Prayag social watch v2

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Social media HAS NO DOUBT BECOME A KEY PART OF OUR DAILY LIVES both at work and in our personal lives. At Prayag, we studied a few companies that have been at the forefront of the social media presence and identified 8 of their best practices Here goes

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Social media HAS NO DOUBT BECOME A KEY PART OF OUR DAILY LIVES both at work and in our personal lives.

Transcript of Prayag social watch v2

Page 1: Prayag social watch v2

Social media HAS NO DOUBT BECOME A KEY PART

OF OUR DAILY LIVES both at work and in our personal lives.

At Prayag, we studied a few companies that have

been at the forefront of the social media

presence and identified 8 of their best

practices

Here goes …

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1. Why social media? To primarily listen to customer experiences and strengthen brand image

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2. How do they engage? By using a variety of content such as quotes, fun trivia, achievements & contests, all packaged in appealing ways

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3. Why is their content so good? Because they capitalize on events of everyday interest and connect it to their offerings

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4. Why do they have a loyal following? Because they show interest in their followers by engaging and responding to their comments

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5. How do companies use social media? By coming up with campaigns that allow the followers to relate to their offerings more easily

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6. What’s different about their content? They include only original and thought provoking content

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7. Is it only about their offerings? No! Updates containing skill enhancing material and job openings are very popular

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8. How do they build a positive brand image? By involving themselves with real world issues

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Social media activities of the following companies were studied:

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Looking for help with social media marketing or need more information?

Contact us at: [email protected] or @PrayagBangalore