€¦ · Pre-Masters/Postgraduate Qualifying Programme (PQP) (811) Secondary and High School (636)...
Transcript of €¦ · Pre-Masters/Postgraduate Qualifying Programme (PQP) (811) Secondary and High School (636)...
© i-graduate confidential 2019
The i-graduate ICEFAgent Barometer
2019
© i-graduate confidential 2018 1
© i-graduate confidential 2019
The i-graduate ICEF Agent Barometer
2
Online survey developed in partnership by i-graduate & ICEF
Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 12 years
The 2019 study ran during August - September
Overall 2065 agents responded from 119 countries
© i-graduate confidential 2019 3
Agent Profile Scope of Activity & Placements Language Programmes Secondary Education Higher Education Distance Learning / On-line Learning How Many Students do Agents Expect to Place in the Next 12 Months? Mobility Concerns Country Rankings by Study Type Best Study Destination Alumni Engagement Marketing
Contents
© i-graduate confidential 2019 4
Agent Profile 2019:Profile of Respondents
© i-graduate confidential 2019
Summary of agent demographics
2,065 agents responded from 119 countries
55
No. Respondents % No. Respondents %India 315 15.3% Colombia 47 2.3%Nepal 223 10.8% Mexico 47 2.3%Canada 112 5.4% Bangladesh 43 2.1%Nigeria 99 4.8% Ukraine 38 1.8%Brazil 89 4.3% Spain 37 1.8%Pakistan 88 4.3% Kazakhstan 33 1.6%Vietnam 87 4.2% Italy 27 1.3%Australia 71 3.4% United Kingdom 25 1.2%China 54 2.6% Saudi Arabia 22 1.1%Turkey 49 2.4% Other 510 24.7%Russian Federation 49 2.4%
© i-graduate confidential 2019
Approximately how many institutions does your company represent?
Institutions represented
48
378
292
196
97 103 113
43 3322
48
294
0
50
100
150
200
250
300
350
400
1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100
6
Base no: 1,667
6
© i-graduate confidential 2019
How many students have you sent in the last 12 months?
Total students placed
8% 7% 6%8%
5%
22%20%
7%4% 3%
5%2% 2%
0%
5%
10%
15%
20%
25%
Base no: 1,687
77
© i-graduate confidential 2019
Contracts with institutions
Do you have contracts in place with the institutions you work with?
74%
21%
3% 2%
Yes, always
Yes, sometimes
No
Don't know
8
Base no: 1113
8
© i-graduate confidential 2019 9
Scope of Activity
© i-graduate confidential 2019
What services does your company provide to students as clients?
Student services (Top 10)
61%
62%
67%
68%
68%
70%
71%
74%
75%
85%
50% 60% 70% 80% 90%
Accommodation arrangements - homestay
Promotional materials
Airport pick-up
Accommodation – on-campus residence
Travel Arrangements
Pre-departure briefing
Health insurance
Career Counselling
Interviews
Visa processing
10
Base no: 1,211
© i-graduate confidential 2019
For which programmes do you recruit students?
Programme levels
6%
13%
16%
27%
30%
41%
43%
44%
48%
58%
59%
60%
60%
68%
74%
78%
0% 20% 40% 60% 80% 100%
Other
University: Distance Education/Online Learning
Cultural Exchange Programmes
Work & Travel/Study Programmes
Other Language Programmes
Certificate/Foundation
Vocational Diploma/Further Education
Secondary and High School
Pre-Masters/Postgraduate Qualifying Programme (PQP)
Pathway Programmes
University: Foundation
Diploma
MBA Programmes
English Language Programmes
University: Graduate/Postgraduate
University: Undergraduate
11
Base no: 1,766
© i-graduate confidential 2019
What subject area were the students you sent abroad in the last year looking for?
Subject areas of interest
18%
25%
26%
32%
38%
54%
66%
76%
81%
93%
0% 20% 40% 60% 80% 100%
Other
Legal studies
Natural Sciences
Media-related studies
Social Sciences
Medicine/Healthcare
Hospitality/Tourism
Engineering
Computer Sciences
Business-related studies
12
Base no: 1,331
© i-graduate confidential 2019
Types of Language Programmes
13
Base no: 953
1%
3%
13%
14%
17%
17%
22%
36%
49%
57%
76%
1%
3%
4%
8%
8%
10%
14%
13%
14%
17%
20%
24%
33%
51%
59%
72%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%
Other
Other test preparation
TOIEC preparation
Pearson (PTE) preparation
Language for seniors
Language for teachers
Group study tour
Cambridge exams preparation
Language for high school
TOEFL preparation
Language plus activity
Language for juniors
Business/Professional language
IELTS preparation
Language for academic purposes
General language
2019 (953)
2018 (722)
What types of language programmes do you place students in?
© i-graduate confidential 2019 14
Types of Work & Travel/Study and Cultural Exchange Programmes
Which Work & Travel/Study and Cultural Exchange programmes do you currently send students to?
6%
11%
11%
14%
16%
16%
18%
25%
27%
31%
31%
46%
52%
Other
Community Service
Camp Counsellor
Sports programmes
Gap Year
Volunteering / Community service
Au Pair /Nanny
Job Placement
Work & Travel
Educational exchange
Study Tours
Internship / Work experience
Work & Study
Base no: 1133
© i-graduate confidential 2019
Which sectors are most interesting for Work & Travel/Study and Cultural Exchange programmes in your agency?
Sectors of interest for work & study programs (top 10)
22%
22%
21%
25%
30%
36%
33%
39%
59%
59%
40%
43%
44%
44%
48%
48%
53%
60%
72%
73%
0% 20% 40% 60% 80% 100%
Events and Fairs
High Tech
Trade and Retail
Service Industry
Art / Design
Financial Services
Healthcare
Software Industry
Hospitality
Tourism
2019 (2065)
2018 (846)
15
Base no: 1061
© i-graduate confidential 2019
How many students have you sent in the last 12 months?
Number of students placed in last 12 months
2.2587.816
12.64217.02118.98320.352
24.06024.46626.34428.52030.374
44.79661.555
81.324143.519
0 20.000 40.000 60.000 80.000 100.000 120.000 140.000 160.000
University: Distance Education/Online Learning
Cultural Exchange Programmes
Certificate/Foundation
University: Foundation
Other Language Programmes
Pathway Programmes
Vocational Diploma/Further Education
Pre-Masters/Postgraduate Qualifying Programme (PQP)
Secondary and High School
Work & Travel/Study Programmes
MBA Programmes
Diploma
University: Undergraduate
University: Graduate/Postgraduate
English Language Programmes
16
Base no: 2065
© i-graduate confidential 2019
How many students have you sent in the last 12 months?
Number of students placed in last 12 months - 2018
17
1.1214.6615.5088.8529.1889.98010.753
19.18521.81123.58725.30825.63726.816
200.676
0 50.000 100.000 150.000 200.000 250.000
University: Distance Education/Online Learning
Certificate/Foundation
Pre-Masters/Postgraduate Qualifying Programme (PQP)
University: Foundation
MBA Programmes
Vocational Diploma/Further Education
Pathway Programmes
Diploma
Work & Travel/Study Programmes
Secondary and High School
Other Language Programmes
University: Undergraduate
University: Graduate/Postgraduate
English Language Programmes
© i-graduate confidential 2019
Number of students placed in the last 12 months:trend data
18
2019 (2065) 2018 (1026) 2017 (1116) 2016 (897) 2015 (1358) 2014 (912) 2013 (995)
Total 548,607 352,976 224,219 207,727 297,488 360,065 328,877
Secondary Schools 26,344 23,587 10,969 11,436 16,202 39,419 26,523
Vocational Education 24,060 9,980 9,353 9,728 9,546 16,259 15,978
Foundation 17,021 8,852 8,579 6,540 8,811 16,080 11,189
Undergraduate 61,555 25,637 31,241 23,812 32,692 42,923 31,575
Graduate/Postgraduate 81,324 26,816 35,894 26,720 40,386 46,461 35,879
MBA Programmes 30,374 9,188 14,063 9,580 11,678 13,209 21,835
Work & Travel / Study 28,520 21,811 26,445 n/a n/a n/a n/a
English Language Programmes 143,519 200,676 86,988 109,639 148,690 145,115 161,402
Distance education/Online learning 2,258 1,121 687 895 1,505 1,165 12,780
Other Language Programmes 18,983 25,308 n/a n/a n/a n/a n/a
18
© i-graduate confidential 2019
In which countries do you place students for Secondary and High School?
Placing students in countries – Secondary and High School: Top 10
10%
11%
10%
14%
14%
23%
41%
54%
56%
57%
8%
12%
15%
19%
21%
21%
39%
46%
52%
81%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Spain
Switzerland
France
Germany
Ireland
New Zealand
Australia
UK
USA
Canada
2019 (649)
2018 (518)
2017 (496)
2016 (415)
2015 (522)
19
© i-graduate confidential 2019
In which countries do you place students for Vocational Diploma/Further Education?
Placing students in countries – Vocational Diploma/Further Education: Top 10
11%
10%
7%
11%
5%
38%
37%
34%
50%
62%
5%
6%
7%
8%
8%
21%
24%
25%
50%
65%
0% 10% 20% 30% 40% 50% 60% 70%
Malaysia
Singapore
Germany
Ireland
Japan
UK
USA
New Zealand
Canada
Australia
2019 (610)
2018 (412)
2017 (478)
2016 (346)
2015 (590)
20
© i-graduate confidential 2019
In which countries do you place students for University: Undergraduate?
Placing students in countries – University: Undergraduate: Top 10
9%
15%
10%
15%
18%
29%
56%
62%
51%
55%
14%
16%
17%
22%
28%
30%
53%
56%
57%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Spain
Malaysia
France
Ireland
Germany
New Zealand
UK
USA
Australia
Canada
2019 (1213)
2018 (777)
2017 (864)
2016 (648)
2015 (970)
21
© i-graduate confidential 2019
In which countries do you place students for University: Graduate/Postgraduate?
Placing students in countries – University: Graduate / Postgraduate: Top 10
9%
8%
12%
14%
28%
18%
60%
54%
53%
49%
13%
16%
17%
24%
29%
31%
54%
54%
60%
63%
0% 10% 20% 30% 40% 50% 60% 70%
Spain
Netherlands
France
Ireland
New Zealand
Germany
USA
UK
Australia
Canada
2019 (1134)
2018 (753)
2017 (822)
2016 (565)
2015 (843)
22
© i-graduate confidential 2019
In which countries do you place students for MBA Programmes?
Placing students in countries – MBA Programmes: Top 10
10%
8%
9%
13%
22%
11%
62%
52%
52%
42%
11%
13%
18%
20%
24%
25%
51%
52%
52%
56%
0% 10% 20% 30% 40% 50% 60% 70%
Switzerland
Spain
France
Ireland
New Zealand
Germany
USA
UK
Australia
Canada
2019 (869)
2018 (591)
2017 (680)
2016 (433)
2015 (658)
23
© i-graduate confidential 2019
In which countries do you place students for Work & Programmes?
Placing students in countries – Work & Travel / Study Programmes: Top 10
6%
3%
7%
7%
22%
22%
30%
43%
44%
44%
11%
11%
14%
12%
18%
29%
30%
39%
35%
41%
11%
15%
16%
17%
21%
28%
33%
43%
44%
51%
0% 10% 20% 30% 40% 50% 60%
Spain
Malta
France
Germany
New Zealand
Ireland
UK
USA
Australia
Canada
2019 (356)
2018 (337)
2017 (323)
24
© i-graduate confidential 2019 25
Language Programmes
© i-graduate confidential 2019
26
Language Programme: Challenges
What challenges do you have recruiting for language programmes?
4%
10%
5%
15%
5%
10%
39%
12%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Other
All the above
Students prefer other Education sectors
Financial
Not enough knowledge about the market/Educators
Little student demand
Visa
No challenges
Base no: 961
© i-graduate confidential 2019
Language Programmes: Improvements to help recruitment
27
Base no: 961
7%
7%
14%
21%
21%
27%
0% 5% 10% 15% 20% 25% 30%
Other
Pay faster
Offer agency staff incentives
Offer out of hours/24hr support
Provide leads
Raise commissions
What ONE improvement on the language institutional side would MOST help you recruit more students?
© i-graduate confidential 2019
What language programmes you send students to?
Language programmes students sent to
28
1%
1%
3%
4%
6%
6%
7%
13%
20%
25%
97%
Portuguese Language Programmes
Arabic Language Programmes
Russian Language Programmes
Other Language Programmes
Japanese Language Programmes
Chinese Language Programmes
Italian Language Programmes
Spanish Language Programmes
French Language Programmes
German Language Programmes
English Language Programmes
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Base no: 1125
© i-graduate confidential 2019 29
2%
2%
3%
9%
26%
24%
26%
2%
2%
3%
5%
5%
8%
19%
12%
17%
22%
2%
4%
6%
5%
5%
5%
20%
11%
15%
18%
0% 10% 20% 30% 40% 50% 60% 70%
Malaysia
Germany
Other
NZ
Malta
Ireland
USA
Australia
UK
Canada
Top Country Second Country Third Country
Top 10 Countries for English language programmes
Base no: 1063What are your top three countries to place students for the following language programmes?
© i-graduate confidential 2019 30
Secondary Education
© i-graduate confidential 2019 31
Secondary Education: Representation & Interest
48%
36%
8%
4%
3%
2%
None
1-10
11-25
26-50
51-100
More than 100
How many secondary / Kindergarten - 12, institutions do you represent?
57%
19%
10%
6%
7%
0%-10%
10%-20%
20%-30%
30%-50%
>50%
What percentage of your clientele is interested in secondary programmes?
© i-graduate confidential 2019 32
Secondary Education: Recruitment Challenges
What are the biggest challenges when recruiting for secondary programmes?
24% 7% 63% 11% 41% 26% 12%0%
10%
20%
30%
40%
50%
60%
70%
Security Other Cost Communication Visa Accommodation Length ofprogramme
Base no: 1309
© i-graduate confidential 2019 33
Secondary Education: Improvements to Help Recruitment
Which ONE improvement on the secondary institutional side would MOST help you recruit more students?
14% 11% 38% 6% 13% 0% 15% 3%0%
5%
10%
15%
20%
25%
30%
35%
40%
Processapplications
faster
Raisecommissions
Offer morescholarships
Other Provide leads/ better leads
Pay faster Visit offices /activelyrecruit
Involvealumni
Base no: 1295
© i-graduate confidential 2019 34
Secondary Education: Benefits
Which is the SINGLE greatest benefit you receive by representing secondary institutions?
4% 32% 38% 11% 16%0%
5%
10%
15%
20%
25%
30%
35%
40%
Other Raises awareness andprestige of our agency
Diversifies our ownbusiness portfolio
Generates morerevenue
Top preference ofour students
Base no: 1280
© i-graduate confidential 2019 35
Secondary Education: Clients’ Interests
Do your clients (students/parents) have an interest in:
6% 38% 22% 66% 7% 59%0%
10%
20%
30%
40%
50%
60%
70%
Preference forboys only
programmes
InternationalBaccalaureate (IB)
Preference for co-ed programmes
Public / Stateschools withhomestay/
guardianship
Preference forgirls only
programmes
Private schoolswith boarding
accommodations?
Base no: 1244
© i-graduate confidential 2019 36
Higher Education
© i-graduate confidential 2019
Higher Education Institutions: Number represented
37
Base no: 1210
5%
38%
22%
15%
10%
10%
None
1-10
11-25
26-50
51-100
More than 100
How many higher education institutions do you represent as a contracted agent?
© i-graduate confidential 2019
Higher Education: Improvements to help recruitment
38
2%
1%
2%
12%
11%
14%
23%
36%
0% 5% 10% 15% 20% 25% 30%
Other
Involve alumni
Pay faster
Visit offices / actively recruit
Provide leads / better leads
Raise commissions
Process applications faster
Offer more scholarships
Base no: 1207What ONE improvement on the higher education institutional side would MOST help you recruit more students?
© i-graduate confidential 2019
Higher Education: benefit of representing
39
Base no: 1204
34%
23%
30%
12%1%
Raises awareness and prestige of ouragency
Diversifies our own business portfolio
Top preference of our students
Generates more revenue
Other
What is the SINGLE greatest benefit you receive by representing higher education universities?
© i-graduate confidential 2019 40
Distance Education / Online Learning
© i-graduate confidential 2019
Interest in online learning
41
Base no: 1255
73%
14%
7%
3%
2%
0%-5%
5%-10%
10%-20%
20%-30%
>30%
0% 10% 20% 30% 40% 50% 60% 70% 80%
What percentage of your clientele is interested in online learning?
© i-graduate confidential 2019
Reasons why international students study online over studying overseas
42
Base no: 1221
3%
12%
15%
38%
46%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Other reasons
The quality and reputation of the course
The quality and reputation of the institution
Convenience of online
Family/Work/Personal reasons
Lower cost
What are some of the main reasons why international students would consider studying online over studying overseas?
© i-graduate confidential 2019
Do students prefer an element of in-country experience
43
Base no: 1236
64%11%
25%
Yes
No
Not sure
Do most of your prospective students indicate a preference for some in-country experience as part of their education?
© i-graduate confidential 2019
Types of students are interested in online Post Graduate studies?
44
Base no: 1215
56%
23%
10%
5%
6%
Students working full-time
Students with family responsibilities
Students who have taken online modulesor courses before
Students who went abroad to get a degreefrom a foreign university
Other
Do you think there are specific types of students who are interested in online postgraduate studies?
© i-graduate confidential 2019
Which degree levels are most interesting for online learning in your agency?
Degree levels of interest for online learning
19%
17%
20%
47%
54%
29%
0% 10% 20% 30% 40% 50% 60%
Postgraduate research degrees (PhD, DPhil)
Foundation programmes
Undergraduate degrees (BA, BSc, etc.)
MBA's
Postgraduate taught degrees (MA, MSc.)
Vocational Certificate
45
Base no: 1183
© i-graduate confidential 2019
Which subject areas are most interesting for online learning in your agency?
Subject areas of interest for online learning
4%
11%
11%
19%
20%
25%
26%
32%
38%
88%
0% 20% 40% 60% 80% 100%
Other
Natural Sciences
Medicine/Healthcare
Legal studies
Engineering
Social Sciences
Media-related studies
Hospitality/Tourism
Computer Sciences
Business-related studies
46
Base no: 525
© i-graduate confidential 2019
Interest in establishing agent agreements to refer prospective online students on a referral fee basis
47
Base no: 1219
71%
10%
19%
Yes
No
Not sure
Are you interested in establishing agent agreements to refer prospective online students on a referral fee basis?
© i-graduate confidential 2019 48
How Many Students do Agents Expect to Place in the Next 12 Months?
© i-graduate confidential 2019
In the coming 12 months do you expect to send:
How many students do you expect to place in next 12 months – by Programme
49
20%
22%
19%
21%
23%
20%
17%
20%
15%
19%
15%
17%
11%
12%
77%
70%
76%
74%
68%
74%
77%
76%
83%
72%
81%
77%
87%
87%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other Language Programmes (505)
Certificate/Foundation (701)
Pre-Masters/Postgraduate Qualifying Programme (PQP) (811)
Secondary and High School (636)
University: Distance Education/Online Learning (225)
University: Foundation (994)
English Language Programmes (1162)
Pathway Programmes (993)
MBA Programmes (1040)
Vocational Diploma/Further Education (733)
Work & Travel/Study Programmes (452)
Diploma (1021)
University: Graduate/Postgraduate (1275)
University: Undergraduate (1377)
Less The same More
© i-graduate confidential 2019 50
Student Mobility Concerns / Difficulties
in 2019
© i-graduate confidential 2019
What are the main concerns/questions/complaints students and parents have?
Concerns/Questions/Complaints – BEFORE departing
8%
15%
25%
31%
40%
51%
54%
55%
0% 10% 20% 30% 40% 50% 60%
Other
Difficulty with teaching staff
Difficulty with the programme
Cultural difficulties
Personal safety
Difficulty with accommodation
Difficulty with language
Financial difficulties
51
Base no: 917
© i-graduate confidential 2019
55%
54%
51%
40%
31%
25%
15%
39%
39%
47%
23%
59%
43%
37%
0% 10% 20% 30% 40% 50% 60% 70%
Financial difficulties
Difficulty with language
Difficulty with accommodation
Personal safety
Cultural difficulties
Difficulty with the programme
Difficulty with teaching staff
Once overseas Before departing
What are the main concerns/questions/complaints students and parents have?
Concerns/Questions/Complaints – BEFORE & AFTER departing
52
Base no: 870
© i-graduate confidential 2019
Which student mobility concerns/difficulties did you encounter in 2019?
Student mobility concerns 2010-2019
53
Base no: 561
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Study visa Financial Global EconomicSituation
Global PoliticalSituation
Work visa Safety Accreditation Other
2019 2018 2017 2016 2015 2014 2013 2012 2011 2010
© i-graduate confidential 2019
Which student mobility concerns/difficulties did you encounter in 2019?
Student mobility concerns
5%
7%
21%
17%
24%
23%
36%
72%
4%
10%
21%
13%
18%
17%
35%
80%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%
Other
Accreditation
Work visa
Safety
Global Economic Situation
Global Political Situation
Financial
Study visa
2019 (561) 2018 (359)
Base no: 651
54
© i-graduate confidential 2019
In which countries did you experience these concerns/difficulties (Work Visa)?
Work Visa concerns
4%5%5%
6%6%6%
7%7%7%
8%9%9%
10%10%10%
11%11%
13%16%
18%18%
20%39%
43%51%
59%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%
South AfricaIndonesia
PhilippinesIndia
MalaysiaThailand
RussiaHong Kong SAR
South KoreaSingapore
The NetherlandsSwitzerland
ChinaSpain
UAEItaly
JapanIrelandFranceMalta
GermanyNew Zealand
United KingdomAustralia
CanadaUSA
2019 (99)
55
Base no: 99
© i-graduate confidential 2019
In which countries did you experience these concerns/difficulties (Study Visa)?
Study Visa concerns
3%3%
4%4%4%4%4%
5%5%5%5%
7%7%
8%8%8%8%8%
12%13%
20%20%
27%46%
53%65%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%
UAEIndonesia
PhilippinesSouth Africa
MalaysiaHong Kong SAR
SingaporeRussia
IndiaThailand
South KoreaChinaJapan
The NetherlandsItaly
SwitzerlandSpainMalta
FranceIreland
New ZealandGermany
United KingdomAustralia
USACanada
2019 (430)
56
Base no: 430
© i-graduate confidential 2019
In which countries did you experience these concerns/difficulties (Financial concerns)?
Financial concerns
1%2%2%
3%3%3%3%
4%4%
5%5%5%5%
6%6%
7%9%9%9%
14%16%
22%38%
44%50%
55%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60%
PhilippinesThailand
RussiaChina
South AfricaSpain
Hong Kong SARIndia
IndonesiaSingapore
MaltaSouth Korea
MalaysiaUAE
JapanItaly
The NetherlandsSwitzerland
FranceGermany
IrelandNew Zealand
United KingdomUSA
CanadaAustralia
2019 (161)
57
Base no: 161
© i-graduate confidential 2019
In which countries did you experience these concerns/difficulties (Global Economic situation)?
Global Economic Situation
3%3%
4%4%4%4%4%4%4%
6%6%6%6%6%
7%7%7%7%
10%13%13%
16%19%
34%37%
48%49%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
SwitzerlandIndia
The NetherlandsSingapore
South KoreaJapan
ThailandIndonesia
IndiaSouth Africa
ItalyPhilippines
SpainMalaysia
RussiaMalta
Hong Kong SARUAE
New ZealandChina
FranceIreland
GermanyAustralia
CanadaUSA
United Kingdom
2019 (67)
58
Base no: 67
© i-graduate confidential 2019
In which countries did you experience these concerns/difficulties (Global Political situation)?
Global Political Situation
1%
1%
1%
1%
1%
3%
3%
3%
3%
3%
5%
5%
5%
6%
8%
8%
14%
15%
44%
63%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%
UAEItaly
ThailandIndonesiaMalaysia
IndiaSouth Africa
MaltaGermany
FranceNew Zealand
IrelandHong Kong
South KoreaRussiaChina
AustraliaCanada
United KingdomUSA
2019 (79)
59
Base no: 79
© i-graduate confidential 2019
Recruitment Re-direction
Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?
60
66%
54%
47%
36% 34%39% 40% 42% 43%
36%
25%
35% 35%
17%
46%
24%
31%
22%
35%
27%
16%
26%
13%
22%
15%
0%
10%
20%
30%
40%
50%
60%
70%Increase of student interest to this market
© i-graduate confidential 2019
You have told us that you have seen a decrease of student interest in this market, please tell us why…
Decrease of student interest in this market
61
51%43%
16%
29%22%
13%8% 8%
19%13%
19%13% 9%
23%
6%
20%10%
16% 11% 6% 7% 9% 11%3% 3% 7%
20%
3%7%
14%4%
26%3%
9%
3%
11% 8%9%
7% 7%12% 6%
11% 10% 4%
9%
3%
6%
10% 9%
11%
5%
5%4%
3%9% 4%
15% 40%
18%
20%
9% 19%
33%
15%
21%
20%
7%
19%
45%
52%
27%
24%38%
44%
33%
31%
58%
30%21%
37%47%
22%
61%
12%
16%
10%
9%
11%
10%
18%
27%15%
67%
47%
25%33%
58%
40%30%
6%
40%49%
19%
43%51%
41%30%
39%
26%35%
53% 49%
65%57%
44%56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Country more expensive due to exchange rate Due to political relations with receiving countryDue to recent security / safety concerns More complicated access to student applications (i.e. visa)Other / Don’t know
© i-graduate confidential 2019
Increase of student interest in this market
You have told us that you have seen an increase of student interest in this market, please tell us why…
62
43% 47%58%
40%
23%
6%
33% 33%25% 24%
30%21% 19%
39%
17%25%
18% 17% 15% 12% 8%17%
10% 11%6%
4%5%
7%
5%
4%
4%
6% 7%2%
6% 7%5%
7%10% 8%
6%6%
9%
4%
4% 5% 12%
4%2%
2%
6%
9%4% 8% 7% 12%
7%10%
13%
7%4% 9% 14%
8%4%
11%17%
8%
39% 38%24%
20%
56%
63%
34% 47%
39%42% 40%
45%49%
43%
46%
37%48%
54% 53%
35%57% 48% 59% 43%
35%
9% 8% 10%
40%
14%21% 22%
16%26%
19% 21%15% 17% 17%
22% 18% 17% 17% 17%
32%
19% 19% 16%24%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Country cheaper due to exchange rate Due to political relations with receiving country Due to recent security / safety concernsEasier access to student applications (i.e. visa) Other / Don’t know
© i-graduate confidential 2019 63
Which Country is Best…?by type of study
© i-graduate confidential 2019
Best study destination for English language courses
United Kingdom31%
Australia27%
Canada25%
USA8%
Ireland3%
Other6%
Language courses 1028
64
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
United Kingdom 1 1 1 1 1 2 2 1 1Canada 3 2 2 3 3 4 5 4 4Australia 2 3 3 2 2 1 1 2 2USA 4 4 4 4 4 3 3 3 3
© i-graduate confidential 2019
Best study destination for Secondary and high schools
Canada39%
USA17%
United Kingdom16%
Australia14%
New Zealand4%
Other10%
Secondary and High School (949)
65
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Canada 1 1 1 1 1 2 3 4 5USA 2 2 2 3 3 1 1 2 3United Kingdom 3 3 3 2 2 4 3 1 1Australia 4 4 4 4 4 3 2 3 2New Zealand 5 5 5 5 5 5 5 5 4
© i-graduate confidential 2019
Best study destination for Vocational Diploma/Further Education
Canada35%
Australia35%
USA7%
United Kingdom6%
Germany3%
Other14%
Vocational diploma / Further education (888)
66
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Canada 1 1 1 2 2 2 2 3 2Australia 2 2 2 1 1 1 1 1 1USA 3 3 3 3 4 3 6 5 5United Kingdom 4 4 4 4 3 4 3 2 2New Zealand 6 5 5 5 5 3 3 4 4
© i-graduate confidential 2019
Best study destination for Foundation Programmes (University)
Canada25%
United Kingdom
29%
Australia23%
USA10%
Germany4%
Other9%
University: Foundation (898)
67
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Canada 2 1 2 3 4 4 4 4 4United Kingdom 1 2 1 1 1 1 2 1 1Australia 3 3 3 2 2 2 1 2 2USA 4 4 4 4 3 3 3 3 3
© i-graduate confidential 2019
Best study destination for Undergraduate Study (University)
Canada32%
USA22%
United Kingdom14%
Australia20%
Germany4% Other
8%
University: Undergraduate (946)
68
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Canada 1 1 1 2 2 3 4 4 4USA 2 2 2 1 1 1 2 1 1United Kingdom 4 3 4 4 4 3 3 2 2Australia 3 4 3 3 3 2 1 2 3
© i-graduate confidential 2019
Best study destination for Graduate/Postgraduate Study (University)
USA23%
Canada30%
United Kingdom
16%
Australia18%
Other13%
University: Graduate/ Postgraduate (932)
69
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
USA 2 1 2 1 1 1 1 1 1Canada 1 2 1 2 2 4 4 4 4United Kingdom 4 3 4 4 3 3 3 2 2Australia 3 4 3 3 4 2 2 3 3
© i-graduate confidential 2019
Best study destination for MBA Programmes
USA32%
United Kingdom20%
Canada20%
Australia15%
Other13%
University: MBA (927)
70
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
USA 1 1 1 1 1 1 1 1 1United Kingdom 3 2 4 2 2 2 2 2 2Canada 2 3 3 4 4 4 4 4 4Australia 4 4 2 3 3 3 3 3 3
© i-graduate confidential 2019
Best study destination for Work & Travel / Study Programmes
USA22%
Australia21%
Canada28%
Ireland6%
United Kingdom6%
Other17%
University: Work & Travel / Study Programmes (878)
71
Country Rank 2019
Rank 2018
Rank 2017
USA 2 1 1Australia 3 2 2Canada 1 3 3Ireland 4 4 5United Kingdom 5 5 4
71
© i-graduate confidential 2019
Canada34%
United Kingdom19%
Australia27%
USA6%
Other14%
Certificate/Foundation (913)
Best study destination for Certificate/Foundation
72
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 1 2 3 3United Kingdom 3 2 3 3 2 5Australia 2 3 2 1 1 2USA 4 4 4 4 4 1
© i-graduate confidential 2019
Canada27%
USA23%Australia
14%
United Kingdom
11%
Other25%
Internships (834)
Best study destination for Internships
73
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 1 1 2 3USA 2 2 2 2 1 1Australia 3 3 3 3 3 2United Kingdom 4 4 4 4 4 5
© i-graduate confidential 2019
Canada46%
Australia25%
United Kingdom7%
USA7%
New Zealand4%
Other11%
Diplomas (915)
Best study destination for Diplomas
74
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
Canada 1 1 1 1 1 3Australia 2 2 2 2 2 2United Kingdom 3 3 4 3 3 5USA 4 3 3 4 5 1New Zealand 5 4 5 5 4 4
© i-graduate confidential 2019
United Kingdom
25%
Canada25%Australia
22%
USA16%
Other12%
Pre-Masters/Postgraduate Qualifying Programmes (PQP) (842)
Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)
75
Country Rank 2019
Rank 2018
Rank 2017
Rank 2016
Rank 2015
Rank 2014
United Kingdom 1 1 3 1 1 5
Canada 2 2 1 3 3 3
Australia 3 3 2 4 4 2
USA 4 4 4 2 2 1
© i-graduate confidential 2019 76
Overall attractiveness of study destinations
2014 - 2019
© i-graduate confidential 2019
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country: Note: Excludes respondents that indicated they ‘Do not know’
Overall attractiveness of Study Destinations in 2019
31%36%36%37%38%
48%51%52%
57%57%
66%70%
76%80%80%81%81%82%
84%90%
92%93%94%95%
Thailand (279)Philippines (477)
Hong Kong SAR (452)India (544)
Russia (531)South Africa (512)
UAE (501)Malaysia (572)
China (613)South Korea (535)Switzerland (604)
The Netherlands (632)Spain (591)Other (169)
Ireland (745)France (722)
Italy (604)Malta (623)
Singapore (566)Australia (1025)
New Zealand (800)United Kingdom (940)
USA (998)Canada (1087)
Very Attractive / Attractive %
77
© i-graduate confidential 2019
Trends in overall attractiveness: traditional markets
45%39%39%
55%
63%48%
51%55%
67%69%
73%74%
60%59%
52%51%
77%67%
57%60%
41%48%
49%35%
27%37%
39%39%
27%23%
22%21%
31%33%
41%41%
16%26%
33%33%
10%9%
8%8%
5%10%
8%4%
2%3%
1%2%
4%4%
4%4%
1%2%
7%4%
4%5%3%2%
5%5%
3%2%
5%5%4%4%
4%5%4%4%
5%5%4%3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Zealand '15New Zealand '16New Zealand '18New Zealand '19
UK '15UK '16UK '18UK '19
Canada '15Canada '16Canada '18Canada '19
Australia '15Australia'16Australia '18Australia '19
USA '15USA '16USA '18USA '19
Very attractive Attractive Unattractive Very unattractive
78
© i-graduate confidential 2019
Trends in overall attractiveness: emerging markets
5%7%
4%7%
14%12%
16%16%
11%13%
16%10%
17%18%
25%23%
25%27%
25%29%
45%49%
48%50%
39%37%
39%41%
45%52%
46%51%
47%44%
49%43%
28%26%
25%24%
36%35%
33%35%
31%22%
20%19%
23%22%21%22%
13%13%11%10%
15%15%
12%14%
8%9%8%7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Thailand '15Thailand '16Thailand '18Thailand '19
Singapore '15Singapore '16Singapore '18Singapore '19
Malaysia '15Malaysia '16Malaysia '18Malaysia '19
Japan '15Japan '16Japan '18Japan '19
Very attractive Attractive Unattractive Very unattractive
79
© i-graduate confidential 2019 80
Alumni Engagement(Agents Recruiting Undergraduate
and Graduate/Postgraduate)
© i-graduate confidential 2019
Please tell us how often you and your colleagues…
Follow up with Students and Alumni
81
23%
25%
27%
41%
45%
65%
25%
29%
34%
37%
32%
26%
40%
37%
34%
20%
20%
8%
11%
9%
5%
3%
Follow up with your students more than 2 years after theyhave completed their studies (1014)
Follow up with families of students that have finished theirstudies (1038)
Follow up with your students 1 - 2 years after they havefinished their studies (1035)
Follow up with your students at the time of graduation(1059)
Follow up with families of currently enrolled students (1047)
Follow up with currently enrolled students (1049)
Always Quite often Just occasionally Never
© i-graduate confidential 2019
Does your organization keep a contact database of alumni? (i.e. contact details of students that have finished their studies including names, emails and phone numbers)?
Alumni Database
82
89%
11%
YesNo
Base no: 1034
© i-graduate confidential 2019
How interested are you in working with higher education institutional clients to…
Interest in Working with HE clients
83
37%
47%
47%
43%
35%
37%
3%
2%
2%
16%
15%
14%
Improve their alumni database (i.e. find “lost” alumni) (1002)
Organise career events (1017)
Organise prospective student events (1037)
Very interested Interested Uninterested Very uninterested
© i-graduate confidential 2019 84
Marketing
© i-graduate confidential 2019
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing for institutions (top 10)
90%
91%
91%
92%
92%
92%
93%
93%
94%
95%
80% 85% 90% 95% 100%
24 hours turnaround / acknowledgement of receipt on enquiries(1042)
Participation in education exhibitions in your country (1067)
Marketing and visits to local schools/colleges (1053)
Participation in an Agent Incentive scheme (1047)
Familiarization Tours (1052)
Availability of an online application service (1056)
Financial support schemes, including scholarship/bursaryschemes (1050)
Agent manual with fees and information (1063)
Prompt payment of commissions (1066)
Quick response times to enquiries and applications and regularcommunication updates (1070)
85
© i-graduate confidential 2019
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Promotional materials and campaigns
29%
28%
30%
32%
42%
42%
47%
49%
43%
48%
45%
43%
45%
44%
44%
42%
24%
18%
20%
21%
10%
9%
6%
6%
5%
5%
6%
4%
4%
5%
4%
3%
Editorial or Advertorial in local newspapers or magazines(1025)
Regular e-newsletters or e-zines sent to students (1017)
Giveaways (e.g. pens, keyrings, mouse pads, etc.) (1036)
Institution profiles on commercial websites/websitesavailable in your native languages (1032)
School/College profiles in your own agency brochure orhandbook (1058)
Individual institution brochures in English and your ownlanguage (1068)
Marketing and visits to local schools/colleges (1053)
Participation in education exhibitions in your country(1067)
Very important Important Unimportant Very unimportant
86
© i-graduate confidential 2019
What type of marketing communication do you use to reach your clients?
Social Media marketing communication
87
52%
4%
26%
5%
9%
2% 3%
20%
25%
17%
25%
9%
2% 2%
27%
40%
17%
7%5%
2% 2%
37%
22%
26%
4% 5%3% 3%
51%
11%
25%
6%
3% 2% 2%
0%
10%
20%
30%
40%
50%
60%
Reach out tostudents
Do not use Market aprogramme
Communicate withyour educator
partners
Reach out toparents
Expect yourpartner educators
to supply
Application processfor a programme
Facebook (1091)
LinkedIn/Xing/other professional networking sites (1002)
Twitter (957)
YouTube (1001)
Other social media (e.g. Googleplus, Instagram, pintrest, Tumblr)(1033)
© i-graduate confidential 2019
Do you pay for online advertising?
88
Base no: 1109
82%
18%
Yes No
© i-graduate confidential 2019
Combined annual spend on online advertising
89
Base no: 1090
4%
5%
10%
18%
21%
41%
Over $20,000
$10,000-$20,000
$5000-$10,000
$2000-$5000
$1000-$2000
$0-$1000
How much is your combined annual spend for Online advertising? (Google Adwords, Google display ads, Facebook, Twitter, LinkedIn, Bing ads)
© i-graduate confidential 2019
For further information about the Agent Barometer, please contact Tiffany Egler([email protected])
For further details of any of i-graduate research services, please contact a member of the i-graduate Research Team ([email protected])
Contact
Thank you!
A copy of this presentation will be available after the event – for easy access and download
www.i-graduate.org
90