Google Adwords Infographic- Different Campaign Settings In Adwords
Precision Search Targeting with AdWords Customer Match
Transcript of Precision Search Targeting with AdWords Customer Match
#SMX #XXA @adstage @sahilio
A Deep Dive into the Latest Targeting Capabilities in AdWords
PRECISION SEARCH
TARGETING WITH ADWORDS CUSTOMER
MATCH
#SMX #XXA @adstage @sahilio
About Me
§ SahilJain,CEOandCo-founderofAdStage,@sahilio
– Co-foundedfirstcompany,YC&SVAngelbacked,Trigger.ioat20
– DroppedoutofUCBerkeleytojoinAOLCorpDev.at19
– DroppedoutofHighSchooltojoinYahoo!Mobileat17andworkedintheprofessionalvideogameindustrybeforethat
#SMX #XXA @adstage @sahilio
AdStageallowsyoutocreate,manage,andreportonsearchandsocialadcampaignsfromasingleplatform
About AdStage
14 day free trial
#SMX #XXA @adstage @sahilio
§ HowCustomerMatchworks§ WhoshoulduseCustomerMatch§ Strategiesforprecisionsearchtargeting§ Arealuse-caseforCustomerMatch§ Resultswe’reseeingtoday§ Howtotakeactionandsetitup
Agenda
#SMX #XXA @adstage @sahilio
Only Available on Google Placements Today
PAIDSEARCH YOUTUBEADS GMAILADS
#SMX #XXA @adstage @sahilio
Advertisers that Could Benefit from Customer Match
LARGEDATABASES
LONGSALESCYCLES
LIMITEDRESOURCES
#SMX #XXA @adstage @sahilio
Examples
LARGEDATABASES:ECOMMERCE
LONGSALESCYCLES:
SOFTWARE
LIMITEDRESOURCES:
LOCALSERVICES
#SMX #XXA @adstage @sahilio
Use Existing Marketing Lists and Content
BlogPost/Infographic
Guide/Whitepaper
CaseStudy
Webinar
LowFriction
HighFriction
GOAL:MOVEPROSPECTSDOWNTHEFUNNEL
#SMX #XXA @adstage @sahilio
Nurture Your Prospects Further Down the Funnel
BlogPost/Infographic
Guide/Whitepaper
CaseStudy
Webinar
Blogpostsubscribers
Whitepaperdownloads
Casestudydownloads
Whitepaperdownloads
Casestudydownloads
Webinarregistrants
Targeted Audience
Excluded Audience
CustomerMatchCampaign#1
CustomerMatchCampaign#2
CustomerMatchCampaign#3
#SMX #XXA @adstage @sahilio
Extend Your Strategies on Social
ADWORDSCUSTOMERMATCH
FACEBOOKCUSTOM
AUDIENCES
TWITTERTAILOREDAUDIENCES