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Preferences http://beritabisnisprodukterbaru.wordpress.com/2013/06/13/pengertian- segmentasi-pasar-manfaat-kelemahan/ http://id.wikipedia.org/wiki/Segme ntasipasar Pemasaran Strategik "leh: #and$%&iptono' (regorius )handra' *edi +driana ), +* "##S% Penerbit +* og&akarta. 200 ssentials of 4arketing: + (lobal-4anagerial +pproach' Si5th dition b$ . oremo 4)arth Ph.*. 7illiam *. Perreault' r.' Ph.*. ntisari Pemasaran: Sebuah +ncangan 4ana&erial (lobal' diai 8eenam' ilid 1 +lih 9ahasa: r. +gus 4aulana 4S4 9inarupa +ksara' akarta' 1; 8otler Philip. 4arketing 4anagement. 9$ Prentice-<all' nc.' nglewood )li=s' ew erse$: 1> 8otler Philip. 4arketing 4anagement. 9$ Prentice-<all' nc.' nglewood )li=s' ew erse$: 1> 8otler Philip. 4arketing 4anagement. 9$ Prentice-<all' nc.' nglewood )li=s' ew erse$: 16
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http://beritabisnisprodukterbaru.wordpress.com/2013/06/13/pengertian-segmentasi-pasar-manfaat-kelemahan/
http://id.wikipedia.org/wiki/Segmentasi_pasar
Pemasaran StrategikOleh: FandyTjiptono, Gregorius Chandra, Dedi AdrianaCV ANDI OFFSET (Penerbit ANDI) Jogjakarta. 2008
Essentials of Marketing: A Global-Managerial Approach, Sixth Edition by E. Joremo MCarth Ph.D. & William D. Perreault, Jr., Ph.D.Intisari Pemasaran: Sebuah Ancangan Manajerial Global, Ediai Keenam, Jilid 1 Alih Bahasa: Ir. Agus Maulana MSMBinarupa Aksara, Jakarta, 1995
Kotler Philip. Marketing Management. By Prentice-Hall, Inc., Englewood Cliffs, New Jersey: 1984
Kotler Philip. Marketing Management. By Prentice-Hall, Inc., Englewood Cliffs, New Jersey: 1994Kotler Philip. Marketing Management. By Prentice-Hall, Inc., Englewood Cliffs, New Jersey: 1986
