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Transcript of Prana'11 Brochure
8/7/2019 Prana'11 Brochure
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PRANA ‘11An annual Business Event by CEPT
FACULTY OF TECHNOLOGY MANAGEMENT
CEPT UNIVERSITY
In Vedantic philosophy, Prana is the notion of a vital, life-sustaining force and vital energy of
living beings and so are the Business and Entrepreneurs for the Economy.
CEPT University
Faculty of Technology Management
Kasturbhai Lalbhai Campus, University Road, Navrangpura, Ahmedabad, 380009
Coming soon: www.cept.ac.in/prana
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PRANA
PRANA 9th
-10th
April, 2011
PRANA , the annual businessplan
competition is organised by Faculty of
Technology Management at CEPT
University (FTM-CEPT), Ahmedabad in
collaboration with Centre for Innovation,
Incubation and Entrepreneurship(CIIE,IIMA). After inception of FTM-CEPT in
2008, Prana ’11 is second event of its kind
after Prana ’09.
Each time Prana tries to focus on
encouraging young entrepreneurs to
come up with ideas in field of Technology,
Innovations, Sustainable Development,
Rural and Energy, Social and so on. Thistime round we have come up with the
opportunities in area of:
• Ecopreneurship
• Diffusion of Innovation for Bottom
of the Pyramid
Prana ‘09
Prana, the annual business plan contest
focused and encouraged young
entrepreneurs and management students
to use their talents in field of Energy and
Rural Development. Faculty of Technology
Management (CEPT University,
Ahmedabad) in collaboration with CIIE(IIM-A), GIPCL AND Sintex Ltd conducted
“Prana-09” on 7th
and 8th
November 2009.
Along with our flagship event i.e. B-Plan
contest there were other events that were
held such as crack the case, quiz etc.
These sessions were interspersed with
Expert lectures from eminent
entrepreneurs and practitioners from
Rural and Energy Management field and
Investment community. Prana-09 received
around 60 abstracts from all over India
which included entries from many IIMs,
FMS-Delhi, Symbiosis, NID-A, EDI-G, IMT,
XIMB, Great Lakes Institute of
Management-Chennai, IIFT-Delhi, IIFM-
Bhopal, JBIMS Mumbai, MICA, CEPT
University, NMIMS University, TAPMI etc.
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ABOUT US
CEPT University
CEPT (Centre for Environmental Planning and Technology) University is a leading institution
in the areas of developed and natural environment for the human society and related
disciplines. The University aspires not only to train competent technocrats and techno-
managers but also to make students aware of the multidimensional issues of contemporary
society and meet the challenges arising out of resolving these issues.
About the program
• MBA in Technology Management is a unique program which combines Technology
with Management.
• The program is AICTE approved and has associations with International colleges such
as:
University of Howe School of Management, Stevens Institute, New Jersey, USA
University of Texas, Dallas, USA
Erasmus Mundus External Co-operation Window
Stuttgart University, Germany
Flagship Events
Business Plan
AdMad Show –the Advertising contest
About Business Plan
An annual business plan competition at CEPT University in collaboration with Centre for
Innovation, Incubation and Entrepreneurship (CIIE) at IIMA, this time round have come up
with the opportunities in area of:
• Ecopreneurship
• Diffusion of Innovation for Bottom of the Pyramid.
The fortitude of the Contest is to get your idea shortlisted by CIIE. Once the ideas are
shortlisted, you get an opportunity to present your potential plans before panel of jury of
CIIE and an opportunity to receive mentorship and valuable support from them and other
knowledge partners. Moreover, the winning team will be given attractive cash prize.
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Ecopreneurship
The light-bulb moment is now dead. Grossly inefficient, no longer a filament will illuminate
our ideas. L.E.D‘s use far less power!
An entrepreneur is the one whose business efforts are not only driven by profit, but also by
concern for the environment. Much has been talked around the world regarding sustainable
development, finite resources, growing population, natural resource degradation, and
biodiversity and so on. As we are in light of many of such problems, there lay ample
opportunities to build on these problems. Therefore we are looking at solutions for ‘Energy
and Resource use Efficiency’ by reducing wastes, reducing emissions, sustainable raw
materials, sustainable energy use and so on.
Diffusion of Innovation for Bottom of Pyramid
Diffusion of Innovations is a theory that explains how, why and the rate at which new idea
spread through groups of people. Innovations for bottom of pyramid and grass root
innovators often face the problem of diffusion of innovation i.e. movement of idea from one
group of adopters to the next. Hence, we are looking for a business plan that addresses the
challenges in diffusion of innovation from innovators to the majority so as to have maximumsocial and economic advantage. Fundamental elements to diffusion of innovation are:
Innovation – whatever it is being perceived as new
Communication channels – how the message is moved
Time – How long it takes for a decision to be made and how fast the whole thing spreads
Social system – the different units together to solve a common problem
Rules and Guidelines
All the detailed rules and guidelines for the Business plan will be put up on the website
www.cept.ac.in/prana when the registration begins. Here the relevant information is givenso as to plan for your participation.
Registration begins: 14th
MARCH, 2011
Registration ends: 25th
MARCH, 2011 at 23:59 hrs
Team formation
a. A team may consist of MBA candidates (including the ones that have recently passed
out), degree candidates (students) from any other school, university students from
other universities, as well as non-students. Former colleagues and friends (e.g., a
scientist at XYZ Company who is your ex- colleague and who has a great idea for a
new product or innovation) are potential team members.
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b. The team must have maximum of 4 members.
c. One participant cannot be part of more than one team.
d. Single member team will not be entertained.
e. An individual of the team must be designated as team leader for registration and for
all the following communications.
f. No change in team structure is allowed after the registration.
Important Dates for B-Plan
Stage 1: Sending your business plan executive summaries
25th
MARCH, 2011 till 23:59 hrs (the executive summary format is attached as pdf in email)
Stage 2: Announcement of shortlisted teams presenting their Business plans at CEPT
University
3RD
APRIL, 2011 till 23:59 hrs
Stage 3: Presentation of shortlisted business plans at campus
9TH
AND 10TH
APRIL, 2011 (the business plan summary format is attached as pdf in email)
The business plans must strictly adhere to the topic of Ecopreneurship and Diffusion of
Innovation for Bottom of the Pyramid.
About AdMad Show
Ad-Mad Show is an event for all you creative geniuses out there. Every business endeavor
targets a certain clientele, and good advertising goes a long way in keeping them interested.
AdMad is an event for all those who have the ability to cast a spell on buyers. It is about
putting the very heartthrobs of a business into type, paper and pen. If you have the creativebent, power of packaging and presentation, then welcome to AdMad, which challenges your
imagination to think big and think new.
The main objective of this event is to acquaint the students about the promotional
strategies in marketing through advertisements. The event will provide them the perfect
platform to unearth and display their marketing skills, creative thinking and their convincing
abilities.
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Rules and Guidelines
All the detailed rules and guidelines for the AdMad Show will be put up on the website
www.cept.ac.in/prana when the registration begins. Here the relevant information is given
so as to plan for your participation.
Registration begins: 14th
MARCH, 2011
Registration ends: 25th
MARCH, 2011 at 23:59 hrs
Rounds Description
Screening /selection RoundEvery team registering for this event will be required to prepare an advertisement of any
commodity/service/idea/place/people etc based on the following themes
• Ecopreneurship
• Diffusion at the bottom of the pyramid
From the above two themes, they can select any one theme and present their advertisement.
Advertisement can be in form of an audiovisual or animation. Based on the advertisement sent, the
teams will be called at the campus to play successive rounds.
1st Round
Participants should be familiar or well versed with advertisement punch lines/ jingles,
product name and logo of the different companies/ products/services.
All the teams will go to the next rounds.
2nd
Round In this round, the teams will have to prepare a marketing/sales pitch or storyboard for
selling their product/ services in the market.
The topic will be given on the spot. Same topic will be given to all the teams.
3rd and 4th Round
Round 3 and 4 will be on the lines of preparing an Advertisement/TV commercial. The
shortlisted teams from Round 2 will be given a product/topic to launch in the market with
all its required attributes. This includes product name, logo, punch line and radio jingle
followed by a role play showcasing their advertisement.
Topic will be given on the spot.
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Team Formation:
The event will commence with the formation of the teams.
• A team may consist of MBA candidates (including the ones that have recently passed
out). Inter B-school team can be formed.
• Each team must have exactly 4 members.
• One participant cannot be a part of more than one team.
• The teams must register online prior to the event.
• An individual of the team must be designated as team leader for registration and for
all the following communications.• Once the team is formed, then no change in team structure will be allowed.
Important dates for AdMad Show
Stage 1: Registration of the teams and submitting your advertisements
25th
March, 2011 till 23:59:59 hrs
Stage 2: Announcement of shortlisted teams on the website
3RD
April, 2011 till 23:59:59 hrs
Stage 3: The shortlisted teams will have to be present for this event at CEPT University on:
9th
and 10th
April, 2011
Rounds 1, 2 and 3 will be carried on 9th
April, 2011
Round 4 will be carried out on 10th
April, 2011
Note: Teams will be given one full day to prepare for the final round. The topic/theme to be
prepared for the last round will be given as soon as the 3rd
round gets over.
NOTE• As our website is under construction, we request you to start working on both of the
events in case you are willing to participate.
• An email will be sent to you when the registration begins i.e. on 14th
March, 2011
• Per event participation fee is 500/- Rs per team.
• There will be other small on the spot events and cultural night too for refreshments.
• In case of shortlisted candidates coming to CEPT, the food, accommodation and in
city transportation will be arranged.
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CONTACT US
Bilva Patel: +91 99250 74400
Kevin Naik: +91 98259 76414
Email: [email protected]