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JAEGER-LECOULTRE I 66TH VENICE FILM FESTIVALAudemars Piguet I Royal Oak ChronographOMEGA I Apollo 11 40th Anniversary Limited EditionKayali Jewelry I The History of Diamonds Tissot I Michael Owen Completes Switch to Manchester United

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8 I PREMIUM - Autumn 2009

Cover Story Jaeger-LeCoultre 66th Venice Film Festival_________________________________ WATCHES

PATEK PHILIPPE Ref. 5101R 10-Day Tourbillon

AUDEMARS PIGUET Royal Oak Offshore

ULYSSE NARDIN Genghis Khan Haute Joaillerie

BREGUET Classique Grande Complication 5347 Double Tourbillon

OMEGA Apollo 11 “40th Anniversary” Limited Edition

BULGARI The New Assioma D Steel and Diamonds Collection

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Patek PhilippeRef. 5101R 10-Day Tourbillon

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COVER STORYJaeger-LeCoultre66th Venice Film Festival

COVER STORYJaeger-LeCoultre66th Venice Film Festival

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_________________________________ JEWELRY

BULGARI Parentesi Cocktail Cabochon Bulgari Gifts

POMELLATO Arabesque

KAYALI JEWELRY The History of Diamonds

SWATCH BIJOUX The Fall Winter 2009 Collection

GLASHUTTE Senator Meissen Tourbillon

GUCCI I Gucci - New Extentions

SAINT HONORE Haussman Magnum Automatic A Real Technical Prowess

TISSOT Tissot Veloci-T

HAMILTON The Sonic Factor

VICTORINOX SWISS ARMY Alliance Sport Chrono Lady

CITIZEN Eco-Drive Global Radio Controlled Watch (Calibre U680)

MOVADO Movado Master

ck Post - Minimal Chrono

SWATCH Fashionable Fall Winter 2009 Collection

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BreguetClassique Grande Complication 5347

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Audemars PiguetRoyal Oak Offshore

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PomellatoArabesque

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___________________________ PREMIUM NEWS

Audemars Piguet and the Gstaad Classic: a winning alliance Tissot Brand Ambassador Michael Owen completes switch to Manchester United OMEGA Will be Official Olympic Timekeeper Through 2020 Roman Holiday for Rosolino and Phelps OMEGA’s Swimming Ambassadors Enjoy A Rare Break Play 99.6 FM Touch it to Win It Competition - Official Timekeeper Victorinox Swiss Army Tissot Trophy Karting Competition at Jordan Speed Center Kayali Jewelry announce the launch of its new web site Kayali Jewelry’s Diamond Festival Winners

_______________________________ INTERVIEW

5 Questions With Mohammad al Kalha at Kayali Jewelry

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Premium NewsTissot Brand Ambassador Michael Owen completes switch to Manchester United

Premium NewsOMEGA will be Official Olympic

Timekeeper through 2020

Interview5 Questions With Mohammad al Kalha

at Kayali Jewelry

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PREMIUM I WELCOME LETTER

EDITOR IN CHIEFCELINE ALAEDDIN

MANAGING DIRECTORAMMAR ABU GOURA

PUBLISHED BY:AL MAJAL AGENCY

P.O.Box 630 Amman, 11118 Jordan

ADVERTISING INQUIRIESTELFAX: +962 6 553 00 47

[email protected]

PRINTED AT:NATIONAL PRINTING PRESS

Even though the weather is cooling down, things are just heating up here at Premium! Our Autumn issue is packed full with great new watch and jewelry collections from world-

renowned brands, as well as local and international news in the industry.

The 66th Venice Film Festival was the perfect occasion to mark the 80th anniversary of the Jaeger-LeCoultre Calibre 101. Check out our cover story (p12) to see celebrities walking down the red carpets with their wrists adorned with magnificent Jaeger-LeCoultre creations.

Another important global event is of course the 40th anniversary of the Apollo 11th Moon Landing mission. Since OMEGA was the chosen timepiece to accompany the astronauts on this mission, OMEGA has launched the Apollo 11 “40th Anniversary” Limited Edition collection (p 42) to commemorate this remarkable feat.

Big news in the sporting world came when Tissot Brand Ambassador, Michael Owen, announced his move over to football club Manchester United (p 102).

In local news, you’ll find recaps of exciting events such as the Kayali Jewelry Diamond Festival Winners (p 112), the Tissot Trophy Karting Competition (p 108) and the Touch it to Win it Competition where the official Time Keeping was provided by Victorinox Swiss Army watches (p 106).

So, read on and enjoy our Autumn 2009 issue as much as we enjoyed creating it for you!

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PREMIUM I COVER STORY




From September 2 - 12, 2009, Jaeger-LeCoultre escorted silver screen

icons in the City of the Doges with a dream cast of exquisite timepieces unveiled on the Red Carpet of the Festival.

Within this eminently cultural context, celebrities and watchmaking devotees had the opportunity to discover and rediscover the mythic Calibre 101, the world’s smallest movement, celebrating its 80th Anniversary.As a loyal partner of the Venice

66th Venice Film FestivalFilm Festival since 2005, Jaeger-LeCoultre was a key player in all the important scenes of the event, adorning stars with its finest creations and ultimately presenting award winners with a personalized Reverso watch.



Sylvester Stallone receives the Jaeger-LeCoultre Glory to the Filmmaker Award





Eva Mendez at the opening ceremony wearing Jaeger-LeCoultre Joaillerie 101 Feuille





Joaillerie 101 Feuille As if wafted on a gentle breeze, a leaf alights on the wrist and encircles it with radiant elegance. Its luxuriant and delicate lines enhanced by brilliant and baguette-cut diamonds conceal Calibre 101: the leaf-shaped cover can be raised to reveal the passing hours and minutes, and then closed again to help one forget time altogether. A full-fledged piece of jewellery in its own right, this re-edition of a 1959 model keeps jealous watch over its own “private domain” and tells a tale of moments drifting by like precious secrets.



Jaeger-LeCoultre Joaillerie 101 Etrier

Actress Huang Lu at the Between Two Worlds Red Carpet wearing a Jaeger-LeCoultre Joaillerie 101 Etrier

Wesley Snipes at the Brooklyn’s Finest Photocall wearing a Jaeger-LeCoultre Master Compressor in pink gold

Oliver Stone at the South of the Border Photocall wearing a Jaeger-LeCoultre AMVOX1 Alarm



Svetlana-Hodchenkova at the opening ceremony wearing Jaeger-LeCoultre Joaillerie Manchette

Manuela-Velasco at the Rec 2 Photocall wearing a Jaeger-LeCoultre Master Squelette QP with diamonds

Jaeger-LeCoultre Joaillerie Manchette





Joaillerie 101 Nodo Two gold ribbons adorned with baguette and brilliant-cut diamonds matching their smooth, supple texture are tied in a graceful bow over the dial. Radiating a sense of vibrant movement evoking that of a rich fabric, this secret watch unites Haute Horlogerie and Haute Couture to truly striking effect. Inspired by a Jaeger-LeCoultre heritage model, it reconciles the angles of the case with the rounded curves of its face hidden beneath a bed of gemstones. Historical yet contemporary, daring and yet demure, it is nurtured by a set of fascinating paradoxes – very much in fact like women themselves!



Margaret Made at the opening ceremony wearing Jaeger-LeCoultre Joaillerie 101 Nodo





Jaeger-LeCoultre Joaillerie 101 Art Deco



Jaeger-LeCoultre ambassador Diane Kruger at the Mr. Nobody Red Carpet wearing a Jaeger-LeCoultre Joaillerie 101 Art Deco



On September 8th, Jaeger-LeCoultre unveiled a unique

watch: Hybris Mechanica à Grande Sonnerie…

Jérôme Lambert, Jaeger-LeCoultre CEO, welcomed famous actors as Catherine Deneuve, Giovanna Mezzogiorno, Riccardo Scamarcio, Joaquim de Almeida, Huang Lu, Abhay Deol.

Jaeger-LeCoultre Party at Cipriani Hotel during the 66th Venice Film Festival

The party held at the fabulous Cipriani Hotel dazzled also artists and friends of the Brand with radiant polo player Clare Milford Haven and famous sport men: professional polo player Eduardo Novillo Astrada, Aston Martin Racing driver Darren Turner.

A specific highlight marked this unique evening with the attendance of Sarah Ferguson, Duchess of York

with her charity “Children in Crisis”, supported by Jaeger-LeCoultre.

As Jérôme Lambert stated: “What better place than Venice, the heart of the European culture and art, to present the newest Masterpiece, an epitome of the Swiss watchmaking and the highest ever reached in complication: the Hybris Mechanica à Grande Sonnerie”.

Jaeger-LeCoulte Party at Cipriani Hotel



Jerome Lambert, Jaeger-LeCoultre CEO, reveals the Hybris Mecahnica

Catherine Deneuve wearing a Jaeger-LeCoultre Joailleirie 101 Riviere Reine

Giovanna Mezzogiorno wearing a Jaeger-LeCoultre Reverso Squadra Lady Duetto Jewelry in white gold

Sarah Fegusson, Duchess of York, Jaeger-LeCoultre Joaillerie 101 Etrier on satin strap



Calibre 101 80 years of inspiration

While the history of Fine Watchmaking is studded with

inventions and technical accomplishments, one of them in particular opened up whole new vistas for the entire field: Calibre 101.

Created in 1929 in the workshops of the Manufacture Jaeger-LeCoultre, this prodigious feat of micromechanical engineering has been a watchmaking icon for 80 years.

80 years of uninterrupted history, of consistent advancement and creativity. This year, Jaeger-LeCoultre has chosen the Venice Film Festival as the venue in which to celebrate the world’s smallest movement.

Six very different and equally stunning watches commemorate this anniversary with a blend of grace and inspiration, treating the infinitely small to an infinitely broad variety of expressive variations.

Whether contemporary or classic, the Haute Joaillerie 2009 models, which include a masculine interpretation, vie with each other in providing a stylish frame for Calibre 101.

A slender profile outlined against a Reverso case; a round, rectangular or square dial revealing or concealing the mechanism; a range of noble and precious materials: each watch issued in limited

Joaillerie 101 1938 Embarking admirers a journey through time to the artistic wealth of the 1930s, this re-edition of a 1938 model features a streamlined case adorned with two rows of baguette-cut diamonds. The bracelet naturally extends the dial, while a geometrical frieze pattern meticulously engraved on the sides highlights its Art Deco profile. The hour and minute hands glide gracefully over a dial the exact size of the 101 movement, leaving in their wake a distinct sense that time has stood still to contemplate the graceful beauty of this horological work of art.



series of three to five exudes its own personality and affirms its distinctive character. Each of them carries the stellar watch

mechanism and allows it to play the leading role on a sparkling “movie set”.

www.jaeger-lecoultre.com

Joaillerie 101 Résille A bevy of blue and pink sapphires escort diamonds in magnifying the beauty of Calibre 101. The gems arranged in graded shades of colour express delicate artistry calling for a broad range of precious stones required to create such a flowing merge of hues, an effect further accentuated by the extreme suppleness of the watch gently embracing the wrist. Symbolising a blend of rigorous technical expertise and sensual aesthetics, it vividly embodies the patience and talent of craftsmen at the peak of their art.




Grande Reverso 101 Art Déco, ladie’s model In the feminine interpretation, this fascinating stage-setting succumbs to the mysterious charm of a shimmering landscape composed of mother-of-pearl and diamonds. While rows of baguette-cut diamonds accentuate the Art Deco style of the model, the cradle is clothed in a dazzling fairytale radiance: nestling against each other according to the snow-setting technique, the stones completely conceal the underlying metal and form sparkling rays of frost between the swathes of mother-of-pearl. The size of Calibre 101 is matched by the diminutive size of the snow-setting – a particularly impressive achievement considering the tiny gemstones measuring just 0.5 to 1.2 mm in diameter and the finesse of the gem-set surface.





Grande Reverso 101 Art Déco, men’s modelIn the men’s version, the scenario is played out in black and white. Onyx and mother-of¬pearl provide Calibre 101 with a splendid geometrical backdrop framed on either side by the enamelled gadroons of the white gold case. The contrasting marquetry-worked décor pays vibrant tribute to the Art Deco movement, forcefully evoking the pure and regular linear shapes of that fascinating era. This eminently masculine model, illuminated by its mother-of-pearl flange, distils time in an aesthetic and technically rigorous manner that transforms illusion into glowing reality.


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Ref. 5101R 10-Day Tourbillon

Six years ago, the Ref. 5101P turned heads and won over hearts.

The rectangular timepiece with a platinum case, a form movement, two mainspring barrels for a power reserve of 10 days, and a tourbillon escapement flaunted its assets with the discreetness and understatement that is so typical for Patek Philippe. Now, the time has come to introduce a new version: the Ref. 5101R in 18K rose gold.

The benchmark for marathon runners: a 10-day power reserve

Launched in the year 2000,

Patek Philippe’s marathon runner now in rose gold


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the 10-day Patek Philippe Ref. 5100 initiated a trend that since then galvanized many high-end watchmaking companies.

New watches with power reserves of four, six, and eight days appeared year after year.

But in 2003, Patek Philippe outdistanced other contenders with the Ref. 5101, which in addition to the 10-day power reserve also featured a tourbillon escapement. To this very day, it is still the only crown-wound wristwatch with such an extended autonomy.

It must be noted that the power reserve refers to the period in which the watch preserves a functional amplitude and thus fulfills strict rate accuracy requirements.This holds true for the new Ref. 5150 R, which runs accurately for 240 hours when fully wound.

The advantage is obvious: it can easily be left off the wrist for a week without having to be resynchronized.

In the Patek Philippe caliber 28-20/222 manufacture movement, the requisite energy is stored in two mainspring barrels.

A coupling system with a slipping bridle spring on the first mainspring barrel prevents overtightening of the mainspring and blocking of the spring barrels when fully wound.

The power-reserve indicator at 12 o’clock on the dial informs the owner of the movement’s residual power reserve. The 11th segment of its scale is red, signaling the need to rewind the watch.

This requires about 100 turns of the crown, a reasonable effort in relation to the 10-day power reserve. Half a turn is already sufficient to build up a reserve of somewhat more than an hour.

In this extraordinary caliber, Patek Philippe implemented yet another rare mechanism to demonstrate its horological prowess: a tourbillon escapement that makes the hearts of watch lovers beat faster.

The device consists of 72 individual parts that together weigh a scant 0.3 grams. And all steel parts of the filigreed cage are meticulously finished by hand.

But this does not nearly explain the extraordinary amount of time required to craft this timepiece.

Great shape

An incomparable movement like the caliber 28-20/222 deserves a case that lives up to its intrinsic ingenuity.

The striking rectangular form in the art deco style is reminiscent of the peerless classics of the 1920s and 1930s. With its sleek three-tiered flanks, it expresses the epitome of elegance. The warm hue of 18K rose gold now transposes the fascination of this remarkable design movement straight to the 21st century.

Despite its considerable length of more than five centimeters, the anatomically curved case gently hugs the wrist. This curvature is also followed by the convex sapphire crystal, which is ground parallel inside and outside to


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MovementManually wound rectangular caliber 28-20/222 chronometer movement, tourbillon, 10 days’ power reserve, power-reserve indicator, and subsidiary seconds.Dimensions: 28 x 20 mmOverall height: 6.30 mmNumber of parts: 231, of which 72 for the tourbillonNumber of jewels: 29, of which 6 in gold chatonsPower reserve: Guaranteed 10 days (240 hours) with two mainspring barrels connected in seriesBalance: GyromaxFrequency: 21,600 semi-oscillations per hourBalance spring: BreguetTourbillon: 1 revolution per minuteWinder: Approx. 100 turns of the winding crown until fully woundDisplays: Hours and minutesSubsidiary seconds hand at 6 o’clock10-day power-reserve indicator at 12 o’clockFunctions: Winding crown with two positions:Pulled out: To set the timePushed in: To wind the movement

FeaturesCase: 18K rose gold with three-tiered flanks, convex sapphire-crystal glass and screwedsapphire-crystal case back,Water-resistant to 25 metersCase dimensions: L x W x H: 51.70 x 29.60 x 12.20 mmDial: 18K gold with dark silvery gray hueSubsidiary dials for power reserve and seconds in bright silvery gray with guillochedecorationApplied Breguet numerals in 18K rose goldHands for the hours, minutes, seconds and power-reserve indicator in 18K rose goldBlack railway track minute scaleStrap: Brown hand-stitched crocodile strap with prong buckle in 18K rose gold

eliminate any magnifying-glass effect or optical distortion.

The crystal protects the matt sheen in dark silvery gray of the 18K gold dial, the two bright silvery guilloched subsidary dials for the seconds at 6 o’clock and the 10-day power-reserve indicator at 12 o’clock, as well as the serial number of the movement and the inscriptions “Patek Philippe” and “Tourbillon”.

The hours and minutes are indicated with leaf-shaped hands

and applied Breguet numerals in 18K rose gold.

The screwed sapphire-crystal case back reveals the meticulously decorated plate and bridges, the intricate tourbillon, and the jewels held in gold chatons.

The Patek Philippe Ref. 5101R 10-Day Tourbillon with the new rose gold case is worn on a hand-stitched, largescaled alligator strap with a matching rose gold buckle.

www.patekphilippe.com

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Royal Oak Offshore

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Royal Oak Offshore ChronographWhen first created in 1972, the Royal Oak overturned existing fine watchmaking codes and asserted itself as the first high-end sports watch. Twenty years later, the famous octagon was reinterpreted in an extreme sports version that became the Royal Oak Offshore collection – the start of an ongoing success story.

The latter is now being enriched with new dials in unusual colours and appears equipped with the exclusive self-winding Calibre 3126/3840.

26170ST.OO.D101CR.02Steel case, black“Hornback” crocodile leather strap with steel AP folding clasp




26170TI.OO.1000TI.01Titanium case, titanium bracelet with AP triple-blade folding clasp


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The inimitable new Royal Oak Offshore is distinguished by a subtle combination of high-tech materials: forged carbon for the middle case; ceramic for the bezel and bracelet links, rubber for the crown and pushpieces.

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26176FO.OO.D101CR.01Forged carbon case with ceramic bezel and steel screwsRubber-coated crown and pushpiecesDiameter: 42 mm

The inimitable shades of matt or shiny black accentuate the lines of the case and create a striking contrast with the yellow numerals, the tachometric flange and the strap stitching; while the no less inimitable sporting design of this

timepiece houses the exclusive self-winding Calibre 3126/3840.


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Royal Oak Offshore Ladies’ Chronograph

A part-matt, part-shiny, resolutely high-tech black colour stemming from the combination of forged carbon, ceramics and rubber; a few red touches and a diamond-set bezel. Mix in a boldly assertive size, the peerless style of the Royal Oak Offshore collection, and you get the Royal Oak Offshore ladies’ chronograph. It is chic, sporty – and quite simply irresistible.

www.audemarspiguet.com

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26267FS.ZZ.D002CA.01Forged carbon case, ceramic bezel with diamond-set steel insert and steel screwsRubber strap


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Genghis Khan Haute JoaillerieWestminster Carillon Tourbillon Jaquemarts Minute Repeater

Ulysse Nardin has blended the complex art of traditional

mechanical watch making and the outstanding art of Haute Joaillerie into one extraordinary timepiece – The Genghis Khan Haute Joaillerie.

Each diamond is brilliantly cut by a highly-skilled precious stone cutter and integrated into the detailed case, adding expert craftsmanship to a remarkably innovative

timepiece.

This unique mechanical timepiece crafted in 18 ct rose or white gold is fitted with 60 white or black baguette diamonds over the bezel and 28 white or black baguette diamonds on the lugs, magnifying the impact of the design of the black onyx dial and the 4 hand-crafted warriors in action.

The interior of the bezel is either set with 48 white and 12 black

Ref. 780-81 Movement caliber UN-78 Limited edition of 30 pieces

baguette diamonds or 48 black and 12 white baguette diamonds which serve to mark the hours.

The high quality of the 148 baguette diamonds (approximately 6.2 ct, Top Wesselton) in combination with the extraordinary mechanics of the Genghis Khan Haute Joaillerie represent the best of the art of fine watch engineering.


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Genghis Khan The first ever Westminster Carillon Tourbillon Jaquemarts Minute Repeater

The visible one minute Tourbillon is integrated into the black onyx watch dial. The Tourbillon bridge is the same shape as those used on the Tourbillons James Pellaton produced for Ulysse Nardin at the beginning of the 20th century.

The well-finished movement with 36 jewels has a diameter of 27.60 mm and a height of 8.50 mm. All movement parts have been decorated, angled and finished by hand.

The Westminster has four gongs, each with a different tone (Mi-Do-Re-Sol). When the repeater is activated, the hour sound is Sol and the minute sound is Mi.All four gongs sound in three different sequences for the quarters:

1st quarter: Mi-Do-Re-Sol 2nd quarter: Mi-Do-Re-Sol/Sol-Re-Mi-Do 3rd quarter: Mi-Do-Re-Sol/Sol-Re-Mi-Do/Mi-Do-Re-Sol

The Jaquemarts

The figures on the black onyx dial are hand-carved in 18 ct rose or white gold. The movements of the Jaquemarts are synchronized with the sound of the gongs.

The movements of one of the saber-wielding combatants on the left side are synchronized with the

gong sounding the hours, while the movement of the horse rider thrusting his spear through the ring indicates the minutes.

All Jaquemarts, including the musician, are animated to move with the sounding of the quarters. The Genghis Khan Haute Joaillerie embodies the highest ideals of both

the art of traditional mechanical watch making both in technical and artistic skills.

The Genghis Khan Haute Joaillerie is available in 18 ct rose or white gold in a limited edition of 30 pieces.

www.ulysse-nardin.com


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Classique Grande Complication 5347 Double

Tourbillon

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Classique Grande Complication Double TourbillonsREF. 5347BR/11/9ZURound case in 18K pink gold, with finely fluted caseband. Sapphire caseback. Diameter 44 mm. Water-resistant to 30 meters.Ring-shaped dial, forming a flange in 18K silvered gold.Manually engine-turned center plate featuring apertures for the two tourbillons and rotating in step with the hours.Movement hand-wound mechanical movement with twin tourbillon regulators mounted on the manually engine-turned rotating center plate. Movement numbered and signed Breguet. 50-hour power reserve. 16 ½ lines. 85 jewels. Cal. 588. Breguet overcoil

The spectacular outcome of years of diligent development, the Breguet

Double Tourbillon includes a hand-wound movement fitted with a pair of tourbillon regulators rotating on the hour axis. An aesthetic as well as a technical masterpiece, the watch features today a pink gold case 44 mm in diameter housing over 570 components, all painstakingly assembled by Breguet’s master watchmakers.

Working independently from one another, two tourbillons are coupled by means of differential gears and mounted on a rotating centre plate effecting a complete revolution in twelve hours. The differential device conveys the two tourbillons’

mean rate to the rotating centre plate and to the time-display mechanism. The rate of the watch is thus the mean rate of the two tourbillons, making its movement twice as precise as a normal one. The hour is shown by the bridge connecting the tourbillon regulators doubling as a watch hand, while the minutes are indicated by a standard hand at centre.Impeccable finish and spectacular new engraving work on the back of the movement further underscore this exceptional timepiece’s appeal. A manually engine-turned mainplate, a chapter ring inscribed with Roman numerals, pink gilt Breguet hands, a movement with decorated bridges and bars and other parts beveled and polished further testify to an exceptionally

handsome design of unrivalled beauty and refinement. First introduced at the 2006 Basle Fair but initially available in insufficient numbers, this grande complication design with double tourbillon was in 2008 delivered to Breguet clients who had ordered the watch, often paying in advance. Despite an increase in recent orders joining as yet undelivered earlier orders, newly added manufacturing capacity has allowed Breguet to schedule delivery of the first pink gold models for the end of 2009.

www.breguet.com



Speedmaster Professional Moonwatch Apollo 11 “40th Anniversary” Limited Edition Chronograph Calibre 1861Stainless steel case42mmHesalite crystal Stainless steel bracelet


Apollo 11 “40th Anniversary” Limited Edition


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The first manned lunar landing on the 20th of July, 1969 was the

greatest, most dramatic scientific achievement in human history. When Neil Armstrong and Buzz Aldrin stepped onto the moon’s surface at 02:56 GMT on the 21st of July, Aldrin was wearing his OMEGA Speedmaster and a legend was born.

An interesting footnote: the electronic timing system on the Lunar Module was not functioning correctly so Armstrong had left his watch aboard as a reliable backup.

Now OMEGA joins the world in the celebration of the 40th anniversary of the first moon landing with the release of the Speedmaster Professional Moonwatch Apollo 11 “40th Anniversary” Limited Edition.

It is fitting that the distinctive timepiece is powered by OMEGA’s famous calibre 1861, the same movement used in the original Speedmaster Professional Moon Watch.

The stainless steel casebody is delivered with a stainless steel bracelet which has been upgraded to include OMEGA’s patented screw and pin system.

The black dial also recalls that of the Moon Watch with some key differences. The small seconds counter (sub-dial) has been created in the form of a small medallion which features an adaptation of Apollo 11’s famous mission patch: an eagle descends to the lunar surface with an olive branch representing peace in its claws.

In the distance, far above the

horizon, the earth is visible. The patch, interestingly, was designed by Michael Collins who remained in the Apollo 11 capsule as Command Module Pilot while his colleagues Armstrong and Aldrin were in the Lunar Module and on the moon.

The watch’s hour, minute and the red-tipped chronograph seconds hands are coated with Super-LumiNova. The minute and hour chronograph counter hands are white and the brushed, rhodium-plated small seconds hand offers an attractive contrast to the medallion on the counter.

Below the words “OMEGA Speedmaster PROFESSIONAL” on the dial, the legend 02:56 GMT – the exact time that Neil Armstrong made his “one small step” onto the moon – is displayed in red.

The 40th Anniversary Limited Edition’s dial is protected by Hesalite, the same robust, shatter-proof acrylic crystal found on the original Moon Watch.

Hesalite was ideally suited for use in space – there was no chance that it could break apart and send potentially dangerous fragments into the low-gravity environment.

A small, distinctive OMEGA logo has been etched evocatively inside the Hesalite crystal.

The Apollo 11 “Eagle” mission patch is stamped on the caseback along with the words, “THE FIRST WATCH WORN ON THE MOON”, the limited edition number (0000/7969), and “July 21, 1969”, the date Armstrong and Aldrin first stepped onto the moon’s surface at 02:56, the time which is printed on the dial.

The OMEGA Speedmaster Professional Moonwatch Apollo 11

“40th Anniversary” Limited Edition is delivered in a black presentation box which also includes a 42 mm silver medal (the same diameter as the watch) featuring an engraving of the mission patch on one side with the words “APOLLO 11, 40th ANNIVERARY”.

On the reverse side, the medal is engraved, “THE EAGLE HAS LANDED”; “LAUNCHED JULY 16 1969”; “LANDED JULY 20, 1969”; and “RETURNED, JULY 24, 1969” along with OMEGA’s name and logo.

Also in the presentation box is a certificate of authenticity and an envelope containing a black polishing cloth with information commemorating the historic space flight.

Centuries from now, historians will continue to look back in wonder at the Apollo 11 mission.

For the first time ever, human beings had left Earth, walked on another celestial body, and returned safely home.

OMEGA will always be proud of the role it played in the greatestscientific adventure of all time.

www.omegawatches.com


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Speedmaster Professional Moonwatch Apollo 11 “40th Anniversary” Limited Edition Chronograph Calibre 1861Platinum case42mm, 24ct yellow gold medalHesalite crystal Platinum braceletLimited edition 69 pcs


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Buzz Aldrin performs extravehicularactivity (EVA) during the second day of the four day mission in space of the Gemini 12 spacecraft. Aldrin 34 is positioned next to the Agena work station.

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The New Assioma D Steel and Diamonds Collection

Pink gold curved case set with round brilliant-cut diamonds and bracelet, black dial medium size (31mm)


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New and exclusive versions in steel and diamonds embellish the

Assioma D women’s collection.

It expresses refinement, discrete allure and feminine seduction in a perfect balance of forms.Cont emporary lines and profiles reinterpret the values of classic elegance.

Using precious materials, a clean dial and sinuous bracelet, the new Bulgari women’s watch confirms the excellent interpretation of refined femininity with unexpected combinations, such as steel and diamonds, making its debut with the new 2009 models.

Dedicated to women with strong personalities ,the new versions show case diamonds once again as the stars of this collection.

Synonymous with purity, they are used with steel in a unique and versatile combination for contemporary women, characteristic of Bulgari jewellery.

Distinguished by their refined style and simple but sure lines, they are offered in the new steel and diamond versions now available in the new 35mm size.

The steel version with pink gold inserts in the 26mm size is also new.

The black or argenté dial feature sacloude Paris treatment with indices and numerals in relief.

Made by Bulgari, the sinuous Assioma D bracelet manifests extreme attention to every detail, such as thealter nation of the

Pink gold curved case and bracelet, black dial, small size (26mm)

Stainless steel curved case set with round brilliant-cut diamonds and bracelet, argenté dial, large size (35mm)


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glossy and satiny treatment of every component.

Equipped with a customised Bulgari B031 Calibre quartz movement for the 26mm size version and B046 movement for the 35mm size version, it is water resistant up to a depth of 30 metres.

White gold curved case, dial and bracelet set with baguette-cut diamonds, medium size (31mm)

The seven new Assioma D steel and diamond version watches will go on sale a tall Bulgari stores and a select network of dealers starting from May 2009.

The collection is rounded out by elegant versions in yellow gold, pink gold and white gold

decorated with diamond pavé, and unique pieces set with diamonds, sapphires and baguette rubies that are offered as part of the High Jewellery collection.

www.bulgari.com


PREMIUM I WATCHES

Stainless steel curved case and bracelet, black dial, large size (35mm)

Stainless steel curved case and bracelet with pink gold links, argenté dial, small size (26mm)


PREMIUM I WATCHES

Senator Meissen Tourbillon

PREMIUM I WATCHES


Senator Meissen Tourbillon Ref. 94-11-01-01-04Automatic Movement

Manufacture Caliber 94-11 Antireflective sapphire crystal back

Rose gold case 48-hour power reserve

Louisiana alligator skin strap


PREMIUM I WATCHES

Master of its Class

A classically elegant masterpiece is the latest result of the long-time collaboration between the Meissen Porcelain Manufactory and the Glashütte Original watch manufactory. Two world-famous Saxon inventions unite in the Senator Meissen Tourbillon: Meissen porcelain and the flying tourbillon.

The latter is an invention by Alfred Helwig from 1920, who served as an instructor at the German School of Watchmaking in Glashütte. The balance, pallet lever, and escape wheel are housed in a cantilevered carriage that turns 360° once a minute, thus neutralizing rate deviations of the balance due to gravity. The subsidiary seconds display is attached to the carriage of the flying tourbillon and is

framed by a polished gold second scale for added clarity.

The Senator Meissen Tourbillon is a picture of stylish classicism in its 40 mm rose gold case, outfitted with exquisite technology.

The passing of time is measured by traditionally blued hour and minute hands that glide across the surface of the wafer-thin, white Meissen porcelain dial. The hours are marked by hand-painted Roman numerals that are painstakingly applied to the dial and require the utmost skill from the Meissen factory’s script painters.

The Glashütte Original lettering and the crossed swords that are the trademark of the Meissen porcelain manufactory are also hand painted. The painting of the dial alone requires eight hours to complete.

Another significant challenge is posed by milling the cutaway needed to observe the flying tourbillon at the 6 o’clock position on the 0,8 mm thin porcelain dial - a process necessitating long years of accumulated knowledge at the Meissen manufactory in dealing with the porcelain’s unique qualities.

The Senator Meissen Tourbillon is powered by the exquisitely finished automatic manufacture Caliber 94-11, which can be admired through the antireflective sapphire crystal back of the rose gold case. The 48-hour power reserve makes for easy handling, efficiently meeting the needs of the modern wearer.

The Louisiana alligator skin strap and folding clasp, attached to the case by integrated lugs, ensures a comfortable and secure fit.

www.glashutte.com


PREMIUM I WATCHES

I-Gucci Collection – New Extentions

Gucci is pleased to announce the launch of the new I-GUCCI

extensions, which further develop the cutting-edge

design and unconventional fashion attitude of this timepiece. The large, double layout digital display, now available with multiple color options for the dial and digits, is

perfectly matched by the iconic GG rubber straps available in blue, brown and black, with the latter also featuring the distinctive green-red-green web.


PREMIUM I WATCHES

The fluid curves of the stainless steel cases are now accentuated by an elegant gun metal, brown or black tone treatment.

The most precious styles also boast a striking diamond-set bezel, with 55 sparkling stones further enhancing the unique, unconventional spirit and audacious modernity of this model.

These versions complement the existing I-GUCCI collection comprising the black monochrome

PVD Case, Diameter 44mmRubber Strap Swiss digital movementsapphire crystalwater-resistant to 3 atm (100 feet/30 meters)Swiss made

and the red strap 2008 Limited Edition styles.Like their predecessors, these extensions offer the wearer the ultimate versatility in time reading. With a flick, the screen quickly

changes from its information-packed oversized digits to a streamlined version that features just two discreet digital hands for local time. All adjustments can be made quickly using lateral push buttons embedded in the smooth circular frame of the 44 mm case.

Designed by Creative Director Frida Giannini, the I-GUCCI aptly illustrates Frida’s unique flair for reinventing classic Gucci luxury into a confident vision for today.

With its graphic, clean lines, the watch epitomizes sporty modernity, yet at the same time, this Swiss-made timepiece is crafted with technical precision.

The result is a perfect combination of beauty and functionality.

www.gucci.com


PREMIUM I WATCHES

Haussman Magnum Automatic A Real Technical Prowess

Remaining loyal to its tradition of innovation, SAINT HONORE shows

off new technical prowess with the latest development in its flagship model, the Haussman Magnum.

The new Haussman Magnum is more than just simply an automatic version: it brings a new dimension to telling the time. Try it!

Like real racing cars, the beauty allows its engine to be seen: an ETA 2824 automatic movement specially crafted for SAINT HONORE. Furthermore, everything in this piece has been designed to place it in the spotlight.

The traditional bezel has been discarded and is now incorporated into the glass. The glass with 6 visible screws drilled into it, a signature of the Haussman Magnum line, offers a view from above of the skeleton dial with an even more beautiful effect: daring cut-outs for the figures, variation in levels, and spectacular treatments for the date window and the hands.Finally the case has a complex geometry which is extended by a new embossed leather strap in a truly elegant style.

On the back, pleasure is not to be denied at the sight of the superb finishes for the movement – Côtes de Genève decoration and its “Black Gold” weight – through the screwed transparent glass which reveals all the beauty and

technicality of this movement.

Haussman Magnum Automatic: a fusion of power and emotion….the greatest luxury for those who wear it.

www.saint-honore-paris.com

PREMIUM I WATCHES

Stainless steel caseSix exposed screwsSkeleton screwed down backSapphire crystalOpen dial, stainless steel indexes and crownAutomatic movement ETA 2824 – Open Dial conceptDate at 6 hoursWater-resistant to 50 metersBlack leather strap on deploying buckleSwiss Made



PREMIUM I WATCHES

Tissot Veloci-T

Swiss made quartz movement Water resistant to 100 m / 10 ATMScratchproof sapphire crystal 316L stainless steel case with rotating bezelStainless steel bracelet with folding buckleBlack or white rubber strap


PREMIUM I WATCHES

The Tissot Veloci-T timepieces are streets ahead in terms of both

precision timekeeping and contemporary looks.

Elaborate dials, together with eye-catching colour and material combinations, put these chronographs straight into the fast lane of design and style.Wearers will make a clear statement with these watches, whether they are at home in sports gear or urban in-places.

First in line for compliments

Tissot Veloci-T watches promise to attract welcome attention at a rapid rate. Dynamic designs play a leading role in emphasizing the theme of speed against time.

A figure-of-eight shaped circuit winds its way around two of the counters.

The decoration of the discs on the dial embraces two distinct styles, made up of vertical stripes.

Even the strap echoes the linear theme with a raised stripe running through its centre.

Racy combinationsThe Tissot Velcoi-T leads the style field with striking combinations of modern colours and materials.

A predominantly black or white dial is contrasted with either pink or yellow PVD elements on the counters and tachymetre bezel.

A closer look is rewarded by the

detection of fiery red details on two of the chronograph counters.

The dial’s background colour is matched perfectly with the black or white sculptured rubber strap.

The Tissot eye for detail signs off the design of these distinctive chronographs with a multi-surface crown and golden push buttons with a textured top, all very easy to operate, even at speed.

www.tissot.ch



Khaki X-Mach Auto chronoSize: 44 mmMaterial: Stainless steelDial: Color BlackAttachments: Brown leather/black leather with carbon-fiber/black rubber/steelMovement: Automatic 7750Crystal: SapphireWater resistance: 100 m



PREMIUM I WATCHES

The Sonic FactorHamilton introduces Khaki X-Mach with its integrated facility to measure an aircraft’s speed relative to that of sound

The Khaki X-Mach takes Hamilton aviationwatches to exhilarating

new heights with its facility to measure the Mach numberof an aircraft, the speed it is moving through the air

divided by the speed of sound under the same atmospheric conditions. This sophisticated chronograph timepiece expresses the inspiration of the skies through relentless attention to detail and bold looks reminiscent of the cockpit. The Khaki X-Mach assures happy landings for its stylish wearer, with a combination of soave elegance and mechanical fascination.

Mechanics in motion

Pilots simply set the pressure

altitude (PA) and calibrated air speed (CAS) measured by the instrument in the cockpit by turning the left crown of the watch to reveal the Mach number in ISA (International Standard Atmosphere) conditions on the bezel.

This transforms the timepiece into a stunning portable Machmeter. For wearers with their feet firmly on the ground, the Hamilton Khaki X-Mach watches increase the exhilaration factor with dynamic,sporty design.

Aviation-inspired styleelements include wing-shaped


PREMIUM I WATCHES

metal and carbon-fiber surrounds to protect the crowns, as well as nostalgic flying-jacket style stitching and studs on the bracelet.

Tiny red touches, for instance at the tip of one of the counter hands, remind of high-precision cockpit instruments.A compass-style arrowhead on the back case symbolizes speed and signs off the ultimate aviator’s style statement.

Flying colors

All of the variations of the Hamilton Khaki X-Mach have a smooth black dial with easy to read silver-coloredindices and matching counter

frames.

There is a choice of a black or silver-colored case with fine white or black numerical markings around the bezel to give it the look of an altimeter.

The date display is at 3 o’clock and framed with a shape resembling the wedge put underneath a plane’s wheels when it is stationary on the tarmac.

Its surface is finely decorated with an elegant ‘Clous de Paris’ guilloché pattern.

For the bracelet, wearers can either select brown leather to coordinate with the flying jackets,

headgear and gloves of yesteryear, or contemporary black leather or rubber attachments. In all of its interpretations, the Khaki X-Mach is ready for take-off, on airport and fashion runways.

International Standard Atmosphere (ISA) is an atmospheric model of how the pressure, temperature, density and viscosity of the earth’s atmosphere change over a wide range of altitudes.

It consists of tables of values at various altitudes.

Calibrated Airspeed (CAS) is a measure of the speed at which an aircraft is moving through the air.Pressure Altitude (PA) is the indicated altitude when an altimeter is set to an agreed baseline pressure setting.

This setting – 101,325 Pa, equivalent to 1013.25 millibar (or hectopascals), or 29.92 inches Hg – is equivalent to the air pressure at Mean Sea Level (MSL) in the ISA.

Mach Number (Ma or M) is the speed of an object moving through air, or any fluid substance, divided by the speed of sound as it is in that substance.

It is commonly used to represent an object‘s speed, when it istravelling at (or at multiples of) the speed of sound.

Mach 1.0 is the speed of sound, Mach 2 is twice the speed of sound etc.

www.hamiltonwatch.com

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Alliance Sport Chrono Lady


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The new Alliance Sport Chrono is a striking sportwatch for women,

with a little Something that allows it to really stand out.

Take its oval shaped chronograph counters, with their hands positioned horizontally rather than upright.

Their gentle curves makethem look more feminine than their round counterparts, yet just as sporty. Or the sandcoloredbezel with a warm bronze hue, circled in a steel clasp to make it

Swiss-made quartz chronographmovement (ETA 251.471)36.5mm stainless steel case (316L)Unidirectional rotating 2-piece bezelwith count-up scaleScrew-in casebackWater resistant to 100M(10ATM, 330 FT)Scratch-resistant, triple-coatedanti-reflective sapphire crystalLuminous hands and indexesPolished applied indexes

Functions:• Chronograph with 30-minute, 60-second and 1/10th ofa second precision• Split timing• Date calendar at 6 o’clock• Tachymeter scale on flangeTime-zone mechanism and stopseconddeviceOval-shaped 30-minute and 1/10th ofa second chronograph counters

Available with:«Graphite Blue» mother-of-pearl dialRef. 241352Or«Ivory White» mother-of-pearl dialRef. 241351

more robust and offer better grip for rotation.

Or the two exclusive and very special tones of its dial,giving the Alliance Sport Chrono a unique look that is both dynamic and very feminine.

The «Ivory White» version features a warm and creamy mother-of-pearl dial, with matching gold-color indexes, hands, and cross and shield Victorinox Swiss Army emblem.

The «Graphite Blue» version

displays a very special shade of mother-of-pearl on the dial, with light grey counters and matching steel indexes, hands and cross and shield Victorinox Swiss Army emblem.

Both models come on new white genuine rubber straps made in Switzerland.

www.victorinoxswissarmy.com


PREMIUM I WATCHES

Eco-Drive Global Radio Controlled

Watch (Calibre U680)

PREMIUM I WATCHES

Global Radio Controlled Watch (Calibre U680) Eco-Drive, never change a batteryOperating time from full charge: approx. 3.5 years in power-saving modeRadio controlled watch: Germany, United States, Japan (east & west) and China standard time radio waves receivableWorld TimeUTC (Coordinated Universal Time)ChronographAlarmTimerPower Reserve IndicatorLED LightWater Resistant to 10 bar



PREMIUM I WATCHES

The Citizen Eco-Drive radio controlled watch is capable of receiving

standard time radio waves from multiple stations, including China.The five stations are Germany, the United States, east and west Japan, and China.

The watch displays both home time and local time. When local time is selected, the watch automatically captures transmissions from the nearest station.

As a result, it offers accurate time in these major regions and countries: Europe, the United States, Japan and China.

A feature of the design is the way the register ring has been located beneath the glass, with the black-and-white color scheme giving the watch an adventurous look.The detailed design of the pushbuttons also proclaims the model’s individuality.

As well as showing home time and

region, the watch also displays Universal Time, power reserve, local city and time, and date. For world time, users can choose from 43 cities in 29 time zones, and can switch easily between home time and local time – a useful function when traveling across time zones.

Other features include alarm, chronograph, timer, and LED light

www.citizen-me.com


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Premium Citizen Inside Normal Watch Section Page 6.pdf 11/5/09 4:39:44 PM


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Movado Master

Meticulously engineered. Masterfully refined. Movado is proud to

premiere a heroic new pinnacle collection for men and women: Movado Master™.

With its dynamic design boldly rooted in the strong industrial and architectural expressions of the Bauhaus movement, the muscular Movado Master™ propels the powerful purity of the iconic Museum dial in a daring new direction. Machined in solid stainless steel, the angular tonneau-shaped case with screw-down crown features a gear-edge

black sapphire or double-row diamond-set bezel, and raised door-style hinges. Functioning as attachments for Movado Master’s rubber deployment strap, the flexing hinges provide striking architectural definition as well as wrist-conforming comfort. Movado Master’s striking asymmetric matte black or white dial with custom-designed luminescent hands, explores and expands the circle-within-a-circle motif of the iconic Museum dial, adding new dimension and texture. The dot at 12 o’clock, with a new convex center, resembles a push-button. A new off-center inner circle is

textured with a dot-grid pattern, mimicking the texture of the black strap, or pavé set with diamonds. Around it, new luminescent or diamond-set indices, graduated in length, delineate the hours. The 44mm men’s model, with fine Swiss automatic movement, custom-designed black “M” rotor, and exhibition case-back, is water resistant to 30 ATM. Offering several diamond-set case and dial options, the 34mm women’s model is quartz-precise and water resistant to 30 ATM unset, or to 5 ATM when set with diamonds.

www.movado.com


PREMIUM I WATCHES

Movement:Fine ETA Swiss automatic movement with 25 jewels, 39-hour power reserve; or precise Swiss quartz movement. Dial: Black or white matte dial with rimmed button-style dot at 12 o’clock; asymmetric textured or pavé diamond inner circle, graduated diamond-set or luminescent indices, sleek custom-designed silvertone/luminescent hands.

PREMIUM I WATCHES

Case: Solid stainless steel case with black sapphire bezel; or stainless steel bezel set with a double circle of 130 fully cut (0.845 t.c.w.) diamonds. Flat, scratch-resistant, dual-sided anti-reflective sapphire crystal. Screw-down crown. Men’s with sapphire crystal case back and women’s unset models, water resistant to 30 ATM. Women’s diamond-set models, water resistant to 5 ATM.

Diamonds: Women’s: 1.415 t.c.w. (set bezel and pavé dial); 0.901 t.c.w. (diamond bezel and indices) Strap: Dot-grid textured black or smooth white rubber strap with custom M-logo design stainless steel deployment buckle. Sizes: Men’s (44mm); Women’s (34mm)



PREMIUM I WATCHES

Size: lady-lady, lady, midsize Bracelets: polished stainless steel, polished

black PVD closed by a press button claspCase: polished stainless steel

dim. 25.00 mmDials: silver, cool grey, black

Hands: nickel polished Glass: flat sapphire glass

Movement: swiss made ETA quartz movement, caliber 901.005

Functions: hours, minutes

Post-Minimal Chrono

Smooth. Essential. ck post-minimal chrono. Feminine in style with a

breathable perforated bracelet. The sophisticated quartz movement is

housed in a smooth circular dial, in silver, cool grey, or black, and finished with nickel polished hands under a sleek sapphire glass. The unique bracelet is offered in

polished stainless steel or black PVD with a clean button clasp closure. Available in lady and lady-lady sizes. Water-resistant up to 30 meters. Swiss made.

www.ck.com



PREMIUM I WATCHES

Abdoun Mall06 59 21 601

Shmeisani06 56 83 868

Sweifieh06 58 17 575

Mecca Mall06 55 40 151

Jabal Al Hussein06 56 73 453

Down Town06 46 23 897

City Mall06 58 66 973

Aqaba03 20 60 025

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Premium Ck Normal Watch Section page2.pdf 3/28/09 2:54:57 PM


PREMIUM I WATCHES

Contemporary, stylish and trendy—that’s the word on the latest collection

from SWATCH, the famous Swiss maker of fashion watches and jewellery.

Accessible, colourful, always surprising, the SWATCH Fall Winter 2009 Collection presents a delightful variety of new creations. Each new model belongs to a family, and each family represents an emerging theme from the leading edge of the fashion world.

The themes give expression to the latest developments from contemporary design labs and galleries, allowing hot fashion trends, street-wise style and

Debuts Fashionable Fall Winter 2009 Collection

the urbane elegance of haute couture to enhance the entire collection.

The SWATCH Fashion Themes for the Fall Winter 2009 Collection speak to a diverse audience of trend-conscious women and men in contemporary cultures around the world.

Five themes contribute to this new collection, each offering a pleasing variety of choices: Jungle Hearts is alive with art and opulence, speaking to a woman of exquisite tastes and a sharp eye for the details that make fashion count.

Cuddle-Crafts has the warm and cosy feel of a world full of cute and cuddly things.

Exceptional adventure and the call of the wild inspire Edge of Adventure’s extremely clear and cool designs.

Master Class brings news to men of an eco-future where functional luxury, creativity and vision shape a new industrial landscape.

From city streets around the world comes Streetpainters and its cutting-edge fusion of fashion, street art and the urban youth culture.

The latest SWATCH fashion themes are introduced below, followed by descriptions of the families that make up the SWATCH Fall Winter 2009 Collection.


PREMIUM I WATCHES

Fashion Theme Jungle Hearts

Jungle Hearts appeals to the modern, sophisticated woman with a lively interest in art.

Extravagant and extrovert in everything she does, she loves to explore emerging trends in art and fashion from around the world.

Her tastes run to opulence and evident luxury, and her eye for evocative details guides her to perfect choices in fashion and accessories.

One of the first to spot the trend toward highly colourful luxury products, she is already wearing sophisticated accessories that reflect her sensibility.

She welcomes colour in all its wondrous shades and hues and maintains a perfect elegance.

Her keen awareness of the environment is enhanced by her sense of the beauty of nature.

In the marvellous universe of exotic animals she finds an endless source of pleasure.

GROOVE MOVERain from a rainbow spatters on the windowpane. The white plastic strap of this entertaining Gent presents a splash-pattern formed of droplets of paint that have rained on the surface.

The colour pattern, unique to each watch, extends from the strap across the solid white plastic case and over the glass above the white dial.

This innovative approach makes each piece different, the product of a creative idea and random coloured ‘rain’.

The dial offers no numerals or indexes of any kind; silver hour and minute hands and a slim silver seconds hand mark the time.


PREMIUM I WATCHES

BLOOMY SECTION

Natural forms and high-tech design converge in this delightful Skin. The semi-bangle bracelet fashioned in stainless steel 316L presents leaf-shaped links with green synthetic resin inlays holding a transparent clear plastic case.

The sun-brushed silver dial takes up the floral motif with green leaf-shaped hour markers and flowing shiny applique Arabic numerals at hours 3, 6, 9 and 12.

In the absence of all other numerals and indexes, round-tipped, reflective metal hour and minute hands mark the time.


PREMIUM I WATCHES

She’s not afraid of colour and she’s not afraid to show it.

The bracelet of this graceful Square features soft-edged squares of different sizes with turquoise, green and dark blue synthetic resin inlays evocative of eyes set in windowed stainless steel 316L.

Stepping-stones in plastic form a colourful path.

The bracelet of this cheery Square features large facetted purple, blue and light blue plastic links resembling gemstones set in stainless steel 316L.

The transparent clear plastic case holds a sun-brushed silver dial with hour dots in light blue at 3 and 9 o’clock and in purple at 6 and 12 o’clock.

White strips mark all other hours. Delicate arrow-tipped white hour and minute hands and a slim light blue seconds hand mark the time.

MY POETRY

FROZEN WATER

The transparent clear plastic case frames an elegant sun-brushed silver dial with two vertical parallel rows of dark blue hour dots.In the absence of all numerals, round-tipped metal hour and minute hands and a delicate turquoise seconds hand mark the time.


PREMIUM I WATCHES

NATURE SPIRIT

A celebration of colour and flowing floral lines. The bracelet of this chic and colourful Lady presents four soft-cornered square links fashioned of stainless steel 316L with purple, pink and orange synthetic resin inlays; each link is set with a single white crystal.

The transparent clear plastic case holds a sun-brushed silver dial with a flowing linear tone on tone decoration.

Large pink dots mark hours 3, 6, 9 and 12; smaller purple dots all other hours. Shiny metal hour and minute hands and a delicate purple seconds hand mark the time.

For the woman who wishes to fill her life with cute and cuddly, huggable things, Cuddle-Crafts has everything she needs.

She builds her lovely nest by hand, weaving everyday art and wrapping herself in a soft cocoon.

She soon finds a home for her shaggy stuffed animals, snuggle-up cushions and colourful pillows she’s

Fashion Theme Cuddle-Craftsmade to measure for a wintry day.

Her love of hand-made crafts and simple things can be seen in every nook and cranny.

She’s made an ideal space by herself, a world of comfort and careless play, a warm and fuzzy hideaway from the rough-and-tumble world outside her door.

FLUFFY COCOONRainy days and seaside sunshine, playful creatures floating in the breeze. The transparent clear silicone strap of this irresistible Gent presents a delightful collection of cute, colourful and likeable monsters along with umbrellas, anchors, trees, clouds and drops of water, and a charming little creature, attached to the loop with black elastic, made of grey felt with black felt eyes and mouth and red felt hands. The transparent clear plastic case frames a metallic white dial with Arabic numerals at all hours, drawn in different colours in a child-like hand. Black hour and minute hands and a slim black seconds hand offer a striking contrast and mark the time.


PREMIUM I WATCHES

GERMAHOLIC

A scary green monster screams with fright.

The yellow top and bottom folio strap of this amusing Gent designed by Matthew Langille replicates a green-skinned cartoon monster drawn by a childlike hand in black ink; the eyes give the creature a worried look; sharp teeth frame a gaping pink and dark pink mouth; claws appear at the tip of outstretched arms and on the toes.

The large version of the monster stretches from the 12 o’clock side beneath the solid white plastic case (unseen) to the 6 o’clock side of the strap where four smaller monsters appear; all seem to be identical and have a squiggly ‘m’ on their yellow bellies.

The little monster makes a final appearance at the centre of the solid yellow dial, surrounded by hand-drawn black Arabic numerals at all hours.

White hour and minute hands with small cut-outs at the tips and a slim black seconds hand mark the time.


PREMIUM I WATCHES

NORDIC POWER

Built for survival in the sub-zero zone. This exceptional Irony Chrono Retrograde features a brushed stainless steel 316L link bracelet and case.

The upper half of the stainless steel 316L bezel is engraved and shows hours markers at hours 10 through 2. The lower half of the bezel features a black tachometric scale.

The flange surrounding the sun-brushed light blue dial is divided into a black-on-silver minute ring and the white-on-light blue 30-second chrono arc on the lower half.

Additional sections show white and

PLAINIOUS

Ice turns into frozen metal in the forests of the great white North.

The bracelet of this lovely Irony Square Lady presents dark brown imitation wood inlays set in stainless steel 316L links.

The deceptively realistic wood-grain surface extends from the strap to an inlay set in the bezel mounted on the case; bezel and case are in stainless steel 316L.

The dark brown imitation wood appears on the dial, as well, with silver hour dots at all hours and fine silver lines that form an abstract star-burst.

Reflective metal hour and minute hands with white superlite highlights and a delicate metal seconds hand mark the time.

Edge of Adventure rides a wind from the North, a wind that speaks of ice without end, of vanishing borders and infinite light.

The pioneers in this world without time have the cool, clear eye of the born survivor—men and women who live for extremes and the edge of adventure in everything.

They find beauty in clean and simple lines that cut shape and form from the sky and the snow.

Exceptional in every way, they create a new identity from minimalist aesthetics and a Scandinavian sense of design.

The environment is ever-present, demanding attention and vigilant care.

Fashion Theme Edge of Adventure

red indexes parallel to light blue and dark blue indexes.

Large silver applique Arabic numerals appear at hours 4, 8 and 12; a black-on-white date aperture is positioned at 4 o’clock.

The 60-minute and 5-minute chrono counters feature white dials with black numerals, white numerals and a red arc; the continuous seconds counter is a rounded white quadrant with black numerals and a red minute track; all have shiny metal hands.

Reflective metal squelette hour and minute hands with white superlite highlights and a slim metal chrono seconds counter mark the time.


PREMIUM I WATCHES

DAPPER QUEEN

A sparkling enhancement to a matching family of Swatch bijoux.

The bracelet of this dazzling Skin unites rigorous geometry and twinkling crystals to form triangles and rows of light.

CRUSHED ICE

A sheet of frozen light shatters and scatters across a white sky.

The bracelet of this sparkling Square features wedge-shaped beige plastic links with embedded fragments whose metal-like surface reflects the light and evokes shattered ice on a snowy ground.

Icy blue plastic end-pieces frame the transparent clear plastic case holding a sun-brushed light blue dial.

A single white crystal is positioned at 12 o’clock and arabic numbers indicate the time at 3,6, and 9 o’clock. In the absence of all other indexes and numerals, white hour and minute hands and a delicate metal seconds hand mark the time.

Fashioned of stainless steel 316L, the bracelet holds a transparent clear plastic case framing a polished silver mirror dial.

Four white crystals are set in the dial at hours 3, 6, 9 and 12. White hour and minute hands mark the time.


PREMIUM I WATCHES

Fashion Theme Master Class

Master Class brings news of revolutionary change to a man seeking signs of the future today.

A man of vision and endless drive, he combines his awareness of ecology with a love of functional luxury.He enjoys both the retro-chic beauty of hand-made objects and the streamlined craftsmanship of a new industrial style. The ecologics of advanced production bring form and functionality together at the heart of this man’s world.

His vision of a future environment gives him a sense of drive and purpose as he helps shape the world emerging around him—a creative mix of stylish fashion, precision crafts and innovative technologies.

A curious code engages the global mind. The dark blue leather strap of this intricate Irony Chrono Retrograde presents a textured surface and white stitching and meshes snugly with the polished case and bezel, both in stainless steel 316L.

The bezel features an engraved maroon band from which a series of three-letter airport codes from around the globe are raised in relief.

MENTAL FAME A metallic blue flange with a light blue minute ring showing Arabic hours (13, 14 … 24) frames the maroon dial; a parallel white-on-maroon ring on the upper half marks minutes at two-minute intervals; on the lower half, white-on-maroon Arabic numerals (05, 10, 20, 25) and indexes mark the retrograde 30-second counter scale, and a white-on-black date aperture shows three days at a time.

Polished metal appliques present the Arabic hour 12 and form a

series of intersecting arcs against the maroon ground; the arcs outline the 30-minute, 5-minute and 30-second chrono counters and the continuous seconds counter; all subdials feature white numerals and indexes.

Tapered shiny metal hour and minute hands and a slim white chrono seconds hand mark the time.


PREMIUM I WATCHES

MASSIVE BRONZE

Massive, substantial, essential and impressive, this Irony THE Chrono makes a weighty statement on a big man’s wrist.

The broad brown leather strap with brown stitching offers robust support for the massive, polished stainless steel 316L case.

A bronze-coloured flange with silver hour markers rings the sun-brushed silver dial.

A silver minute ring surrounds bronze-coloured Arabic numerals

NEUTRAL POINT

Substance, style and modern design come together in classical harmony.

The bracelet and case of this impeccable Irony Chrono, both fashioned of brushed stainless steel 316L, form a substantially elegant frame beneath a stainless steel 316L bezel, which features a black tachometric scale on a light brown band.

The classic off-white dial is surrounded by a finely drawn black minute ring with slender delta hour markers at all hours but 3, where a black-on-white date aperture appears.

Large, slender, dark brown Arabic numerals indicate hours 4, 8 and 12, smaller dark brown Arabic numerals hours 1, 5, 7, 9 and 11. The soft-cornered square 60-second, decimal and continuous seconds counters present light brown dial with dark brown numerals, indexes and hands.

Delicate black squelette hour and minute hands and a slim brushed silver seconds hand mark the time.

at hours 4, 8 and 12 and silver Arabic numerals at all other hours; a silver 10, 2 and 6 are superimposed on the 60-minute, decimal and continuous seconds counters. A white-on-beige date aperture opens at 6 o’clock.

The chrono counters and petite seconde have creusé-effect dials, beige indexes and reflective metal hands.

Elegant reflective metal squelette hour and minute hands and a slim reflective metal seconds hand mark the time.


PREMIUM I WATCHES

SNICEA robust tool tracks time for the working man. The bracelet of this vigorous Irony Big in stainless steel 316L offers contrasting brushed and polished surfaces.

The brushed surface extends to the case and the polished surface is taken up on the bezel, both in stainless steel 316L. A light brown band on the bezel reveals indexes and Arabic numerals (20, 30, 40, 50) and frames a vertically brushed silver aluminium dial with a black minute ring and delta-shaped hour markers.

Large black Arabic numerals indicate hours 1 through 11 and smaller numerals hours 13 through 24; a white-on-black date aperture appears at 12 o’clock.

Black squelette hour and minute hands and a slim red seconds hand mark the time.

FLUTED VIEWFluted panels and streamlined style lend class to this elegant Irony Chrono. The stainless steel 316L bracelet’s links combine polished and brushed surfaces.

The contrast is taken up with the brushed case and polished bezel, both in stainless steel 316L.

The bezel features a black band on which the upper half of Arabic numerals (1, 2, 3, 12) appears; the lower half of each numeral appears as a mirrored metal applique on the dark brown dial.

A black-on-white date is positioned

SOLID MINDUrban camouflage is cool. The ribbed black silicone strap of this stylish Jelly in Jelly features olive green borders and a Snowpass logo

at 4 o’clock. The centre of the dial features shiny metal appliques forming a vertical fluted panel and circular bands around the chrono and continuous seconds counters; the chrono counters feature black numerals and indexes on silver dials with black hands; the continuous seconds counter has white numerals and indexes on a black creusé-effect dial and a shiny metal hand.

Shiny metal hour and minute hands with white superlite highlights and a slim metal chrono seconds hand mark the time.

at the tip of the 6 o’clock side.

The transparent grey plastic case frames an olive green and black dial with a beige-on-olive green minute ring, large beige Arabic numerals (03, 06, 09 and 12) and smaller beige numerals at all other hours (1, 2, 4, 5, 7, 8, 10, 11).

The upper half of the centre of the dial is olive green with beige indexes; the lower half opens a window to the movement.

A black imitation creusé ring surrounds the centre. Shiny squelette metal hour and minute hands and a slim metal seconds hand mark the time.


PREMIUM I WATCHES

DRAMATIC DECOA classic look with a touch of elegance and casual style.

The strap of this congenial Chrono Plastic combines textured black synthetic fabric with angular black and white microinjections.

The transparent clear plastic case holds a solid black plastic bezel with white and light blue Arabic numerals (05, 10 … 60) and a fine white tachometric scale.

A white minute ring surrounds the blue dial. Large white Arabic numerals indicate hours 4, 8 and 12. The square 60-second and decimal chrono and continuous seconds counters feature white numerals and indexes on dark blue dials with white hands; the counters are set off by printed silver frames.

Polished metal squelette hour and minute hands with white superlite highlights and an elegant slim white chrono seconds hand with crescent-moon counterbalance mark the time.

Streetpainters is all about art made by and for the people, by the kids who live in city streets and paint the world with colour. Young, urbane, street-wise, cool: every young man’s an artist now.

Aerosols are a popular tool in the effort to brighten city walls. Graffiti, stickers, tags and stencils define a liberated space, a canvas without limits.

Gold and black switch places in a subtle play of night and day. The anodised shiny aluminium bracelet of this fascinating Irony Chrono Alu shows a central row of gold links framed by black on the 12 o’clock side and black links framed by gold on the 6 o’clock side.

The golden anodised shiny aluminium case holds a black

Fashion Theme Streetpainters

TWO SIDED

What the artist sees and what he wears, what he paints and what he says combine to form ever-changing styles.

His sources range across the world from comic books to colourful masks.

Diversity is the name of the game and non-conformity the rule: it’s the code and culture of the street.

aluminium bezel with a white tachometric scale.

The high-contrast play of black and gold extends to the sun-brushed gold and black dial with a gold and black minute ring with black or white Arabic numerals (05, 15, 25, 30, 35, 40, 45, 55, 00). A second minute ring with fine black or white indexes and hour markers parallels the first.

Large Arabic numerals mark hours 3, 4, 5, 7, 8 and 9 in black and 11, 12, and 1 in white.

The chrono and continuous seconds counters have black creusé-effect dials, white numerals and white indexes and white hands; they are labelled MINUTES, DECIMALS and SECONDS. White tuning-fork hour and minute hands and a slim white chrono seconds hand mark the time.

www.swatch.com

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Parentesi Cocktail

A fresh and versatile collection that makes of color gemstones the

main protagonist, all of them inserted in an original and accurately crafted Parentesi 18 kt pink or white gold frame.

The combination of different sizes of color gemstones and the sparkling touch of pavé diamonds make these jewels a unique mix of elegance, femininity and style.

Four cocktail rings coming with amethyst, citrine quartz, blue topaz and green quartz enrich the collection with eye-catching volumes thank to 20mm stones, the ideal complement for fashion-conscious women.

www.bulgari.com

Parentesi Cocktail 18 kt white gold bracelet with colour gemstones and pavé diamonds. Coloured and showy, this bracelet goes perfectly with other jewels within this collection.

Parentesi Cocktail 18 kt pink gold ring with green quartz and pavé diamonds. The stone, with its unique cut and vivid colour, is embraced by a Parentesi setting enriched by diamonds.

Parentesi Cocktail 18 kt white gold ring with blue topaz and pavé diamonds. The stone, with its unique cut and vivid colour, is embraced by a Parentesi setting enriched by diamonds.

PREMIUM I JEWELRY


Parentesi Cocktail 18 kt white gold earrings with blue topazes and pavé diamonds. The double-faced vivid blue topazes and the elegant pavé diamonds on the top make these earrings discreet and feminine, perfectly matching the rest of the collection.

Parentesi Cocktail 18 kt pink gold earrings with colour gemstones and pavé diamonds. The dangling double-faced green quartz, mixed with the links in pavé diamonds and the bright stone on the top, makes this pair of earrings elegant and ideal for special occasions.

Parentesi Cocktail 18 kt white gold necklace with colour gemstones and pavé diamonds. The superior craftsmanship and the lively mix of coloured gemstones perfeclty frame the Bulgari style.

Parentesi Cocktail 18 kt pink gold bracelet with colour gemstones and pavé diamonds. Coloured and showy, this bracelet go perfectly with other jewels within this collection.

PREMIUM I JEWELRY


Parentesi Cocktail 18 kt pink gold necklace with colour gemstones and pavé diamonds. The double rose cut of the coloured gemstones combined with sparkling elements in pavé diamonds gives this jewel a unique brilliance and preciousness.

Parentesi Cocktail 18 kt pink gold earrings with amethysts and pavé diamonds. The double-faced vivid amethysts and the elegant pavé diamonds on the top make these earrings discreet and feminine, perfectly matching the rest of the collection.

Parentesi Cocktail 18 kt pink gold ring with citrine quartz and pavé diamonds. The stone, with its unique cut and vivid colour, is embraced by a Parentesi setting enriched by diamonds.

PREMIUM I JEWELRY


Parentesi Cocktail 18 kt pink gold necklace with colour gemstones and pavé diamonds. The superior craftsmanship and the lively mix of colour gemstones perfeclty frame the Bulgari style.

18kt yellow gold necklace with citrines, iolite, pink and green tourmalines, Peridot, amethyst, blue topaz, cultured pearls and pavé diamonds.

Parentesi Cocktail 18 kt white gold earrings with colour gemstones and pavé diamonds. The dangling double-faced amethyst, mixed with the links in pavé diamonds and the bright stone on the top, make this pair of earrings elegant and ideal for special occasions.

PREMIUM I JEWELRY


The Cabochon ring is an original and contemporary reinterpretation of

the cabochon cut of colored gemstones, a characteristic and unmistakable feature of Bulgari jewelry. Bold volumes, further

Cabochon

emphasized by lateral cuts, are proposed in 18 kt white, yellow and pink satin finished gold, or in 18 kt white polished gold with pavé diamonds. The visual impact of a spherical shape is emphasized by satinized and

shiny surfaces and a precious diamond pavé setting in order to convey movement and express elegance.

www.bulgari.com

Cabochon 18 kt white gold ring with pavé diamonds.

Cabochon satin-finish 18 kt white gold ring.

PREMIUM I JEWELRY


Bulgari Gifts

Cufflinks in 18kt yellow gold.

“BVLGARI BVLGARI” cufflinks in 18 kt pink gold and black onyx.

Quadrato cufflinks in sterling silver and enable avio.

Key holder in sterling silver.

Key Holders

Writing Instruments

The collection includes a large assortment of key holders characterized by a variety of designs.

The whole collection is made in Sterling Silver, often combined with hard stones or other distinctive materials.

Absolute aesthetic sensibility and quality craftsmanship are the characteristics of the exclusive BVLGARI BVLGARI pens line that use the logo as a distinctive part of the design.

The characteristic double engraving of the BVLGARI BVLGARI logo – one of Bulgari’s most emblematic aesthetic motifs, which inspires this line of pens – embellishes the end of the cap, becoming its principal decorative element.

The contemporary style design and soberly balanced proportions are combined with precious materials to create unique, seductive writing instruments with an original conical form both in the Roller and in the Ballpoint version.

www.bulgari.com

CufflinksFashionable and charming designs combined with precious and daring materials characterize Bulgari cufflinks.

A male jewelry collection dedicated to those who like stylish accessories for formal occasions or for everyday life.

“BVLGARI BVLGARI” rollerball pen in sterling silver and soft touch cotton resin.

“BVLGARI BVLGARI” rollerball pen in sterling silver.

PREMIUM I JEWELRY


The infinite grace of Arabesque enshrines the happy ending of every

self-respecting fairy tale. This collection blossoms into an openwork lace of flowers in pink gold, through which you can almost catch a glimpse of enchanted palaces and happy princesses.

Magic that catches your breath when this golden lace encounters precious stones, in the Arabesque rings and earrings, creating stunning effects of transparency with the soft colours of large Prasiolites, Amethysts, Smoky Quartzes and Rock Crystals. In the necklace this effect is extended by playing on alternating stones and lacings: each motif has a side of pure colour, and another where the gemstone - though concealed - can be glimpsed through the precious arabesque openwork.

Pomellato is available at Kayali Jewelry.

www.pomelatto.com

Arabesque

Rings in pink gold with smoky quartz, rock crystal, amethyst, prasiolite.

PREMIUM I JEWELRY


Ring in pink gold.

Earrings in pink gold.

Necklace in pink gold with smoky quartz, rock crystal, amethyst, prasiolite.

PREMIUM I JEWELRY


The History Of Diamonds

PREMIUM I JEWELRY


For the last 3000 to 4000 years, diamonds have held special magic

for Kings, Queens and their subjects.

Diamonds have stood for wealth, power, love, spirit and magical powers. Kings in olden days would wear into battle heavy leather breast plates studded with diamonds and other precious stones.

It was believed that diamonds were fragments of stars and the teardrops of the Gods.

The diamonds possessed magical qualities for the Gods and help powers far beyond the understanding of the common man.

Because of these beliefs, the warriors stayed clear of the Kings and others who were fortunate to have the magical diamonds in their breast plates.

Until the 15th Century only kings wore diamonds as a symbol of strength, courage and invincibility. Over the centuries, the diamond acquired its unique status as the ultimate gift of love.

It was said that cupids’ arrows were tipped with diamonds that have a magic that no other else can equal.

Since the creation of diamonds they have been associated with romance and legend.

The Greeks believed the fire in the diamond reflected the constant

flame of love. It wasn’t until 1477 when Archduke Maximilian of Austria gave a diamond ring to Mary of Burgundy, that the diamond engagement ring was introduced.

Placing the ring on the third finger of the left hand dates back to the early Egyptian belief that the Vena Amors, vein of love, runs directly from heart to the tip of the third finger.

The earliest record of diamond-polishing is Indian, and probably dates from the fourteenth century.

There are also contemporary references to the practice of diamond polishing in Venice. The earliest reference to diamond cutting is in 1550 in Antwerp, the most important diamond center of the period, where a diamond-cutters’ guild was soon to be established.

Today, 4 out of 5 diamond stones that are mined are not used in jewelry. Only 20% of stones that are mined can be cut and used in jewelry. The small stone that makes up the small four tons are industrial diamond.

Diamonds are an ideal of mechanical parts that must resist wear and undergo a sudden temperature changes and that must not change size, create friction or rust.

Yet, despite the industrial uses of diamonds, women all over the world love to own diamond jewelry.

This beautiful gemstone has always been renowned for its lustrous beauty, and will remain so until the end of time.

www.kayalijewelry.com

PREMIUM I JEWELRY


Trendy New Bijoux from SWATCHThe Fall Winter 2009 Collection

Contemporary, stylish and trendy—that’s the word on the latest collection

of new bijoux from SWATCH, the famous Swiss maker of fashion watches and jewellery. Accessible, colourful, always surprising, the SWATCH Bijoux Fall Winter 2009 Collection presents a delightful variety of new creations. Each new bijoux belongs to a family, and each family represents an emerging theme from the leading edge of the fashion world. The themes give expression to the latest developments from contemporary design labs and galleries, allowing hot fashion trends, street-wise style and the urban elegance of haute couture to enhance the entire collection.

The SWATCH Fashion Themes for the Fall Winter 2009 Collection speak to a diverse audience of trend-conscious women and men in contemporary cultures around the world. Four themes contribute to this new collection, each offering a pleasing variety of choices: Jungle Hearts is alive with art and opulence, speaking to a woman of

exquisite tastes and a sharp eye for the details that make fashion count. Cuddle-Crafts has the warm and cosy feel of a world full of cute and cuddly things. Exceptional adventure and the call of the wild inspire Edge of Adventure’s extremely clear and cool designs. Master Class brings news to men of an eco-future where functional luxury, creativity and vision shape a new industrial landscape.

SKY FINERYJES013FW2009 / 2009 FallWinterS6 / BijouxS61 / EarringS61A / Earring standardOne Size Stainless Steel 316Lblue Crystals

PREMIUM I JEWELRY


Sky FineryStylishly abstract steel and crystal tulips. The pendant, ring and earrings that make up this elegant family of bijoux present groups of three flowers whose slender shape delights the eye: delicate petals formed of thin layers of stainless steel 316L envelop enchanting blue crystals. The pendant’s three blossoms hang from a chain-link necklace; a second group of three is mounted on the ring and two more groups of three dangle from the earrings. All mounts are in stainless steel 316L.

www.swatch.com

SKY FINERYJRS039FW2009 / 2009 FallWinterS6 / BijouxS63 / RingS63A / Ring standardSizes 5,6,7,8,9Stainless Steel 316Lblue Crystals

SKY FINERYJPS018FW2009 / 2009 FallWinterS6 / BijouxS64 / PendentS64A / Pendent standardOne Size Stainless Steel 316Lblue Crystals

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Audemars Piguet and the Gstaad Classic: a winning alliance

The Manufacture Audemars Piguet, which is regularly involved in a

number of historical car rallies such as the Tour Auto Optic 2ooo in France and the National Classic Tour in Belgium, becomes title partner of the Gstaad Classic and marks the occasion by presenting a Royal Oak Offshore “Gstaad Classic 2009” limited series.

In cooperation with an experienced organizing committee, DSL Organization, Peter Auto and the Gstaad Automobile Club, Audemars Piguet is associating with the “Gstaad Classic” a race for pre-1976 collector’s cars. The cars will drive along Alpine roads amid

the magnificent unspoilt scenery of the Saanenland region. After the customary technical checks on September 2nd, the race will start on September 3rd, 2009 and will last for three full days spent discovering the three routes that each begin and end in the village of Gstaad itself. Aiming to cover a total of 800 kilometers, enlivened by 9 special sections on closed roads – a first in Switzerland – around one hundred teams will set out at the wheel of their classic racing car, competing either in the “regularity” or “competition” category. Around ten vehicles sporting the Audemars Piguet Racing Team livery will be taking part in the race.

They will be vying with seasoned competitors to reach the higher echelons of the ranking. An exhibition area at the heart of the village will host a number of prestigious cars, to the delight of classic car enthusiasts, along with various activities relating to the field of fine watchmaking.

The end of each day’s racing will see competitors return to the glamour and charm of Gstaad, where they can revel in the plush and friendly atmosphere of the grand luxury hotels, relaxing and savoring the quality of service of these prestigious establishments on which the resort has built its reputation.

PREMIUM I NEWS


They will also be able to admire the title partner’s new watches in the Audemars Piguet Boutique located at the heart of the Grand Hôtel Park. A Royal Oak Offshore special edition has been created to immortalize this wonderful race and will be officially presented during a gala evening to be held on September 5th in the legendary Gstaad Palace hotel. This resolutely sporting watch featuring bead-blasted titanium is a perfect blend of lightness and sturdiness.

The “well-oiled mechanism” of its self- winding movement combines accurate timekeeping with high-quality finishing. Moreover, its perforated black leather strap is a nod to that indispensable accessory of the gentleman driver, the famous 1950s style driver’s gloves.

This model is also distinguished by its caseback engraved with the “Gstaad Classic 2009” logo. Once again, this new timepiece echoes the brand fundamentals as well as the values conveyed by this prestigious race: technology, as well as a quest for performance, precision and aesthetic elegance. During the evening, Audemars Piguet will auction number 0 of this magnificent limited edition timepiece. The funds raised will be donated to the Brain and Spinal Cord Institute (ICM), an association supported by numerous celebrities such as Michael Schumacher (founding member), Zinédine Zidane (the iconic spokesperson

of the European Leucodystrophy Association) and Jean Todt (founding member), which aims to raise public awareness of neurological and psychiatric diseases. Formula 1 racing driver and brand ambassador Sébastien Buemi will be attending the event in order to support this charitable operation, along with a number of eminent personalities and of course

Audemars Piguet’s CEO Philippe Merk – who will present the future owner of this Gstaad Classic 2009 will the luxurious box that will house this exclusive creation. Moreover, the best-placed competitors will be duly rewarded for their sporting achievements and will doubtless make a date in their calendars for the next edition in 2011!

PREMIUM I NEWS


Tissot Brand Ambassador Michael Owen

completes switch to Manchester United

The 29-year-old ex-Liverpool and Real Madrid striker’s contract with

Newcastle ended on June 30th and one of the summer’s biggest transfer riddles was solved as Owen completed a move to the Premier League and World Club Champions.

The 2001 European footballer of the year has not been called up to the England squad in recent times, but a move to United gives Owen the chance to revitalise his international career, just months before the 2010 FIFA World Cup in South Africa.

Michael Owen said: “This is a fantastic opportunity for me and I intend to seize it with both hands. I am now looking forward to being a Manchester United player and I am fortunate that I already know so many of the players here.

I missed pre-season last year and am pleased that I will be starting here from day one.

“At Tissot we are very proud of our extraordinary ambassador and the partnership that we have had

for more than 10 years. We would like to congratulate Michael to this excellent opportunity to play with this world-famous club.

Michael Owen fits perfectly with the brand’s values and we believe that he is a real asset to our brand and an example to many young people around the world, and long may that continue to be the case.” said Tissot President, François Thiébaud.

Michael Owen will wear the number 7 shirt at Manchester United next season, one of the most revered shirts in football, having previously been worn by greats such as George Best, Eric Cantona, David Beckham and, most recently Christiano Ronaldo.

Sports partnerships have always been an integral part of Tissot’s DNA and it has been involved in timing world class sporting events for decades. Partnering with active athletes like Michael Owen also underlines the dynamic nature of the brand.

Michael Owen is a consistent role model for football lovers around the world. He personifies the Tissot

MICHAEL OWEN FACTFILE ENGLAND 89 games, 40 goals

LIVERPOOL (Trainee - August 2004) 297 games, 158 goals

REAL MADRID (August 2004 - August 2005) 40 games, 14 goals

NEWCASTLE (August 2005 - July 2009) 79 games, 30 goals

values of performance, innovation and excellence and his 2009 Limited Edition watch celebrates more than a decade of proud ambassadorship in fitting style.

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OMEGA Will be Official Olympic Timekeeper Through 2020

OMEGA, whose official Olympic timekeeping legacy dates back to the

Los Angeles Games in 1932, has signed a new agreement with the International Olympic

Committee which extends the partnership through the 2020 Olympic Games.

N.G Hayek, G.N.Hayek, J. Rogge and S. Urquhart at the press conference of 25 September 2009

PREMIUM I NEWS


Roman Holiday for Rosolino and Phelps OMEGA’s Swimming Ambassadors Enjoy A

Rare Break

Olympic swimming legend Michael Phelps was welcomed to

Rome for the 13th FINA World Championships by fellow OMEGA brand ambassador, Italian swimming star Massimiliano Rosolino. In a scene reminiscent of the film Roman Holiday, the two swimming sensations posed for pictures with a classic Vespa in front of the VillageRoma09, where the competitions are taking place.

Asked about his impressions of the city hosting the World Championships, Phelps said, “What I’ve seen is beautiful.

I envy my mom because she’ll have more time to see the sights. Not surprisingly, I’ve been spending a lot of time in the pool getting ready for my events. “

Phelps and Rosolino were relaxed as they chatted amiably and posed for photographers. After their brief and unusual break ahead of the start of competition, the two agreed that it was time to go back to work.

Michael Phelps and Massimiliano Rosolino have both made history in international swimming competitions: Phelps will always be remembered for winning eight gold medals at the Beijing 2008 Olympic Games; Rosolino is the most successful Italian swimmer of all

time. Both are brand ambassadors for OMEGA, the Official Timekeeper

of Roma09 – the 13th FINA World Championships.

PREMIUM I NEWS


Play 99.6 FM Touch it to Win It CompetitionOfficial timekeeper Victorinox Swiss Army

During the month of July, City Mall visitors noticed a flurry of activity in

the center of the mall around a brand new blue Toyota FJ Cruiser. A crowd of people gathered around the car, touching it, but not to see how the car feels, but they were promised that the person who touched the car the longest would be the new proud owner of this car.

Energized by this promise, hundreds of contestants signed up for the challenge and they were closely scrutinized by Play 99.6 judges to make sure their hands were constantly touching the car. Only 12 contestants who racked up the most number of hours touching the car over a 3-week period were

allowed to participate in the final round. Each contestant wore a Victorinox Swiss Army Chrono Classic XLS MT (MultiTask) watch so they too could keep track of how many hours they kept their hands on the car.

At the start of the final round, 12 participants were closer to the goal of owning a new car; the only task

at hand was to be the last person standing.

But after 53 hours straight of keeping her hands on the car, Zaena Rihani was the last woman standing! She proudly drove off with her new Toyota FJ Cruiser while wearing her Chrono Classic XLS MT (MultiTask).

PREMIUM I NEWS


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Tissot Trophy Karting Competition at Jordan Speed Center

On August 1st 2009, Time Center, Jordan’s leading watch retailer

hosted the first ever Tissot Trophy Karting Competition at Jordan Speed Center. 120 racers battled it out for the Trophy and Tissot prizes and after 11 rounds 1st place went to Tarek Sukhtian, 2nd place went to Mohammed Maraba’a and 3rd place went to Danny Sioufi. Everyone was also treated to an exhilarating show by national racer, Ammar Zugili and running commentary throughout the day by radio personality, Rob Stevens. Watch this space, as this may become an annual event!

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Kayali Jewelry is pleased to announce the launch of its new web site at

www.kayalijewelry.com.

The website will provide our visitors with a virtual experience that is as compelling as a visit to one of our shops.

Of course, the digital world can never match visiting one of our inspiring shops and the experience you gather such

as trying on great diamond jewelry or finding the perfect piece of jewelry for every day or that special occasion, therefore, Kayalijewelry.com was not shaped to try to imitate these experiences. Instead, we designed our web site to complement and enhance our in shop experience.

The new website features Kayali Jewelry’s brands and collections, a diamond guide, our latest

news, and Hot items NOW which showcases jewelry pieces that are being offered at an exclusive price.

The upgraded site also enables our online visitors and members an easy, instant, and secure way to contact us with any of their concerns. And for a limited time only, when you visit www.kayalijewelry.com, you can enter a chance to win a stunning pearl set. Happy surfing.

Kayali Jewelry announce the launch of its new web site

PREMIUM I NEWS


Kayali Jewelry’s DiamondFestival Winners

During the month of July, Kayali Jewelry holds its annual diamond festival.

During the festival, Kayali Jewelry offers an exceptional collection of diamond jewelry at an extravagant 30% discount. This year, in addition to the great collections and discounts, Kayali Jewelry offered customers the chance to win a quarter kilo of gold each week. This year’s four lucky winners are Ms. Muna AlMayta, Mr. Muath Shbeita, Mrs. Oraib Hammad and Mrs. Ruba AlTamimi.

Keep in mind, Kayali Jewelry’s Diamond Festival is an annual event, so keep your eyes out for what surprises Kayali Jewelry will bring us next year.

PREMIUM I SHOPPING DIRECTORY


City Mall+962 6 5866971

Sweifieh+962 6 5851026

Um Uthaina+962 6 5525726

Sweifieh+962 6 5856678

Kiosk Abdoun Mall+962 6 5921720

Kiosk City Mall+962 6 5866972

Kiosk Mecca Mall+962 6 5531806

Head Office+962 6 5536553

Abdoun Mall+962 6 5921601

Aqaba+962 3 2060025

City Mall+962 6 5866973

Down Town - Gold Market+962 6 4623897

Jabal Al Hussain - Firas Circle+962 6 5673453

Mecca Mall+962 6 5540151

Shmeisani+962 6 5683868

Sweifieh+962 6 5817575

Um Uthaina+962 6 5525706

City Mall+962 6 5866973

Um Uthaina+962 6 5525706

Time Center Time Center Elite Kayali Jewelry

Swatch

PREMIUM I INTERVIEW


In each issue of Premium, five questions are posed to leaders in the Jordanian watch and jewelry market to gain some insight on how they achieved their success. In this issue, Premium had the privilege to sit down with Mohammad Al Kalha, Manager of Kayali Jewelry - Swiefieh.

5 Questions With Premium

How did you get started in the watch business?Back in 1989 I graduated with a Bachelor degree in Accounting from Jordan University. Right after graduation and the end of my military service, I joined our family jewelry business in Al Balad. Through this position, I gained my first jewelry experiences, and in 1992 Mr. Tarek Kayali offered me a position with Kayali Jewelry in Al Balad since the company was going through managerial restructuring. Afterwards, in 1997 the branch moved to Sweifieh, and I’ve been managing Kayali Jewelry’s Sweifieh branch since then.

What major changes have you seen or experienced in the Jordanian watch market during the last 5 years?The first challenge was leaving a

family business to work for Kayali Jewelry which is a large and exceptional Jordanian company; however, I have never felt as if I wasn’t working for my private business as the success of Kayali Jewelry is also my personal success which wouldn’t have been possible had it not been for God and the confidence and authority granted to me by Mr. Samir and Mr. Tarek Kayali. In addition, the rapid development of the jewelry industry in Jordan has been another great challenge. These developments have required a lot from the jewelry industry especially of the players that wanted to remain on top of the game. Furthermore, there are many new jewelers that have entered the jewelry market and customer’s tastes have increased in variety. These changes require constant courses in the Jewelry industry and of course customer care and satisfaction as well as keeping up with the latest jewelry trends.

Where do you see this market in the next five years?As we are all aware, the world is currently facing an economic downturn, and Jordan is also witnessing this condition. As a

result, people have lost their confidence in the stock market and instead are investing in gold which has led to a continuous increase in the price of gold. Therefore, I expect the price of gold to continue to increase further. As for Kayali Jewelry specifically, I’m sure we will continue to satisfy our clients and remain Jordan’s favorite jeweler especially since we have our three showrooms in Sweifieh, City Mall and the newly expanded Um Uthainah as well as showcases at Time Center in Abdoun Mall and Mecca Mall. Kayali Jewelry will also continue to offer our clients internationally acclaimed brands such as Gucci, Pomellato, Splendore, and of course the latest addition to our family; Bloom.

What steps have you taken to increase your expertise in the diamond and gold field?As I mentioned earlier, my college education has helped me very much in my career; furthermore, I continue to learn every day from the people around me, especially from Mr. Samir Kayali, my colleagues and even my customers. None the less, every chance I get, I sign up for specialized jewelry industry courses such as courses related to diamonds, gemstones, and more.

What in your opinion has been your greatest career accomplishment?Working with Kayali Jewelry and my affection for my coworkers and clients which has made me relentless in providing the best customer service out there, especially since at Kayali Jewelry we work together as one team as the success of one us is the success of us all and the company as a whole. It’s been a great accomplishment for me.

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