Premier melbourne brochure 2

Artist’s impression

TOBEFIRSTISTOLEAD


AN INSPIRED FORM

Important architecture challenges perceptions. Leading architect, Elenberg Fraser, celebrates the complex beauty of the female form - pushing the boundaries of cutting-edge technology and contemporary design.

Having harnessed the push and pull of structural forces to create this unique apartment tower, the influence of feminine power is obvious – with a sleek façade that stretches beyond traditional limitations.

The location of this innovative development is onthe corner of Bourke Street and Spencer Street -a vibrant hub for locals and visitors alike. This stunning city landmark is your launch pad to multicultural Melbourne, with breathtaking views and a world of entertainment for you to discover. Premier living at its best.

AUSTRALIA’S PREMIER CITY


MELBOURNE, THE WORLDS MOST LIVABLE CITY

PROXIMITY TO AUSTRALIA’S NO.1 RANKED UNIVERSITY

MEDIAN PRICE GROWTH OF 4.5% P.A. IN PAST DECADE

67% OF HOUSEHOLDS RENTING

YOUNG PROFESSIONAL AND STUDENT DEMOGRAPHIC

FORECAST POPULATION GROWTH OF 5% P.A. TO 2035

GROWING RENTS WHICH ARE ABOVE INNER MELBOURNE

STRONG EMPLOYMENT GROWTH

THE CBD OFFERS MAJOR RETAIL & ENTERTAINMENT AMENITY


Southern Cross Station is Melbourne’s most significant and thriving transport interchange – your convenient gateway to travel across Melbourne’s city and suburbs. Scenic train rides to regional Victoria are just as handy, and bus links to Melbourne International Airport put the world within easy reach.

MELBOURNE’S PREMIER TRANSPORTGATEWAY

EXHIBITION ST

ELIZABETHST

SWANSTONST

RUSSELLST

KINGST

SPENCER ST

HARBOUR ESPLANADE

WURUNDJERI WAY

WILLIAMST

QUEENST

LONSDA

LEST

LONSDA

LEST

BOURKE

ST

BOURKE

ST

COLLIN

S ST

COLLIN

S ST

FLINDE

RS ST

FLINDE

RS ST

STKILDA

RD

LATRO

BEST

VICTORIA ST

RATHDOWNE

ST

LYGON

ST

SWANSTON

ST

BOUVERIE

ST

NICHOLSON

ST

LATRO

BEST

SPRINGST

PRINCESBRIDGE

NORTH MELBOURNE

MELBOURNE CBDWEST MELBOURNE

DOCKLANDS

YARRA RIVER

BAR NACIONAL

LOUIS VUITTON

DOCKLANDS PARK

FLOWER DRUM

MELBOURNE CENTRAL

RMIT UNIVERSITY

HER MAJESTY’S THEATRE

PRINCESS THEATRE

FLAGSTAFF GARDENS

QUEEN VICTORIA MARKET

CHANEL

HERMES

ARTS CENTRE MELBOURNE

NATIONAL GALLERY OF VICTORIA

VUE DE MONDE

FEDERATION SQUARE

FLINDERS ST STATION

1.2KM -SOUTHBANK

PREMIER TOWER

800M -ETIHAD STADIUM

10M -SOUTHERN CROSS STATION

1.2KM -DOCKLANDS

900M -BOURKE ST RETAIL

1.3KM -EMPORIUM

1KM -CROWN CASINO

SUPERIORCONNECTIONS

The meeting place of two of Melbourne’s best-known streets puts the heart of Melbourne’s city lifestyle at your feet. Experience local café culture, fi ne dining, boutique shopping, impressive sporting events and international musical and theatrical entertainment, with a range of transport options at your doorstep.

900M > MELBOURNE FASHION

1.2KM > SOUTHBANK DINING

1.5KM > THE ARTS CENTRE

Melbourne’s historic architecture tells the tale of its past. Today, the grand Victorian-era and art deco buildings are home to the haute couture and urban style of some leading local fashion designers and boutique brands, including Chanel, Tiffany & Co. and Louis Vuitton.

Melbourne is home to some of the world’s finest chefs and restaurants, with a tantalising range of international and local menu choices to take you from friendly, casual breakfasts to the richness of fine dining – and everything in between.

Experience dance, opera, comedy, theatre, film, art, or design from the world’s leading artists. Melbourne’s creative community is diverse and expressive. The Arts Centre precinct puts the best of international performance at your fingertips.

1.3KM > EMPORIUM

Melbourne is shopping (and coffee). Explore Australia’s largest designer precinct in this undercover shopping mall, filled with local and international fashion in a range of department stores and independent boutiques. At Emporium, you’ll love browsing cutting-edge flagship and concept stores, in the heart of local café culture.

800M > ETIHAD STADIUM

This spectacular stadium is the only Southern Hemisphere football stadium with a completely retractable roof. From Australian Rules Football to soccer, speedway, rugby, cricket and internationally-renowned musical superstars – you can see it all, rain or shine.

INTERNATIONAL LIFESTYLE DESTINATION

Premier Tower is set to become one of Melbourne’s most sought-after residential addresses – complete with city convenience, luxurious comfort and cutting-edge style. In this dynamic precinct, Premier Tower represents a city on the move.

This is Melbourne’s new home of architectural ingenuity. The artistic vision of this building has been brought to life with impressive technical knowledge – a new benchmark in architectural standards. It’s clever, contemporary design that maximises floorspace and enhances sweeping views, a stunning new addition to Melbourne’s cityscape.

PREMIER VIEWS


Your urban lifestyle begins here, with secure city living and the comfort of a residents’ lounge area. The in-house hotel in the building’s lower levels adds to the feeling of pure indulgence and a private concierge caters to your every need. Access to your apartment is via the lift lobby and a vibrant pathway to premier lifestyle is on your doorstep.

PREMIER AMENITY


Whether you want to activate, socialise, communicate or revitalise, Premier Tower has something for you. The first-class amenities include private dining areas, catering kitchens, fully-equipped gym, pool, spa, sauna and entertainment zones - all set against a stunning backdrop of impressive city views, for the finest apartment living possible.

PREMIER DECK


In this premium zone of Premier Tower, you’ll enjoy exclusive access to private facilities, including bars, dining areas, theatre, games and lounges. You’ll feel at home in this impressive space, with exquisite views that take in the best of Melbourne’s vast skyline.

PREMIER LOUNGE


This exclusive area is for Premier Tower residents on level 48 and above, to access in indulgent style, with lounge areas, private dining and exclusive entertaining. The design innovation of rotating seating pods allows you to sit back and enjoy the city views from all angles, with built-in speakers for immersive surround sound enjoyment and connectivity to your technology.

PREMIER CLUB


Choose from the deep, rich tones of chocolate, or the subtle, warm tones of honey for your interior colour scheme. Floor-to-ceiling glass delivers expansive views at every opportunity and customised lighting pieces add an extra flair. Floor coverings move from the warmth of timber floorboards to soft wool carpets for extra luxury. Make your home your sanctuary, with a look that suits your lifestyle.

PREMIER LIVING


CHOCOLATE PALETTE

RICH LIVING SPACES

Cool contemporary black metal details contrast against the sleek elegance of metallic 2pac joinery, with timber flooring and open plan design to accommodate easy urban living. In the kitchen, the charcoal stone and mirrored splashbacks add a refined touch – a stylish complement to the natural stone benchtops, designer tapware and contemporary European appliances. Welcome home – enjoy the views.


A SERENE SETTING

The feeling here is calm and easy, with the golden hues of this interior scheme the ideal backdrop for relaxed living, as your sweeping city views take in the bustle below.

Customised lighting pieces highlight the open-plan living space and the golden warmth of timber flooring, with the soft coppery glow of the mirrored and stone kitchen splashback adding an additional shine. In the kitchen, metallic 2pac joinery, black metal detail and natural stone benchtops create a clean, uncluttered look, and European appliances offer easy entertaining.

HONEY PALETTE


In 2014, Melbourne was ranked as the world’s most liveable city for the fourth consecutive year. Since the Global Liveability Survey began in 2002, Melbourne has ranked in the top three every year. Melbourne scored perfectly in healthcare, education and infrastructure.

THE WORLDS MOST LIVABLE CITY

PROXIMITY TO AUSTRALIA’S NO.1 RANKED UNIVERSITY

MEDIAN PRICE GROWTH OF 4.5% P.A. IN PAST DECADE

67% OF HOUSEHOLDS RENTING

YOUNG PROFESSIONAL AND STUDENT DEMOGRAPHIC

FORECAST POPULATION GROWTH OF 5% P.A. TO 2035

STRONG EMPLOYMENT GROWTH

THE CBD OFFERS MAJOR RETAIL & ENTERTAINMENT AMENITY


Premier melbourne brochure 2

Real Estate

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