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Submitted ByPrashant Saini

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Need Of The Organizational Studyy To study the organizational functions.

y To study functions of various departments.

y To study internal dependence of these all departments.

y To know about how company manage to sell and purchaseproducts.

y To study how marketing process is carried by company.

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Industry ProfileCopper was the first mineral that man extracted from the earth and along withtin gave rise to the Bronze Age. As the ages and technology progressed the usesfor copper increased. With the increased demand, exploration for the metalwas extended throughout the world laying down the f oundations for theindustry aswe know it today. Few features are:

Lifeline Of Metal Industry Used In Construction, Industrial Machinery, Consumer Products and

Transformers Spread in America, Africa, Europe and Asia

The leading players of this industry are: Hindustan Copper Limited Birla Group Finolex Imports

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Organization Profiley India's largest non-ferrous metals and mining

company and a one of the fastest growing privatesector companies.

y Listed on the BSE and NSE in India and are the FirstIndian Metals & Mining Company to list on the New

York Stock Exchange

y Primary businesses; Aluminum, Copper, Zinc & Leadand Commercial Energy

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Products and Services

The Products of Sterlite Industries India Ltd are:

y Copper Cathode

y Continuous Cast Copper Rods

y Cast Bar

y Sub Standard Cut Rod(SSCR)

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MethodologyThe aim of the projectwas to understand theorganizationworks,what are the departments and

how they co-ordinate among each other to achieve theorganizational goal. The methodology adoptedwas:

Interactionwith DifferentHeads

Visiting the Company WebsiteInteractionwith employees

Analyzing the entire information

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SWOT Analysisy

STRENGTH Diversified business model with presence in commodities like Zinc, Aluminium &

Copper

One of the lowest cost producers for all its businesses

WEAKNESS Higher dependence on Zinc business

Absence of backward integration for its copper and aluminium business (new

Korba facility) curbs the company from achieving optimum benefits of higherprices on the LME.

OPPORTUNITY Foray into commercial power generation of 2400MW

Call option to acquire the governments stake of 29.5% in Hindustan Zinc

Ltd and 49% in BALCO

THREAT

A sharp drop in the global commodity demand due to rising interest rates Inabilit to consolidate its other businesses

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Findings and Analysisy Being a large business unit all the units arewellorganized and managed by different managers

y The organization structure is divided into several unitslike Finance, Marketing, Customer Service, Sales, andHuman Resource etc.

yWorkers and higher authoritieswork very hard

withoutwasting time, towards organizational goal.yAn organization study also makes me learn that anyobjective cant be achievedwithin a short span of time

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ConclusionThe study in the Sterlite Industries India Ltd. has

enabled me to understand the various needs of an

organization. It helped me to understand how anorganization of a corporate nature functions and howimportant it is to have a right relationship between theemployee and employer or the management.

During the course of Study Iwas successful inachieving these objectives and could familiarizewiththe organization and its environment.

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