband remains unchanged.But the previously straight hinges are now gently rounded as in the new men’s Nautilus models,

Ref 7011/1Quartz movement with date

Caliber E 23 S CAnthracite gray dial

Rose gold Water resistant to 60m

following the curvature of the bezel. This evolution in design and harmony produces a new level of timeless elegance.

The bracelet was also refined and reproportioned to complement the latest case formats. It seamlessly extends the contour of the case and gradually tapers into a fold-over clasp that assures a comfortable yet secure fit.

Thanks to a new finish, the bracelet now feels even softer. As in the original version, the outer links feature a glowing matt satin finish while the center links are polished to a brilliant sheen.

Feminine luster: with or without diamonds

The new Nautilus ladies’ models in white or rose gold are available in versions with or without diamonds. The bezel of the Ref. 7011/1 without diamonds projects the traditional Nautilus look with a vertical satin finish on the top side and mirror-polished flanks. The same matt/shine contrast is repeated on the case flank, the lugs, and the bracelet.In place of the satin finish, the bezel of the Ref. 7010/1 exhibits a scintillating wreath of 46 flawless Top Wesselton round diamonds totaling about 0.73 ct. They reflect


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sunshine - or the limelight - with incomparable fire.

Whether in silvery white or charcoal gray, the dials are styled to radiate casual elegance. Framed by a discreet minute scale, the center is embossed with the horizontal signature pattern of the Nautilus collection. The periphery is formed by 10 baton hour markers as well as the Arabic numeral 12; all of these 18K gold appliques have a luminescent coating for excellent legibility even in total darkness. Striking signature elements, the new, slightly widened baton-style hour and minute hands were designed expressly for the ladies’ Nautilus. The watch also has a sweep seconds hand and an aperture date at 3 o’clock.

Casual elegance with quartz precision

Patek Philippe’s new Nautilus for ladies is powered by the caliber E 23 SC quartz movement. This manufacture movement is crafted

in the workshops in Geneva; its mechanical parts, such as wheels, arbors, and levers, are made with the same dedication to care lavished on the mechanical movements signed by Patek Philippe.With its gentle redesign, distinctive silhouette in precious yet resilient gold versions, and choice of bezels with a suave satin finish or glistening diamonds, Patek Philippe’s reworked Nautilus for ladies establishes a new norm that will endure for generations. It represents a model of casual elegance and feminine panache that will endure for generations.

To accent the launch of the new Nautilus collection for ladies, Patek Philippe also created two finger rings inspired by the design of the Nautilus’ octagonal bezel.

One ring is set with 60, the other with 48 flawless Top Wesselton diamonds. Both rings are available in white or rose gold.To underscore their alliance with the collection, they display an engraved “Patek Philippe Nautilus” inscription.

The launch of the new ladies’ Nautilus collection begins this spring and will be supported by a worldwide campaign introducing a new ad as part of the ongoing global “Begin an enduring love affair” ladies’ campaign. The new campaign positions the world famous ladies’ Nautilus as the quintessential casually elegant watch for every day. In a visual captured by globally acclaimed fashion photographer Michael Thompson, the ad features a confident, elegant woman on a speeding yacht, a metaphorical reference to water as the realm of the Nautilus.

www.patekphilippe.com


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Ref 7011/1Quartz movement with date

Caliber E 23 S CAnthracite gray dial

Rose gold Water resistant to 60m


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Jules Audemars Selfwinding Chronograph


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The first manned lunar landing on the 20th of July, 1969 was the

greatest, most dramatic scientific achievement in human history. When Neil Armstrong and Buzz Aldrin stepped onto the moon’s surface at 02:56 GMT on the 21st of July, Aldrin was wearing his OMEGA Speedmaster and a legend was born. An interesting footnote: the electronic timing system on the Lunar Module was not functioning correctly so Armstrong had left his watch aboard as a reliable backup.

The very first chronographs were equipped with a hand that actually placed a drop of ink on the dial, thus providing a material indication of the measured time.

Later on, daring drivers and bold athletes adopted them as indispensable instruments for measuring their accomplishments.

Today, the chronograph represents far more than just a valuable professional tool. If people were asked to quote just one single complication among mechanical watches, the chronograph would doubtless be mentioned.

This function is riding an unbroken wave of enthusiasm. Whether for calculating a 100-metre sprint or a Formula 1 race, it expresses sporting excellence imbued with passion and precision.

What if it also served to “give” us time instead of taking it away from us? And if it enabled us to fully appreciate each second of the time at our disposal.

This wishful thinking springs to vivid life in the Jules Audemars selfwinding chronograph, an

Jules Audemars selfwinding chronograph Reference 26100OR.OO.D088CR.01

Calibre: exclusive AP 3124/3841, selfwinding Over 60-hour power reserve

18-carat pink gold caseDiameter 41 mm

White-lacquered dial “Large square-scale” hand-sewn brown

crocodile leather strap 18-carat pink gold AP folding clasp

Water-resistance: 20 m


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Jules Audemars selfwinding chronograph Reference 26100BC.OO.D002CR.01Calibre exclusive AP 3124/3841, selfwinding Over 60-hour power reserve18-carat white gold caseDiameter 41 mmOffwhite-lacquered dial “Large square-scale” hand-sewn brown crocodile leather strap 18-carat white gold AP folding claspWater-resistance: 20 m


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eloquent symbol of time regained.

Pervaded by the characteristic free-spirited attitude of contemporary design, the style of the dial is inspired by the past and allows us to relive an entire era.

The numerals conducive to optimal readability; the elegant leaf-shaped hands; the chronograph seconds hand featuring a hollowed counterweight; the minute track with its red indications surrounded by a tachometric scale; the presence of two horizontally aligned small seconds and 30-minute counters; the entire range of details are arranged with infinite subtlety and elegance.

Instead of the white dial matched with a pink gold case and brown crocodile leather strap, retro enthusiasts will be tempted to

opt for the model combining an eggshell-colored dial with a white gold case and black crocodile leather strap.

In both cases, the sapphire crystal serves to admire both the movement and the finishing, including the particular care lavished on the gold oscillating weight.

Proudly bearing the family crests of the Audemars Piguet families, the latter adds a truly distinguished signature touch to this exclusive movement.

www.audemarspiguet .com


PREMIUM I WATCHES

Movement UN-810Power reserve approximately 42 hours

Winding self-windingFunctions center hour and minute hand, date

positioned at 6 o’clockCase 18 ct rose gold

Crown screw down security crownDiameter 40 mm

Black dial set with 27 diamondsWater-resistance 100 m

Crystal anti reflective sapphire crystalCase back open case back with sapphire crystal

Black rubber strap

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Lady Diver Starry Night


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Ulysse Nardin introduces the Starry Night, a contemporary stylish

timepiece for those ladies who prefer to lead the way. At the end of a busy day at work or play while sporting the LADY DIVER, evening approaches…the moon appears on the

distant horizon and cocktail hour nears. The Lady Diver Starry Night transforms itself into a timepiece of jewelry perfectly suitable for any occasion.

With a self-winding movement the diamond set rotor in 22 ct gold

is visible through an exhibition case back. Available in 18 ct rose gold in two dial combinations with diamonds, these hand-crafted timepieces are produced to last!

www.ulysse-nardin.com

Movement UN-810Power reserve approximately 42 hours

Winding self-windingFunctions center hour and minute hand, date

positioned at 6 o’clockCase 18 ct rose gold

Crown screw down security crownDiameter 40 mm

White dial set with 27 diamondsWater-resistance 100 m

Crystal anti reflective sapphire crystalCase back open case back with sapphire

crystalWhite rubber strap


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Reverso Squadra Ladya multi-faceted feminine universe

Two years after the advent of the Reverso Squadra for men, Jaeger-

LeCoultre presents a collection dedicated to women. The boldly determined appearance of the Reverso Squadra Lady reflects a multi-faceted feminine universe: two faces, a fast and clever strap-change system, a stunning array of materials, a classic design and the sparkle of diamonds. Equipped with the latest generation of Jaeger-LeCoultre movements, these models combine the signature Reverso Squadra features with a degree of refinement reserved exclusively for feminine wrists.

Reverso Squadra Lady – the many faces of an obvious choice

Jaeger-LeCoultre wanted to offer women a Reverso Squadra collection embodying the fundamentals of the iconic Reverso and its unique swivel, while also bearing the distinctive characteristics of the Reverso Squadra line: a square case and resolute character, along with a powerful and immediately

Reverso Squadra Lady AutomaticReference 704 84 20Mechanical automatic movement Jaeger LeCoultre Calibre 966,Silver-coloured “Square Style” dial with central guilloché motifReversible case, Reverso Squadra Lady size in steelWater-resistant to 50 metresWhite alligator leather strap with steel folding clasp


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recognizable design.Designers, watchmakers and engineers set to work on creating a line perfectly tailored to the specific demands of women fully prepared to use masculine “weapons of mass seduction”.

Nonetheless, they soon realized that a single model could barely hope to satisfy such a broad spectrum of expectations. This naturally led to the decision to offer two lines with two case sizes:a small size intended to delicately but firmly match the typical feminine way of wearing a watch; and a more generously proportioned model that will appeal to women wishing to sport a watch that catches the eye at first glance.

The aesthetics of the Reverso Squadra Lady dial are imbued with a rich diversity: straight transferred numerals standing out against a silver-colored dial base in order to preserve the sporting sprit of the Reverso Squadra; or numerals with an original geometry, set against a sunburst guilloché motif and underscored by two rows of diamonds allying a taste for performance with the secret aspirations of the feminine heart, driven by the conviction that only the sparkle of stones is worthy to illuminate the passing of time.

And since the Grande Maison in the Vallée de Joux wishes to provide women fascinated by the Reverso Squadra with a comprehensive range of refined models, each version comes in a broad variety of materials, featuring a number of variations on a theme in yellow gold, pink gold or steel, either polished or exquisitely adorned with diamonds.


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Reverso Squadra Lady Duetto

Since each Reverso Squadra is first and foremost a swivel watch, how could the makers deprive the new collection of the fabulous Duetto concept, which simultaneously reveals two faces of time? The principle is the same as ever, with one face set with diamonds and featuring a date display and an exquisite day/night disc adorned with sun and star symbols. The back, which is devoted to a straightforward hour and minute display, also pays tribute to Jaeger-LeCoultre Calibre 968, through a discreet aperture in the centre of the dial that reveals the movement’s oscillating weight adorned with the “côtes soleillées” motif. Once again, Reverso Squadra enthusiasts will be spoilt for choice, since the new Duetto is available in steel with gem-setting on the back along with white and black dials, or in a pink gold version with gem-setting on both sides, along with white and black dials.

Regal apparel

The innovative Reverso Squadra Lady is also distinguished by its novel interchangeable strap system. This clever device enables one to change strap in a flash without any tool whatsoever. Thus, when changing out of daywear

Reverso Squadra Lady Duetto Reference 705 27 20Mechanical automatic movement Jaeger LeCoultre Calibre 968,18-carat pink gold dial silver-colored sunray-brushed guilloché front and black back with visible oscillating weight adorned with “côtes soleillées” motifReversible case, Reverso Squadra Lady size in 18-carat pink gold75 full-cut F-G Top Wesselton VVS 1 diamonds (approximately 1.20 carats)Interchangeable articulated rubber strap in white and black with folding clasp in 18-carat pink gold


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Reverso Squadra Lady AutomaticReference 704 81 20Mechanical automatic movement Jaeger LeCoultre Calibre 966,Silver-coloured “Square Style” dial with central guilloché motifReversible case, Reverso Squadra Lady size in steelWater-resistant to 50 metresSteel bracelet with steel folding clasp

for a smarter evening look, it becomes as easy as anything to remove the practical articulated rubber strap and replace it with an elegant leather strap. This gesture will soon become as familiar to the lucky owner of a Reverso Squadra as swiveling the case to reveal the gem-set face, as the stars begin to twinkle in the sky above.

The pink gold version of the Reverso Squadra Lady Duetto associates the glowing precious metal with a black leather or rubber strap. On the steel version, white is the keynote for the leather straps, or white rubber strap.

In the other versions, yellow gold and steel are married with white leather or rubber. This vast array of choices, colours and materials gives rise to fascinating matches such as steel and diamonds or pink gold and leather, forming a whirling carousel of happy whims and fancies.

The Reverso Squadra is thus successfully interpreted in the feminine mode while betraying nothing of its masculine and sporting roots.

It is as practical as ever and well suited to life’s many circumstances thanks to its clarity, its reliability and its sturdiness. Indeed, choosing the Reverso Squadra betokens a bold determination to wear a sporting watch with a highly distinctive style as well as genuine technical and horological substance. Women now also speak men’s language. Their exclusive preserve remains a unique aura of elegance imbued with unmistakable refinement, but they now also share the masculine prerogatives of strength and boldness.

Reverso Squadra Lady

Set with 36 diamonds, the case of this appealing model is ideally suited to feminine wrists, as are its numerals featuring a refined and original geometrical design.


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A second face on the back is dedicated to engraving, providing a chance to make each watch a truly personalized gem. This model is fitted with a quick and clever strap-change system. Quartz movement, Jaeger-LeCoultre Calibre 657

Reverso Squadra Classic

The reversible case of this harmoniously proportioned model features bold square lines. Its

silver-coloured dial with a guilloché centre is faithful to the spirit of the Reverso Squadra. The back provides a space intended for a personalised engraving. Quartz movement, Jaeger-LeCoultre Calibre 657

Reverso Squadra Lady Automatic

This model is graced with a silver-coloured and guilloché dial vividly reflecting the Reverso Squadra

spirit. The date indication is cleverly inserted into the 6 o’clock numeral, while the transparent case-back enables one to admire the intricate mechanisms of time. Its quick and clever strap-change system enables it to switch outfit at will. Mechanical automatic movement, Jaeger-LeCoultre Calibre 966.

www.Jaeger-LeCoultre.com


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Marine Royale 5847

Breguet’s Marine collection draws its inspiration from the

original designs created by Breguet himself for the French Royal Navy after his 1815 appointment as Horologist to the French Navy. Sturdy in design, Breguet Marine watches have for decades been reputed for their dependable performances. In 2004 Breguet launched a new interpretation of this product line, featuring a markedly more contemporary and sporty but ever elegant

design. Following the launch in 2007 of the first tourbillon-equipped chronograph with silicon escapement, this year brings a groundbreaking new design: the Marine Royale alarm watch, water-resistant to 300m.

Breguet’s Marine Royale 5847 comes with an alarm device that can only delight both amateur divers and aficionados of exceptional complications. Underwater tests confirm that sound travels better through water

than through air. Sound waves require material support and their speed increases with the density of the environment. Sound travels about four times faster under than above water. Furthermore, as the underwater milieu is generally far less noisy than the aerial one, the alarm’s sound is perceived with greater clarity underwater.The alarm setting crown and on-off pushpiece, in gold, are sheathed in rubber for easier handling, adding a further touch of sporty elegance. The watch naturally possesses the usual diver’s-watch features,




not least a one-way rotating bezel inscribed with a graduated 20-minute sector. The bezel’s unidirectional rotation is secured by a blocking pawl, visible and located between the two winding crowns on the case flank. Shaped like a wave, it recalls the watch’s essential functions. To improve its legibility even in the murkiest waters, its minute markers and hand along

with the hour hand are coated with white luminous superluminova while the hour and alarm markers glow blue. Represented by a blue triangular pointer at 10 o’clock, the power-reserve indicator is also luminous.Rounding out its attributes, the Marine Royale 5847 possesses a date indicator and a self-winding mechanism. The white gold version

comes with an 18 kt dial with black rhodium finish while the pink gold version features an 18 kt pink gold dial. Both are manually engine-turned with the collection’s dedicated wave pattern.

www.brequet.com

REF. 5847BR/32/5ZUAlarm watch water-resistant to 300M. Round Case in 18K rose gold with finely fluted caseband. Sapphire-crystal glass with magnifying lens over the date at 6 o’clock. Diameter: 45 mm18K pink gold dialSelf-winding mechanical movement with alarm mechanism, numbered and signed Breguet. Cal. 519R. 12 lines, 36 jewels.45-hour power-reserve. Also available in 18K white gold with black rhodium dial as well as with a leather strap.


PREMIUM I WATCHES

Sotirio Bulgari Collection

Sotirio Bulgari 125th Anniversary Edition 18-ct pink gold case

Sotirio Bulgari Date Rétrograde stainless steel case


PREMIUM I WATCHES

In the mid-19th century, a timeless elegance was born with Sotirio Bulgari.

He sensed the new spirit of his time and, assembling his formidable arsenal of artistic and artisanal skills, left Greece for Corfu and then went on to the recently unified Italy, land of the Grand Tour.

Driven by his entrepreneurial spirit, he was capable of overcoming challengers and conventions, continuously redefining the concepts of “avant-garde” and “luxury”.

On the 125th anniversary of its foundation, Bulgari dedicates a watch to this multicultural trailblazer, businessman and aesthete: a watch as extraordinary as him.

The new Sotirio Bulgari features a classic style reinterpreted in a contemporary way.

A perfect synthesis of innovative design and manufacturing “savoir-faire; it is distinguished by its sophisticated workmanship and great attention to every detail.

The news collection dedicated to this man is Bulgari’s new version of a formal watch, featuring manufacture movements, dials finished with exclusive treatments and a unique design for the case, whose bezel s distinguished by the absence of the Bulgari logo.

Expression of Swiss watch making art, Sotirio Bulgari watches are characterized by their exclusive functions and high quality craftsmanship.

Sotirio Bulgari Date Rétrograde stainless steel case


PREMIUM I WATCHES

Sotirio Bulgari Tourbillon Quantième Perpétuel

The Sotirio Bulgari Tourbillon Quantième Perpétuel is the most evident example of this achievement; fully developed b Bulgari, the BVL 465 Caliver represents a unique fusion of functions; an automatic see through tourbillon and perpetual calendar with an innovative display features double coaxial retrograde hands, offered in a limited edition of 30 pieces.

The Sotirio Bulgari Quantième Annuel model, equipped with the BVL 360 Caliber, a manufacture movement enriched by an annual

Sotirio Bulgari Date Rétrograde 18-ct pink gold case


PREMIUM I WATCHES

Sotirio Bulgari Date Rétrograde 18-ct pink gold case

calendar function with 225º retrograde date, available in a limited eidition of 250 pieces with an 18 cts pink gold case or in 125 pieces for the version in white gold.

Another milestone is settled by the Sotirio Bulgari Date Rétrograde whose 150º retrograde module has been developed and produced by Bulgari.

The assortment is further enriched by a special timepiece developed to commemorate the 125th Anniversary; a tribute to the founder that carries his signature on its flip-over back case studied to reveal the movement. This model is offered in three limited editions of 125 pieces each one, realized in pink gold, yellow godl and white gold and equipped with the BVL 250 Caliber with a manufacture movement personalized for Bulgari.

Tradition and manufacturing skills are expressed in the Sotirio Bulgari collection, in both technical and aesthetic terms. They give tribute to the firm’s founder, by featuring his signature.

www.bulgari.com


PREMIUM I WATCHES

Lady Serenade Chronograph

Lady Seranade ChronographRef. 39-34-13-12-34

Caliber 39-3438 mm polished stainless steel caseBezel ringed with 54 TW-if brilliant-cut diamonds (total weight approx.

1.17 ct)Power reserve 40 hours

Black galvanized dialStainless steel bracelet


PREMIUM I WATCHES

A Pleasing Sense of Time

The 38 mm polished stainless steel case is framed by a bezel ringed with 54 TW-if brilliant-cut diamonds (total weight approx. 1.17 ct), adding a touch of luxury to the Lady Serenade Chronograph. The sunburst decoration creates magnificently lustrous reflections on the black galvanized dial. Polished Roman numerals mark the 12 and 6 o’clock positions on the dial, while applied stainless steel markers illustrate the divisions of the other hours. Shining silver threads surround the minute counter at 9 o’clock and the running subsidiary seconds at 3 o’clock, highlighting them clearly on the dial. The crown is consciously playful, embellished as it is with a brilliant-cut diamond.The latest variation of the Lady Serenade Chronograph is a picture of suppleness with its cool, shining, patented stainless steel bracelet that feels especially pleasant on the wrist. Its satin-finished, polished links take their cue from the feminine curves of the case, allowing the sporty timepiece to emerge as a perfectly formed whole.

The scratchproof sapphire crystal case back allows an unobstructed view of the inner workings of this light and airy chronograph. Manufacture Caliber 39-34, with a power reserve of 40 hours, ensures precise time measurement. Outfitted with all the traditional elements belonging to Glashütte’s art of watchmaking such as a swan-neck fine adjustment, a three-quarter plate, Glashütte

ribbing and double sunburst decorations, this movement once again reveals the depth of Glashütte Original’s horological know-how.

The Lady Serenade Collection was unveiled by the Glashütte Original manufactory in 2007. In creating the collection, designers wanted to

Lady Seranade ChronographRef. 39-34-13-12-04Caliber 39-3438 mm polished stainless steel caseBezel ringed with 54 TW-if brilliant-cut diamonds (total weight approx. 1.17 ct)Power reserve 40 hoursBlack galvanized dialBlack alligator strap

capture the sensitivity of women and enter into their emotional world. Model variations of these new timepieces are expressions of feminine elegance that match any wardrobe: from casual and sporty through formal business dress and all the way to stylish eveningwear.

www.glashutte.com


PREMIUM I WATCHES

Répétition Minutes Tourbillon Gmt Antipode

At Baselworld 2009, DeWitt presented a world-first viewing

of the Répétition Minutes Tourbillon GMT Antipode, an exceptional twin-faced model housing the latest technological breakthroughs of 21st century Haute Horlogerie within an elegantly sophisticated case.

Passionately dedicated to the exceptional, the DeWitt master-watchmakers have consistently striven to demonstrate the horological excellence of the Geneva-based Brand. This mastery of hand craftsmanship traditions is now magnificently illustrated in the Répétition Minutes Tourbillon GMT Antipode, an extremely original model in both technical and aesthetic respects.This new model is equipped with an extremely inventive multi-complication movement offering a masterly demonstration of the Brand’s impressive creativity. Whereas most complications operate on separate movements, the Répétition Minutes Tourbillon GMT Antipode reveals three

PREMIUM I WATCHES



PREMIUM I WATCHES

extreme complications within a single fully integrated movement.The Tourbillon, minute repeater and GMT mechanisms may be admired on the two articulated sides of this highly exclusive timepiece.

Fitted around a dedicated axle, the twin-faced case of the Répétition Minutes Tourbillon GMT Antipode pivots a full 360° by lateral rotation activated by pressing the watch lugs at 12 and 6 o’clock, which releases the case by pushing it back against the central axle.

The tourbillon carriage appears on the front of the timepiece, alongside the local hour and minute indications and the minute

Répétition Minutes Tourbillon GMT AntipodeTourbillon, minute repeater & tourbillon complicationsTitanium and white gold caseRubber and titanium strap

repeater.

On this side, the local time alarm is triggered by a pushpiece located at 9 o’clock on the case. The second side of the model features the GMT function along with the hour and minutes in the second time zone.

The latter is set to time by means of a corrector positioned at 1 o’clock. The minute repeater mechanism may be activated at any time, whichever side is visible, while its actual chime is inseparably linked to local time. Representing the culmination of years of technological development, the Répétition

Minutes Tourbillon GMT Antipode exudes a distinctive and powerful masculine presence in harmony with the finest traditions of hand crafted horology.

Composed of titanium and white gold and framed by substantial openworked lugs, the case is enhanced by an inward-facing bezel, while the DeWitt signature imperial columns face outwards. This highly original design endows the Répétition Minutes Tourbillon GMT Antipode with a face radiating admirable nobility and depth.A perfect blend of tradition and modernity.

www.dewitt.com


PREMIUM I WATCHES

MARINA CHAIN COLLECTION

Gold & EnamelRef. YA121513

Movement Ronda 751/H118KT yellow gold case and 24

diamonds, total 0.4ctBlack lacquered dial

18KT yellow gold and black enamel bangle

18KT yellow gold claspWater resistant to 30 meters

The marina chain, a famous Gucci symbol adorning accessories

and jewelry is now celebrated with a new collection of stylish timepieces whose design features the highly iconic anchor chain sign.

With its rounded links, this unmistakable signature punctuates the smooth bracelet, embracing the oval case and finishing with a clasp shaped like a leather belt buckle.

The marina chain motif was inspired in the 1960s by the world of

yachting, another favorite pastime of the Florentine clientele of Guccio Gucci.

The Marina Chain watch, introduced at the 2009 Spring Summer Gucci Women’s Cruise fashion show, is available in two sizes and a rich


PREMIUM I WATCHES

Steel & GoldRef. YA121509

Movement Ronda 751/H1Stainless steel caseBlack lacquered dial

Stainless steel and 18KT yellow gold bangleStainless steel clasp

Water resistant to 30 meters

Steel & SteelRef. YA121503Movement Ronda 751/H1Stainless steel caseBlack lacquered with 3 diamonds indexes dialStainless steel bangleStainless steel claspWater resistant to 30 meters

choice of materials: steel, 18kt yellow gold, or a combination of the two for a striking contrast between the reflections of the two metals.

An elegant black enamel coating can further accentuate the sophistication of this model, adding a glamorous look to the bangles.

Sparkling diamonds can also elegantly adorn the black lacquered or white mother of pearl dial, the case or the bangle.

Distinctive and modern, the new Marina Chain collection aptly illustrates Frida Giannini’s unique flair for reinventing classic Gucci luxury for today.

www.gucci.com


PREMIUM I WATCHES

1931 Retrogradea choreography by Louis Erard

New movement, new complication. The 1931 Retrograde, latest

model in the 1931 Collection, is a truly eye-catching timepiece,

thanks to the impressive ballet performed on its dial. One hand reads the retrograde date, another springs back when it reaches the extremity of the

curve of the power reserve, while a disc turns graciously in its day-counter frame.

44 211 AA 01Steel Case 51mmAnti-reflective bombed sapphire glassETA 2824 with complication Dubois Dépraz 9000Day / Date / Month / Moon PhaseMechanical automaticSilver dialCroco imitation strap


PREMIUM I WATCHES

82 210 AA 01Steel Case 51mm

Anti-reflective bombed sapphire glass

ETA 2892 with TT651 modul

Big date / GMTMechanical automatic

Silver dialCroco imitation strap

Enclosed in the midst of this sumptuous choreography is an ETA 2892/9094 movement with a Soprod complication that brilliantly captures the spirit of Haute Horlogerie at affordable prices dear to Louis Erard.

An innovative movement, skilfully presented, is revealed through the transparent caseback.This is a watch that combines grace and power to perfection, as illustrated by its large 44-mm case, wide middle, vigorous guilloché work on the dial, and the sporty red of some of the display elements.

With this new creation, destined to become one of the showpieces of the 1931 Collection, Louis Erard has demonstrated its talent for transforming what might have appeared as a delicate situation – the small number of mechanical movements – into a real asset: a first-class timepiece that will appeal to the most demanding of watch lovers.

www.louiserard.com


PREMIUM I WATCHES

ColoseoLuxury of detail

Luxury of detail - a potential motto for the new Coloseo.

The idea governing the new Coloseo is the association of opposites: a classical round shape spiced up with fine ingredients - lacquer, mother-of-pearl, diamonds and onyx.

Lacquer, firstly. The watch gains a strong identity from the small trapezoid partitioned off areas of enamelling spread across the bezel. The white lacquer illuminates the bezel with its finest reflections.

Then mother-of-pearl. It magnifies the refined design of the dial, with an “open” date aperture providing an elegant contrast.

Located at 3 o’clock, the diamonds form an original off-centre pavé which emphasises the unexpected design of the crown protector.Like icing on a cake, the crown is topped with black onyx for a perfect finish.

Different models of Coloseo are available: deep black or white mother-of-pearl dial, with or without inset diamonds, all on a leather or metal strap.

Stainless steel case, white lacquered bezel Crown protector set with 21 diamonds (0.12

ct)Crown is topped with black onyx

Quartz movementWhite mother of pearl dial, set with 12

diamonds (0.07 ct)Water resistant to 30 m

White leather strap on deploying buckleSWISS MADE

The new star of sport-chic ladies’ watches is born!

www.saint-honore-paris.com

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PREMIUM I WATCHES

Tissot Classic Princein Rose Gold From Russia With Love

Three new Tissot Classic Prince timepieces share memories of an arduous

journey between Russia and Le Locle, Switzerland in 1917.

A wristwatch sold to an important diplomat in Russia in 1916 and sent to Tissot for

Swiss made movement Mecaline 7 ¾ ETA 2660 17 jewelsWater resistant to 30 meters / 10 ATMHesalite glass 18 carat solid rose gold case with or without diamondsSilver dial with 165 diamonds on the case 1.08 carat Top Wesselton vvs or black dial with 61 diamonds on the case 0.4 carat Top Wesselton vvs

maintenance and safekeeping at the outbreak of the revolution a year later, inspires today’s range.

The contemporary Tissot Classic Prince watches vividly recreate Art Deco style, integrating 18 carat rose gold

and a mechanical movement protected by a screw-down case.

These new Tissot Classic Prince limited editions have all it takes to turn into tomorrow’s treasures.




A memorable design journeyThe solid gold, rectangular case of the three new watches adopts the same ‘banana’ shape as their famous ancestor, now safely housed in the Tissot museum in Le Locle. It curves around the wrist, mirroring the soft contours.The Art Deco theme embraces both the lines of the watch and the design of the swirling numbers, with their varying size cleverly fitting them into the dimensions of the slim, rectangular dial. A historical Tissot logo on the dial and delicate bleuté hands add touches of romantic nostalgia. Ensuring the seal of modernity, the new Tissot Classic Prince contains a Swiss made 17-jewel mechanical movement and is water resistant to a depth of 30 metres (100 feet).

Variations on a classical themeThe Tissot Classic Prince Diamonds frames a silver-coloured dial with 165 diamonds of 1.08 carat Top Wesselton vvs quality. Completing the classical trio is a Tissot Classic Prince with a black dial with or without diamonds. All models are attached securely to the wrist by a genuine crocodile leather strap in an up-to-the-minute shade of chocolate brown and with a stylish folding buckle. A finely textured crown represents a common signature of elegance on the watches. The new timepieces magically recapture the mood of a bygone age, in family heirlooms of the future.

www.tissot.com


PREMIUM I WATCHES

New Nautical Landmarks

Hamilton is taking its American Classic collection on an exciting

voyage with the brand new Seaview family of timepieces.The first two landmarks in this line of nautical themed watches are the Seaview AutoChrono and the Seaview GMT. The new model Seaview Automatic 46 mm will be launched in 2009.

These sophisticated watches get themselves on the map by means of intricate design detail and precision functionality.With a choice of materials, from edgy stainless steel to elegant pink gold plating, and colours,there is a watch to suit every situation, on land and at sea.

Seaview AutoChrono

The Seaview AutoChrono gives classic sophistication an appealing kick. This turns it into a hero of the present, with its roots in the past, mixing heritage with modernity.Sophistication clearly expresses itself through dials featuring a Côtes de Genève finish, simultaneously reminding of the watch’s nautical theme with their own small waves. The sporty character is strikingly evident in the turning bezel design with its embossed digits and markings

resembling the most famous navigational instrument,the compass. Around the bezel, 15-minute intervals, like those used for decompression calculation, are clearly marked. There are three models in the family, each with its own distinctive identity. A pink gold colored version is the flagship of the trio with its intrinsic elegance contrasted with a trendy black rubber strap. This textured black rubber strap can also be teamed with a silvercolored case and black dial, or, to highlight a more classical direction, replaced by a stainless-steel bracelet.

Seaview GMT

The Seaview GMT applies alternative functionality to this elegantly sporty timepiece with its facility to accommodate a second time zone. And since over 70% of the earth’s surface is covered by ocean, thiscapability is particularly useful to nautically-minded wearers. The GMT function looks like the historical ships’ telegraphs known as chadburns, where the ship’s direction and speed were revealed through a metal barrell surround. The predominantly black dials of the three GMT models present a circle of small windows through which the movement ETA 2893-2 makes regular appearances. A finely

tapered hand extends beyond this ring of cutouts to point to a square display revealing the hour of the selected second time zone on the 24-hour clock. The Seaview GMT is available in exactly the same color combinations as the trio of Seaview AutoChrono models. The Côtes de Genève ondulations enhance silver-colored windows forming two arcs centered on 12o’clock and 6 o’clock, one integrating the date window, returning the imagination to navigation with its strong resemblance to historical inclinometers, used to measure angles of elevation.

Seaview Automatic

The elegant simplicity of the brand new Seaview automatic 46 mm attracts the eye. The model impresses due to its size and the ingenious blend of materials and hues. The main new feature is the steel PVD gunmetal watchcase, which stresses the masculine feel of the watch. The watchcase with polished details combined with the black dial make the white digits and hands really stand out. Like all Seaview models, the turning outer dial is also gunmetal coloured, as well as the digits and the 15-minute decompression feature, which enhance the “sober” look of the watch. The anthracite leather strap also adds a final touch of



Seaview AutoChronoSize: 44 mmMaterial: Stainless steel / Pink gold platedDial: Color BlackAttachments: Black rubber strap / stainless steel braceletMovement: Automatic 7753Crystal: SapphireWater resistance: 100 m

sophistication. Simplicity is also a watchword on the model with a stainless steel watchcase with a brown leather, metal or finely-worked rubber strap. The elegant

simplicity of the model is also conveyed by a black and white face letting the harpoon shaped hour hand stand out as it points to the digits, which are also black and

white. The date window, positioned at 3 o’clock, is equally discreet.

www.hamilton.com


PREMIUM I WATCHES

Alliance Chrono Lady

Elegance and femininity meet ingenious design and functionality in these

two sporty yet glamorous new models: the Alliance Chrono Lady “White Pearl” and “Cappuccino”.

Fitted in a polished 34 mm stainless steel case, both watches feature a highperformance Swiss Made quartz movement with chronograph functions, date calendar and tachymeter scale for speed measurement. Both exhibit the same ergonomic design,with a wide dial opening, shaped

Swiss-made quartz chronograph movement34mm stainless steel caseScratch-resistant, anti-reflective sapphire crystalWhite mother-of-pearl dial on white leather strap orDeep brown dial on “cappuccino” leather strapWater resistant to 100M

pushers for greater comfort and oversized chronograph counters for enhanced legibility.

The unique asymmetric 30-minutescounter allows for a quick and easy read of short time measurements.The “White Pearl” version sports an alluring white mother-of-pearl dial with “appliques” outlining the chronograph and small second counters.

It is matched with an immaculatewhite strap in genuine leather with coordinated stitches for a refreshing and very stylish

look.The “Cappuccino” model, for its part, sets on warm, luscious tones, with its smooth and very special “latte” genuine leather strap with coordinated stitches

www.victorinoxswissarmy.com

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PREMIUM I WATCHES

Eco-Drive Super Chronograph 1000

(Calibre U700/U706)

PREMIUM I WATCHES


PREMIUM I WATCHES


Super Chronograph 1000 (Calibre U700/U706)Eco-Drive, never change a batteryOperating time from a full charge: Approx. 4 years in power-saving mode1/1000sec ChronographLap Memo Speed Display (U700: kilometers, U706: miles)World TimeAlarmTimerLED LightWater Resistant to 20 bar


PREMIUM I WATCHES

The Citizen Eco-Drive chronograph watch can measure time to

1/1000sec.

As well as split time, lap time and speed, the watch also displays average speed if the distance to be covered is input in advance.

When chronograph operations commence, small hands on the dial begin to rotate rapidly, while the same information is also displayed digitally. Together, the action of

the hands and the digital display generate a feeling of speed and excitement.

There is also a lap memo function for checking previous results, and the watch can recall best lap, average lap and lap speed of each.

With its hinged function buttons, the watch offers stable operation and highly distinctive styling, while the rubber edge on the left side of the case makes it easier to grip when performing

chronograph functions. Add a slide rule bezel and a dial that suggests a measuring gauge, and this is clearly a watch designed for the sports-minded.

Other features include alarm, world time, calendar and LED light.

www.citizen-me.com

“CITIZEN and Eco-Drive are registered trademarks of Citizen Holdings Co., Ltd., Japan.”

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PREMIUM I WATCHES

Sapphire Synergy



PREMIUM I WATCHES

Precise Swiss quartz movement.Black or white Museum® dial. Silvertone dauphine hands and concave dot at 12 o’clock. Solid stainless steel case with polished or black PVD-finished side edge profile; custom-engraved back. Flat, scratch-resistant sapphire crystal. Water resistant to 3 ATM.Smooth black or white rubber with stainless steel deployment buckle. Sizes Men’s (42mm); Women’s (34mm)

Movado pushes design minimalism to a new pinnacle in its

futuristic Sapphire™ collection with the introduction of the explosive new Sapphire Synergy™.

A timepiece of substance, drama and streamlined sophistication, Sapphire Synergy showcases the powerful character and modern relevance of the iconic Museum® dial. There is no bezel on this bold watch design.

Instead, Synergy’s flat sapphire crystal flows to the very edge of the case, creating a fluid, unbroken surface.

Crafted of solid stainless steel, the simple round case features a custom-engraved back.

Sleek case extensions angle back, following the curve of the wrist for comfort, and attaching the smooth, supple rubber deployment strap.

The Museum dial is detailed by a silvertone concave dot and

dauphine hands. Sapphire Synergy is available in both a 42mm men’s size and 34mm women’s size with classic black dial, bold black PVD-finished case profile and black strap.

The 34mm women’s size is also offered with an elegant white dial, polished steel case profile and pure white rubber strap.

www.movado.com


PREMIUM I WATCHES

There is a timepiece for every taste in the latest collection from CERRUTI

I88I.

With a 40.5mm case size, these remarkably large yet feminine

The New StellaCollection

Chronograph40.5mm stainless steel case

Black synthetic strap

chronographs are certain to be appreciated by fashion-conscious watch buyers.

The bezel is especially noteworthy for the way the engraved numbers contrast with sparkling stones and

alternating guilloché patterns.The circular themes extend to the date window, pushers and crown, and the hour timer is characterized by a distinctive double circle.

www.cerruti.com


PREMIUM I WATCHES

Chronograph40.5mm rose gold plated caseWhite synthetic strap


PREMIUM I WATCHES

Evoking the sleek lines, refined engineering and high-speed thrills of fine sports cars, the HB-230 is a distinctively designed model that is revving up to hit the road in grand style. Driven by a quartz chronograph movement, the hour, minute and seconds hands are complemented by three overlapping 60-second, 30-minute and 24-hour “racing subdials”. The latter are

Streamlined design and a high performance

lined up in an unusual way in the bottom half of the dial and provide a powerful and original display of the chronograph functions. The carbon fibre dial features applied Arabic numerals and is surrounded by a dial ring with a multi-coloured graduated scale and topped by a black IP and red insert bezel. The easy-grip crown and the pushers at 2 and 4 o’clock are framed by a

dedicated guard protecting them from accidental handling. Water-resistant to 5 ATM, this watch will easily survive a rainy day on the road or the racetrack. This watch is teamed with a smoothly integrated stainless steel bracelet or a perforated “driver’s” silicon strap with red overstitching and a pin buckle.

6 hand chronograph Textured dial with carbon fiber patternBezel ring with tachymeter indicator Stainless steel case Perforated silicon strap with pin buckle or stainless steel bracelet butterfly deployment buckleWater resistant to 50 ATM


PREMIUM I WATCHES

HB-229 is equipped with a quartz chronograph movement powering 12-hour, 60-minute and seconds chronograph counter functions, as well as conventional hour and minute hands and an orange seconds hand. Water-resistant to 10 ATM; this model is clearly built for action.

Its carbon fibre dial is featuring Arabic numerals in the same font as the inscriptions on the “HUGO BOSS” boat, and an integrated sporty silicon strap with pin buckle completes the look. It’s clearly technical vocation is accentuated by the tachymetric scale rimming the dial, the inner compass-style ring, luminous hands and markings, regatta countdown, and the various orange highlights designed to facilitate readability. Echoing the signature features of the high-tech, ultra-functional sports apparel created by HUGO BOSS, this model also embodies the state-of-the-art materials, cutting-edge technologies and sophisticated design characteristic of competitive sailing. All of which make prove a perfect match for the human talent, skill and experience that distinguish true champions.

www.boss.com

Rugged good looks and a reliable temperament

6 hand chronograph Textured dial with carbon fiber patternApplied Arabic numeral and outside minute track Inner ring with tachymeter indicator All polished stainless steel caseIntegrated silicon strap with pin buckleWater resistant to 10 ATM


PREMIUM I WATCHES

Taking another great leap forward SWATCH presents five bold new

models in the Swatch Chrono Plastic Collection. Trendy, street-smart designs combine colourful, light-weight and durable materials with precise and reliable quartz chrono movements. Each model features a ruggedized plastic case, moulded rotating bezel, accessible chrono pushers and crown, and a sporty, rough-and-ready silicone strap. Built for freedom-loving young men and women, the new Chrono Plastic models are perfect for timing outstanding performance in the urban jungle.

Rugged, robust and ready to run—The Swatch Chrono Plastic Collection. Free running is free thinking.

Swatch Takes Free Run To Future With New Chrono Plastic

Collection Models

MEERESGRUND


PREMIUM I WATCHES

HUYANA

It’s time to party in pink with this bright new Swatch Chrono Plastic. The pink silicone strap has a structured pattern along the edges and a pink silicone loop and solid pink plastic buckle. The case, chrono pushers and crown are all in solid pink plastic, as is the moulded rotating bezel, which shows Arabic numerals in white (05, 10, 15 ...

60). A pink minute ring frames the sun-brushed silver dial, which features large printed white Arabic numerals at hours 4, 8 and 12 and smaller pink Arabic numerals marking hours 1, 2, 3, 5, 7, 9 and 11. A pink-on-white date window is positioned at hour 6 below the continuous seconds counter. The 60-minute, and decimal chrono counters and the continuous seconds counter present varying

combinations of pink and white dials, indices and numerals; all counters have delicate white hands. White squelette metal hour and minute hands and a slim pink chrono seconds counter mark the time.


PREMIUM I WATCHES

MEERESGRUND

Sirens tempt adventurous sailors into the wind-whipped deep blue sea. The dark blue silicone strap of this stylish Chrono Plastic leads straight to the transparent dark blue plastic case with its transparent clear plastic chrono pushers and transparent dark blue plastic crown. The rotating transparent clear plastic bezel

features black Arabic numerals (05, 10, 15 ... 60) and a black tachymeter scale surrounding the dark blue dial. A white minute ring with large silver applique hour markers with white superlite white highlights surrounds the dial; a black-on-white date window is positioned at 3 o’clock. Large shiny silver applique Arabic numerals mark hours 4, 8 and 12. The classic form of the imitation creusé chrono

and continuous seconds counters is enhanced by delicate black numerals and indices; all counters have dark blue hands. Shiny squelette hour and minute hands with white superlite highlights and a slim silver chrono seconds hand mark the time.


PREMIUM I WATCHES

LADY TURQUOISE

Evocative of summer skies and swimming pools, this cheerful Swatch Chrono Plastic features a rugged turquoise silicone strap with a dot-pattern surface in relief. The transparent milky plastic case, crown and pushers match the bezel, which presents alternating turquoise and white-on-turquoise Arabic numerals (05, 10, 15 ...

55) and a white-on-turquoise delta. The sun-brushed silver dial is framed by a turquoise and white minute ring. Large, printed skeleton silver Arabic numerals with white infills indicate 4, 8 and 12 o’clock; smaller white numerals mark hours 1, 4, 5, 7, 9 and 11 and a white-on-turquoise date window appears at 3 o’clock. The summery turquoise and white colour schemed extends to identical

60-minute chrono and continuous seconds dials and the decimal chrono counter offers a pleasing variation; all counters feature white hands. White hour and minute hands with white superlite highlights and a slim turquoise chrono seconds hand mark the time.


PREMIUM I WATCHES

ROUD OF HUMP

Elegant and sporty, this classy Swatch Chrono Plastic has a smoothly structured grey silicone strap and loop with a transparent clear plastic buckle. The clear transparent plastic case and rotating bezel contrast nicely with the solid black crown and chrono pushers. The bezel features printed black and white-on-black Arabic numerals (05, 10, 15 ... 60) and frames the sun-brushed silvery grey dial. Shiny silver applique Arabic numerals indicate hours 1, 2, 3, 4, 5, 7, 8, 9, 11 and 12, and a black-on-white date window appears at hour 6. The 60-minute, decimal and continuous seconds counters are framed by shiny silver applique rings and feature black dials with white-on-black numerals and indices and silver hands. Shiny squelette hour and minute hands and a delicate black chrono seconds hand mark the time.


PREMIUM I WATCHES

RED TOXIN

Excitement explodes at the start of the race and silver lends a touch of class. This super-charged Swatch Chrono Plastic has a red silicone strap and loop and a transparent clear plastic buckle. Solid red plastic chrono pushers contrast the transparent clear plastic crown and bezel. Black Arabic numerals on the rotating bezel signal 10-minute intervals (10, 20 ... 60) adjacent to

a red minute ring. Silver imitation creusé forms a subtle backdrop to the very stylish design of the dial. Skeleton black Arabic numerals with shiny silver infills mark the hours: large numerals indicate 4, 8 and 12, smaller numerals 1, 2, 5, 7, 9 and 11 o’clock; a black-on-white date window is positioned at hour 3. The 60-minute chrono and continuous seconds counters are surrounded and united by a bright red highlight; both feature black numerals and indices with

red indices highlighting 15, 30, 45 and 60 on the shiny silver dials. The smaller silver decimal chrono counter features black numerals in a black ring; all counters have silver hands. Tapered silver hour and minute hands with white superlite highlights and a slim chrono seconds hand mark the time.

www.swatch.com

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Allegra

Allegra features contrasting colors sending a strong signal

of creativity while drawing on Bulgari’s tradition of dynamic use of color.

Resembling intense dashes on a

18kt white gold necklace with colored gemstones and pavé diamonds. This necklace is characterized by the mix of colored gemstones of different shapes and cuts. Chain with adjustable length.

lively palette, colored gemstones, fancy pearls and diamonds are mixed to enliven the Allegra collection: amethysts, blue topazes, yellow citrines, together with pink and green tourmalines, blossom in a deliberately imperfect

artistry. The supple interlacement

of the gems and the variety of stone cuts, at once sensual and bold, is the perfect interpretation of a feminine yet playful elegance.

www.bulgari.com

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18 kt yellow gold tow-row pendant earrings with colored gemstones and pavé diamonds.

18kt yellow gold bracelet with colored gems, cultured Japanese Akoya pearls, and pavé diamonds. Colored gemstones are surprisingly mixed in different shapes and cuts for a stunning effect.

PREMIUM I JEWELRY


18kt yellow gold ring with Peridot, pink tourmaline, citrine, blue topaz and pavé diamonds.

PREMIUM I JEWELRY


18kt yellow gold necklace with citrines, iolite, pink and green tourmalines, Peridot, amethyst, blue topaz, cultured pearls and pavé diamonds.

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18kt white gold bracelet with five pendants

Charms bracelets are a contemporary interpretation of a

jewelry classic: the bracelet with pendants to collect and hang onto the bracelet itself, in a game of infinite personalizations. There are many Charms pendants to choose from representing best known Bulgari signs or symbols celebrating life’s special occasions. Five little discs personalized by the Bulgari logo characterize the bracelet.

www.bulgari.com

Charms

18kt yellow gold bracelet with five pendants

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18kt rose gold bracelet with five pendants

18kt white gold bracelet with five pendants

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Millenary Précieuse Collection

Millenary Précieuse NecklaceReference TC0729.BCU.US.Z00018-carat white gold, set with 79 diamonds (~ 2.60 carats)


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In offering countless variations on the oval theme, the Millenary

collection celebrates time for oneself and renders homage to the small joys that embellish our daily life. A child stretching out a tiny hand, a dreamy moment spent gazing at the stars, loving words murmured in your ear… The new releases in the Millenary Précieuse line, composed of splendid jewelry watches and jewelry, add their own inimitable sparkle to these precious moments.

Blooming gems

The Millenary Précieuse jewelry line sublimates the collection’s characteristic oval motif. The polished surfaces play with diamonds and create a radiantly luminous effect. While the interlacing oval shapes are grain set, closed setting forms tiny buds that are lightly scattered over all the jewelry creations. Ring, choker and earrings thus radiate the innocent beauty of an imaginary freshly picked flower. Airy motifs held by a delicate diamond-polished chain, supple interlacing patterns reminiscent of a Japanese cherry tree: this jewelry is a stylized interpretation of the plant kingdom, crafted like lace to dress the body while providing tantalizing glimpses of the skin beneath and revealing a startling sensuality.

www.audemarspiguet.com

Millenary Précieuse EarringsReference CL0729.BCS.PO.Z00018-carat white gold, set with 76 diamonds (~ 2.70 carats)

Millenary Précieuse RingReference BG0729.BCU.XX.Z00018-carat white gold, set with 69 diamonds (~ 1.60 carats)


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Tabou is mouth-watering - a collection suggestive of certain exotic fruits that

grow in the shadows, with the hue of the forbidden. Jewels to be picked and worn for the pleasure of defying a small, delightful taboo every day.

A pleasure that is also tactile, due to the variations on the theme of the precious rounded pavé, solid with gemstones set in burnished silver which, in the pink gold rings, nestles around Rhodolites, Amethysts and intensely blue Topazs.

The Tabou earrings are like succulent berries mysteriously glittering at every movement, so soft in their shape that you’ll feel like never taking them off, even for bed. The same holds true for the short chain with a dark red heart-shaped pendant - a distillation of pure passion for those who can challenge all taboos for the sake of love.

www.pomelatto.it

Tabou Collection

Tabou RingsRings in pink gold and burnished silver with blue topaz, rhodolite, amethyst.

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Tabou EarringsEarrings in pink gold and burnished silver with blue topaz, rhodolite, amethyst.

Tabou NecklaceChain with heart-shaped pendant in pink gold and burnished silver with rhodolites.

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Ming is a cultured suggestion of the East. It has the lightness

of a Haiku written in gold, of embroidery painted on fragile porcelain.

The sophisticated fretwork leafmotif plays the lead role in two pairs of pendant earrings, just fabulous in theversion with a long hook studded with brown diamonds, as in the pendant.

The absolutely original character of Ming is heightened in the sumptuous yet essentialnecklace which has five leaf motifs and a new chain of long links.

Pomellato is available at Kayali Jewelry.

www.pomelatto.it

MING

MING necklace in pink gold and brown diamonds.

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MING earrings in pink gold and brown diamonds.

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Bloom Jewelrynow at Kayali Jewelry

Bloom…the latest Italian jewelry brand at Kayali jewelry boasts

of feminine flower shapes enhanced with sparkling diamonds. With an appreciation for the delicate simplicity of the natural world Bloom has created diamond floral pieces that are unique and beautiful. Designs that are sophisticated and attractive yet draw attention to the wearer more than to themselves.

Bloom designs employ delicate, feminine styles and are light, beautiful, and easy to wear.

With designs that range from casual to elegant, Bloom jewelry’s

creations are suitable for any occasion, from the most informal to the most special.

Bloom creates jewelry that goes anywhere with anything, yet never goes out of style. Each jewelry piece is inspired by a classic design that emphasizes the quality, femininity, and elegance of the pieces themselves that are pretty, feminine pieces to wear any day in stylized unforgettable eight-petal diamond flowers set in highly polished white, yellow and rose gold. Designed by jewelry artist Bonimara, and handcrafted in 18 kt gold in the Milan studio.

The jewelry pieces are intentionally subtle so that you are enhanced

and adorned rather than overpowered by the jewelry.

Everlasting flowers bloom in glamorous rings, bracelets, necklaces and more; a glamorous addition to any jewelry collection.

Feminine and dainty, Bloom’s jewelry with sweet floral designs are always a popular choice all year round showcasing lovely round diamonds in a flower design.

Clusters of diamonds add luster and shimmer to this simple, elegant line.

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Houston, We Have A News Conference:The Original Space Cowboys Come To Basel

Omega presented one of the most compelling and best-attended

events at this year’s Baselworld trade fair.Four astronauts who wore their OMEGA Speedmasters on the Moon were joined by other key players in NASA’s manned space program at a news conference at the Swatch Group Plaza in the middle of the Hall of Dreams on Saturday, March 28th.

On the 20th of July, Omega and the rest of the world will commemorate the 40th anniversary of the first lunar landing and the event was an advance celebration of one of mankind’s most historic

adventures.

Moonwalkers Buzz Aldrin, Charles Duke, Harrison Schmitt and Eugene Cernan took the stage along with their colleague Thomas Stafford, who commanded the Apollo 10 mission, and Swiss astronaut Claude Nicollier.

The dream panel for space aficionados was rounded out by Gerald Griffin, one of NASA’s lead flight directors for the Apollo missions and Jim Ragan, the aerospace engineer responsible for the chronograph tests which led to the selection of the Speedmaster as the only watch qualified for each of NASA’s manned space flights

since May of 1963.

The event began with comments from Omega president Stephen Urquhart, who spoke with pride about his company’s long relationship with NASA and its astronauts.

Swatch Group CEO Nick Hayek remembered that the Apollo 11 landing had impressed him so much as a 14-year-old that his parents bought him a Speedmaster at the time. He described the astronauts as “my personal heroes”. Hayek added, “We all know what it is to dream and these guys lived our dreams better than anyone else.”

The astronauts Harrison Schmitt, Thomas Stafford, Eugene Cernan, Charles Duke and Buzz Aldrin, from left,

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The CEO’s father, Swatch Group Chairman Nicolas G. Hayek said that he was thrilled to be able to participate in an event “which honors this American face we love – these people who create and do things.”

Master of ceremonies, science journalist Roland Goerg, then introduced the astronauts and scientists, making brief comments about each as he invited them to the podium.

The first one to take his place on stage was Buzz Aldrin who was, with Neil Armstrong, one of the first men to land on the Moon and the second to set foot on the lunar surface. He recalled the launch day vividly: “I found myself standing by myself. In the distance I could see the sun and the waves of the ocean and the millions of people who had come to watch the launch. I knew that it was a moment I would never forget.”

Gerald Griffin, a legendary flight director for ¨the Apollo missions said that as Apollo 11’s Lunar Module descended to the Moon’s surface, there was an unusual stillness at Mission Control in Houston. “It was normally a beehive of activity,” he said, “but for those seconds, you could hear a pin drop. No one breathed until we heard Neil say, ‘Houston. Tranquility Base here. The Eagle has landed.’”

Talking about the unique challenges of operating the Lunar Rover on the Moon’s surface on later missions,

Charles Duke of Apollo 16 pointed out that the Lunar Rover had the potential to be driven quite a distance from the landing site. “But we never went more than a few kilometres away because if it broke down, we’d have to walk back.”

Jim Ragan was responsible for testing the chronographs to be used by NASA’s astronauts. Ragan described placing a “nebulous order for price quotes on chronographs.” He said that the suppliers in the early 1960s knew the watches were for NASA but had no idea what they were to be used for.Referring to the OMEGA Speedmaster, Ragan said, “To the best of my knowledge, the Speedmaster is the only piece of hardware which was used from the very beginning without any modification.”

OMEGA president Urquhart quickly commented to loud applause, “And that’s why forty years later we haven’t changed it.”

Gene Cernan who walked on the Moon with Harrison Schmitt in the last Apollo mission added, “In time, I can assure you that we will send a manned mission to Mars and when that happens, the first astronaut to step onto the Martian surface will be wearing a Speedmaster.”

Swiss astronaut Claude Nicollier was part of four space shuttle missions, having flown on Atlantis, Endeavour, Columbia and Discovery.

He was also the first European to take a space walk when he had the responsibility of repairing the Hubble Space Telescope.

Nicollier described OMEGA’s new challenge – the company is providing capital and technological support to the Solar Impulse project whose aim is to circumnavigate the globe in an airplane powered only by the sun.

Nicollier is actively involved in the project, having designed a special tool to help pilots land the aircraft.

At the end of the news conference, Buzz Aldrin was presented with an OMEGA Speedmaster Apollo 11 “40th Anniversary” Limited Edition Moonwatch which was released to commemorate his and Neil Armstrong’s historic walks on the Moon nearly 40 years ago.

Moderator Roland Goerg commented on the panellists: “These men are true heroes of our time. They invested all their energy and talent; they risked their lives to make a dream come true.”

It was particularly fitting that the astronauts shared the stage with two men who worked behind the scenes: one, a flight director who dedicated his professional life to making sure that the astronauts returned safely to earth, and another, who more than 45 years ago, approved the only watch to be qualified for all manned spaceflights: the OMEGA Speedmaster.

PREMIUM I NEWS


“Between eternity and history” 1884-2009125 years of Italian jewels

Rome – May 2009. Bulgari celebrates its 125th anniversary by

inaugurating its first-ever retrospective exhibit in the prestigious Exposition Palace of Rome that will remain open to the public from May 22 to September 13, 2009.

The “Between Eternity and History: 1884 – 2009” exhibit covered the most significant phases in the history and evolution of Bulgari design, from the opening of the first store on Via Sistina in 1884 to the present day.

Bulgari’s Save the Children “Rewrite the Future” campaign

Exposition Palace of Rome

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Attending the cocktail party for the inauguration was Rome Mayor Gianni Alemanno and many illustrious cultural figures, show business celebrities, well-known politicians, and important entrepreneurs in the Italian capital.

Numerous Italian and international stars have arrived in Rome to celebrate this historic achievement with the Bulgari family: Jessica Alba, Ginnifer Goodwin, Chloe

Bulgari’s “Between Eternity and History: 1884 – 2009” retrospective exhibit

Actress Selma Blair

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Sevigny, Alain Delon, Patricia Field, Jason Lewis, Enrique Iglesias, Selma Blair, Samantha Morton, Elsa Pataky, Valeria Golino, Riccardo Scamarcio, Beppe Fiorello, Vittoria Puccini, Cristiana Capotondi, Gabriele Muccino, Ferzan Ozpetek, Claudio Baglioni, Luca Argentero, Stefano Accorsi, Valentina Cervi, Francesca Neri, Giorgio Pasotti, and Nicoletta Romanoff.

Francesco Trapani, Managing Director of Bulgari Group hosted the event with Paolo and Nicola Bulgari, respectively, the President and Vice-President of Bulgari Group.

The inauguration of the retrospective exhibit gave Bulgari a chance to increase its contribution to Save the Children’s “Rewrite the Future” campaign, which was created to provide a quality education to 8 million children living in war-torn countries. Bulgari has pledged to support this campaign throughout 2009.

In the presence of Charlotte Petri Gornitzka, General Secretary of the International Save the Children Alliance, Charlie MacCormac, Managing Director of Save the Children USA, Claudio Tesauro, President of Save the Children Italia, and many other international representatives of the organization, Bulgari presented an extraordinary limited edition collection, for the first time in public, composed of 11 unique couture jewels and 7 luxury watches that will be auctioned off at Christie’s New York next December 8, 2009.

The total estimated value of the jewelry and watches is approximately 3 million euros, and

Actress Jessica Alba

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the entire proceeds will be donated to “Rewrite the Future.”

The inaugural cocktail was followed by an exclusive dinner at Castel Sant’Angelo for all the celebrities who participated in Bulgari’s important charity campaign, the international Save the Children board, and a select number of Italian and international journalists.

The Bulgari jewels and watches created to support Save the Children was also featured this evening to promote Bulgari’s commitment to the “Rewrite the Future” campaign.

Actor Jason Lewis

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Diane Kruger in Cannes for the inauguration of the new Jaeger-LeCoultre Boutique

CANNES, FRANCE - MAY 20: (L-R) Actress Melanie Laurent with director Quentin Tarantino and Diane Kruger, wearing a Jaeger-LeCoultre reverso squadra lady in pink gold attend the Inglourious Basterds Photocall held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Jaeger Le-Coultre Boutique Opening - 2009 Cannes Film FestivalCANNES, FRANCE - MAY 19: Actress Diane Kruger (C) and Jerome Lambert, Chief Executive Officer of Jaeger-LeCoultre (R), attend the Jaeger Le-Coultre Boutique Opening during the 62nd International Cannes Film Festival on May 19, 2009 in Cannes, France. (Photo by Kristian Dowling/Getty Images)

PREMIUM I NEWS


CANNES, FRANCE - MAY 20: Actress Diane Kruger,wearing a 101 Feuille Jaeger-LeCoultre watch, attends the Inglourious Basterds Premiere held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20th, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

PREMIUM I NEWS


Audemars Piguet supports rookie Sébastien Buemi,

a rising star in Formula 1

Pursuing its long-established involvement in the field of motor

racing, notably including its support for Jarno Trulli and sponsorship of the Tour Auto, the Manufacture Audemars Piguet is delighted to announce its partnership with the promising young Sébastien Buemi who has just turned 20 and is joining the exclusive ranks of Formula 1 racing drivers.

Switzerland has been eagerly awaiting another Formula 1 driver for the past 14 years. Associated with the image of the Manufacture Audemars Piguet, Sébastien Buemi from Canton Vaud will begin the 2009 season in Melbourne on March 29th, at the wheel of a Toro Rosso racing car powered by a Ferrari engine.

In signing the agreement with Sébastien Buemi in Lausanne on February 27th 2009, Audemars

Piguet’s CEO Philippe Merk stated: “For Audemars Piguet, partnering this young man with a resolutely fighting spirit was an entirely natural choice. He embodies our brand values through the Tradition of a family firmly anchored in the world of motor sports; the Excellence of his career to date; and the Daring he has displayed in reaching the highest level of his discipline”.

After becoming Swiss champion in the mini-category at the age of 9 and then European go-kart champion in 2002, he began racing single-seater cars the following year. Right from the first race in the Formula BMW series, he was noticed by Red Bull who signed a five-year contract with him, leading to a string of impressive results including becoming Formula BMW vice-champion in 2005, Formula 3 vice-champion in 2007 and GP2 Asian series vice-champion in 2008. His track record is studded with remarkable accomplishments

such as the GP2 race at Magny-Cours, the opening event of the French Grand Prix in 2008: having set off from the 21st spot on the starting grid, he pulled off a brilliant victory, the first of his two wins in the 2008 European series.

In the previous year, his talent had already propelled him to a spot as the third driver on the F1 Red Bull racing team, at the age of just 18.

On December 22nd 2008, Sébastien Buemi signed his first contract as a full-fledged Formula 1 racing driver, with the Scuderia Toro Rosso.

The young man from Canton Vaud still has a long road ahead of him in his attempt to match and even surpass the feats of his illustrious fellow countrymen such as Toulo de Graffenried, Clay Regazzoni and Marc Surer.

Philippe Merk and Sébastien Buemi

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Audemars Piguet now available at Time Center

Time Center, Jordan’s leading watch retailer is proud to announce that it

has been selected as the official retailer for the luxury brand Audemars Piguet.A pioneer in fine watchmaking, Audemars Piguet is the oldest Manufacture of Haute Horlogerie never to have left the hands of its founding families since its inauguration in 1875.

Audemars Piguet Manufacturer produces 27,000 watches each year. It offers a broad range encompassing classics, with Jules Audemars collection, as well as a new line of cushion-shaped timepieces; sports watches, with the legendary Royal Oak and Royal Oak Offshore lines which, for decades, have been overturning the established codes of Haute Horlogerie; crowned with contemporary models, the oval Millenary collection.

Taking pride in its three fundamental values, “Tradition, Excellence and Daring”, Audemars Piguet constantly breaks new grounds in fine watchmaking.


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Time Center and Beat FM 102.5 Celebrate Father’s DayHussam Hajj wins the JD 1,000

Time Center voucher

To honor dads around the country, Time Center and Beat FM 102.5 teamed

up to celebrate Father’s Day. Time Center offered listeners of Beat FM 102.5 a chance to win a JD 1,000 voucher to buy their dads a gift for Father’s Day. Listeners had to send a picture of their dad’s old watch and 3 finalists were chosen out of all the submissions. Those 3 finalists then competed against

each where they had to answer a series of questions about their dad. The finalist who got the most correct answers then won the JD 1,000 voucher from Time Center.

The winner was 12 year old Hussam Hajj whose dad currently doesn’t live in Jordan but Hussam still felt it was important to try to win his dad a gift for Father’s Day.Accompanied by his mother,

Hussam spent a great deal of time at Time Center selecting the perfect gift for his dad. He will send the gift to his father, who will surely be touched by his son’s thoughtfulness.

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Tissot Sponsors UEFA Championship League Finals

It’s well known that Tissot’s longest standing Brand Ambassador is

Michael Own who continues to spearhead the Tissot line-up in 2009, like he has so many times for England. This year marks Michael’s 11th year as a Tissot Ambassador, after a much-

celebrated 10th Anniversary in 2008.

Therefore, it was only natural for Tissot and Time Center to sponsor the final game of the UEFA Championship league night held at the courtyard this past May.

During the game, Tissot showcased its unique time pieces, especially the Michael Owen watch.

At the end of the game, a raffle took place and a lucky fan won a Michael Owen Tissot Watch.

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Ready for Some Serious Bling?

Kayali Jewelry’s Annual Diamond Festival Begins July 1, for the 6th Year in a Row!

Kayali Jewelry, Jordan’s favorite diamond jeweler since 1952 will launch

its annual Diamond Festival for the sixth year in a row.

Due to great success and huge public demand, Kayali Jewelry’s Diamond Festival will take place throughout the month of July during which Kayali Jewelry offers the best prices on diamond jewelry in town, and with such a vast and extraordinary collection, the Diamond Festival is sure to be a pleaser to all women who love diamond jewelry and is a true reflection of what every woman really wants.

Kayali Jewelry’s extraordinary collection includes some of the finest examples of jewelry in Amman.

In addition to the top quality of diamonds that Kayali Jewelry offers, Kayali Jewelry presents incredibly luxurious jewelry designs to diamond aficionados at incredible prices.

In addition to the incredible value you can get on diamond jewelry from Kayali Jewelry during the Diamond Festival, this year a huge surprise will be unveiled during the month of July. Don’t miss this once a year extravagant event.

Established in 1952, Kayali Jewelry remains one of the leading jewelers in Jordan.

With every jewelry piece meticulously designed and crafted with higher quality diamonds at more competitive prices than other establishments, it is no surprise that Kayali Jewelry continues to be a highly favored local jeweler.

With branches in Um Uthainah, Sweifieh and City Mall, Kayali Jewelry is never too far away from you. Should you need a piece for a special occasion or just for fun, Kayali Jewelry remains what every woman really wants.

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The exciting competition Wedding Bonanza has come to a close. After

12 exhilarating weeks, the wedding of a lifetime has been won by engaged couple Ahmad Assaf and Sereen Al Shanwani. The lucky couple was announced at City Mall.

Kayali Jewelry was pleased to present the lucky couple with a lavish JD 5000 diamond set which includes beautifully diamond encrusted necklace, earrings, bracelet and a ring.

Sereen Al Shanwani will be a very lucky bride on her wedding day as she will be wearing the best quality of diamond with the most beautiful

design.

In addition to the premium diamond set, Ahmad and Sereen have also won a Nissan Qashqai from Bustami and Saheb, a honeymoon to Bali presented from Maltrans, Furniture from elite, home appliances from LG, a wedding dress from MoriLee, and a wedding party at the Intercontinental Hotel with Music Box providing the light and sound. Truly, the couple has won the wedding of a lifetime.

Kayali Jewelry has been a proud sponsor of Wedding Bonanza from the beginning.This is the second year in a row that Kayali Jewelry offers the

winning couple a lavish diamond set. Established in 1952, Kayali Jewelry remains one of the leading jewelers in Jordan. With every jewelry piece meticulously designed and crafted with higher quality diamonds at more competitive prices than other establishments, it’s no surprise that Kayali Jewelry continues to be a highly favoured local jeweller.

With branches in Um Uthainah, Sweifieh and City Mall, Kayali Jewelry is never too far away from you. Should you need a piece for a special occasion or just for fun, Kayali Jewelry remains what every woman really wants.

Kayali Jewelry Presents Wedding Bonanza Winners with a Lavish Diamond Wedding Set

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Who’s Wearing What?Black Iris Festival

Raad wearing Sector Ola wearing Guess

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Niveen wearing ck Hana wearing Swatch

Maria wearing Victorinox Swiss Army

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Haya wearing Guess

Dana wearing Swatch Lama wearing Guess

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Waleed wearing Sector Hakam wearing Rolex

Abdullah wearing Armani Doha wearing ck

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Books@Cafe

Saidah wearing Omega Hazim wearing Bulgari

Ahmad wearing Citizen Majid wearing Victorinox Swiss Army

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Suhair wearing Cartier

Nada & Samini wearing Aldo Samer wearing Diesel

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Joe wearing Mont Blanc Marie Lore wearing Guess

Abed wearing Victorinox Swiss Army

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Khaled wearing Swatch

Abdullah wearing Citizen Hashim wearing Citizen

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Dubliners

Nadine wearing Swatch Rana weraing Sector

Tarek wearing Guess

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Rob wearing Omega

Tarek wearing Audemars Piguet

Rula wearing ck

Maher wearing Cerruti

PREMIUM I SHOPPING DIRECTORY


City Mall+962 6 5866971

Sweifieh+962 6 5851026

Um Uthaina+962 6 5525726

Sweifieh+962 6 5856678

Kiosk Abdoun Mall+962 6 5921720

Kiosk City Mall+962 6 5866972

Kiosk Mecca Mall+962 6 5531806

Head Office+962 6 5536553

Abdoun Mall+962 6 5921601

Aqaba+962 3 2060025

City Mall+962 6 5866973

Down Town - Gold Market+962 6 4623897

Jabal Al Hussain - Firas Circle+962 6 5673453

Mecca Mall+962 6 5540151

Shmeisani+962 6 5683868

Sweifieh+962 6 5817575

Um Uthaina+962 6 5525706

City Mall+962 6 5866973

Um Uthaina+962 6 5525706

Time Center Time Center Elite Kayali Jewelry

Swatch

Abdoun Mall06 59 21 601

Shmeisani06 56 83 868

Sweifieh06 58 17 575

Mecca Mall06 55 40 151

Jabal Al Hussein06 56 73 453

Down Town06 46 23 897

City Mall06 58 66 973

Aqaba03 20 60 025

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PREMIUM I INTERVIEW

In each issue of Premium, five questions are posed to leaders in the Jordanian watch and jewelry market to gain some insight on how they achieved their success. In this issue, Premium had the privilege to sit down with Nidal Eid, Time Center sales executive.

5 Questions With Premium

How did you get started in the watch business?I’ve always had a passion for time and watches and one day, seven years ago, I had the opportunity to join Time Center. It was a great step to take which provided me with a vast experience in the watch industry in Jordan and the international arena. It’s truly been a great experience that has helped me gain knowledge and become a strong expert in this amazing field.

What major changes have you seen or experienced in the Jordanian watch market during the last 5 years?Well, there have been many changes in the market. 5 years ago, customers were usually interested only in gold watches; however, this has changed over the past few years, as customers are now searching for watches with complications rather than focusing on the traditional gold watch. Also, nowadays, people are searching for strong brand name watches, and the Jordanian market has responded; for example, now we have Patek Phillip available in Amman and customers no longer have to travel to find their favorite watch brand.

Where do you see this

market in the next five years?I believe more people will leave behind the traditional gold watch in exchange for watches with complications. People are already becoming more aware of the different watch complications and they will demand complication watches even more.

What steps have you taken to increase your expertise in the Watch field?One of the most important steps that I could have ever taken was joining Time Center. With Time Center I am always learning from the best watch experts worldwide I am sure I will continue on this path of becoming a stronger expert. Also, Time Center has facilitated special and exclusive watch trainings for me, for example I’ve attended courses offered by Jaeger LeCoultre, Ulysse Nardin, Breguet, Bulgari, Omega and of course Patek Philippe. Also, in addition to the vital watch training, on multiple occasions I’ve had the opportunity to attend Baselworld which is the biggest and most important event for watch and jewelry industry in the world.

What in your opinion has been your greatest career accomplishment?I would have to say that being part of Time Center and growing with this great company. The experiences that I’ve gained are immeasurable, especially since I get to work with great international watch brands especially Patek Philippe, it’s a dream come true and of course such accomplishments wouldn’t have been possible without the direction and support of Mr. Samir Kayali.


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PREMIUM I INTERVIEW

Premium Summer 2009

Documents

Transcript of Premium Summer 2009