Prashant Jaiswal Ppt

8/14/2019 Prashant Jaiswal Ppt

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CONTENTS History

Pre manufacturing Process

Parle products

Competitor of Parle Products

Parle quality

Parle society

Philosophy

Parle Agro Products

Competitors of Parle Agro

Market Share of Frooti

Targeted Market
http://www.parleproducts.com/index-2.html


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introduction Parle Products has been India's largest

manufacturer of biscuits and confectionery, foralmost 80 years.

Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, theParle name symbolizes quality, nutrition andgreat taste.

With a 40% share of the total biscuit market anda 15% share of the total confectionary marketin India, Parle has grown to become a multi-million dollar company.

It's a beacon of faith and trust, competitors look


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In 1929 a small company by the name of Parleproducts emerged in British dominated India.

A small factory was set up in the suburbs of Mumbai,

to manufacture sweets and toffees. A decade laterit was upgraded to manufacture biscuits as well.

Apart from the factories in Mumbai and BangaloreParle also has factories in Bahadurgarh in Haryana

and Neemrana in Rajasthan, which are the largestbiscuit and confectionery plants in the country.

Parle Products also has 7 manufacturing units and 51manufacturing units on contract.


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Pre manufacturing Process

Raw material is brought from the suppliers.

First the raw material is kept in Quarantine then send for testing.

Then the raw is undergoing 3 tests: -

A. Physical test: - They measure the quantity of rawmaterial &

send to the B. Chemical: - In this the raw material are treated various

indicators which detect the adulterants in raw material. C. Biological: - They check whether there are some micro-

organisms present in the raw material. If found in lessquantity

they add edible preservatives or else it is sendback to the su lier.


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Biscuits

Parle - G Hide and Seek Krackjack

Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams MilkShakti

Parle 20-20 Cookies
http://www.parleproducts.com/brands/biscuits_parleg.asphttp://www.parleproducts.com/brands/biscuits_hidenseek.asphttp://www.parleproducts.com/brands/biscuits_krackjack.asphttp://www.parleproducts.com/brands/biscuits_milano.asphttp://www.parleproducts.com/brands/biscuits_magix.asphttp://www.parleproducts.com/brands/biscuits_digestive_marie.asphttp://www.parleproducts.com/brands/biscuits_monaco.asphttp://www.parleproducts.com/brands/biscuits_marie.asphttp://www.parleproducts.com/brands/biscuits_kreams.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_20-20Cookies.asphttp://www.parleproducts.com/download/wallpaper/parle_treasure.jpghttp://www.parleproducts.com/brands/biscuits_goldenarc.asphttp://www.parleproducts.com/brands/biscuits_20-20Cookies.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_milkshakti.asphttp://www.parleproducts.com/brands/biscuits_kreams.asphttp://www.parleproducts.com/brands/biscuits_marie.asphttp://www.parleproducts.com/brands/biscuits_monaco.asphttp://www.parleproducts.com/brands/biscuits_digestive_marie.asphttp://www.parleproducts.com/brands/biscuits_magix.asphttp://www.parleproducts.com/brands/biscuits_milano.asphttp://www.parleproducts.com/brands/biscuits_krackjack.asphttp://www.parleproducts.com/brands/biscuits_hidenseek.asphttp://www.parleproducts.com/brands/biscuits_parleg.asp


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Confectionery

Melody

KismiGold

Mango Bite

Orange Candy

KacchaMango Bite

Xhale

Poppins

2 in 1Eclair

KismiToffee

Golgappa
http://www.parleproducts.com/brands/confectionaries_melody.asphttp://www.parleproducts.com/brands/confectionaries_kismi_gold.asphttp://www.parleproducts.com/brands/confectionaries_kismi_gold.asphttp://www.parleproducts.com/brands/confectionaries_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_orange_candy.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_xhale.asphttp://www.parleproducts.com/brands/confectionaries_poppins.asphttp://www.parleproducts.com/brands/confectionaries_Eclair.asphttp://www.parleproducts.com/brands/confectionaries_Eclair.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_golgappa.asphttp://www.parleproducts.com/download/screensaver/parlegalaxy.ziphttp://www.parleproducts.com/brands/confectionaries_golgappa.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_kismi_toffee.asphttp://www.parleproducts.com/brands/confectionaries_Eclair.asphttp://www.parleproducts.com/brands/confectionaries_Eclair.asphttp://www.parleproducts.com/brands/confectionaries_poppins.asphttp://www.parleproducts.com/brands/confectionaries_xhale.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_kaccha_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_orange_candy.asphttp://www.parleproducts.com/brands/confectionaries_mangobite.asphttp://www.parleproducts.com/brands/confectionaries_kismi_gold.asphttp://www.parleproducts.com/brands/confectionaries_kismi_gold.asphttp://www.parleproducts.com/brands/confectionaries_melody.asp


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Snacks

MusstBites

Jeffs

Cheeslings MusstStix&MusstChips

Sixer

SixerZeera
http://www.parleproducts.com/brands/snacks_musst_bites.asphttp://www.parleproducts.com/brands/snacks_musst_bites.asphttp://www.parleproducts.com/brands/snacks_jeffs.asphttp://www.parleproducts.com/brands/snacks_cheeslings.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/download/wallpaper/cheeslings.jpghttp://www.parleproducts.com/download/wallpaper/cheeslings.jpghttp://www.parleproducts.com/brands/snacks_sixer.asphttp://www.parleproducts.com/brands/snacks_sixer_zeera.asphttp://www.parleproducts.com/brands/snacks_sixer_zeera.asphttp://www.parleproducts.com/download/wallpaper/cheeslings.jpghttp://www.parleproducts.com/brands/snacks_sixer_zeera.asphttp://www.parleproducts.com/brands/snacks_sixer_zeera.asphttp://www.parleproducts.com/brands/snacks_sixer.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_musst_stix-chips.asphttp://www.parleproducts.com/brands/snacks_cheeslings.asphttp://www.parleproducts.com/brands/snacks_jeffs.asphttp://www.parleproducts.com/brands/snacks_musst_bites.asphttp://www.parleproducts.com/brands/snacks_musst_bites.asp


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Competitor of Parle Products
http://www.parleproducts.com/index-2.htmlhttp://www.parleproducts.com/index-2.html


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Company Overview

T h e co m p a n y w a s fo u n d e d in 1 9 8 5, .a n d is b a sed in M u m b a i In d ia

., . ,P a rle A g ro P v t L td m a n u fa c tu re s, ,d istrib u te s se lls a n d e xp o rts fru it

.d rin ks in In d ia a n d in te rn a tio n a lly

,It offers fruit and milk drinks,packaged water and apple and mango

drinks in polyethylene terepthalate( ) ,PET bottles and containers and.tetra packs

It distributes its products through.franchisees


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Philosophy v :usiness Statement We are in the business of

,refreshing India with our products refreshing themarket with new categories and refreshing ourselves

.through innovation

v :ur Vision .To be the leaders in our business We willstand apart from the competition by being the first in

.the market to innovate

v :ur Mission We will be the leaders in our business- ,by maintaining high quality introducing new and, ,innovative products reaching every part of India- ,remaining customer centric constantly upgrading our.knowledge and skills


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Products


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Mango Frooti

Appy Classic

Bailley Appy Fizz

Butter Cup


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Competitor of Parle Agro

(Coca Cola India Pulpy/ );Orange Maaza

( );PepsiCo Tropicana ( );Dabar Real ( )Mother Dairy SafalFreshgold


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Market Share of Frooti

&In 2005 According to F B News Website Parle Agro's Frooti

is India's first national.mango drink The mango%segment is 95 of the Indian

fruit drink market and%Frooti has 85 market share

.in the tetra pack segment %In 2008 Frooti have 70.market share of fruit juice


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TARGETED MARKET

Primary Market

Kids- Fond of Fruit Juice; Teens- More Experimental; Youth- Experimental and

more buying power; Working People; Housewives; and Elderly people.


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Cont

Secondary Market

Travel Industry Airlines, Railways and local transport systems.

Recreational- Movie theatres,Malls,etc.


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ARLE QUALITY Hygiene is the precursor to every process at Parle.

From husking the wheat and melting the sugar todelivering the final products to the supermarketsand store shelves nationwide, care is taken at everystep to ensure the best product of long-lasting

freshness. Every batch of biscuits andconfectioneries are thoroughly checked by expertstaff, using the most modern equipment henceensuring the same perfect quality across the nationand abroad.

Concentrating on consumer tastes and preferences,

the Parle brand has grown from strength to strengthever since its inception. The factories atBahadurgarh in Haryana and Neemrana inRajasthan are the largest biscuit and confectioneryplants in the country. The factory in Mumbai was thefirst to be set up, followed soon by the one in

Bangalore, Karnataka. Parle Products also has 14manufacturing units for biscuits and 5


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PRICING STRAGIESOBJECTIVES

Learn the major strategies for pricing imitative andnew products.

Understand how companies find a set of prices thatmaximizes the profits from the total product mix.

Learn how companies adjust their prices to take intoaccount different types of customers and situations.

Know the ke issues related to initiatin and


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DIFFERENT PRICINGSTRATEGIES

Market- Skimming Pricing

Market- Penetration Pricing

Product Line Pricing

Optional- Product Pricing

Captive- Product Pricing

By- Product Pricing

Product Bundle Pricing


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PRICE ADJUSTMENT STRATEGY

Discount

Cash discount Quantity discount

Trade discount Seasonal discount

Allowances

Trade- in allowances Promotional allowances
http://www.parleproducts.com/index-2.htmlhttp://www.parleproducts.com/index-2.html


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Society

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G,Krackjack, Monaco, Melody, Mango bite and many others since 1929 is alsoactively engaged to change & uplift the social face of India. As a part of Corporate

Social Responsibility Policy Parle is keenly involved in the overall development of

younger generation with focused endeavor to built New Face of India and spreadhappiness & joy all over.Parle Centre of Excellence as an institution is dedicated to enrich the lives ofpeople through conducting various cultural programs across all region to facilitate

the all round development of the children. Every year, Parle organises Saraswati

Vandana in the state of West Bengal during the festival of Saraswati Puja, invitingschools from all across the state to participate. The event is one of much fanfareand celebration, keeping alive the culture and traditions of ages. Our involvement

in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held

during Navratri. Its gives a platform to all the members of a household toshowcase their creativity and being judged by immanent personalities. Thousandsof families participate and celebrate the occasion on a grand scale.

These events give us a chance to interact with children on a one-to-one basis, andpromote our belief of fun and health for the whole family.

Parle The world of Happiness.


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Factories in India


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THANK

YOU

Prashant Jaiswal Ppt

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