Pre-Production ChoicesPre-Production Choices

Molly SalesMolly Sales

Genre Genre

To begin with I must identify the genre of music of which I will focus on. To ensure I use the right genre which suits my preferences and style, I must conduct research into various music genres that are of interest to me, in detail and this will help me become familiarized with various artists within that genre, which will eventually help me pick a song from the genre. This will help me discover traits of different genres so my promotional package will fit the target audience of my chosen genre.

Genre is a type of media product, in this case, it is a music video. I have found there are elements of music video genres that feature in all videos. These were made open through theorist Andrew Goodwin, who stated that the majority of music videos use similar characteristics, including:

•Close ups of the artist (to promote)

•Intertextual references

•There is a relationship between the visuals, lyrics and music

In my final product, I shall try and apply some of these characteristics to conform to genre conventions and to attract my target audience.

ArtistArtist

Once I have decided upon my genre, this allows me to Once I have decided upon my genre, this allows me to then choose an artist within that genre. I will then then choose an artist within that genre. I will then have to complete further research into the artists have to complete further research into the artists previous songs, shooting styles, and contact their previous songs, shooting styles, and contact their record label asking for permission to use their song record label asking for permission to use their song for this project. for this project.

By completing further research into the particular By completing further research into the particular artist, I will be able to understand their target artist, I will be able to understand their target audiences and their style of promotional packages audiences and their style of promotional packages to tailor my ideas. It will also build upon my existing to tailor my ideas. It will also build upon my existing ideas of production.ideas of production.

SongSong

Once my artist is chosen I can then pick a Once my artist is chosen I can then pick a song, and this allows me to being the more song, and this allows me to being the more time consuming, in-depth processes of pre-time consuming, in-depth processes of pre-production. It is important to choose the production. It is important to choose the song I feel is right, as this is an important song I feel is right, as this is an important factor within the promotion package, factor within the promotion package, therefore I must choose numerous songs therefore I must choose numerous songs from the same artist then choose the one I from the same artist then choose the one I feel my ideas are strongest for.feel my ideas are strongest for.

I will then move onto in-depth pre-production planning .I will then move onto in-depth pre-production planning .

This includes:

•Analysis of lyrics

•Choice of actors

•Storyboard

•Shooting script

•Photo storyboard

•Detailed planning

(In that order, as shown on the flow diagram)

Analysis Of LyricsAnalysis Of Lyrics

I will choose to analyse the lyrics of my chosen song first because it will require me to think about the lyrics in more detail and this will result in me creating new ideas. This will make my storyboard stronger as I will be more familiar with the song, and will help create more of a story behind the music.

Choice Of ActorsChoice Of Actors

Next I will choose my actors, this will come Next I will choose my actors, this will come before drafting a plan of my filming schedule before drafting a plan of my filming schedule and storyboard so I am able to identify who and storyboard so I am able to identify who will feature in my video, therefore I know will feature in my video, therefore I know their abilities and whether they will be their abilities and whether they will be available when I am. This will help me later available when I am. This will help me later on in the process because I will be able to on in the process because I will be able to visualize the person in front of the camera, visualize the person in front of the camera, making it more accurate for what the making it more accurate for what the audience will eventually watch.audience will eventually watch.

StoryboardStoryboard

Next will come a storyboard, which will feature Next will come a storyboard, which will feature every shot that I will use within my music every shot that I will use within my music video. It is necessary to complete this task video. It is necessary to complete this task because it creates a layout and early visual because it creates a layout and early visual representation of the path that the eventual representation of the path that the eventual product will follow. Other important product will follow. Other important information such as possible editing features, information such as possible editing features, type of shot, length and location will also type of shot, length and location will also feature upon the storyboards.feature upon the storyboards.

Photo StoryboardPhoto Storyboard

Next I will complete a photo storyboard, Next I will complete a photo storyboard, which will feature all the shots which will which will feature all the shots which will be used in my final product, and it differs be used in my final product, and it differs from a regular storyboard because it uses from a regular storyboard because it uses real hard images instead of drawings. This real hard images instead of drawings. This will help because it will easily show will help because it will easily show whether certain shots complement each whether certain shots complement each other and flow easily in a way that a other and flow easily in a way that a drawing storyboard does not. I will need to drawing storyboard does not. I will need to complete this before filming because I will complete this before filming because I will be able to change certain shots be able to change certain shots beforehand (filming day).beforehand (filming day).

Shooting ScriptShooting Script

I will then write up a shooting script, which will I will then write up a shooting script, which will contain information including:contain information including:

Type of shotType of shot Length of shotLength of shot SoundSound Scene no.Scene no. Shot no.Shot no.I will then use this script on filming day, along with I will then use this script on filming day, along with

my storyboard to ensure I am capturing all the my storyboard to ensure I am capturing all the shots needed for my video, it will also help create shots needed for my video, it will also help create a schedule for the day which will make filming a schedule for the day which will make filming run smoother.run smoother.

Further Detailed PlanningFurther Detailed Planning

Finally in the pre-production phase, I will Finally in the pre-production phase, I will document all final necessary preparations – document all final necessary preparations – mainly mise-en-scene factors such as props, mainly mise-en-scene factors such as props, costumes, lighting effects and more. I will costumes, lighting effects and more. I will also document directions for my actors so also document directions for my actors so they know what they will need to do, saving they know what they will need to do, saving time upon filming day. time upon filming day.

Doing this will make sure I have all the Doing this will make sure I have all the information I need so no element is information I need so no element is forgotten, which will enhance my forgotten, which will enhance my organisation skills.organisation skills.

Finally…Finally…

Throughout the whole pre-production phase, I Throughout the whole pre-production phase, I will be looking at possible locations, creating will be looking at possible locations, creating small pre-visualisation videos/images. I will small pre-visualisation videos/images. I will also experiment with various types of camera also experiment with various types of camera models to see what type of camera fits certain models to see what type of camera fits certain types of shots, and within various locations so types of shots, and within various locations so the quality of my music video is at its highest.the quality of my music video is at its highest.

In conclusion, all of these elements of the main In conclusion, all of these elements of the main phase work synergistically together to produce phase work synergistically together to produce the ability to create (shoot) the product.the ability to create (shoot) the product.