Prem Final Project

‘’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’

’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’’‘’’’

Summer Internship Project (May – June 2010)

At

SAFEXPRESS PVT. LTD.

Under the Guidance of:

Mr. AMIT KUMAR,

Retail head,

SAFEXPRESS PVT LTD.

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

Submitted by:

Prem Prakash Singh,

Exam Roll No. 09380MA025

Enrollment No. 315160

M.B.A. (2009-11)

FACULTY OF MANAGEMENT STUDIES,

BANARAS HINDU UNIVERSITY,

VARANASI


The satisfaction, which accompanies the successful completion of the project, is incomplete without the mention of a few names. I take this opportunity to acknowledge the efforts of many individuals who helped me make this project possible.

I would like to express my heartfelt appreciation and gratitude to my project head Mr. AMIT KUMAR, Retail Head, Safexpress .This project is a result of his teaching, encouragement and inputs in the numerous meetings he had with me, despite his busy schedule. He made sure that my stay in the office was a learning experience.

I would also like to thank Mr. JITENDRA KUMAR, Executive Retail for his constant support, continued encouragement and guidance throughout my training period.

Finally, I would like to thank my Institute,FMS BHU, for making this experience of summer training in an esteemed organization like SAFEXPRESSpossible. The learning from this experience has been immense and would be cherished throughout my life.

PREM PRAKASH SINGH

MBA (2009-11)

FMS-BHU

PREM PRAKASH SINGH MBA III rd semester

ACKNOWLEDGEMENT


A project is a scientific and systematic study of real issues on a problem with the application of management concept and skills. The study can deal with small or big issues in any division of an organization. It can be case study where a problem has been dealt with, through the process of management. The essential equipment of a project is that, it should contain scientific collection of data, analysis and interpretation of data leading to a valid conclusion.

Summer Training is an essential part in MBA curriculum. It enables the student to share the real experience in the corporate world. My summer training has placed in Safexpress Pvt. Ltd, New Delhi(Corporate office).

The topic of my project is “A study on scope of exhibition logistics in India.”

I hope this study will contribute to the organization.


PREFACE


1. Executive Summary…………………………………………………….5

2. Industry Profile………………………………………………………….6

3. Company Profile………………………………………………………..13

4. Literature review

(a) Exhibitions…………………………………………………………..23

5. Research Methodology…………………………………………………34

6. Project…………………………………………………………………...36

7. Data Analysis and Interpretation………………………………………37

8. Findings…………………………………………………………………56

9. Recommendations………………………………………………………58

10.Conclusion………………………………………………………………59

11.Limitations………………………………………………………………60

12.References……………………………………………………………….62

13. Annexure

(a) Questionnaire……………………………………………………….63



EXECUTIVE SUMMARY

Objective of the project: The aim of the project was to study the scope of logistics in exhibitions so to suggest additional business from exhibitions/events for the organization.

Approach: A primary and secondary data study was conducted. Through primary data, the views of customers and various companies belonging to different industries were analyzed.

Findings: There is broad scope in the field of exhibition logistics because not any big company is active in this field. Exhibition takes place at regular interval and in a no. of cities with a large no. of exhibitors who participates regularly in such exhibitions. So, such exhibitors will like to have service which will handle their products and materials with safety.

Recommendations: Safexpress has a large network in domestic market and with the use of such network it can easily get services in field of exhibition logistics. Company should use its manpower to contact such exhibitors, organizers and event management companies so that it can easily convince them with the service company can offer them to make their functions more easily.



An Overview: The Logistics Industry

Logistics refers to movement of goods and raw material from the place of production to the place of consumption. A recent study defined logistics as that part of the supply chain process that plans, implements and controls the efficient flow and storage of goods, services and related information from the point of origin to the point of consumption, in order to meet the customers’ requirements. Transportation is the raw term used in place of logistics.

Logistics was originated when it was felt that there was a great deal of need of transportation of arms, ammunitions, food supply, tools and thus the term logistics came into existence. 1920s and 1930s were the era of manufacturing. Less of customization; there were limited models of cars and that too of a particular range. At that time, the focus was entirely upon the production efficiency, companies concentrating more on the purchasing of cheap raw material and low cost transportation. With the changing emerging trends in the Indian market, the focus shifted from production to market orientation, the number of competitors increased in the market.

Customers are now equipped with multiple choices and the companies shifted towards customization of more and more products. The mantra for being successful in the market to improvise the existing system the term purchasing of raw material transformed to procurement of raw material, thus there was addition of a number of warehouses and distribution system.

Furthermore, the intense competition in the market place was on major highlights and concept of mere logistics turned into supply chain management. Now not only the attention given to production efficiency to produce better quality and low priced products. All this was possible through a good communication and interlink age among the vendors, manufacturers, distributors of supply chain.

Next level is the value chain strategy, in this concept no one is customer or supplier but all echelons of supply chain are partners and work hand in hand. Thus in order to have a sound and oiled logistics network rule is to give boost to supply chain and


INDUSTRY PROFILE


value chain. Today's modern, efficient warehouses/distribution centers are the heart of logistics, and provide control, efficiency and velocity for goods moving through the system.

Logistics is not confined to manufacturing operation alone. It is relevant to all enterprises, including Govt. institutions such as Hospitals and schools and service organization such as retailers, banks and financial service organizations. The study of logistics is especially important for bulk raw materials, where substantial outflow of freight is involved. Management of Logistics is an art, which is extremely difficult to perfect in India, JIT ends up being SHIT somehow in time.

The Transportation & Logistics industry sector comprises a wide range of service providers, covering all modes of transport – air, road, rail, sea – as well as related services such as warehousing, handling, stevedoring, and finally value added services like packaging, labeling, assembling etc. In addition to these 'physical' services, T&L includes all sorts of planning, organizational and management services in the area of transportation and logistics. Over the past years, we have seen a trend to consolidation, resulting in larger, integrated groups operating in more than one of the T&L sub-sectors. As a result, the limits between the T&L sub-sectors become more and more indistinct.

The success of the logistics industry depends on the promptness with which the products can be delivered to a particular destination or to a client. Time and location are two factors, which can either make or mar the logistics industry. The logistics industry is governed by technology, integration, globalization, legislation and confederations.

Formerly, warehousing facilities and logistic facilities were situated in remote areas like water port, beside rail tracks and those places in towns or cities which were not treaded up on by many. However, these sites shifted to rural areas and other localities. The logistics industry has experienced several changes over the years. These changes can be attributed to the growth in the retail industry and the manufacturing segments.

Globally, the logistics industry is valued at US$ 3.5 trillion. The U.S., which contributes to over 25% of the global industry value, spends close to 9% of its GDP on logistic services. The Indian Logistics Industry is presently estimated at US$ 90 billion. The industry has generated employment for 45 million people in the country in comparison with the IT and ITeS sector which employs approximately 4.3 million people.



According to CII It is forecast to grow at a Compound Annual Growth Rate (CAGR) of approximately 8% over the next three to five years. Third Party Logistics (3PL) Solutions, is slated to grow at a compound annual growth rate (CAGR) of over 16% from 2007-10. Consequently, 3PL service providers are expected to corner an increased share of the Indian Logistics pie, from 6% in FY06 to 13% in FY11, at a CAGR of 25%.

The primary growth drivers of this industry are as under:

(1)Investments in the infrastructure sector amounting to US$ 350 billion.

(2)Increased efficiency and productivity of the transport system would result in lower transit times.

(3) Streamlining of the indirect tax structure: The introduction of Value Added Tax (VAT) and the proposed introduction of a singular Goods and Services Tax (GST) are expected to significantly reduce the number of warehouses manufacturers are required to maintain in different states, thereby resulting in a substantial increase in demand for integrated logistics solutions.

(4)Robust trade growth:-Strong economic growth and liberalization have led to considerable increase in domestic and international trade volumes over the past five years. Consequently, the requirement for transportation, handling and warehousing is growing at a robust pace and is driving the demand for integrated logistics solutions.

(5)Globalization of manufacturing systems coupled with advancements in technology are increasingly compelling companies across verticals to concentrate on their core competencies and avail the cost saving potential of outsourcing. This is expected to contribute to an increase in the need for integrated logistics solutions, which is the niche of every business.

(6)Third Party Logistics Service (“3PL Services”) provider.The industry has been valued at US$ 125 billion in 2010.

A snapshot of the FDI regulations governing the industry is as under: 100% FDI under the automatic route is permitted for all logisticservices

except services mentioned in points ii and iii below. FDI up to 100% subject to FIPB approval is permitted for courierservices. FDI up to 49% under the automatic route is permitted for airtransport

services, including air cargo services. It is pertinent to mention in this context, that Press Note 1 (2007) that is expected to be imminently notified by the DIPP proposes to increase the limit of FDIon air cargo services in 74%.



The industry has been at the receiving end of increasing interest from the private equity sector. The year 2007 witnessed just under US$ 1 billion in private equity investments in this industry, representing approximately 7% of total private equity investments during the year, against 3% in the previous year.

List of Some Logistics Company of India:

S.No Site

1. TNT

2. AFL

3. DHL

4. Blue Dart

5. Gati

6. Safexpress

7. Ashok Leyland

8. Agarwal Packers & Movers

9. DTDC 10. First Flight

TNT Express:


http://www.tnt.com/

http://www.firstflight.net/

http://www.dtdc.com/

http://www.agarwalpackers.com/

http://www.ashokleyland.com/whatsnew.jsp

http://www.timesjobs.com/Safexpress/

http://www.gati.com/corporate_awards.jsp

http://www.bluedart.com/

http://www.dhl.co.in/publish/in/en.high.html

http://www.afl.co.in/afl.jsp

http://www.tnt.com/country/en_in.html


This company is a key leader in the international market in the sector of global express services. The company ensures safe and on time delivery of your documents, freight and parcels. The company offers time and day definite delivery in about 200 nations across the world. It operates 47 jet freighter aircraft and 26,000 road vehicles and has a network of 2,300 companies.

AFL:

One among the acknowledged leaders among the logistics companies in India is AFL. Through its domain of logistics services,the company has delivered world-class service in India. In 1979, the company introduced the first ever courier service by forming an alliance with DHL World Wide Express. The company offers services like Logistics and warehousing,Courier Company and Custom Consultant.

DHL:

This company is one among the major logistics companies in India. It is a market leader globally in overland transport,airfreight and international express. The company ranks No.1 in the world in contract logistics and ocean freight. The biggest logistics and express network in the world has a network in about 220 territories and countries,72,000 vehicles,350 Aircrafts, 36 hubs and 4,700 bases.

Blue Dart:

This logistics company is South Asia's top integrated express package Distribution and Courier Company. The domestic network of the company covers about 21,340 locations and provides service to 220 countries by the company's sales alliance with DHL. It provides the best service like Free Pick up from your location,Regulatory Clearances,Real Time Tracking,Free Computerized Proof of Delivery etc.

Gati:

The company is a key leader in the arena of express cargo delivery and a significant one in the supply chain management solutions and distribution in India since the year 1989.The


http://www.gati.com/

http://www.bluedart.com/

http://www.dhl.com/

http://www.afl.com.au/


company provides services like the Warehousing,Express Cargo etc. Logistics Solutions of the company are Warehousing,Supply chain Management. The Distribution Solutions of the company are Gati Surface Express, Gati coast to coast, Gati Air Express etc.

Safexpress:

It is one of the largest express companies in India. The company offers the best and integrated logistics solutions. In 2002, the Limca Book of Records declared the company as the Largest Logistics service Provider in India. The company has a network over 560 locations in 35 states and union territories. It has 3500 weatherproof ISO-9002 vehicles.

Ashok Leyland:

The leading provider of logistic vehicles for the India Army is this company. It is a key leader in the tractor-trailers and multi axle trucks. The company manufactures buses, trucks, engines and special application vehicles in India. It is promoting a new company called Ashley Transport Services Ltd. for exchange of information and integrated services related to logistics in order to tackle the business of freight contractors.

Agarwal Packers and Movers:

This popular Indian logistics company provides logistic services like the home shifting,car packing etc. across India. The company believes in keeping technology and people and of course heart and soul in the movement of the individuals respective items. The company offers quality service in transportation and packing.

DTDC :


http://www.dtdc.biz/

http://www.agarwalpackers.com/

http://www.ashokleyland.com/


The biggest Domestic Delivery Network Company is DTDC. The company offers high-class delivery service in about 3700 Indian locations and 240 international places. The company dispatches about 10 million parcels in a month. It also offers low cost for bigger parcel to US,UK,India,Nepal,Dubai and other places across the world.

First Flight:

This logistics company in India specializes in courier services worldwide. The multi-tracking programs of the company are Domestic, International,First Wheels,First Wings and many others. The overseas offices of the company are in Malaysia,Singapore,UK, US, UAE, Qatar, Oman.


COMPANY PROFILE

http://www.firstflight.net/


An Overview: Safexpress-The Complete logistics solutionsSafexpress –India’s Leading Logistics Company is renowned for its domain expertise and experienced manpower in the LSCM sector. Safexpress can best understand your Logistics and distribution requirements and can offer the most suitable Logistics model and solution to you. Safexpress has the largest network coverage across India traversing over 6,00,000 km. every day covering over 560 locations through more than 750 routes operating 24 hours a day 365 days a year reaching these locations through its fleet of 3500 vehicles operating on. All Safexpress vehicles have all-weather proof containers for safe transit. Safexpress also operates through Air to locations directly covered by flights and to all other locations on a multi modal basis.

Safexpress have an Integrated Logistics Management. Safexpress’s 3PL Product optimizes your company’s supply chain. First, Safexpress examine the linkages between your suppliers, producers, buyers, intermediaries and end users in order to identify time and cost inefficiencies. Next, company deploys their unique mix of local know-how, global practices and cutting-edge technology to provide integrated supply chain solutions. These range from specific services such as warehouse management, statutory compliance and invoicing - to an entire gamut of third party logistics services.

Safexpress works and carries on the Philosophy of 'Custodians First Carriers Later’. Safexpress sincerely abide by its corporate philosophy on the subject. Safexpress has an all risks cover - Carrier’s Risk offer, which unburdens the customer of his worries of losses in transit. On minimal extra charge of Risk Charges, we cover your valuable shipment against all sorts of transit losses including fire, flood, damage, accident, shortage, etc.

The Latest of the material handling equipment are used at Safexpress' hubs to ensure safety and remove Laxity from material handling. Equipment including hydraulic hand pallet trucks, dock levelers, trolleys, forklifts’ multilevel pallet stackers are used by Safexpress. Chain Pulleys and Cranes handle consignments, which are not possible by smaller equipment to maneuver.



It might not be out of place to mention here all the hubs of Safexpress are on platform level height. Any Logistician will understand and appreciate the essentiality and importance that platform level warehouses have for material handling.

Safexpress- Mission

Safexpress- Vision

Safexpress- Quality

SERVICES OFFERED


We shall adopt and internalize a work culture which demonstrates a "we can we will" attitude to reflect in our daily responsibilities so as to far exceed our objectives, consistently striving towards market dominance. We will create historical landmarks forming a strong edifice for the future overcoming all obstacles pro-actively as our personal responsibility and commitment to create delight for the customer with impeccable personalized services.

To be a conscious learning organization maintaining flexibility for change so as to provide the most customized solutions. Striving towards global market share whilemaintaining dominance in the domestic market through good HR practice and excellent customer service.

“A quality service relies upon constant customer interaction and feedback. An immediate response to the changing environment with pre-defined business processes managed effectively and efficiently leads to the highest output from the lowest input and this is the strongest measure of quality. The best certification of a quality organization is the measurement of the scale of the smile on the customers face”


Safexpress is one of the leading Indian logistics company offering Integrated logistics Management, express, air, multi-modal transport, door-to-door management, time definite delivery and consultancy services. The company also offers e-logistics and customized solutions for e-business. Safexpress has been recorded in Limca Book of Records.

Services provided by Safexpress are as under:-

Express services:- Express services of Safexpress are time definite, with infinite options. The published transit schedule covers about 560 destinations, offering surface, air and multi-modal networking. Cargo is moved in specially sealed weatherproof ISO 9002 containers and tracked with the GPS application. The Safexpress air cargo network has an equally wide reach.

Safe air:- Safe air services ensure constant connectivity of your cargo through a wide network of Airlines and ATOs. Safeair can get cargo air bone on time.

Safe box :- Safexpress pioneered the revolutionary safe box-a readymade packaging solution that gives valuable cargo added safety and security by surface and air mode. The Safe box comes in two convenient sizes: the17”x17”x12’ Safe box carries up to 20kgs of cargo, and the 16”x12”x9” Safe box carries up to 10kgs of air cargo. Safe box comes with free Auto Insurance of Rs.5000, as part of the package.

All Risk Cover:- Safexpress believes in being ‘Custodians First, Carriers Later’. In line with this strong belief and vision, Safexpress provides an unprecedented total cover under Carrier’s Risk, which is unmatched in the industry. Safexpress charges a nominal premium and the claim, if any, is settled within seven days on unconditional basis.

ILM(Integrated Logistics Management):- ILM-our 3PL solution-helps in optimizing company’s supply chain management. The company understands partner dependencies, which form the web of relationships for success of the entire chain, technological know-how with the best global practices.

Consulting:-



Safexpress offers value added beyond operations, in the form of consultancy. Safexpress works with simulation modules to map transactions using historical data, forecasting methodologies and trend analysis to provide the right supply chain solutions.

FUNCTIONS :-

1. Finance & Administration:-

The concerned department takes care of the expenses paid and revenue generated by the company.

It performs the following functions:-

a) Ensuring the compliance of the entry procedure for Booking Associate.b) Coordinating for the categorization of Branch & allotment of booking code.c) Coordinating for the application and installation of telephones (landlines).d) Taking care of the Branding/signage & Painting.e) Maintaining records of MOUs with the Branch Heads.f) Coordinating of opening a Bank Account.g) Ensuring issue of Stationery items, Visiting cards & promotional items.h) Ensuring adherence of the Filing System.i) Explaining the policy of Credit & Paid Booking, thereby adhering of the accounting system.

2. Operations:-This department handles both the booking and delivery functions related to the consignment.

It includes the networking process starting from booking of consignment to the delivery point.

It is categorized into:-

Stationery Moving

The company’s total process based upon the operational functioning.

3. Customer Relations Management (CRM)



This department takes into consideration all the grievances and queries of different kind of customers. Every Branch has its own CRM cell. The department is provide by the particulars & the account details of each & every customer to handle with them .e.g. details of booking, delivery, claims ,charges ,etc.

The settlement of freight refund is undertaken by this department on percentage basis. Generally, the refund percentage is 33-34%.

4. Marketing:-The prime function of this department is to do survey of the interested and prospective customers and convince them to build & maintain healthy relations. All these are done and under the purview of Branch Manager, by negotiating, providing discount and other facilities and make them their permanent clients.

The company depends on the following strategies:-

(ATL) Above The Line Marketing (BTL) Below The Line Marketing (PR) Public Relations E-Marketing Corporate Branding

5. Sales:-This department works in alignment with the marketing department. Its basic function is to generate business for the company. This department focuses on business development by getting new clients and contracts. This department also does market research on different products and verticals for new initiatives for the company.

6. Human Resource Management (HRM):-This department deals with following:-

Scrutinizing of the applications and selecting the required person suitable to filling the position.

Placements are provided by linking with the institutions. The department works on the ADERLINE system for its functioning. Interviews held and conducted by the H.R. persons (including direct

interview, prelims, etc). Various aptitude test, I.Q test and psychometric test are also conducted Maintenance of daily attendance records of all employees.



Performance Appraisal Employee Retention & salary negotiation.

7. Information Technology (I.T.):-This department works and handles the whole networking of the company and works on software of ORACLE & FOXPRO through which invoices, (P.O) Purchase Orders, credit memos, debit memos are prepared.

The company’s strength lies in its sound ERP, i.e. backbone of the company.

MILESTONES

1995 Safexpress launches as a door-to-door service with 4 routes, 9 offices, 12 container mounted vehicles and 20 employees.

Safexpress' door-to-door services include niche products like DoD and To-Pay freight.

1996 Safexpress opens super hubs at Delhi, Mumbai and Bangalore.

1997 Safexpress launches Integrated Logistics Services. Our first ILS client is NIIT; the first international ILS account is signed with Hilti from Europe.Spurred on by a surging domestic economy, Safexpress extends its fleet to 250 and number of stations to 290. Safexpress Private Limited emerges as an independent entity

1998 Safeair and Safebox are launched, setting a new standard in value added cargo services. All hubs are connected through web-based software.

1999 Having grown by over 300%in 4 years without compromising quality, Safexpress is awarded the Golden Peacock Award for quality and innovationin Logistics Management.

2000 Pilot run for GPS starts on 28 routes.Safexpress reaches the 350-destinations mark and the fleet crosses 1400.



2001 Safexpress upgrades and launches a whole lot of features on www.safexpress.com including ePod, Virtual Cargo and Privileged Member.

2002 Safexpress declared India's "Largest Logistics Service Provider" by Limca Book of Records 2002

2003Safexpress declared India's "Largest Logistics Service Provider" by Limca Book of Records 2003Mr.pawan Jain, CMD, Safexpress, becomes one of the finalists in the prestigious EnY's Entrepreneur of the Year Award.

2004 Safexpress inaugurated its 500th scheduled delivery locationSafexpress bags the Franchise Awards04 for excellence in Team Work.

2005Safexpress bags the MICO:Power of We Award for excellent service in logisticsSafexpress fleet crosses 3000 mark.

2006 Safexpress awarded by ADC Krone for providing best logistics services.Safexpress bags prestigious RAI's (Retailers Association of India) Award for Best Logistics Service Provider.

Got ‘International Business Excellence Award’ for the ‘Best Business Enterprise’ in 2008

Best supply chain company of the year award 2009Best logistic provider of the year award 2009

TURNOVERThe privately-held company has been growing at 35 per cent and posted a turnover of Rs. 600 crore in 2008-09. It expects a similar growth.

In two years, Safexpress will add 7 million sq. ft of space to its existing 3 million sq. ft. It will set up logistics parks comprising warehouses, vendor management, raw material management, finished products storages, and also distribute consignments. These parks will come up in 32 locations across the country.

EMPLOYEES TURNOVER


2009

2008


At present, there are 2500 employees in Safexpress but they are planning to expand their number of employees in future.

ACHIEVEMENTS

Safexpress won ‘International Business Excellence Award 2008.

SafexpressCMD, Mr. Pawan Jain conferred with the ‘Bharat GauravPuraskar’ by the Institute of Economic Studies.

Mumbai, September 4, 2008: ‘Logistics Guru’ and CMD, Safexpress, Mr. Pawan Jain was conferred with the ‘Bharat GauravPuraskar’ for the ‘Best Business Leader’ by the Institute of Economic Studies (IES) this week. His entrepreneurship venture, Safexpress Pvt. Ltd. which has grown into one of the leading logistics and supply chain management companies in India was also awarded the ‘International Business Excellence Award’ for the ‘Best Business Enterprise’ at the same platform organized at Hotel Grand Sukhumvit By Sofitel at Bangkok, Thailand.

The prestigious award was presented in a ceremony proceeded by a seminar on ‘The Global Indians’. The award was given in recognition of the achievements of Mr. Pawan Jain with respect to bringing innovation, excellence and quality in the field of Logistics. The award was presented to Mr. Jain by the former Deputy Prime Minister of Thailand, Dr. KornDabbaransi.

On this grand occasion, ‘Logistics Guru’, Mr. Pawan Jain, CMD, Safexpresssaid, “Both these prestigious awards mean a lot to us. It is indeed a proud moment for everyone associated with Brand Safexpress. We are happy that our relentless efforts have been recognized in the industry. Business Excellence as per International standards.

IES is the most esteemed economic institution of the country. It seeks to provide expert advice on the various facets of Indian economy by way of in-depth study and research. IES has been actively involved in providing information to its members on the critical developments taking place on the various economic fronts. In present day, it has come to epitomize excellence in economic sphere.

Safexpress is India’s No. 1 Supply Chain and Logistics Company. The company offers the best and the most innovative solutions for all SCM and



Logistics requirements. Their services are totally customized as per the demand of different segments of the business industry. Courtesy their wide range of quality services, Safexpress has set a benchmark in SCM standards and redefined the functioning of Indian Logistics Industry. Growing at a phenomenal rate of over 35 % in the last couple of years, Safexpress achieved an annual turnover of Rs. 600 crores in the FY 2008-09. The company is targeting a turnover of Rs. 1000 crores by the year 2010.

Safexpress has firmly entrenched itself as the 'Knowledge Leader' and 'Market Leader' of the Supply Chain & Logistics industry. The company has expanded its reach to over 560 destinations all across India through more than 3,500 GPS enabled vehicles. Safexpress provides Express Distribution, Third Party Logistics (3PL) services and Supply Chain Consulting.

Pioneered and driven by 'Logistics Guru' and CMD, Safexpress, Mr. Pawan Jain, the company has today given a new face to the Indian Supply Chain & Logistics Industry with the implementation of innovative and state-of-the-art services. Growing at a phenomenal rate, Safexpress is the undisputed leader in the Indian Supply Chain & Logistics Industry. The company plans to achieve a turnover of Rs. 1000 crores by 2010. The company has recently been chosen as the 'Most Promising Brand of the Year' in a consumer research conducted by ICMR, India's foremost research body. This research involved a thorough study of around 40,000 international, national and regional brands across the country.

PREM PRAKASH SINGH MBA III rd semester SWOT ANALYSIS



-Large network-Has good credibility.-3000 weather proof ISO 9002 vehicles -Domestic Distribution

-Most of delivery and pick up from branch to destination and destination to branch is done on contract basis.-Communication gap between branch manager and corporate manager

LITERATURE REVIEW


ExhibitionAn exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls. Exhibitions include art exhibitions, as in major art museums and small art galleries; interpretive exhibitions, as at natural history museums and history museums, for example; and commercial exhibitions, or trade fairs.

The word "exhibition," is usually, but not always, the word used for a collection of items. Sometimes "exhibit" is used synonymously with "exhibition," but "exhibit" generally refers to a single item being exhibited within an exhibition.

Exhibitions may be permanent displays or temporary, but in common usage, "exhibitions" are considered temporary and usually scheduled to open and close on specific dates. While many exhibitions are shown in just one venue, some exhibitions are shown in multiple locations, such exhibitions are called travelling exhibitions.

Though exhibitions are common events, the concept of an exhibition is quite wide and encompasses many variables. Exhibitions range from an extraordinarily large event such as a World's Fairexposition to small one-artist solo shows or a display of just one item. Curators are sometimes involved as the people who select the items in an exhibition. Writers and editors are sometimes needed to write text, labels and accompanying printed material such as catalogs and books. Architects, exhibition designers, graphic designers and other designers may be needed to shape the exhibition space and give form to the editorial content.

Contents

Commercial exhibitions Art exhibitions Interpretive exhibitions



Commercial exhibitions

Commercial exhibitions, generally called trade fairs, trade shows or expos, are usually organized so that organizations in a specific interest or industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press.

Art exhibitions

Art exhibitions may present any array of artifacts from countless forms of human making: paintings, drawings, crafts, sculpture, video installations, sound installations, performances, interactive art, etc. Art exhibitions may focus on one artist, one group, one genre, one theme or one collection; or may be organized by curators, selected by juries, or show any artwork submitted.

Fine arts exhibitions typically highlight works of art with generous space and lighting, supplying information through labels or audioguides designed to be unobtrusive to the art itself.

Exhibitions may occur in series or periodically, as in the case with Biennales, triennials and quadrennials.

Interpretive exhibitions


http://en.wikipedia.org/wiki/File:Tms2007_01.jpg

http://en.wikipedia.org/wiki/File:Tate.modern.interior.london.arp.jpg


Interpretive exhibitions are exhibitions that require more context to explain the items being displayed. This is generally true of exhibitions devoted to scientific and historical themes, where text, dioramas, charts, maps and interactive displays may provide necessary explanation of background and concepts. Interpretive exhibitions generally require more text and more graphics than fine art exhibitions do.

The topics of interpretive graphics cover a wide range including archaeology, anthropology, ethnology, history, science, technology and natural history. Examples of such exhibitions may be found at the Natural History Museum, museums of the Smithsonian Institution, the American Museum of Natural History and the Field Museum — to name a few of the largest museums of this kind.

EXHIBITION ASSOCIATION:

1. INDIAN EXHIBITION INDUSTRIES ASSOCIATION (IEIA)

This association brings together all the exhibition organizers, managers, designers and stand contractors, freight forwarders, services and facilities providers, venue owners etc. so that there is a common platform available to the entire industry to consider ways and means for the sound and scientific development of various facts of the industry. This Association represents the entire country and all segments related to the exhibition industry.


http://en.wikipedia.org/wiki/File:Amnh_fg08.jpg


PRIMARY DATA:-Area of interest of my project is commercial exhibition. For information regarding my projectI visited four exhibition places which are regular venue for conducting exhibitions across Delhi & NCR.

1. India trade promotion organization (ITPO) New Delhi. 2. NSIC (New Delhi).3. Expo mart (Greater Noida).4. Aga khan Hall (New Delhi).

Information obtained from visiting these venue is stated in brief below:

1. ITPO (INDIA TRADE PROMOTION ORGANISATION)

Established In 01/01/1992

Centre– PragatiMaidaan.

Branches in India: – Bangalore, Chennai, Mumbai and Kolkata.

Branches outside India: – New York, Frankfurt, Tokyo and Moscow.

Services provided: -

Bare space: –

In bare space scheme only space is provided without any construction over it. Company has to build their stall as per requirement. In bare space facility minimum booking space is 36 sq. Meters. Organization has its own layout plan in which interior design is required to be submitted to architect unit of ITPO for approval prior to commencement of construction.

Space is provided 48 hours before inauguration of exhibitions and will have to leave in 24 hours after completion of exhibition.



Shell scheme (Built-up booth) –

Under this scheme a minimum of 9 sq. Meters is provided to participant and for more space it is provided in multiple of 9. In Space booking under shell scheme, a constructed booth with partition panels, floor covering, one table and two chairs, five spot lights, one plug and one waste paper basket is provided to the exhibitors.

Space provided 24 hour before inauguration of exhibitions and will have to leave in 24 hour after completion of exhibition.

Charges of space changes as per following conditions:

a. A/C or Non A/C Facilities.b. Shell scheme or Bare space.c. Lean period or peak period.d. Full payment in advance before a given time.e. Location of space demanded.

Allocation of space:

Space allocation is done by ITPO on first-come-first-served basis on receipt of completed prescribed application form along with 50% advance space rent payment. The balance payment, including electricity and water connection charges, is required to be made two months prior to commencement of the event or failing which the space earmarked will be allotted to other potential exhibitors

ITPO is active in conducting 3 forms of exhibitions.

A. Overseas (own & participators):-

ITPO conducts exhibitions overseas. It exhibits its own product as well as product of other agencies which shows willingness to participate.

It doesn’t give services such as securities and logistics to other agencies but provides services of C & F agents both at the time of departure from country as well as at the time of receiving it abroad.

B. Domestic(own):-



Domestic exhibitions is Organized by ITPO in India at its various branches.

C. Domestic(organized by others):-

ITPO provides space and facilities to organizers of such exhibitions.

Some other points:

Exhibitions may be Business to Business or Business to Customers..

ITPO doesn’t provide accommodation facility but it provides transport services from ware houses or hotel to place of exhibitions.

ITPO doesn’t provide any logistic service but it suggests when asked by organizers or exhibitors. ITPO Provides security when asked by taking charges. Exhibitor/organizers can also arrange their own.

ITPO has its own construction and decoration (C & D) agents who looks entire shell schemes. ITPO doesn’t needs any other event management company for construction of stalls and booths.

2. NSIC (National small industries corporation)

Location : - Okhla, New Delhi.NSIC got MOU Excellence certificate 2007-08 for excellence in the achievement of MOU target by department of public enterprises, ministry of heavy industries & public enterprise, govt. of India.It gives facilities of Business to business exhibitions. It books order at exhibition place and delivers it later.NSIC Provides bare space to third party. Don’t provide security or logistic or decoration to third party.When organize exhibition for its own, in that case shell scheme & does tendering for event Management Company, logistic services and entire security.

3. EXPO MART (Greater Noida)



EXPO MART has its own 1800 show room.

Fair facilities

1. Multi-Function Business Centers.2. Internet café.3. Exchange counter.4. Travel services.5. Transportation.6. Medical aid.7. Restaurant.

Area for exhibitions: 97,000 sq. Meters.

Main items of exhibitions:-

1. House ware, decorative & gifts.2. Fashion jewelry, accessories & bags3. Cane, bamboo & eco-friendly products4. Christmas decorations, candles & incense sticks.5. Home textiles, furnishings, furniture, floor coverings & home accessories.

Expo mart provides a complete Shell scheme.

Expo mart provides Business to Business facilities because main customers are from foreign and they don’t want to buy products here because of legal issues. So, they book their orders and they got their delivery as they require.

Due to upcoming common-wealth games and off-season for exhibitions there was not many exhibitions conducted during my project period. Due to beginning of new academic season only some exhibitions regarding education took places and I visited three of them for my survey and information purpose.

1. Educate India exhibition 2010 (pragati maidan).



2. Education tech exhibition 2010 (pragati maidan)3. Education info exhibition 2010 (aga khan hall)

For my survey purpose I have selected some exhibitions which were conducted in past and contacted participant of those exhibitions personally, via Email and telephone. From the response I got from them I reached on the conclusion of my project. Exhibitions of which I selected participant and contacted them by any of these three means are as stated below:

1. Auto expo 20092. Book fair 20103. India International Trade Fair 20094. LED expo 20085. Safety, Security & Fire expo 20086. MODERN MACHINE SHOP 20087. FOOD TECHNOLOGY 20088. TEX-STYLES INDIA 2006

Company worked in some exhibitions in the area of return logistics. Name of some of these exhibitions are given below:-

1. Kolkalta book fair



2. ACREX 20103. Delhi book fair4. DIEMOULD20105. Entertech expo6. Foodtech 20107. IAAPI 20108. Intelpack 20109. International industrial expo & conferences (Gurgaon)10.LABELTECH 201011.MEDICAL FAIR INDIA12.MOTHER CHILD EXPO13.OCEANTEX 201014.PHARMAPACK EXPRO 201015.PV SOLAR EXPO16.SHIPPING,MARINES EXPO17.SURAJKUND FAIR

Company use to send their persons in these exhibitions and gives letters to participants in whom they give information in brief about functions Safexpress can provide to them during return of material after exhibitions. Company gives name and contact no. of concern person in letter and provides service to those who need it.

Some other information obtained is given below:

Some Companies Involved in EXHIBITION LOGISTICS



A. R.E. Rogers India Pvt. Ltd.

B. Reliable - Reliable Travels & Cargo Pvt. Ltd.

C. Orient Marine Lines Pvt Ltd

D. DHL – Exhibition express

E. Schenker India Pvt. Ltd.

F. P.S. Bedi Logistics

G. Trans-Link Express (India) Pvt. Ltd.

H. Siddhartha Logistics Pvt. Ltd.

I. Direct Logistics

J. Premier transport ltd.

K. Naru logistics India pvt ltd.

Top Organizers –

1. India Trade Promotion Organization (ITPO).



Official Exhibition Logistics Partners:

(a) R.E. Rogers India Pvt. Ltd.(b) Orient marine Lines Pvt. Ltd.(c) P.S. Bedi Logistics.(d) Trans – Link Express India Pvt. Ltd.(e) Container Corporation of India Ltd.(f) Siddhartha Logistics Pvt. Ltd.

2. Confederation of Indian Industries (CII).3. Federation of Indian Chambers of Commerce and Industry (FICCI).4. Zak International.5. Exhibitions India.6. Indian Textile Machinery Exhibition Society (ITME).7. Intech Trade Fairs Private Limited.8. Bangalore International Exhibition Centre9. Apparel Export Promotion Council.10. Asian Business Exhibition & Conferences Limited.11. Associated Chambers of Commerce & Industry of India (ASSOCHAM).12. Hyderabad International Trade Expositions Limited (HITEX).13. Indian Machine Tools Manufacturers Association (IMTMA).14. Karnataka Trade Promotion Organization (KTPO).15.Tafcon Group.16. Chennai Trade Centre.17. Bombay Exhibition Centre (BEC).18.Expomedia Events India.19. Universal Expositions Limited.20. Business India Exhibitions.21. Indian Electrical & Electronics Manufacturers’ Association (IEEMA)

RESEARCH OBJECTIVE:-


RESEARCH METHODOLOGY


Primary Objective-The primary objective of my project is to analyze the scope of logistic service in

exhibitions in India.Secondary Objective-(i) To analyze the growth prospect in logistics in exhibition(ii) To analyze the customer’s expectation from a logistics company.

1. Research plan:

The flowchart of my research plan is as follows:-

Study of logistic sector: an overview Overview of the distribution system and designing of the survey instrument Collection of primary and secondary data Analysis through secondary and primary data Conclusions & Recommendations

Research design:-

The project was a research project. Both primary and secondary research was used. The research design was a descriptive cum analytical research design.

Sample Design:

Population Exhibition organizers, exhibitors,event management companies

Sampling Unit Exhibitors and companies of IndiaSampling Size(Number of Respondents)

82

Instrument Sample surveySampling Technique Non probability samplingTools QuestionnaireLocation New DelhiDuration 2 monthsData collection design Primary and Secondary

Type of data collected:

Primary data –



All the data collected for the study was primary as it was collected direct from the logistics service user and new prospects who can use these services.

General Observation Method-The operational aspect of the organization was observed to have an insight about the operation. The working mechanism was pen down.

Personal Interview Method- Some officials of the organization were interviewed to understand the operation of distribution. This was conducted without the help of any questionnaire. The objective was to draw a general understanding about the operation. This technique helped to clear doubts arising due to observation method.

Questionnaire method-One set of questionnaire was prepared to survey the prospect of exhibition logistic services personally or via telephone. Same questionnaire was created with Google documents to know the response of exhibitors via Email.

Secondary data –

Secondary data was collected from the organization itself.

Project: Study on scope of exhibition logistics in India

I collected database of the exhibitors and event management companies form ITPO and other organisation. Safexpress also provided directories of exhibitions conducted across the India. I also went through websites to generate database for more



companies. It contained names, contact numbers and email ids, and the exhibition they participated and also participating. I visited exhibitions which were going on to get response from customers. Since I also had to use e-mail questionnaire as my research tool,so I mailed my questionnaire to mail ids collected. I also used telephonic interviews to generate responses from the customers. The project was done into following steps:

1. Data of all exhibitors were collected from the event management company, website and Safexpress.

2. Email ids and contact no. of exhibitors were available in these directories.

3. Questionnaire form onexhibition logistics as designed as a form on GOOGLE DOCUMENTS and the form was mailed to the customers.

4. Customers who didn’t respond were sent a request mail after 48 hours.

5. The responses were collected in google document spreadsheet.

6. I got some responses fom exhibition I visited.

7. I also got response personally by visiting those companies of Delhi who participates in exhibitions across India.

8. A no. of responses I collected through telephonic interviews.

9. The responses were analyzed and interpreted.

DATAANALYSIS

& INTERPRETATIONPREM PRAKASH SINGH MBA III rd semester


1. Source of information regarding exhibition logistics service.

This question was designed to know how the customers who availed exhibition logistics services and what are the requirement and condition to use exhibition logistics.

Q.1..Frequency of Participation in exhibitions out of base city side:



less than 549%5 to 25

49%

25 to 1001% more than 100

1%

frequency of participation in exhibitions outside base city

Q.2.No. of cities out of base city where participated:


Number of respondents-82

Result-

Particulars 0-5 5-25 25-100 >100

Number 40 40 1 1Percentages 49 % 49% 1% 1%

Interpretation-

Majority of companies attend less than 25 exhibitions but still it is a good number and it is a good business opportunity in the absence of big market players of logistics industry. Company should focus on companies participated in 5 to 25 exhibitions.


less than 566%

5 to 2534%

Number of cities participated outside base city

3(ii).Service delivery of Safexpress: - Safety of Packages

Ques 3.Please tell us about physical movement of Exhibition material used at Venue: a. Not used in Exhibitionb. Physically Carried from Other Location to Exhibition City for the event.c. Locally managed in City of Exhibition.



Result-

Particulars 0-5 5-25 25-100 >100

Number 54 28 0 0Percentages 66% 34% 0 0

Interpretation-

After relating both questions it can easily be observed that mainly exhibitions takes place in 4-5 major cities in India and most of the exhibitors takes part in only those exhibitions which takes place in these cities. So it will be more useful to concentrate on those association and exhibitors who works in these areas. And some of the big organizers and exhibitors who also work in small towns and cities can be contracted and can be converted into a loyal customer of the company.


(I) Product sample for display

73%

18%

9%

Product sample for displayno use in exhibitions locally managed carried physically

Que 3(ii)Product sample for distribution/sale



Result-

Particulars Locally managed Carried physically Not used

Number 7 60 15Percentages 9% 73% 18%

Interpretation-

Most of the products which are presented in exhibitions are new innovations with some new and unique qualities in terms of rate or quality. So usually exhibitors prefer to carry their products with themselves or through transport from origin to exhibition place to save their product by damage or to keep secret about the product.

So It will be an advantage for the company to take exhibitors in confidence and use their good reputation as a reliability factor.


78%

17%

5%

product smaple distribution/salelocally managed in city of exhibitions not used in exhibition

Que3(iii):- How do you carry prototype model of product to the exhibitions ?



Result-



Interpretation-

As stated already whole business depends on the product they are going to display and exhibitors carry it personally to keep it secure or bring it by use of transport or cargo services. So in this question majority of exhibitors carry products physically. And some do not sale their product in exhibition instead they use exhibition as a platform to promote the product and to get the orders for manufacturing.


29%

1%70%

prototype modellocally managed in city of exhibitions not used in exhibition



Result-



Interpretation-

In responses majority of exhibitors states that they don’t use prototype of the product which most of the times product can be directly shown in the exhibition but if products are large enough and cannot be shown in the exhibition like heavy machineries then prototype can be used. And here company has the opportunity to get some business.


Que 3(iv):- How do you bring posters, display screen and standee for stalls in exhibitions ?

39%

41%

20%

posters, display screen or standeelocally managed in city of exhibitions not used in exhibition



Result-

Particulars Locally managed Carried personally Not used


Interpretation-

These things are most common for use in exhibitions and can be easily managed by local company which has a business of providing these advertisement things.

These things are not such big in size so local exhibitors can also carry it personally with them to the exhibition places.


Que 3(v):- How do you bring monitors, projectors and digital display items in exhibitions?

11%

61%

28%

Monitors, Projector, Digital display Itemnot used in exhibition locally managed in city

carried physically



Result-



Interpretation-

These things should be handled with care so most exhibitors do not use them. Whoever uses get them arranged locally. They do not prefer to carry it.

Only some local exhibitors use to carry with them to the exhibition places


Que3(vi):- How do you carry promotional material like pamphlets gifts Cds?

65%

28%

7%

Printed Promotional Material for Distribution and gifts cds

not used in exhibition locally managed in citycarried physically



Result-



Interpretation-

These things are small in size and can be easily carried personally in a bag. So, exhibitors prefer to carry it with them. Also where there is no use of monitors and LCD there is no use of CD so they don’t need to bring it.


Que 4:- How do you manage to bring your exhibition material from origin location to your Exhibition venue .

30%

60%

10%

personally carry through transport through cargo



Result-

Particulars Personally Carry Through Transport Through Cargo (Door to Door)


Interpretation-

Majority of exhibitors take their products through transport. They get this service more easily than others. Sometime company has their personal contract with transport companies to carry other products of company so they take their service also at the time of exhibition. Cargo service is not easily available in small towns.


Que 5:-How do you manage to bring back your exhibition material from your Exhibition venue to Origin Location?

54%

11%

29%

6%

through transport Through Cargo (Door to Door)personally carry leave at exhibition city



Result-

Particulars Personally Carry Through Transport Through Cargo (Door to Door)

Leave at exhibition city.

Number 24 44 9 5Percentages 29% 54% 11% 6%

Interpretation-

In bringing back also majority of exhibitors prefer transport and some then leave at cities or some sell their products. And small material hold carry them personally.


Que 6:-Do you have any regular logistics arrangement with any company for exhibition material movement

90%

10%

yes no



Result-

Particulars Yes No

Number 74 8Percentages 90% 10%

Interpretation-

Most of the exhibitors don’t have any tie ups with the company so it is opportunity for new entrants and to get business with better service. No tie ups means they will go for better quality service at good price..


Que. 6(i):- If yes, then what they provide

38%

38%

25%

companies who getting ail facilities except packing supportwho are not gettng warehousing and packaging supportnot responded

.



Result-

Particulars Without packaging support

Without packaging and warehousing

Not responded


Interpretation-

None of the exhibitors gets packaging support which have tie ups with exhibitions.

And majority also does not have warehousing also. So opportunity for new entrant is there to lure exhibitors through giving these services.

Door pick up

Delivery at venue

Packaging support

Ware housing

Return pick up from exhibition ground

Delivery at origin


Que7. Please share the importance you give to these service parameters while deciding the dispatch plan of your exhibition product

(i) Transit time

90%

10%

very important important not so important



Result-

Particulars Very important Important Not so important


Interpretation-

Transit time is one of the most important factors exhibition has fix time to open and exhibitors should manage to arrange their products at exhibition place by that time for which delivery at time is very necessary.


Que 7(ii):- Safety

96%

4%




Result-



Interpretation-

Safety is concern for all the exhibitors so that their product should be kept with attention by logistic company. They want to keep their product safe and technology secure


Que 7(iii):- Cost

27%

70%

4%




Result-



Interpretation-

Cost is not a matter of much importance so they will go for better service at higher prices for most of the exhibitors and due to this reason small companies get business by providing good service at higher cost.


Que 7(iv):- Packaging support

56%

39%

6%




Result-



Interpretation-

It is consider very important by most of the exhibitors. Companies usually do not provide these services. so there is also an opportunity for companies to lure exhibitors by providing them packaging support.


Que 7(v):- Reliability

62%

38%




Result-



Interpretation-

Reliability in all term is very important. All the exhibitors only do business if they find company reliable enough to get into contract. Most consider it as very important factor.


Que 7(vi) Documentation

26%

72%

2%




Result-



Interpretation-Majority of people are agree that documentation is important because in participating somewhere outside of base city a lot of document work is needed. .


Mostly exhibition takes place in selected cities especially metro cities i.e. Delhi, Kolkata, Chennai and Mumbai. Some other cities like Bengaluru, Ahmedabad, Lucknow etc. are also a prime location for conducting exhibitions. Majority of exhibitors visits those cities more often.

Exhibitors prefer to carry products and product related things personally because of safety and cost issues. Transport service they use doesn’t gives surety of safety of products

Things like projectors and LCD screens are costly and delicate so mostly exhibitors do not use such things and if they use them they arrange them from local city.

Most exhibitors don’t have tie ups with logistics companies which is an opportunity for the company and new entrants. Exhibitors will give priority to logistic companies over transport services if they will provide good packaging support and surety of safety and delivery on time.

None of the logistics company provides packaging support. In exhibitions, product is most essential thing and for its safety a good packaging support is highly needed. So, a logistic company should provide packaging support facility.

Exhibitors mostly use transports because they think it is easily available at any place at any time than Logistics Company.

Exhibitors don’t see Cost as important like other factors such as transit time, safety, packaging support and reliability.

Big market players are not involved so smaller firms getting business through it. Hence, a good opportunity for logistic companies to come in this field.


FINDINGS


If company is reliable in sense of all documentations and can give surety about delivery on time and keeping all promises made with client company can go for their services.

Exhibitors also face some problem of warehouse during their exhibitions. A logistic company can provide these services to them.

Exhibitions have their pick period between October and April.

Some exhibitions have their regular exhibitors. So, attention on those particular customers can give high benefit.



1. Overall exhibitions take place in mainly in some major cities that can be easily targeted by Safexpress. Company has good branch support and head offices in major cities and has network in all over India. It must be an advantage over others.

2. Exhibitors carry their products personally becausethey want to keep their product secure so company should make good plan for security of product and it can be presented in front of exhibitors to take them in confidence. So that they can feel it is safe to go with the company.

3. Mostly exhibitors don’t have tie ups with any logistics company. It shows they keep on searching for new companies which can provide better service to them. The goodwill and reputation of Safexpress can help here and by providing service to them there is opportunity to get new contracts and tie ups with some.

4. None of the logistic companies or transport services provides packaging support so Safexpress can provide packaging support to exhibitors. Exhibitors will definitely like to take advantages of this service.

5. Reliability, safety and transit time are the most important factors. Safexpress should use their good coverage over cities to get business and for providing better services. Company should make good carry vehicle to carry delicate material and efficient employees to save time.

6. Cost is not a matter of much importance but if Safexpress will provide them same quality service at better rates than other companies, exhibitors will definitely move towards Safexpress and here company will be in advantage due to large scale of economy company’s cost will be low.


RECOMMENDATIONS


7. Most of companies are only specific about exhibition logistics and exhibitors trust them due to near contacts with exhibitors.So exhibitors should be told deeply about services offered by company and some lucrative offers in beginning will work.

8. As Safexpress has work with some exhibitors in recent time in the field of return logistic from exhibition to the origin. If company can work on transit time area it can give a full service to the exhibitors. Then it can get contract of carrying their material from origin to exhibition place also.



Safexpress is not so active in the field of exhibition logistics and it should check its opportunity for exhibition logistics and whether the company should enter into it or not.

According to customer’s response and after seeing position of the market it can be concluded company should enter into exhibition logistics and will definitely do better.

Company has a strong domestic market and company can take advantage of goodwill and large network across India. It can take advantage of large scale of economy by working all over India not only in certain regions.

One more strong point is that company already involved in return logistic of many exhibitions. There are only some issues of operation and time sensitivity that can be overcome by focusing on this segment by using dedicated fleet for this service.

In start, perhaps it may not give that much profit but gradually it will definitely help company and can be a major part for company’s business.


CONCLUSION


Most of the top market players in logistics industry do not provide this facility so it was very difficult to collect secondary data about exhibition logistics.

Due to summers and commonwealth games 2010 there were not much exhibition to visit.

To convince the people for proper interviewing was difficult.

Due to survey was conducted on phone and email also. There may be slight miscommunication in explaining the questionnaire.

The analysis of project was based on observation and interpretation of a sample survey, hence they could be slightly biased due to my inability to extract all possible facts despite all efforts.


LIMITATIONS


1. Marketing Research by Naresh K. Malhotra

2. www.safexpress.com

3. www.google.co.in


REFERENCES

http://www.google.co.in/


QUESTIONNAIRE

Dear Sir/Madam, I am PremPrakash Singh, an MBA student from FMS, BHU, Varanasi. As a part of my curriculum as a summer trainee I am doing a study on “A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA. For understanding the details your valuable inputs will be of great help. The information provided will be analyzed for academic purpose and will not be shared with other respondents. Kindly co-operate by giving some information/ sharing views. Name of organization: Location: Please select from the options (a, b, c, d) as applicable and mention as your response. 1. Frequency of Participation in exhibitions out of base city side:a) <5 b) 5-25 c) 25-100 d) >100 Your Response:2. No. of City (out of base location): a) <5 b) 5-25 c) >25 Your Response:3. Please tell us about physical movement of Exhibition material used at Venue: a. Not used in Exhibitionb. Physically Carried from Other Location to Exhibition City for the event.c. Locally managed in City of Exhibition.

Your Product, sample for Display Product, sample Distribution/ Sale Prototype, Model Posters, Display Screen, Standee Monitors, Projector, Digital display Item Printed Promotional Materi0al for Distribution

Gifts / CDs Other Items ( please specify)



4. How do you manage to carry your exhibition material from your origin location to the exhibition Venue?

a. Personally Carry b. Through Transport c. Through Cargo (Door to Door)d. Any other (Pls. specify)

Your response:-

5. How do you manage to bring back your exhibition material from your Exhibition venue to Origin Location? a. Personally Carry b. Through Transport c. Through Cargo (Door to Door)d. Leave at exhibition city. e. Any other (Pls. specify):- 6. Do you have any regular logistics arrangement with any company for exhibition material movement: Yes/ No:- 6 (i) :- If yes, what type of service they provide : Yes/ No/ Sometimes Required Presently

offeredAre you satisfied

Door pick up Delivery at Venue Packing support Warehousing Returns pick up from exhibition ground

Delivery at Origin



7. Please share the importance you give to these service parameters while deciding the dispatch plan of your exhibition product. a. Very Important B. Important C. Not so Important Transit time Safety Cost Packaging support Reliability of service provider Documentation support Any other (Pls. specify)

Thanks a lot for your kind cooperation!


Prem Final Project

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