PRDA Travel in China @ SMWHK
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Transcript of PRDA Travel in China @ SMWHK
PRDA
Your Total Social Media Solution Provider
Asia764,435,900
20% penetration
Europe425,435,571
53% penetrationNorth America259,561,000
76% penetration
December 2009, Internet World Stats NA + Europe < Asia
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Why Social Media
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Why Social Media
#1
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#2
Why Social Media
Weber Shandwick
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9-5-3-2
9 ChannelsVideoBlogsForumsArticlesBookmarksMobileSocial SitesSMRMicro sites
5 process stepsListen Conversation creationPublishEngageAnalytics and measurement
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Listen
Listen
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Tracking of 希尔顿,富豪酒店,诺富特 - Hilton, Regal Hotel and Novotel
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Mention: Sanlitun, Frank Gehry, UGG
Frank Gehry
Frank Gehry + Sanltitun
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Thank you
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RenRen
Thank you
Thank you
Thank you
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BBS? Forums
BBS and Forums
BBS and Forums in China drive a significant amount of traffic. They are the single biggest influencer of brand decisions online. Ease of use, free to access. But have limitations.
No communityLess influenceCompetition with noise
Thank you