Pre-Proposal Meeting Best Value Model Travel Management Services
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Transcript of Pre-Proposal Meeting Best Value Model Travel Management Services
04/19/2304/19/23
Pre-Proposal MeetingPre-Proposal Meeting
Best Value ModelBest Value Model
Travel Management ServicesTravel Management Services
This presentation is being provided for educational purposes only
Please refer to the RFP for specific instructions
If there are any inconsistencies, the RFP and Amendments shall take precedence over this
presentation
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Best Value Model
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Best Value Model
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PBSRG Research ResultsWorldwide as a leader in Best-Value SystemsWorldwide as a leader in Best-Value Systems
18 Years 1,600+ Projects $4.6 Billion Services & Construction $1.8 Billion Netherlands infrastructure construction
test 5% Increase in Vendor profit 98% On-time, On-Budget, Customer Satisfaction ASU – investments of over $100M due to Best Value GSA (largest organization in U.S. delivering services)
implementation in 2009 Tests also in Africa, Southeast Asia, Canada, & Australia
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Best Value Objectives• Client outsourcing to experts based on value and
performance
• Minimize risk of non-performance– Vendors optimize project delivery– Complete to the expectations– Customer satisfaction / No complaints
• Minimize the need for client management, direction, and decision making.
• In return, the vendors can maximize profit by being more efficient
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Best Value Model
What are we trying to accomplish?
Selection Based upon Proponent Expertise:
Ability to understand and plan the service delivery
Identify risks to the service
Mitigate risks to the services
Add value to optimize service delivery
Cost Competitive
Selection Steps
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VendorVendor
STEP 1STEP 1RFPRFP
Project Capability PPI
Price VendorVendor
STEP 2STEP 2
Interviews
VendorVendor
STEP 3STEP 3
Prioritization
VendorVendor
STEP 4STEP 4
Move forward to Pre Award
Evaluation Weights100 Points CRITERIA20 Points Price – Fees30 Points Project Capability
• Technical Capability• Risk Assessment• Value Added
45 Points Interview• District / Area Manager• Account Representative• Technical Lead• On Line Tool Demonstration
5 Points Past Performance Information• Travel Management Firm• District / Area Manager• Account Representative• Technical Lead
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Blind Submittals – Project Capability
Risk Plan
Risk Plan
Value Added
Value Added
Technical
Capability
Technical
Capability
SimpleSimple, conciseconcise, actionable plans= risks you don’t control
= capability to meet requirements
= added scope
Allows Vendors to differentiate themselves based upon their ability to identify and minimize risks to the project.
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Part 1: Technical Capability• Differentiate capability to meet the requirements of this
project
• Risks that have been minimized before the project begins due to the Vendor’s expertise.
– Explain why the risk is a risk– How it is minimized with the Vendor’s expertise– Should be a risk that is specific to the current
project– For high score solution should contain
performance information & best value practices
• No names, two pages, no marketing, part of final contract
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Part 1: Technical CapabilityTemplate
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Part 2: Risk Assessment• Identify major project risks
• Risks that have not yet been minimized before the start of the project (risks that the Vendor DOES NOT control)– Explain why the risk is a risk– May cause cost increases, transition delays, change
orders, or cause dissatisfaction to the client– Should be non-technical– Should be a risk specific to the current project
• Identify solution to avoid / minimize the risk• Non-technical explanation• Must explain how risk is avoided or minimized from
occurring• For high score solution should contain performance
information & best value practices
Part 2: Risk Assessment
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Template
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Part 3: Value AddedValue Added
– Propose any options that could increase the value (expectation, cost, schedule, delivery, satisfaction) of the project.
– Outside the specific requirements and/or base proposal cost.
Part 3: Value Added
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Template
Examples
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Part 1: Project Capability
• Plan 1 – We will use our 20 years of experience in bookstore services to
minimize the risk of declining customer service standards.
• Plan 2– Sales associate training is key. We have a formal training program
for new employees (and an annual refresher training for current employees) that has been successful at 5 previous service sites of similar size and scope.
– We will implement a secret shopper program to ensure we maintain our company-wide 88% positive rate and our 93% positive local rate.
– We will also conduct annual customer service satisfaction surveys with direct end-users. Suggestions and complaints will be incorporated in a proposed annual performance review meeting with the Owner group to reassess opportunities to add value after each year during the contract.
Example of SolutionsExample of SolutionsRisk: Risk: Decline in Customer Service Standards Decline in Customer Service Standards Type: Project CapabilityType: Project Capability
• Plan 1 – Vendor will evaluate existing Owner software platforms to
ensure integration and availability of the Online Self-Service Solution
• Plan 2– Vendor will provide a Portal Framework for all online self-
service solutions. This Portal does not require any 3rd party web development software or web development expertise by the Owner.
– This approach minimizes risk of error and downtime that would normally occur if the Owner was required to use html templates, dedicate a web developer, or have to modify html code directly.
– The Portal Framework has been used on three previous projects with zero downtime events.
Example of SolutionsExample of SolutionsRisk: Risk: Availability of Online Self-Service Portal for Online Housing Availability of Online Self-Service Portal for Online Housing ApplicationsApplicationsType: Project CapabilityType: Project Capability
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• Plan 1 – We will work with the user to minimize the impact of noise
from demolition.
• Plan 2– We have planned to demolition during off hours and
weekends. This will have a slight impact on our cost (less than 1%), but the impact to customer satisfaction justifies this.
– We will also install rubber sheets on the floors to diminish noise and vibrations.
– Both solutions can be performed within your budget. – Both solutions have been used on multiple previous projects
w/ high levels of customer satisfaction (9.4/10).
Example of Execution Plan SolutionExample of Execution Plan SolutionPlan: Plan: Noise from DemolitionNoise from DemolitionType: Risk that Vendor does controlType: Risk that Vendor does control
Examples
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Part 2: Risk Assessment
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Example of Risk Assessment Solutions Example of Risk Assessment Solutions Risk:Risk: Material Price EscalationType: Risk the Vendor DOES NOT control Risk the Vendor DOES NOT control
• Risk Solution 1– The owner can be assured all risks associated with
material escalations will be eliminated because we offer the benefit of an experienced project team that includes the most detailed, prequalified and extensive list of subVendors and suppliers, from around the world.
• Risk Solution 2– The cost of concrete has been rising drastically. Since
this project requires a substantial amount of concrete, cost is a risk. To minimize this risk, we have secured and signed a contract with a local concrete manufacturer to prevent any increase in cost during the duration of this project.
MARKETING INFORMATIONMARKETING INFORMATION
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• Risk Solution 1 – Coordination with [water company] is critical. We will
coordinate and plan with [water company] as soon as the award is made to make sure that we get water to the site to irrigate the fields.
• Risk Solution 2– We will coordinate and schedule the water with [water
company]. However, based on past experience there is a high risk they will not meet the schedule (the water company does not meet schedule over 90% of the time).
– We will have temporary waterlines setup and ready to connect to the nearby fire hydrant to irrigate until [water company] is ready.
– We will also have water trucks on-site if there is problems with connecting the lines.
Example of Solutions Example of Solutions Risk: Risk: Getting water to the site (utilities)Getting water to the site (utilities)Type: Risk the Vendor DOES NOT control Risk the Vendor DOES NOT control
Examples
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Part 3: Value Added
Example of Value Added
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Example: Value Added Items
• Reroofing this building will not stop all water leaks. The majority of the leaks are caused by cracks in the parapet walls, broken/missing glass, and poor caulking. For an additional $20K and 3 weeks in schedule we can replace and repair all of these items.
Example: Value Added ItemsDining Services Contract
• We may be able to increase revenues to the University by an additional 5% per year, if we are allowed to install and operate our own vending machines throughout campus.
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We are Looking for Vendors Who Can Think Ahead…
……And Act In And Act In The Client’s Best The Client’s Best InterestInterest
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Things to Avoid• Marketing Information:
– Our company is known worldwide as a leader in online education.
– We will use our long history to make sure the project is a success.
– We will use state-of-the-art process to make it a success.
• Transferring risk back to client:– We will work with the owner to resolve issues– We will have team meetings / partnering meeting with the owner
• General risks and/or general solutions:– We will plan ahead to coordinate activities– We will plan ahead to get classes scheduled and created
• Overly Technical data:– The system we propose has 200% increase in PRX bandwidth
modularity.
Submittal RequirementsSubmittal Document Maximum Page Length
Technical Capability Two (2) pages
Risk Assessment Two (2) pages
Value Add Plan Two (2) pages
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• Must NOTNOT contain ANY identifying information (names, company names, project names, product names, etc.)
• Must use the provided template (can submit as many risks as fit within the 2 page limits of each submittal)
• List Risks in order of priority
Selection Steps
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VendorVendor
STEP 1STEP 1RFPRFP
Project CapabilityPPI
Cost VendorVendor
STEP 2STEP 2
Interviews
VendorVendor
STEP 3STEP 3
Prioritization
VendorVendor
STEP 4STEP 4
Move forward to Pre Award
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Past Performance Information (PPI)
• PPI collected on all Proponents and their critical team components.
• Once the PPI is collected, it is stored in a database.
• Project Close Out ratings from Client– updates PPI for future work
Critical ComponentsPast Performance Information will be collected
on:Travel Management Firm – 5 References Maximum
District / Area Manager – 3 References Maximum
Account Representative – 3 References Maximum
Technical Lead – 3 References Maximum
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Past Performance Information3 Parts:
– Survey Questionnaire– Reference List– PPI Score
• Survey Scores are 1-10 and used in Evaluation Criteria
• All individuals and firms must have separate reference lists.
• Each individual will be treated as a separate entity.
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PPI Process
• The Proponent is responsible for sending out a survey questionnaire to each of their past clients.
• The survey must be faxed/emailed back to the Proponent
• The Proponent will submit all surveys to the Owner with their submittal.
Setup and send Survey Forms
Past Client Evaluates and Returns
VendorVendorPast ClientPast ClientVendorVendorProponentProponent
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Survey Form
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Don’t Forget to Add Your Email and verify signature
Don’t forget to have the evaluator sign the form
Fax or Email
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Example Survey (Firm and Individuals)
VendorPast Client
VendorPast Client
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• Firm and each individual must submit a “Reference List” (which identifies all past projects submitted)
PPI Reference ListNO
PAST CLIENT NAME
PERSON COMPLETING THE SURVEY
PHONE NUMBER
EMAILPROJECT INFO
Final Cost of Project(Including CM Fees &
GST)
Month, Date, Year
Completed
1 ABC University Joe Smith 602-488-6129 [email protected] Classroom Renovation
$850,00 Jan 31, 2010
2 Tempe College Todd Sayles 602-897-1122 [email protected] Lab Fume Hoods
$1,250,000 Dec 12, 2011
3 Biltmore Plaze Judy Smith 555-555-5646 [email protected] SMART Classroom
$740,000 Mar 13, 2011
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1 ABC University Joe Smith 602-488-6129 [email protected] Classroom Renovation
$850,00 Jan 31, 2010
2 Tempe College Todd Sayles 602-897-1122 [email protected] Lab Fume Hoods
$1,250,000 Dec 12, 2011
3 Biltmore Plaze Judy Smith 555-555-5646 [email protected] SMART Classroom
$740,000 Mar 13, 2011
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Survey Must Match Reference List
SMART Classroom
3/15/2011
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References• The reference list must contain different projects
• You may submit multiple jobs for the same past client
Enter Survey Scores
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PPI Summary
• The vendor should pick their own references
• The vendor should collect all surveys
• The vendor and individuals must create a “Reference List” and prepare and send out survey forms.
• Close out ratings at the end of the contract will be used to update PPI scores going forward at UofA
Selection Steps
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VendorVendor
STEP 1STEP 1RFPRFP
Project CapabilityPPI
Price VendorVendor
STEP 2STEP 2
Interviews
VendorVendor
STEP 3STEP 3
Prioritization
VendorVendor
STEP 4STEP 4
Move forward to Pre Award
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Pricing• Option A – University Travel (excluding Athletics)
• Option B – Athletics Travel (excluding University)
• Option C – Both University and Athletics– Option C submissions MUST also submit Options A & C
• Option D – Proponent-Generated Solution– Propose the optimal financial structure
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Option A – University Travel (excluding Athletics)
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Option B – Athletics Travel (excluding University)
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Option C – University and Athletics Travel
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Option D – Proponent-Generated Solution
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Option D – Proponent-Generated Solution
If you were the University, how would you recommend structuring the contract that is best for both
parties?
(given the constraints)
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Option D – Proponent-Generated SolutionContent Should:
• Be Financially-Based• Pricing Structure
• Note any unique or significant changes to RFP Scope of Services
• Roles and Responsibilities
• Address Major Items
• Simple, easy to read
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Proponent-Generated Solution Example
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Option D – Proponent-Generated SolutionHow to Be Successful:
• Best Value favors conservative and realistic
• Strongly recommend involving Operations Personnel
• Will discuss Option D further as a part of the Interviews
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How The Submittal Process Works
Submittal
Evaluation Members
Proposal Form(1 page)
Proposal Form, $, & Other Documentation
Proposal Form(1 page)
Plans
Total Score
ContractingOfficer
ContractingOfficer
Selection Steps
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VendorVendor
STEP 1STEP 1RFPRFP
Project CapabilityPPI
Price VendorVendor
STEP 2STEP 2
Interviews
VendorVendor
STEP 3STEP 3
Prioritization
VendorVendor
STEP 4STEP 4
Move forward to Pre Award
Shortlisting
• If necessary short listing will be conducted prior to interviews (depending on the number of vendors)
• Interviews:– District / Area Manager– Account Manager– Technical Lead
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Interview Format• The client will actually “interview” each critical individual. This is not a
“presentation”
• All individuals will be interviewed separately. The client will not allow group interviews with the vendors team. The client will not allow any other individuals to be present during interviews
• A standard set of questions will be generated and asked to each individual.
• Generally, interview times will last about 15-30 minutes per individual
• The client has the option to clarify any answers (or ask additional questions to clarify an answer).
• No substitutions will be allowed. Individuals listed on Proposal Form must be present. If a team member is not present for the interview, they will jeopardize the teams competitiveness.
Primary Questions1. Why were you selected for this project?
2. How many similar projects have you worked on? Individually and as a Team?
3. Describe a similar project you have developed/worked on to the current project.
4. What is different about this project from other projects that you have worked for?
5. Draw out the process for this project by major milestone activities.1. Identify, prioritize, and how you will minimize the risks of this project.2. What risks don’t you control? How will you minimize those risks?3. What do you need from the client and when do you need it?
6. How are you going to measure your performance during the project?
7. What value do you bring to the project in terms of differences based on dollars, quality, expertise, or time?
Demonstration of Online Booking Tool• Demonstrate an online booking tool that is
currently working for a client
• Must be nearly the same as the system being proposed for the University
• Ask the client to demonstrate basic functionality– Set up online web-interface / real-time demonstration
• More specific details will be provided upon Short Listing
Selection Steps
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VendorVendor
STEP 1STEP 1RFPRFP
Project CapabilityPPI
Price VendorVendor
STEP 2STEP 2
Interviews
VendorVendor
STEP 3STEP 3
Prioritization
VendorVendor
STEP 4STEP 4
Move forward to Pre Award
Simple Excel Analysis
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Vendor A Vendor B Vendor C Vendor A Vendor B Vendor C1 Proposal Cost 250 57,000$ 65,000$ 55,000$ 241 212 2502 Interview Rating 350 8.5 5.1 5.1 350 210 2103 NTR Rating 150 9.5 6.5 5.1 150 103 814 TC Rating 100 9.1 9.5 9.9 92 96 1005 VA Rating 100 5.0 8.5 5.0 59 100 596 PPI Rating 50 9.8 9.8 9.9 49 49 50
941 770 749
RAW DATA FINAL POINTSCRITERIA WEIGHTSNO
Selection Steps
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VendorVendor
STEP 1STEP 1RFPRFP
Project CapabilityPPI
Price VendorVendor
STEP 2STEP 2
Interviews
VendorVendor
STEP 3STEP 3
Prioritization
VendorVendor
STEP 4STEP 4
Move forward to Pre Award
Evaluation Weights100 Points CRITERIA20 Points Price – Fees30 Points Program Capability
• Program Plan• Program Risk Assessment• Program Value Added
45 Points Interview• District / Area Manager• Account Representative• Technical Lead• Demonstration
5 Points Past Performance Information• Travel Management Firm• District / Area Manager• Account Representative• Technical Lead
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Best Value Model
Not Detailed Detailed
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Pre Award PeriodWhat is it / Why is it important?
• Period of time allotted to potential best value vendor (aka the Expert) to:– Present their project plan / clarify that your proposal is accurate
– Identify the risks and issues that could cause the plan to deviate• Identify what you don’t know and when you will know it and how
the plan could change based upon what you discover• Set plans to minimize those risks from occurring• Address all the concerns and risks of the client
– Identify what you need from the client and have a plan for getting it
– Have completely aligned expectations between all parties so everyone knows what is going to transpire and what they are supposed to do
– Coordinate the schedule
Pre Award / Clarification Period
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Pre Award Deliverables1. Scope
• Clear and Detailed Project Scope (what is and what is not included) – Set Baseline Expectation
2. Uncontrolled Risks List • A list of Risks Vendor does not control with plans to
minimize3. Identified Technical Risks List
• A list of all project risks with plans to minimize4. Milestone schedule5. Client Action Item List6. Weekly Risk Report 7. Performance Metrics8. Fee9. Other: Agreed to Value Adding Options, Original Risk
submittals, Interview Minutes, etc.
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Pre Award Summary Meeting• Is not a “Q&A” meeting
– All issues resolved– All coordination complete– All risks that are not in vendors control have been
identified – All value added options have been addressed
• PA Meeting is to summarize all of the coordination that has been complete and walk through the PA Document
• Upon successful completion of the PA Meeting, the client will make the award
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Best Value Model
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Weekly Risk Report• Excel Spreadsheet that tracks unforeseen risks that impact the
project
• Client will setup and send to vendor once the Award is issued. ASU will provide additional training.
• The final project rating will be impacted by the accuracy and timely submittal of the WRR
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Unforeseen Risks
PERFORMANCE SUMMARY• Vendor Performance• Client Performance• Individual Performance• Project Performance
RISK MANAGEMENT PLAN• Risk• Risk Minimization• Schedule
WEEKLY REPORT• Unforeseen Risks• Risk
METRICS• Time linked• Financial• Operational/Client Satisfac.• Environmental
Measurement of Deviation from the ExpectationMeasurement of Deviation from the ExpectationManagement by Risk MinimizationManagement by Risk Minimization
Post Contract Performance Rating
Update PPI
Filter 1
PastPerformanc
eInformation
Filter 2
Capability
Filter 4
Prioritize (Identify
Best Value)
Filter 5
Pre-AwardPeriod
QU
ALI
TY O
F PR
OPO
SER
S
Filter 3
Interview
AW
AR
D
High
Low
Blind Rating
Project Capability
Risk
Value Added
Financials
PA DocsWRRRMP
Technical Documents
CriteriaPPI
InterviewProject
CapabilityRisk
Value AddedFinancials
DominanceCheck
Ratings are dominant
Best value is within high
and low cost ranges
BV Vendor has dominant information
Procurement Schedule
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Questions?
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Tamice Froehler Team Lead – Procurement
Fax: (780) 492-6501