Synopsis

PAGE

PRAJAVANI

Synopsis

Chapte1- Introduction

Introduction of newspaper

Objective of the newspaper

Scope of newspaper

Methodology of the study

Limitations of the study

Chapter scheme

Chapter2- An overview of newspaper

About the newspaper

What is newspaper

History of newspaper

Importance of newspaper

Chapter3- company profile

Vision, mission and quality policy

Product/service profile

Regional offices

Competitors information

Infrastructural facilities

Achievement and awards

Future growth and prospects

Chapter4- classification tabulation analysis and interpretation of data

Chapter5- major findings

Suggestion

Conclusion

Chapter6-annexure

Questionnaire

Bibliography

Copy of the newspaper

Chapter1

Interdiction Introduction of newspaper

Objectives of news paper

Methodology of the news paper

Limitations of news paper Chapter scheme

1.1 Introduction to news paper:

News paper is a publication devoted chief to presenting & excellent means of keeping well informed on current event. they also play a virtual role in shopping public opinion.

News paper have certain advantages over the major news media television radio & news magazines for ex news paper can cover more new & in much greater detail then can television & international events .but daily news paper report local as well as national & international news.

A large daily news paper provide a greater variety of information news stories cover the largest development in such fields as government politics, sports , science, business , & the arts. but other news starie report crimes & events special events of human interest editorial & columns of opinion comment on current assume informative feature articles examine a wide range of subjects, including psychology,fashion,health,& child care comic strips advice column & other entertainment items also appear regular in most daily news paper.

Thee are more then 200 daily news papers are published in more then 80 languages they have a total circulation of about 17 million people. The English language press remains influential daily news papers such as the times of, the Praja Vani The project report is associated with the study of effectiveness of production and circulation efforts mode by the firm PRAJA VANI shimoga is discussed and analyzed. For this purpose the various aspects of which would have bearing upon general circulation and readers preference price, distribution have been studied. The area selected for the survey and eternal factors were considered while survey has prepared with recommendation.

The main idea of this project is to bring to light the existence of the paper industry. While it still faces the cutthroat competition from various other media like television to the latest being the internet. When the completion become tough marketing becomes challenge marketing does not aim at more survival but a reaching at its best.

In spite of facing threats from other media it still does commend its own esteem the minds of the people. It is often notice that is no great joy then reading a news paper early morning with a sip of coffice or tea. This project reports shows a views of news paper marketing district it contains all types of studies and the aided materials, interdiction in its separate branches chapters. This report may help the firm to come-up to dealers expectation and customer satisfaction. 1.2 OBJECTIVES OF THE STUDY

To know the sales volume of PRAJA VANI news paper in shimoga city

To know the readers response PRAJA VANI news paper.

To know the application of marketing techniques practically in the marketing environment.

To get practical knowledge of survey methods.

To over come the fear during the time of survey, collation of information and present in systematic manner.

To familiarize marketing techniques which are thought academically in collages.

To know what the readers need, in their news paper.

To come out with appropriate findings, suggestions and conclusion based on the analysis and interpretation of the data.

The minimize the problems which are involved in the marketing of PRAJA VANI news paper.

The main purpose of this survey in to get bachelor in business management course certificate.

1.3 SCOPE OF THE SYUDY: The study is restricted to the shivamogga city, the study mainly concentrated on readers response of the Pragavani.

1.4 METHODOLOGY OF THE STUDY:

The prepare this project report a field surveys method is used. Here both primary and secondary data have been collected to prepare this report. Marketing data has been collected by marketing research using field survey method.

The special type of questionnaires is prepared for the purpose of this survey. The data through this questionnaires was collected from selected the answers are directly noted in questionnaires and all the respondents were meet personally by me. Thus, the primary data is given a real and fire view of the news paper market in shivamogga city.

Data collected for the preparation of this project reports include primary and secondary data. Primary data has been collected through survey the survey was conducted through questionnaires was set up with a view to understand the readers response and their behavior with regard to newspaper. The questionnaires have been delivered as par as possible all the required information secondary data was collected from the various book and magazines. While preparing questionnaires a special psychological attention has been given, so that the data collected by this should represent the true attitude towards the paper.1.5 LIMITATION OF THE STUDY:

There are some limitations for the preparation of the project work. The following are the important limitation in some areas of this project work. They are;

1). Survey work:

In this project, study was restricted only to shivamogga city. Even though it is distributed all over district. This project gives the analysis of only shivamoga city.

2). Time aspects:

For the purpose of survey, only the time given for completing the project very short I.e., about 3 months only.

3). With regard to participation:

As it is a part of the study of B.B.M course, the fall involvement is not possible.

1.6. Capacity of study:

This project has been clearly bifurcated into five chapters

1. First chapter deals with introductory aspect to news paper like introduction, objectives, scope, methodology and limitations.

2. second chapter contains an overview of news paper, like about the news paper, what is news paper, history and importance of news paper

3. third chapter deals a brief company profile Vision, mission and quality policy, Product/service profile, Regional offices, Competitors information, Infrastructural facilities, Achievement and awards, Future growth and prospects.4. fourth chapter deals with - and classification tabulation analysis interpretation of data 5. fifth chapter deals with the summary of major findings, suggestions and conclusion. Chapter-2

An overview of newspaper

About the newspaper

What is newspaper

History of newspaper

Importance of newspaper

Chapter-2

2.1 About The newspaper:

Newspaper I a publication devoted chiefly to presenting and commenting on the news. Newspapers provide an excellent. Means of keeping well informed on shopping public opinion.

The four letters of word NEWS describes and represents the four directions that is

N-North

E- East

W-West

S-South

The news can come from any directions. So, this means that the news from all over the world or from extreme corner are collected and edited in a page called NEWSPAPER.

A newspaper is a collection of information and entertainment printed on very cheap paper. In broad Sense, newspaper is an unbound publication issued at regular interval that seek to inform, analyze influence and entertain.

News papers have certain advantages over the other major news media- television, radio, and magazines for instances news papers can over more news and in much rate detail then can television and radio

news bulletins. News magazines concentrate on the chief national and international events. But daily news papers report local as well as national and international news.

A large daily news paper provides a greater variety of information, news stories cover the largest developments in such is fields as government, polities, sports, science, business, and the arts. Other news stories report crimes disasters and special events of human interest. Editorial and columns of opinion comments of current issues. Informative feature articles examine a wide range of subjects, including psychology, fashion, health and child care, comic strips advice columns and other entertainment items also appers regularly in most daily newspapers.

Producing daily newspaper are requires great speed and efficiency. Reporters, editors, and photographers work under the constant pressure of dead lines. A large daily newspaper also employs many other workers, including advertising sales peoples. Artist librarians printing-press operates and truck drivers. The entire staff the papers is to reach homes and news stands on schedule.

2.2 What is in NEWSPAPER?

A typical metropolitan daily newspaper contains about more than 1, 00,000 words of reading matter. From a nose for news is not enough, published by the Bill Telephone system.

HOW MANY OF US REALLY KNOW WHAT IS IN NEWSPAPER?

Most of us would say news, editorials, pictures, sports and the conic strips and perhaps our favorites columnists we read selectively so that few of us realize the vast number of things than that most newspaper cover everyday. Newspaper contains national, international, state and community news. There is regular news in a dozen different categories: Births, deaths, local recreation program, church services, traffic courts, fire calls, and hospitals library programmers, police news, announcement of coming news, market bulletins, stock market report, and the country, treasury, balance, whether news, politics, and probably different items in different community.

There are special pages the sports pages and a page for childrens. the editorial page carries editorial written by the editor and is staff it say what they think about what is going on letter to the editors are also found here telling what the readers think about what is going on and

What they think news opinion of the newspaper. Editorial a make enemies for paper about they an built a reputation for honesty and integrity if they are thoughtful, intelligent and fire minded.

Nationally syndicated columns brigs news and opinions of expert in various fields to even smallest towns. The front page always over the political of nation. Newspapers contain material. The may be consider either news like entertainment theoretical reviews, film, industry, book reviews, television and radio programmers. There are comic strips and horoscopes material column in separate supplements.

The contents of goods newspaper are the result of serious thought and hard work by the editorial and advertising staff. They include both what will interest the reader and what is for the public welfare.

Such a paper give us a good picture of what our life is like: how we live, what we do, think we think about, the motive and issues that contains us.

The good newspaper and good reader are involved in the serious business of trying to understand man and the universe in which he lives.

THE NEWS:-

In today society communication has became a must as part of our life. People would like to know what is happening around the home,

country and of course the global. The definitely would know what new thing are invented in the field of medicine. Environment and in the field they are interested. They want to know what affect them. So the information which makes the people to know about their surrounding is called NEWS on the basis news can be defined as News is an account of recent events of opinion which is important and interest to the people.

Through the concept of news is very old but the word news is relatively recent in origin. In English it appeared as NEWS in 1423, NEWS in 1485 and evolved to news and even in 1865 we had such sentence as the amazing news of Charles as once was spread.

All events do not make news the event must be important and interesting, An events becomes news when its account is available. In India about 2000 daily news papers are published in more then 80 languages. They have total circulation of about 17million

THE IMPORTANT LEADING NEWS PAPER IN INDIA

1. Praja VaniEnglish

2. Deccan chronicleDo

3. The new Indian expressDo

4. Mid-dayDo

5. The economic timesDo

6. The HinduDo

7. the states manDo

8. The time of IndiaDo

9. TribuneDo

10. TelegraphDo

11. Vijay timesHindi

12. Aaj kapuriDo

13. Aaj varnasi Do

14. Dainik jagranDo

15. HindustanDo

16. Nai duniaDo

17. Nava bharath timesDo

18. Nava bharathDo

19. Prabhat kabarDo

20. Dainik bhaskarDo

21. Punjabi kasseriDo

22. Rajasthan patrikaDo

23. Rashtriya SaharaDo

23. YeshobhumiAssamese

24. Asomiya PratidinBebgal

25. AajkaalDo

26. Ananda Bazaar PatrikaDo

27. BartamaanDo

28. GanashakthiDo

29. Sambad PratidinDo

30. Bombay SamacharGujurathi

31. JaihindDo

32 PhulchchabDo

33. Kannada Prabhakannada

34. PrajavaniDo

35. Samyukta KarnatakaDo

36. UdayavaniDo

37. Malayalam Manoram

Malayalam

38. MathrubhumiDo

39. Aaplala VartaharDo

40. Daily SakalMarathi

41. Dainki LokmatDo

42. LokmatDo

43. LoksattaDo

44. Maharashtra TimesDo

45. Navakal

Do

46. SandhyakalDo

47. PragativadiDo

48. PrajatantraDo

49. SambadDo

50. Jog BaniDo

51. Daily ThanthiDo

52. DinamalarDo

53. DinamaniDo

54. Andhra Prabha

Telugu

55. EenaduDo

56. VaarthaDo

57. Dina thandniTamil

58. Dina karanDo

2.3 HISTORY OF NEWSPAPERS:-

During the early stage of human civilization as mans urge to communicate consolidate. He begins to research for appropriate media to express his ideas. He tired to express his ideas through the signs of movements of his body. Then the different sticks are used as means of communication. Then the communication made through the mouth.

In olden days, the news of public importance was made through different kinds of drummers. Then they wanted permanent means i.e. which is kept for future use.

So, hand written news sheet posted in public places probably were first newspapers. The earliest daily newssheet was ACTO DIURA which means daily events its started in 59 B.C.

The credit of printing first newspaper goes to Chinese. The first newspaper was DIBAO. Chinese began printing DIBAO. From carved wooden blocks during the 700s D.A.

Even the first of paper was manufactured in chin a. The first book was printed by the Chinese in 868A.D. The Chinese court of Gazette. Is said to be the oldest newspaper published by printing.

The knowledge of art of printing spread to the west from china. The Chinese have developed the movable types between 19th and 11th centuries, but it was not until 14th century, that the moving type was introduced in Europe. In 15th century John GUILENTERGE, a gold smith of main city in Germany developed a movable type.

He also invented a suitable ink for the metal types of which replace the wooden blocks in 1458 Guitenberge printed nearly 300 copies of the bible.

After that the printing press was established in many other countries. Venice in Italy, become a flourishing centre of printing. In these days the governments and churches patronize the printing process.

Even in the ancient and early medieval times bulletins news pamphlets and propaganda materials were used to paste on wall. The kings in ancient times used to get written reports form their departments, spies or agents. In ancient times thee were also writers of new letter who sent news to the persons who were residing for away from the capital of Country. In India during the Moguls regimes news writing had become a much prevalent institution.

In the middle of 16th century, morning newspaper took shape in Europe. First of all, trading house published news books and their newsletters, generally, political and economic

News for general interest was contained in this book. In 1560s in some towns of Germany and Switzerland serial numbered news sheets started appearing. In the year 1603 two newssheets viz., AVISA from Germany and RELATIONS: from It Roseburg stated coming our regularly. In 1618 weekly newspaper stated coming out in English, French, Dutch and German language from Amsterdam in Holland.

By 1621, the English printers started their own newspapers. In 1621, a single newspaper which was published twice a week. But first daily newspapers. The Daily Current made appearance, this was regular newspaper which was printed regularly. The foreign and domestic. It was published in 1704; the first daily newspaper of America appeared in Pursuance.

In 1550, the Jesuits brought the first printing press to India. In the beginning only religion books were published in Portuguese, Tamil and Malayalam. In India, writing in the shape of news letter has become quite prevalent during the Mughal period. Although the manuscript reports were meant exclusively for official use. Yet they were copied sometimes for wide use. The first attempt to start a news paper was in Calcutta. This newspaper consisted of two sheets only. It specialized in the exposure of the stories regarding the private lives of the servants of East India Company. Mess ink and Road started the next newspapers named as India Gazette. They benefited much from the experience of the Hinchey. In 1784, another paper named Calcutta Gazette was started. Before that James Augustus Hickey stated his Bengal Gazette on January 23rd 1780 at sirampur. After this 1785, Richard Johansson started the Madras Courier, and then in 1783 the newspaper Bombay Herald was started in 1783. Generally, first newspaper in India company. Usually the circulation of these newspapers was very small and did not exceed one hundred or two hundred copies.

In those days there was neither freedom of press nor any press laws in India. The authorities could use censorship of these newspapers. The printing of these newspapers was not very attractive.

Generally, this newspaper printed such things sales forecast intense to the British residents in India. Some of the oldest newspapers in India are Bombay Samachar Published from Bombay in Gujarat started in 1872.

Praja Vani in English in Bombay 1838, Pioneer in English Luck now 1885 and AmrithBazaar Patrika in English in Calcutta 1868. Of course, compared with the teeming population of India, the number of newspapers and their circulation was very small. This is due to the fact that still a great majority of our country men are illiterate. In India literacy percentage is only 29.45 as per the census of 1971. was very oldest English Daily. The oldest periodical is Calcutta Review, published monthly in English from Calcutta started in 1844.

Science the 1960s many newspaper have modernized word processing and layout system reporters can also writes stories on potable computers and hen sent the stories to the officers via a modem, a advice that transmits information over telephone lines.

The process of making up the pages and printing the paper has also advanced. For instance, in some newspapers the stories, photographs and adders are inserted into layout while it is still on computer. Today several papers offer electronic newspaper also called on-line newspapers computer users can access stories and often classified adders with them modern. Some newspaper also.

2.4 IMPORTANCE OF NEWSPAPERToday, with the growing popularity of TV and expanding horizons of satellite based information an numerous quantity of various types of informations are readily available to a common man. Yet, the role of newspapers in society will not be less important because common man does not have time to study the huge volume of information. The Journalist will sort-out those and caters, through the newspapers, to the common man. The relevant and correct information in its proper perspective by analyzing the

Background which will be beneficial to an individual as well as to the whole society.

No doubt the TV and satellite channel cater news very quickly and nicely but that is one way communications.

One glance through headlines or a major story in a newspaper, when it comes. Rest if the paper can be read it, in the time of ones choice. But in case of Radio & TV news bulletins are broad cast as fixed times and if one does not tune in, then one cannot listen to it.

The advantage with TV & Radio is that they can be sport news earlier than newspapers. Normally, what one seen in the night TV bulletin is read in Newspapers in the morning, but, why does one read

Newspaper even after listening to the news in the night? Those who have TV set have not stopped buying newspaper!

Hence, the popularity and the utility of newspaper are presumed that, it will not decline in India in the foreseeable future.

KINDS OF NEWSPAPER:

News papers are printed on coarse papers called news print. There are two major sizes of newspapers standard and tabloid. There is no cut size for newspaper. This standard and tabloid size is both used in publishing all types of newspaper.

1. daily newspapers

2. weekly newspapers and

3. special-interest newspapers

1). Daily newspapers:

Print world, national and local news they also carry editorials, opinion columns features articles and entertainment item. Big city dailies print miniseries on social and political issues, such as the quality of school and the efficiency of government.

Many dailies are morning papers; some are afternoon or evening papers. In large cities, many morning papers published several

editors. The first on in early evening and the last one in the early morning.

2). Weekly newspapers:

In general, serve much smaller area than daily newspapers and published news of a more personal nature. In small communities most people know another and take great interest in the activities of their friends and neighbors. Weddings, births and deaths are mager news times. Fires are traffic gets front-page covering.

Interest news papers:

Print news of concern to particular groups many large companies and trade unions published news papers for their members. News papers printed in foreign languages serve foreign born residents in big cities.

Chapter-3

- company profile

Vision, mission and quality policy

Product/service profile

Regional offices

Competitors information

Infrastructural facilities

Achievement and awards

Future growth and prospects

This report tries to spread out the functional and managerial aspects practiced in media industry especially in print media. It is my pleasure to mention that I have received a heartfelt support from all the staffs of The Printers (Mysore) Pvt Ltd, to know about the functional and managerial aspects practiced in the company.

The Printers (Mysore) Pvt Ltd is one of the leading publishers in the Indian print media industry. Operating in its 60th year, The Printers (Mysore) Pvt Ltd is well known for its products containing refreshing and reliable news. Following are the different dimensions, which clearly explain about The Printers (Mysore) Pvt. Ltd.

It was late Mr.Guruswamy who had a broad vision and aspiration to give trustworthy news to the people at large. Being the founder of The Printers (Mysore) Pvt Ltd., Mr.Guruswamy dedicated his life to truth and impartiality in providing news.

Mr. Tilak Kumar, Mr. K.N Shanth Kumar and Mr.Praful shah now head the company.

The time line of the companys publications is given below.

1. 1948 - Praja Vani - English Daily Newspaper.

2. 1948 - Prajavani - Kannada Daily Newspaper.

3. 1965 - Sudha - Kannada Weekly Magazine.

4. 1968 - Mayura - Kannada Monthly Magazine.

The Printers (Mysore) Pvt Ltd operates in media industry. The nature of business is publishing. The company has 4 main products namely Praja Vani, Prajavani, Sudha, and Mayura.

The Praja VaniAs said earlier, publishing activity takes place through 3 different markets viz. The Content Market, the Advertisement Market and the Consumer Market. Thus, we can list out the following unique features of publishing activity as for as other type of business in the media industries are concerned.

1. The product is tangible, in the sense, every published work can be stored and the consumer feels that he has purchased some material, which he can touch, sense, and store.

2. The basic end product will be the news or other writing works which aims at delivering the literature information in and around the world.

3. In case of newspapers, the product will be the same but content changes everyday.

4. The new forms of publishing is through Internet i.e. e-papers

5. Publishing includes the stages of the development, acquisition, production, marketing and distribution aspects.

Further, following are the nature of the publishing business, which is almost common to other business operations in media industry.

1. The success of business highly depends on the quality of contents as well as the consumers tastes and preferences.

2. The information flow should be so quick that news reaches people as and when it occurs.

3. There will be a great responsibility on the media, as it is considered as reliable source of information. In other words, every published works should be authentic.

3.1 Vision, Mission and Quality Policy:

The Printers (Mysore) Pvt Ltd emphasizes on truth and impartiality in providing the news. The company is working as per the visions of the founder Mr. K.N Guruswamy.

VISION:

Doing right first time, every time is our guiding principle

MISSION:

The objective of the company is to attain 50% of the market share by collective work and better co-ordination and to introduce a special school edition of Praja Vani.

QUALITY POLICY:

We strive to maintain leading position by providing quality information, features, and services on time.

Technological superiority:

When it started publication in 1948, Praja Vani was produced on printing equipment that was comparable to the best in this part of the country at the time.

From stereo rotary machines to linotype composing machines to fully computerized editing and page production systems and web offset color printing, it has been striding along the steady path of modernization. The automation extends today to counting, packaging and stripping of the printed copies rolling out of the rotary machines.

Advances in newspaper concepts, content, design and layout have helped Praja Vani keep pace with the rapidly expanding interests of its readers.

Welfare:

The blueprint for rapid growth is appreciation, excellent infrastructure and a healthy and work environment that ensures job satisfaction. The Group cares for its people. So it has several comprehensive programmers designed to change attitude and behavior and perfect strategic decision-making and problem solving skills which are explained in detail in part-B of this report.

Encouragement received from the Group has helped the DHPV Lalitha Kala Sanghas troupes to win many major awards and shields in cultural contests at the State level. The Groups sports squads too have fared well sports meets and tournaments

Organized for the media. A unique feature is the counseling service offered to employees facing crises of diverse kinds.

Redefining excellence

Fifty spectacular years of growth, multi-faceted and on target. Fifty years of active interaction with Karnataka. Its people, their aspirations, and the history they have made. Today, the Group is balanced to stand tall among the newspaper giants of the country.

Commitment to Quality-ISO 9002

As the fifty steps towards total quality, the Group has changed its quality control process from reactive to proactive. And a quality system ISO 9001:2000 model for quality assurance in production, installation and servicing. With this, the Group has become the first publishing house in the country to receive this prestigious certification for all its facilities. The functions covered in the quality system include advertisement, editorial, materials, production and training.

Total Quality Management (TQM):

The Group believes in Total Quality Management, which is an effective system of integrating quality improvement efforts so as to provide product that ensures customer satisfaction. Every section of the organization is therefore geared to face challenges. A common vision, a common mission and common goals bind together here. Not content with streamlining its day-to-day

Functioning. The Group is constantly integrating quality in to its corporate strategic planning process.

Every Praja Vani touches the lives of the people of Karnataka. Today the daily shapes the opinions and directs their actions. Praja Vani was born 60 years ago when the first edition hit the streets on 16, 1948. The newspaper is a reflection of optimism, and a voice of the aspirations of a newly independent nation.

Proud of its regional moorings and responsive to global change, Praja Vani is Karnataka and Bangalore hold a special place in the newspapers scheme of things, but its coverage of national and world happening is equally comprehensive and analytical. Praja Vani is also the voice of the poor and underprivileged. On its agenda is a relentless campaign against corruption and advocacy of pro-environment economic development.

The very analytical opinion/policy page presents a variety of views on national, state and international issues. Regular columnists and experts in various fields place the latest events in perspective. The well-written editorials are known for their unbiased and informed commentary on events and developments. The newspapers human-interest reports and profiles of interesting personalities give the reader not only news and views, but also the emotions and the drama behind the happenings in a short and snappy manner.

3.2 Product /Service Profile:

The Printers (Mysore) Pvt Ltd has following products offered to the public.

1. PRAJA VANI:

DH is an English daily newspaper having circulation throughout Karnataka and other parts of the country also. Being the leading English daily in Karnataka DH is satisfying the needs of the readers by providing supplements on several topics such as sports, career, culture and so on. The following are the supplements.

A. SUNDAY HERALD:

A special supplement is given with Sunday edition covering contents on entertainment, travel, astrology, literature, arts and books.

B. DH CLASSIFIEDS:

It facilitates the regional advertisement needs. A special supplement is providing space for small advertisers such as ads on property, vehicle, auction, and lease.

C. ECONOMY AND BUSINESS:

Mondays supplement is covering market analysis, business issues.

D. SPECTRUM:

Tuesdays supplement is covering all about Karnataka, its people, traditions and development stories from the district also included.

E. DH AVENUES:

Wednesdays supplement, which fulfills the needs of the employees, employers, job seekers, and articles on marketing, communication skills, and HR issues, are published.

F. SCIENCE AND TECHNOLOGY:

Mondays edition is covering issues related to new technologies, scientific aspects, and new advancements.

G. DH EDUCATION:

This is the Thursdays supplement, which opens the window to the world of learning and knowledge.

H. DH REALITY:

Issues covering real estate, home loans etc

I. SPORTSCENE:

Issues covering regional, national and international sports

J. LIVING:

Saturdays supplement is covering health, fashion, food and beauty tips.

K. OPEN SESAME:

Fridays supplement, it is a fun-filled eight-page tabloid for kids packed with some of the best childrens writing.

L. DH WHEELS:

It covers information about automobile industry.

4. CINEMA RANJANE:

Fridays supplement, which covers film, related issues.

5. BHUMIKA:

Saturdays supplement for ladies.

6. SAPTHAHIKA:

A special supplement is given with Sunday edition covering contents on entertainment, travel, astrology, literature, arts and books.

3. SUDHA:

It is a weekly magazine. It covers stories, serials and so on.

4. MAYURA:

It is a monthly magazine covers full-size stories3.3 REGIONAL OFFICES

The company has the corporate in the heart of the city at the live and vibrant of Bangalore on the Mahatma Gandhi road. The regional offices of the company are in New Delhi, Mysore, Hyderabad, Mangalore, Kolkatta, Hubli, Mumbai and Chennai.

The Printers (Mysore) Pvt Ltd

Bangalore Hubli Mangalore Mysore Gulbarga Davangere

Division Division Division Division Division Division

1.Bangalore 1.Bellary 1.Mangalore 1.Mysore 1.Gulbarga 1.Davangere

2.Tumkur 2.Bijapur 2.Kasaragodu 2.Mandya 2.Bidar 2.Shimoga

3.Kolar 3.Bagalkot 3.Chikmaglore 3.Chamaraj 3.Koppal 3.Chitradurga

4.Dharwad 4.Madikeri -nagar 4.Raichur

5. Gadag 5.Udupi

6. Haveri

7. Karwar

8. Belgaum

Source: The Printers (Mysore) Pvt Ltd.3.4 Competitors Information:

In the recent years print media industry is facing competition not only from other types of media such as TV, Radio, and Internet but also within the journalism. Price is a sensitive part as for as the newspapers are concerned. Even a small hike of 50 paisa in the price reduces a lot of subscribers and vice versa. But, however, the habit of reading in

People are the main reason for the survival of newspaper industry. Following are the competitors for the products of the company.

2. Competitors for DH

Sl. NoProduct TypeBelongs ToIntensity Of CompetitionArea Of OperationDominated Areas In Karnataka

1The HinduThe Hindu GroupHighAll Over IndiaPopular In Cities

2Indian ExpressThe Indian Express GroupMediumAll Over IndiaPopular In Cities

3The Times Of IndiaThe Times GroupVery HighAll Over IndiaStrong In Karnataka

Source: The Printers (Mysore) Pvt Ltd.

3. Competitors for Sudha and Mayura Sl. NoProduct TypeBelongs ToIntensity Of CompetitionArea Of OperationDominated Areas In Karnataka

1TarangaManipal Media Network LtdHighKarnatakaAll Over Karnataka

2KasturiThe Loka Shikshana TrustHighKarnatakaAll Over Karnataka

3TusharaIndian ExpressModerateKarnatakaAll Over Karnataka

4KarmaveeraThe Lokashikshana TrustHighKarnatakaAll Over Karnataka

The newspaper industry is facing the price war among the competitors. In 2000, Vijayananda Printers Ltd started price war using Penetration Strategy. It made all other newspapers to bring down their selling price to Rs 1.50. The Times of India also used the same strategy for gaining market share. Both succeeded in effective launching of the newspaper using this strategy. In fact, a strong network of VRL logistics also helped Vijayananda Printers Ltd to root deeply in the market.

Expected new entries to the market are,

The Deccan Chronicle

The Hindustan Times

DNE3.5 Infrastructural Facilities

The printer (Mysore) Pvt Ltd has good infrastructural facilities. Following are the points, which explain the infrastructural superiority of the company.

The company has 6 plants in Karnataka. (Gulbarga plant yet to opened)

The total numbers of employees are 1,280.

The Printers (Mysore) Pvt Ltd has the KBA printing machine (made in Germany) having a capacity to print 60,000 copies per hour.

It has a well-networked distribution channel all over Karnataka and out of state also.

Every plant is well equipped with 2 types of printing machines i.e. High Line and News Line.

Canteen facilities for workers in production Department and also garden has been maintained in the premises of every plant

Raw material maintenance is centralized is located at Bangalore. All the activities are computerized. TCS has designed application software for the operation of The Printers (Mysore) Pvt Ltd called as Integrated Information System. It has a separate machine for the purpose of recycling the wastages.

Praja Vanis several zonal editions serve to cover local news in greater detail and to highlight the developments in these areas, thus being in touch with readers in every region of Karnataka.3.6 Achievements and awards:

Central governments award for prompt tax payment.

ISO certification for all the departments in the company.

Hubli plant has got award for best garden maintenance in its premises.

Praja Vani has got BEST PRINTING AWARD for two times by IIFA.3.7 Future Growth and Prospects:

The organization has the dream to expand its market to other states such as Andhra Pradesh and Tamilnadu. So to expand its market it has taken various promotional activities such as,

Power Jacket Exercises.

Hand bills.

Stall Promotion.

Promotional free copies.

Road shows (bike rally, cycle rally)

Conducting various sports and cultural competitions for school children.

Chapter4- classification tabulation analysis and interpretation of data

Classification, Tabulation, Analysis and Interpretation of DATA

4.1 Respondents Demographic Factors

Gender

Today, customer is the king of each and every area and customer is the only judge. In case of news papers, readers are their customers. Therefore, the news paper must take readers into consideration. It is only through readers satisfaction. News paper can improve.

Survey has been conducted in respect of readers of the PRAJA VANI news paper in shivamogga city only. The main intention of field survey is to know readers attitude towards this news paper and what do they expect out of their news paper.

While conducting survey good response was received from the readers of news paper the survey was made purely an random basis. All their suggestions and attitudes towards news papers have been interpreted.

I consider this survey as useful both to the readers and news paper. The area of survey analysis has been strictly restricted to shivamoga city only. Thus, the survey gives information in general regarding the attitude of readers towards this news paper.

Survey analysis

The numbers of customers interviewed are only 50 numbers. Almost all the readers are satisfied with their news paper.

Following are the analysis of survey findings

1, table showing the readers on the basis of their educational qualification

Educational qualificationNumber of respondentsOn basis of percentage

SSLC and below1224%

Degree2040%

Post degree1122%

Other714%

Total50100%

Source: survey-results

Analysis

This table shows that 38 out of 50 persons of graduate read this daily, it means that more qualified persons prefer to read the Praja Vani. According to this table based on qualifications numbers respondents prefer deccan hearld are as follow say SSLC and below of there 24% and total graduates 76% in this graduates Degree responses 40% post degree 22% ad other educational qualified persons are 14%. In this way graduates are more in readers it is profitable to deccan heald paper.

Graph showing the educational qualification of respondents

2. table showing the reader on the basis of their occupation

OccupationNo. of respondents

Students13

Professional20

House wife3

Others14

Total50

The above table and also the shows the maximum number of percentage of readers for the news paper THE PRAJA VANI in shivamogga city which comprising of professionals students and others.

Graph showing the occupation of the respondents

3, table showing the age of number of respondents

Age(year)No. of respondentsPercentage of respondents

Below 251020%

25-401632%

40-552346%

55 and above12%

Total

50100%

Analysis

I the above table, the people in the age group of 25-40 and also group of 40-55 admire this news paper and reader satisfactorily them the other age group . in this way Praja Vani move reaches age group of 40-55.

Graph showing the age of number of respondents

4, Table showing readers opinion about number of pages and language.

No. of pagesQuality of printingpricelanguageTotal

Opinion

about81172450

Parentage of respondents16%22%14%48%100%

The above table clearly stats that respondentents opinion about the deccan herd 16% of readers seeing the pages of the news paper they buy the news paper and 22% respondents see the quality of news paper, 14% respondents see language of the news papers. More no. of respondents purchases paper on basis of language.

Graph showing the readers opinion about no. of pages, quality, price and language.

5, Table showing the language of news paper of respondents

Language of news paperNo. of respondentsPercentage of respondents

English3876%

Kannada816%

Hindi24%

Other24%

total50100%

The above table showing respondents of readers towards language in above respondents kannada news paper readers are 16%, Hindi readers ad other readers on 4%. In this way English news paper respondents are 76%. More number of respondents are reading English news paper thats it the Praja Vani news paper has opportunity to increase it sales.

Graph showing the language of news paper from respondents

6, Table showing regular reader of the deccan hearld

Readers of Praja VaniPercentage of respondents

Yes3570%

No1530%

total50100%

The above table shows readers of respondents as positive are 70% and negative 30% there are more number of readers responded as positively it shows the Praja Vani is good possession in market and it lead the market and the deccan heard are good competitor to others.

Graph showing the reader of the Praja Vani

7, Table shows the prefer of news paper by respondents

News papersNo. of respondentsPercentage of respondents

Praja Vani3570

Prajavani816

Times of India36

other48

The table shows, number of respondents of readers about news paper the deccan hearld readers are 70% after that prajavani 16%, ties of India 6% and others are 8%. In this way the Praja Vani show that leader of market. In this way the Praja Vani is leading paper in Karnataka.

Graph showing prefer of news paper by respondents

8, Table showing spending a time for reading news paper

Time spending by respondentsNo. of respondentsPercentage of respondent

15 min1734%

30 min2040%

1 hour816%

More510%

total50100%

The table shows, the readers time spending for reading news paper more time takes 30 min by 34 respondents, 1 hour by 16% and more time 10% respondents. In this bases the Praja Vani news paper more popular in readers of 30 min spenders.

Graph showing spending a time for reading news paper

9. Table showing coverage of newspaper

Coverage of news paperNo. of respondentsPercentages of respondents

Excellent1428%

Good2550%

Average1020%

Poor12%

total50100%

In this table shows the coverage of news in Praja Vani more percentage is 50% given for good and after excellent 28%, average 20% and poor 2%. According to this table the deccan herarld is good coverage in new paper its show good quality of news published by The D H.

Graph showing coverage of news in The D H

10, Table shows opinion about supplements of the deccan herld

SupplementsNo. of respondents% of respondents

Every day2448%

Alternative day2550%

Weekly1122%

The table shows the supplements of The DH like by respondents who want every day 48% respondents after that alternative days 50% and weekly 22%. In this opinion about The D H news paper already satisfied. The DH already giving daily supplements.

Graph showing the opinion about the supplements in Praja Vani.

11, Table shows entertainment section of Deccan Hearld

Opinion of respondentsNo. of respondentsPercentages of respondents

Excellent1734%

Average1632%

Good1530%

poor24%

The table shows the analysis about entertainment section of The D H.

In this way opinion excellent as 34% and average of 32% good as 30% and poor is only 4%. It shows the most of respondents are give positive result about the entrainment section. The DH is also publishing section well. It shows the The Praja Vani is a model news paper is others news papers.

Graph showing entertainment section of The Praja Vani.

Chapter5 major findings9 Suggestion

Conclusion

SuggestionsThe covrage of news by the firmmust be improved the firm has to collect quality news and ood news.

it should be seen that the advertisement made more attractive and less in number.

The price f the nes paper must remain same. Maximum effort should be made to maintain the same prie.

Conclusion

The Praja Vani, shivamogga,is an English daily, has been a prominent daily. The staffs of this paper are highly experienced in the field of journalism. Majority of the respondents interviewed during the survey are of the opinion that the paper claims almost qualities of an ideal English daily.

The creative thing about thee news paper is that, being a national international daily it covers the local news. All readers are satisfied with all aspects of this paper.

The suggestion given may help the Praja Vani to increase its sales volume.

Questionnaire

Dear Respondents:

I am PAlLAVI, Final Year B.B.M student in GOVERNERMENT FIRST GRADE COLLAGE, Shivamogga. I am doing A STUDY ON READER ATTIUDE TO WORDS PRAJA VANI WITH SPIECIAL REFERNEC TO SHIVAMOGGA CITY, So I request you to kindly spare some time for filling up the below questionnaire.

Thanking You,

1. NAME :

___________________________

2. ADDRESS :

____________________________

____________________________

3. AGE:

__________

4. Educational qualification:

Below SSLC

post graduation

Degree

other

5. OCCUPATION :

Student

Professional

Hose wife

others

6. Which language news paper do you read?

English

Kannada

Hindi

Other

7. which news is first prefer to read?Praja Vani

Prajavani

Times of India

other

8. Do read the Praja Vani regularly?

Yes

No

9. when do you read news paper?

Morning

Afternoon

Evening

Night

10. How much time you spend for reading newspaper?

15minuts

30minuts

1hour

more

11. You select your newspaper based on the following criteria, please indicate your priority.

No of pages

Quality of printing

Price

Language

12. Are you happy with price of Praja Vani?

Yes

No

13. what do you feel about the news courage in the news paper you subscribe?Excellent

Good

Average

Poor

14. Which sections do you like reading most?

National

Sports

Business

Others

15. How important is a supplement to a news paper?

Very important

Important

Not so important

Not important

16. when would you like to have supplements?

Everyday

weekly

Alternative day

17. how do you rate your news paper in covering entertainment section

Excellent

Average

Good

Poor

18. Do you consider advertisements are important in your news paper?

Yes

no

19. What do you expect from Praja Vani?

__________________________________________

20. your overall opinion about the Praja Vani paper

__________________________________________

Subramanya.mSignature of the reader

Signature of the surveyor

Place:

Date:

Bibliography

world book of encyclopedia

journals

American encyclopedia

The news papers, its place in democracy by: Duane bradely

Web site: www.google.com ( Google search)

Web sites: www. Deccan hearld.com

Www. Deccan hearld.in.net

Copy of news paper

PAGE 58 DSBG Government first grade college,Mudigere