Predicting Psychological Traits from Big Data
32
Transcript of Predicting Psychological Traits from Big Data
BIG5Personality:OpennessConscientiousnessExtroversionAgreeablenessNeuroticism
MichalKosinski|[email protected]
MichalKosinski|[email protected]
PredictingPersonalityfromFacebookLikes
Workcolleague(.27)
Friend|Cohabitant(.44)
Familymember(.50)
Spouse(.58)
Averagenumberoflikes(227)
Accu
racy
(cor
relatio
n)
moststronglyrelatedtoOpenness:
Conservative:• NASCAR• AustinCollie• Monster-In-Law• Idon’tread• JustinMoore• ESPN2• Farmlandia• TheBachelor• OklahomaStateUniversity• TeenMom2
Liberal:• OscarWilde• CharlesBukowski• SylviaPlath• LeonardoDaVinci• Bauhaus• DMT:TheSpiritMolecule• AmericanGods• JohnWaters• Plato• LeonardCohen
Disagreeable:• IHateEveryone• IHateYou• IHatePolice• FriedrichNietzsche• TimmySouthPark• Atheism/Satanism• Prada• SunTzu• JuliusCaesar• Knives
Agreeable:• CompassionInternational• LoganUtah• JonForeman• RedeemingLove• PornographyHarms• TheBookOfMormon• CirclesOfPrayer• GoToChurch• Christianity• MarianneWilliamson
Agreeableness
Reserved: Outgoing:
Extroversion
• RPGs• fanfiction.net• Programming• Anime• Manga• VideoGames• RolePlayingGames• Minecraft• Voltaire• TerryPratchet
• Beerpong• MichaelJordan• Dancing• Socializing• ChrisTucker• IFeelBetterTan• Modeling• Cheerleading• Theatre• FlipCup
Relaxed: Neurotic:
Neuroticism
• BusinessAdministration• GettingMoney• Parkour• Track&Field• Skydiving• MountainBiking• Soccer• Climbing• Physics/Engineering• 48LawsOfPower
• SometimesIHateMyself• Emo• GirlInterrupted• SoSoHappy• TheAddamsFamily• Vocaloid• Sixbillionsecrets.com• VampiresEverywhere• KurtDonaldCobain• DotDotCurve
Spontaneous: Wellorganized:
Conscientiousness
• WesAnderson• BanditNation• Omegle• Vocaloid• SerialKiller• Screamo• Anime• Vamplets• JoinIfUrFat• NotDying
• LawOfficer• NationalLawEnforcement
lowfares.com• Accounting• Foursquare• EmergencyMedicalServices• SundayBest• KaplanUniversity• GlockInc.• Mycalendar2010
Reserved: Outgoing:
Extroversion
• RPGs• fanfiction.net• Programming• Anime• Manga• VideoGames• RolePlayingGames• Minecraft• Voltaire• TerryPratchet
• Beerpong• MichaelJordan• Dancing• Socializing• ChrisTucker• IFeelBetterTan• Modeling• Cheerleading• Theatre• FlipCup
Park,Schwartz,Eichstaedt,Kern,Kosinski,…,Seligman(2015).Automaticpersonalityassessmentthroughsocialmedialanguage.JPSP,108(6),934–952.
Personalityprofileofwww.deviantart.comaudience
Openness
Conscientiousness
Extroversion
Agreeableness
Neuroticism
MichalKosinski|[email protected]
MostIntroverted
MostExtroverted
Personality:• intuitive• backedbyover100yearsofresearch• canbemeasuredinthecyberspace• canimproveyourtargetingand
tailoring
MichalKosinski|[email protected]
