PRELIMINARY results FOR THE YEAR ENDED 31 MARCH...

32
1 1 PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011 2

Transcript of PRELIMINARY results FOR THE YEAR ENDED 31 MARCH...

Page 1: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

1

1

PRELIMINARY results FOR THE YEAR ENDED

31 MARCH 2011

2

Page 2: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

2

3

FINANCIAL REVIEW

Technology CREATING COMPETITIVE ADVANTAGE

STRATEGIC UPDATERetail-led growth

UNDER-PENETRATED MARKETS

QUESTIONS

4

A record year for Burberry

• STRONG FINANCIAL POSITION– Revenue of £1.5bn

– Adjusted PBT of £298m

– Adjusted retail/wholesale EBIT margin of 15.6%

– Full year dividend of 20.0p

• FURTHER STRATEGIC PROGRESS– Extensive store opening programme

– Chinese operations acquired

– Spain restructuring completed

– Monthly flow of products introduced

– Burberry World launched

• CONTINUE TO INVEST IN FY 2012 TO DRIVE GROWTH

Page 3: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

3

5

REVENUE UP 27%

£1,501m

£1,185m

(£4m)£84m£140m

£66m£30m

FY 2010 EXCHANGE

RATES

CHINA RETAIL WHOLESALE LICENSING FY 2011

REVENUE

EXCLUDING DISCONTINUED SPANISH OPERATIONS

6

REVENUE UP 27%

• REVENUE UP 24% UNDERLYING– 19% underlying growth excluding China

– Double-digit growth in retail and wholesale, all regions and all product categories

• RETAIL– 64% of sales

– 32% underlying growth including China

– 20% underlying growth excluding China

• WHOLESALE– 29% of sales

– 16% underlying growth including China

– 25% underlying growth excluding China

• LICENSING– 7% of sales

– 4% underlying decline

Page 4: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

4

7

RETAIL REVENUE UP 32%*

£710m

£962m£78m

£62m£90m

£22m

FY 2010 EXCHANGE

RATES

CHINA NEW

SPACE

COMP

STORE

GROWTH

FY 2011

REVENUE

* UNDERLYING

EXCLUDING DISCONTINUED SPANISH OPERATIONS

8

RETAIL REVENUE UP 32%*

• COMPARABLE STORE SALES UP 11%– Innovative digital marketing

– Monthly flow

– Replenishment

– Average selling price up; largely mix

– Mainline stores outperformed

• EXTENSIVE STORE OPENING PROGRAMME– Opened net 26 mainline stores

– Opened net 34 concessions (20 in Spain)

– Now one million square feet of retail selling space

• RENOVATIONS– Boston

– Las Vegas

• OUTLOOK FOR FY 2012– 12-13% increase in average selling space

– Plus 12% in H1 from acquired China stores

* UNDERLYING

Page 5: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

5

9

£441m

£377m

£84m

(£24m)£4m

FY 2010 EXCHANGE

RATES

CHINA UNDERLYING

GROWTH

FY 2011

REVENUE

WHOLESALE REVENUE UP 16%*

* UNDERLYING

EXCLUDING DISCONTINUED SPANISH OPERATIONS

10

• UP 25% EXCLUDING CHINA

• STRONG CONSUMER DEMAND– Menswear

– Label segmentation

• FACILITATED BY SUPPLY CHAIN IMPROVEMENTS– Higher fulfilment rates

– In-season orders

• OUTLOOK FOR H1 2011/12– Up mid teens % underlying, excluding China

WHOLESALE REVENUE UP 16%*

* UNDERLYING

Page 6: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

6

11

REVENUE

£98m £98m£2m(£6m)£4m

FY 2010 EXCHANGE

RATES

NON -

RENEWALS

UNDERLYING

GROWTH

FY 2011

LICENSING REVENUE DOWN 4%*

* UNDERLYING

12

• UP 1% AT REPORTED FX

• CLEANING UP LEGACY ISSUES COSTS £6M– Final regional menswear licences

– Japanese leather goods licence

• OTHER JAPANESE ROYALTY INCOME BROADLY FLAT

• DOUBLE-DIGIT GROWTH FROM GLOBAL PRODUCT LICENCES– Strengthened team

– Greater integration with brand

• OUTLOOK FOR FY 2012– Mid single-digit % underlying increase

– Assumes all Japanese apparel and non-apparel royalty income at contractual minimum levels

LICENSING REVENUE DOWN 4%*

* UNDERLYING

Page 7: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

7

13

REVENUE GREW DOUBLE-DIGITIN ALL REGIONS

EUROPE: 34%

15% GROWTHAMERICAS: 27%

16% GROWTH

ASIA PACIFIC: 33%

53% GROWTH

REST OF WORLD: 6%43% GROWTH

% growth on underlying basis

FY 2011 RETAIL/WHOLESALE REVENUE

14

REVENUE GREW DOUBLE-DIGITIN ALL REGIONS

• ASIA PACIFIC LARGEST REGION IN H2– 35% of sales in H2

– China acquisition

– Strong performance in Hong Kong, with five stores opened

• EUROPE UP 15%– Double-digit comp growth

– Opened first European Brit trial store in Milan

– Retail about two-thirds of Europe revenue

• AMERICAS UP 16%– Opened four further Brit trial stores in US

– Opened fourth store in Canada, two stores in Brazil and one in Mexico

– Wholesale about one-third of Americas revenue

• REST OF WORLD UP 43%– Opened one store in the Middle East and three in India

– Net nine franchise stores opened

– Roughly half retail

Page 8: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

8

15

Revenue grew DOUBLE-DIGITin all products

WOMENSWEAR: 33%

21% GROWTH

MENSWEAR: 23%

29% GROWTH

NON-APPAREL: 40%

32% GROWTH

CHILDRENS: 4%

23% GROWTH

% growth on underlying basis

FY 2011 RETAIL/WHOLESALE REVENUE

16

Revenue grew DOUBLE-DIGITin all products

• NON-APPAREL NOW 40% OF REVENUE– Underpinned by large leather goods

– Mens accessories under-penetrated

• MENSWEAR APPAREL GROWTH ACCELERATED TO 31%– Outerwear designs

– Replenishment

– Tailoring

• BURBERRY PRORSUM AND LONDON OUTPERFORMING– Extensive runway coverage of Prorsum

– Luxury quotient increased in London

• CHILDRENSWEAR EVOLVING– Team now based in London

– Replenishment and flow strategies initiated

Page 9: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

9

17

STACEY CARTWRIGHT

EVP, CHIEF FINANCIAL OFFICER

18

FINANCIAL HIGHLIGHTS

14%

43%

39%

39%

27%

GROWTH

262.0297.9NET CASH

14.0p20.0pDIVIDEND PER SHARE

35.1p48.9pADJUSTED DILUTED EPS

214.8297.9ADJUSTED PBT

1,1851,501REVENUE

2010£M

2011£M

12 MONTHS TO 31 MARCH

Page 10: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

10

19

ADJUSTED OPERATING PROFIT UP 37%

£219.9m

£301.1m

£6.3m

£80.1m (£5.2m)

FY 2010 EXCHANGE

RATES

RETAIL/

WHOLESALE

LICENSING FY 2011

ADJUSTED OPERATING PROFIT

20

RETAIL/WHOLESALE PROFIT UP 59%

290bp

(100bp)

390bp

29%

CHANGE

12.7%15.6%AS % OF REVENUE

137.7219.5ADJUSTED OPERATING PROFIT

(48.3%)(49.3%)AS % OF REVENUE

(526.0)(691.8)OPERATING EXPENSES

61.0%64.9%AS % OF REVENUE

663.7911.3GROSS MARGIN

1,087.61,402.9RETAIL/WHOLESALE REVENUE

2010£M

2011£M12 MONTHS TO 31 MARCH

GOAL IS TO MANAGE GROSS MARGIN AND OPERATING EXPENSES DYNAMICALLY TO DELIVER FURTHER MODEST OPERATING MARGIN IMPROVEMENT IN FY 2012

Page 11: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

11

21

RETAIL/WHOLESALE GROSS MARGIN UP 390BP

56.9%58.5%

52.1%

59.7% 61.0%

64.9%

2007 2008 2009 2010 2011

INC SPAIN EXC SPAIN

YEAR TO MARCH

GROSS MARGIN

22

RETAIL/WHOLESALE GROSS MARGIN UP 390BP

• H1 UP 670BP– Improved full price sell-through

• H2 UP 170BP– Wholesale to retail shift

– More replenishment

– Mainline outperformance

– Burberry Prorsum and London outperformed

– Raw material cost inflation

Page 12: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

12

23

RETAIL/WHOLESALEOPERATING EXPENSES/REVENUE AT 49.3%

ADJUSTED OPERATING EXPENSES/REVENUE

42.3%43.6%

42.3%

48.1% 48.3% 49.3%

2007 2008 2009 2010 2011

INC SPAIN EXC SPAIN

YEAR TO MARCH

24

RETAIL/WHOLESALEOPERATING EXPENSES/REVENUE AT 49.3%

• REGIONAL COST LEVERAGE DESPITE– Wholesale to retail shift

– Investment in new ventures

• INVESTMENT IN CORPORATE INITIATIVES IN FY 2011– Creative media

– Burberry World

– Client services

• OUTLOOK FOR FY 2012– Further strengthen corporate functions

– Transitional flagship costs reduce profit by c.£10m

– Investment first half weighted

Page 13: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

13

252011 INCLUDES FX BENEFIT OF £4.4M IN REVENUE AND £0.2M IN OPEX

LICENSING PROFIT

84.3%82.9%OPERATING MARGIN

154144YEN RATE

82.281.6OPERATING PROFIT

(15.3)(16.8)OPERATING EXPENSES

97.598.4GROSS MARGIN AT 100%

97.598.4REVENUE

2010£M

2011£M

12 MONTHS TO 31 MARCH

26

INCOME STATEMENT

(70.4)(6.2)DISCONTINUED OPERATIONS

81.4208.4ATTRIBUTABLE PROFIT

(0.8)2.1NON-CONTROLLING INTEREST

(58.8)(83.2)TAX

211.4295.7PROFIT BEFORE TAX

(3.4)(2.2)EXCEPTIONAL ITEMS

214.8297.9ADJUSTED PROFIT BEFORE TAX

(5.1)(3.2)NET FINANCE CHARGE

219.9301.1ADJUSTED OPERATING PROFIT

2010£M

2011£M

12 MONTHS TO 31 MARCH

Page 14: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

14

27

Discontinued Spanish operations

(45.4)(4.1)RESTRUCTURING COSTS

(25.0)-TAX

-(2.1)OPERATING RESULT

(70.4)(6.2)TOTAL

2010£M

2011£M

12 MONTHS TO 31 MARCH

28

CASH FLOW FROM OPERATIONS

-(2.1)SPAIN OPERATING LOSS

427.2367.8CASH INFLOW FROM OPERATIONS

33.964.3INCREASE IN PAYABLES

49.4(8.1)(INCREASE)/DECREASE IN RECEIVABLES

80.3(58.0)(INCREASE)/DECREASE IN INVENTORIES

18.128.3EMPLOYEE SHARE SCHEME COSTS

52.362.6DEPRECIATION AND AMORTISATION

(26.7)(20.3)RESTRUCTURING SPEND

219.9301.1ADJUSTED OPERATING PROFIT

2010£M

2011£M

12 MONTHS TO 31 MARCH

Page 15: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

15

29

FREE CASH FLOW

7.47.0CAPITAL CONTRIBUTIONS FROM JV PARTNERS

304.8111.8FREE CASH FLOW

(1.6)(1.4)OTHER NON-CASH ITEMS

(51.3)(98.1)TAX PAID

(5.0)(3.2)NET INTEREST

(2.0)(51.9)ACQUISITIONS

(69.9)(108.4)CAPITAL EXPENDITURE

427.2367.8CASH INFLOW FROM OPERATIONS

2010£M

2011£M

12 MONTHS TO 31 MARCH

30

TOTAL CASH FLOW

254.435.9TOTAL CASH FLOW

262.0297.9NET CASH AT 31 MARCH

5.4(1.6)EXCHANGE DIFFERENCE

(3.3)(5.6)OTHER CASH ITEMS

(52.5)(68.7)DIVIDENDS

304.8111.8FREE CASH FLOW

2010£M

2011£M

12 MONTHS TO 31 MARCH

Page 16: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

16

31

OUTLOOK

RETAIL FY 2012 average selling space up 12-13%

- Plus 12% in H1 from acquired China stores

WHOLESALE H1 underlying growth of mid teens % excluding China

- Up mid single-digit % including China

LICENSING FY 2012 underlying growth of mid single-digit %

- Assumes all Japanese royalty income at contractual minimums

- Small FX benefit

UNDERLYING TAX RATE c.27%

DIVIDEND POLICY Full year 40% payout based on adjusted diluted EPS

CAPITAL EXPENDITURE £180-200m

FY 2012 Modest operating margin improvement

Investment H1 weighted

32

Page 17: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

17

33

JOHN DOUGLAS

CHIEF TECHNOLOGY OFFICER

34

Page 18: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

18

35

IT yesterday

10 REGIONAL IT DEPARTMENTS

11 EMAIL SYSTEMS

10 ERP SYSTEMS

10 TELEPHONE PROVIDERS

10 NETWORKS

MANY POS SOLUTIONS

LIMITED INTERNET ACCESS

GLOBAL IT

ONE GLOBAL EMAIL SYSTEM

ONE ERP SYSTEM (SAP)

ONE TELEPHONE PROVIDER

ONE GLOBAL NETWORK

COMMON POS SOLUTION

DESKTOP INTERNET ACCESS

IT today

36

WORKING WITH KEY PARTNERS

Page 19: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

19

37

FY 2007/8

Finance/NSP

Manufacturing

Order book

Europe

FY 2008/9

Hong Kong

Australia

FY 2009/10

USA

Canada

Malaysia

Singapore

FY 2010/11

Korea

Brazil

Mexico

Taiwan

FY 2011/12

China

Middle East

SAP – ROLLOUT NEARLY COMPLETE

38

BURBERRY.COM SUPPORTING CREATIVE

IT TODAY

RETAIL THEATRE

Page 20: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

20

39

Retail theatre connecting brand toucHpoints

40

Retail theatre connecting brand toucHpoints

• HIGH DEFINITION EXTERNAL SCREENS– Showcasing multi-media content

• PLASMA TILE VIDEO WALLS IN-STORE – Livestreaming events

• TOUCH SCREEN TECHNOLOGY– Bringing product to life

• IPADS AND APPLICATIONS IN-STORE– Opening full collection to customers in store

• VIC FITTING ROOMS– Personalising shopping experience

• NETWORK AND INFRASTRUCTURE– Delivering the content

THE TECHNOLOGY

• CREATES POINT OF DIFFERENCE– Technology consistent globally– Content consistent globally

• TO IMPROVE RETAIL METRICS– To increase retail productivity– To increase units per transaction– To support VIC selling

• SOFT BENEFITS– One synchronised consumer message – Brand awareness– Brand loyalty

THE PAYBACK

Page 21: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

21

41

BURBERRY.comPUREST EXPRESSION OF THE BRAND

42

• CONNECTING THE BURBERRY COMMUNITY– Art of the Trench

– Facebook

– Twitter

– YouTube

• COMPLETE PRODUCT OFFER– Innovative 3D displays

• BROAD GLOBAL REACH– 45 countries

– 23 currencies

– 6 languages

• PERSONALISED CUSTOMER SERVICE– Click to call

– Click to chat

– 24/7, 365 days a year

BURBERRY.comINNOVATION AND DIFFERENTIATION

Page 22: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

22

43

SUPPORTING CREATIVE

• TAILORED SYSTEMS– Design

– Creative media

• DIGITAL ADVANCES IN MARKETING– From stills to multi-media

• EXPANDED REACH OF FASHION SHOWS– From selected guests to one million viewers

globally

• MORE EVENTS– Beijing digital showcase

44

LOOKING TO THE FUTURE

• COMMODITISATION OF IT

• CUSTOMER INSIGHT AND ANALYTICS

• CONNECTING WITH STAKEHOLDERS

Page 23: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

23

45

“MOST LUXURY COMPANIES SEE TECHNOLOGY AS A COST;

BURBERRY SEES IT AS A KEY DIFFERENTIATOR AND DRIVER”

VERIZON

46

Page 24: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

24

47

ANGELA AHRENDTS

CHIEF EXECUTIVE OFFICER

48

LEVERAGING THE FRANCHISE

INTENSIFYING NON-APPAREL DEVELOPMENT

ACCELERATING RETAIL-LED GROWTH

INVESTING IN UNDER-PENETRATED MARKETS

PURSUING OPERATIONAL EXCELLENCE

Page 25: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

25

49

Increased CAPITAL EXPENDITURE

CAPITAL EXPENDITURE

YEAR TO MARCH

£108m

£180-200m

FY 2011 FY 2012

IT/OTHER OTHER RETAIL FLAGSHIPS

£108m

£180-200m

YEAR TO MARCH

CAPITAL EXPENDITURE

FY 2011 FY 2012

IT/OTHER NEW STORES RENOVATIONS

FOCUS ON RETAIL FOCUS ON flagships

50

INCREASED CAPITAL EXPENDITURE

• FY 2012 CAPITAL EXPENDITURE PLANNED AT £180-200M– Catch up from FY 2011

– New space growth accelerates to 12-13%

– Net 20-25 mainline stores

– Net 10 or so concessions

– 15-20 major refurbishments

– Focus in flagship markets

• IMPROVED PRODUCTIVITY ENABLES MORE PROJECTS TO MEET HURDLE RATE

Page 26: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

26

51

ACCELERATING RETAIL-LED GROWTH

HONG KONG

SHANGHAI

SYDNEY

PARISMILAN

AMSTERDAM

SAN FRANCISCOCHICAGO NEW YORK ROME

LONDON

RIOSÃO PAULO

REFURBISH/RELOCATE

NEW

52

COVENT GARDEN BRIT

BOND STREET

Investing in London

KNIGHTSBRIDGE

LONDON HEATHROW TERMINAL 5

Page 27: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

27

53

DIRECTLY OPERATED

RETAIL/WHOLESALE REVENUE

2008 2011

16%

6%

2008 2011

NUMBER OF STORES % OF RETAIL/WHOLESALE REVENUE

£58m

£221m

2008 2011YEAR TO MARCH AS AT MARCH YEAR TO MARCH

79

136

Emerging markets

80

Emerging Markets includes China, India, Russia, Eastern Europe, Latin America and the Middle East

54

Emerging markets

• ENTER NEW MARKETS VIA FRANCHISE– Armenia, Egypt, Israel and Mongolia in FY 2011

• TAKE DIRECT CONTROL AT APPROPRIATE STAGE– China in FY 2011

– Saudi Arabia, subject to government approval, in FY 2012

• INVEST IN EMERGING MARKETS– About 20 new stores in FY 2012

– Global initiatives in infrastructure, retail disciplines, marketing and social media

Page 28: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

28

55

China – smooth integration

• TEAM PROVEN IN EXECUTION

• GOOD PROGRESS IN BUILDING LOCAL ORGANISATION

• DRIVING RETAIL PRODUCTIVITY

• EVOLVING THE STORE NETWORK

• SERVING THE TRAVELLING CHINESE CUSTOMER

56

CHINA – DEVELOPING SOCIAL MEDIA

TWITTER EQUIVALENT

FACEBOOK EQUIVALENT FACEBOOK EQUIVALENT

YOUTUBE EQUIVALENT

Page 29: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

29

57

GREAT BRAND/GREAT COMPANY

DELIVERED ON CORE STRATEGIES

BROAD PORTFOLIODRIVES 27% SALES GROWTH

39% PROFIT GROWTH

invest for growth IN FY 2012

58

Page 30: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

30

59

APPENDIX

60

DISCLAIMER

Certain statements made in this presentation are forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual results to differ materially from any expected future results in forward-looking statements.

Burberry Group plc undertakes no obligation to update these forward-looking statements and will not publicly release any revisions it may make to these forward-looking statements that may result from events or circumstances arising after the date of this document.

All persons, wherever located, should consult any additional disclosures that Burberry Group plc may make in any regulatory announcements or documents which it publishes. All persons, wherever located, should take note of these disclosures.

This presentation does not constitute an invitation to underwrite, subscribe for or otherwise acquire or dispose of any Burberry Group plc shares, in the UK, or in the US, or under the US Securities Act 1933 or in any other jurisdiction.

Page 31: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

31

61

ADJUSTED MEASURES

“Adjusted” excludes:1. Restructuring credit of £1.0m in 2011 (2010: £3.4m charge) relating to the Group’s cost efficiency

programme announced in January 2009.2. Put option liability finance charge relating to the 15% economic interest in the Chinese business of

£3.2m (2010: nil).

Underlying change is calculated at constant exchange rates.Certain financial data within this presentation have been rounded.

FY 2010 has been re-presented to show the results of the discontinued Spanish operations separately.Discontinued operations in FY 2011 include an operating loss of £2.1m (2010: nil), restructuring costs of £4.1m (2010: £45.4m) and a nil tax charge (2010: £25.0m).

62

GLOBAL

PRODUCTS

Licensing revenue

• JAPAN IS C. TWO-THIRDS OF LICENCE REVENUE– Brand sales around £1bn

– Premium positioning

• APPAREL LICENCE– Held by Sanyo Shokai and Mitsui

– Licence now ends 2015

– Roughly half is their “London” range and childrenswear

– Roughly half is more contemporary Black/Blue labels

• Two trial stores in Hong Kong

• NON-APPAREL LICENCES– Different licensees; short contracts

– Terminated leather goods and other licences

• NON-APPAREL JV REPORTS IN RETAIL /WHOLESALE– Testing imported global non-apparel collection

– Two shops in Ginza and Omotesando, Tokyo

– 14 concessions on luxury floors in department stores

– Less than 2% of group retail/ wholesale revenue

JAPAN

APPAREL

JAPAN

NON-APPAREL

FY 2011 LICENSING REVENUE

MENS/

OTHER

Page 32: PRELIMINARY results FOR THE YEAR ENDED 31 MARCH 2011files.investis.com/burberry/results/prelims-results-2011.pdf · BURBERRY.com PUREST EXPRESSION OF THE BRAND 42 • CONNECTING THE

32

63

IR CONTACTS

Kim Warren

Investor Relations Associate

[email protected]

Fay Dodds

Director of Investor Relations

[email protected]

Charlotte Cowley

Investor Relations Manager

[email protected]

Horseferry House

Horseferry Road

London

SW1P 2AW

Tel: +44 (0)20 3367 3524

www.burberryplc.com

www.burberry.com

www.artofthetrench.com

www.facebook.com/burberry

www.twitter.com/burberry

www.youtube.com/burberry