PREMIUM OOH MEDIA IN THE HEART OF NEW...
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PREMIUM OOH MEDIA IN THE HEART OF NEW YORK foxpointmediaco.com
Transcript of PREMIUM OOH MEDIA IN THE HEART OF NEW...
PREMIUM OOH MEDIA IN THE HEART OF NEW YORK
foxpointmediaco.com
THE MARKET: NEW YORK
New York is the #1 DMA in the US
Times Square draws 50 Million Visitors a Year -more than any other US attraction
Mostly pedestrian traffic allowing for longer dwell time with media
340,000 pedestrians pass through Times Square on a typical day
Global hot spot for New Year’s Eve celebrations and other events throughout the year
#2 Most Instagrammed locations in the world
THE LOCATION: NOVOTEL HOTEL
New York is the city that never sleeps. The Millennium Broadway Hotel is located in the center of it all, Midtown Manhattan and Times Square.
MIDTOWN MODERN WITH BROADWAY ON YOUR DOORSTEP.
““
TIMES SQUARE: NEW YORK
MANHATTAN
CENTRAL PARK
NEW JERSEY
BRYaNT PARK
1 TIMES SQUARE
CENTRAL PARK
44 TH STREET
7TH AV
ENUEBR
OADW
AY
TIMES SQUARE
EMPIRE STATE BUILDINGMADISON SQUARE GARDEN
GRAND CENTRAL
HELL’S KITCHEN
MIDTOWN
CHELSEA
SOHO
UPPEREAST SIDE
UPPERWEST SIDE
TIMES SQUARE
STATUE OF LIBERTY
BATTERY PARKNYSE
RADIO CITY MUSIC HALL
MUSEUM OF ART
COLUMBUS CIRCLE
ROCKEFELLER CENTER
THE MEDIA: DIGITAL & STATIC
BIG CITY BIG EXPOSURE
Positioned along the MillenniumHotel, one block off of Times Square’s south bow tie.
Static and digital vertical media
Environment friendly to long dwell times & activation
FOR RENDERING PURPOSES
44th STREET Broadway
DIGITAL STATIC
PANEL ID: NY-320ADIMENSIONS: 38’H x 8’WLATITUDE: 40.7570LONGITUDE: -73.9847
TAB PANEL ID:30755192
PANEL ID: NY-320BDIMENSIONS: 38’H x 8’WLATITUDE: 40.7570LONGITUDE: -73.9847
TAB PANEL ID:30755191
IMPRESSIONS:399,416
FACING:WEST
ILLUMINATION:24 HOURS
IMPRESSIONS:399,416
FACING:EAST
ILLUMINATION:24 HOURS
NEW YORK MILLENNIUM SPEC
2736
576
40’
640
VIEWABLE AREA: East Face: 38’ H x 8’ W VIEWABLE AREA: West Face: 38’ H x 8’ W LOCATION: 145 West 44th Street LOCATION: 145 West 44th StreetPANEL ID: NY-320A PANEL ID: NY-320B
ARTWORK/VIDEO REQUIREMENTS• Digital Resolution: 2736 h x 576 w (pixels)• All rendered artwork: (1.0)px @ 72 dpi• Color Mode: RGB• STATIC content format: .jpg (72dpi at 100% pixel dimension)• MOTION GRAPHIC content format: .mp4 (H.264 codec)• Audio: Not Supported
SEND FILES TO: [email protected]
digital STATIC
10’
VINYL PRODUCTION: Circle GraphicsCircle [email protected]
8’
38’
LIV
E A
REA
LIV
E A
REA
SHIP VINYL TO: North Shore Neon Sign Co.North Shore Neon Sign Co.46-49 54th AvenueMaspeth, NY 11378
Attn: Jessica [email protected]
DIGITAL DIGITAL
PANEL ID: NY-321ADIMENSIONS: 16’H x 14’WLATITUDE: 40.7572LONGITUDE: -73.9844
TAB PANEL ID:30755194
PANEL ID: NY-321BDIMENSIONS: 16’H x 14’WLATITUDE: 40.7572LONGITUDE: -73.9844
TAB PANEL ID:30755193
IMPRESSIONS:323,218
FACING:EAST
ILLUMINATION:24 HOURS
IMPRESSIONS:323,218
FACING:WEST
ILLUMINATION:24 HOURS
NEW YORK MILLENNIUM SPEC
1152
1008
640
VIEWABLE AREA: 16’ H x 14’ W LOCATION: 145 West 44th StreetPANEL ID: NY-321A/B
ARTWORK/VIDEO REQUIREMENTS• Digital Resolution: 1152 h x 1008 w (pixels)• All rendered artwork: (1.0)px @ 72 dpi• Color Mode: RGB• STATIC content format: .jpg (72dpi at 100% pixel dimension)• MOTION GRAPHIC content format: .mp4 (H.264 codec)• Audio: Not Supported
SEND FILES TO: [email protected]
DIGITAL
LIVE AREA
WHY OUT OF HOME?
OOH is immune to being skipped, blocked or turned off.
OOH remains a mass reach medium, reaching at least half of consumers in most markets and as much as 90% in some. OOH audience measurement continues to improve.
OOH media continues to advance with digital displays encouraging direct engagement and interaction.
OOH allows advertisers to execute unique campaigns that stay top of mind with consumers.
