Pre-Production for Mass Media
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Transcript of Pre-Production for Mass Media
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Pre-Production forMass MediaHow to clearly express your message to multiple audiences in 30 seconds or lessPresented by Shant Joshi
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Recap
1. Camera Framing- Where do you capture the MOTION?
2. Mise-en scène- What MOTION, or lack of motion, are you capturing?
3. Editing- How much of the MOTION is seen?
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Camera Framing
Framing a shot is to determine how your audience sees the subject in MOTION.
This is made up of 5 major parameters: Camera Distance Centered/Decentered Framing Camera Angle Depth of Field (Perspective Relations) Camera Movement or Mobile Framing
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Mise-en-Scène Translates to “placing in the scene” This refers to every thing you see in the frame of an image Perfect authorship or auteurism is to have a purpose for
every single object in frame Includes:
Setting Props Costumes and Make-Up Colours Performance
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Editing
“Film is truth at 24 frames a second, and every cut is a lie.” –Jean Luc Godard
“The first cut is always the deepest” –Amnon Buchbinder
We can’t cut from theatre but we can from film. Use your cuts wisely! Make sure that you maintain a rhythm and a sense of
continuous MOTION
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Successful Advertising
Expressing a single thematic element that draws in the viewer into understanding what the product represents
Apple: “Think Different” commercial https://www.youtube.com/watch?v=nmwXdGm89Tk This is not a tribute to these great people This is saying that Apple is equal to these great
people A reason to trust Apple as a consumer
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Case StudyQuick! Plan out an advertisement to shoot
tomorrow!
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Brainstorming Session
Product: A black box Target Consumer: Everyone! Time allotted: 30 seconds Shots allotted: 9 shots (Make each one count!) Brainstorming Deadline: 2:20 pm. Storyboard Deadline: 2:55 pm
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Let’s Think
Don’t think about what the product does, think about what it represents
What is the core theme behind the use of the product?
Why would you want to leave your couch RIGHT NOW and go purchase this product?
What is it that entices the masses to take out their hard earned money to purchase your product?
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Themes
Fill this out with brainstorming ideas (Deadline: 2:10 pm)
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Ideas for the Story
Fill this out with brainstorming ideas (Deadline: 2:20 pm)
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Let’s Get Storyboarding
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Let’s Get Storyboarding
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Let’s Get Storyboarding
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Let’s Get Storyboarding
Find the best drawing artist Remember our story Remember our theme Remember framing Remember mise-en-scène Deadline: 2:55 pm.
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Congratulations!You have successfully marketed a black box!