PRAGUE PR Experience

8/6/2019 PRAGUE PR Experience

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Dear Colleague, It is my absolute pleasure to invite youto an “experience” that will change yourreality forever!

Have you ever had a gut feeling that ifyou went to this one particular event,something good was going to happen

to you- and when you went, you metyour future best friend, or made a hugebusiness deal or discovered somethingthat changed your way of thinking? Thisis your intuition guiding you. I want youto have the same gut feeling about thisevent.

THE Prague PR Experience, takingplace in the golden city of Praguefrom 20 – 21 October 2011 is themost PR innovative event to everhappen in Europe. Featuring innovativepresentations, interactive discussionsand vast networking opportunities thisis the event that will change the way

we do PR and will prepare us for thechallenges in the year ahead.

Senior PR experts from groundbreaking

companies such as Ebay, BP, BBC,Citi, Levi, Microsoft, Royal Mail andPR professionals that have shaped theimage of Princess Diana and PrinceCharles will get together in Pragueto discuss with you the latest PRtrends in Europe including reputationmanagement, practical social mediatools, crisis management, internal PRand corporate social responsibility, toname but a few.

THE Prague PR Experience willbe everything but a boring corporateconference. When you register forour event you are registering for anunforgettable experience. All ourpresentations are interactive and tailormade to fit your needs. On top of thiswe have organized several networkingopportunities, including dinners andcocktails, to help you make the mostout of the event. Finally, the event is full

of surprises to help you have the bestexperience ever.

Do not think twice! Register today

for THE Prague PR Experience byvisiting our website www.thepworld.com, calling our hotline +38925111350 or sending us an email [email protected]

Come to Prague and hear the greatestPR stories…never told before!

Kindest Regards,

Kosta PetrovChief Experience OfficerTHE Prague PR Experience

PS. Register before 28 July for EUR999 Only!

This year’s programme is a result of fiveweeks extensive research with key PRexperts and publications. All topics anddiscussions have been requested byyou and are tailor made for you.

The best part of this is that ourpresentations are not your typicalconference presentations – they are notboring. They are more like after dinnerconversations in your colleague’shouse. The aim is to provide you withtools you can immediately use whenyou go back to the office. We do notwant to lecture you – we simply want toshare experiences with you.

For the first time ever PR professionalsfrom across the region will be able tolearn how Prince Charle’s reputation

was maintained after the death ofPrincess Diana. You will also be ableto hear first hand stories on the BPenvironmental catastrophe and theGazprom crisis in 2009.

On top of this the event will also featureincredible stories on CSR by Jumeirahgroup in Dubai, dealing with pressat the Eurovision Song Contest andgovernmental PR at Westminster CityCouncil.

But, if we have missed a topic oryou want to hear from an expert or acompany that is not currently featuredin the programme please write [email protected] and wewill try our best to make your wish areality.

THE GREATEST PR STORIES

NEVER TOLD BEFORE

The Prague PR Experience is all about interaction. Aside from having veryinteractive presentations we have created two special segments concentrating onthe latest PR trends and challenges. Each day we will divide the audience into three

different groups. Each group will have to prepare a short presentation discussing10 challenges, 10 solutions and 10 case studies on the particular PR topic they willbe assigned to. The spokesperson of each group at the end will present the groupfindings to the entire audience!

INTERACTION LIKE YOU HAVE

NEVER SEEN BEFORE



UNLIMITED NETWORKING OPPORTUNITIESThe Prague PR Experience is all about networking. We want you to leave the event richer with knowledge but also with

new friends.

We have organized several networking activities to help you make most of the event including:

Pre - Event Sightseeing Tour

Closing Cocktail

Join us on the 19th October, the night before the event,and explore Prague by night. The two hour tour willinclude a visit to the famous Prague Castle, CharlesBridge and the Old Square.

Join us on the 21st October for a night of traditionalCzech beer and food to celebrate the success of theevent. Raise a glass or two with your new friends tocelebrate new friendships and memories.

After a busy day of presentations we want our delegatesto unwind and relax. All delegates are invited to joinus at an exclusive dinner in the Prague center whereyou can discuss PR, potential business developmentopportunities or simply make new friends.

The event is done but our networking activities are not.If you are staying in Prague for the weekend join us atan exclusive tour of the Konopiste CastleThe Konopiste Castle was originally founded as agothic fortress guarding a nearby town of Benesov.Being founded at the end of the 13th century by Tobiasof Benesov, it was built at the beginning of the 14thcentury, following the model of french castles called“castels”.The utterly most important and famous owner ofthe Konopiste Castle was the archduke Fratisek(Franz) Ferdinand d’Este, a successor to the Austro-Hungarian throne whose assassination in Sarajevo in

1914 became a pretext of the the World War I. Thisman bought the Konopiste domain in 1887 from theLobkowitzs family and converted it into a magnificentseat of a Heir.

Networking Dinner

Post Event Tour



Speakers Whose Work Is Shaping The Global PR World

Wendy GoldConsumer PR Director

EMEAMicrosoft International

Donald Steel Crisis Communications

Expert Former ChiefCommunications

Advisor BBC

Patrick Jephson Former Private

Secretary Lady DianaAuthour, The Shadows Of

A Princess

Philip Dewhurst, Former Communications

DirectorGazprom Marketing

Jonathan Woodier Director

CommunicationsCiti 200

Mary Jo Jacobi Executive VP External

Relations AndCommunications

BP America

John NielsenDirector Communications

BAE Systems

Piers Schreiber Vice President CorporateCommunications & Public

AffairsJumeirah Group

Amber McCasland Director of Communicationsfor Europe, Middle East and

Africa Levi

Ashraf ZeitoonDirector of CorporateCommunications &

ResearchAramex International

Martina Kemrova Director, CorporateCommunications

T- Mobile

Richard Stephenson Former Communications

DirectorRoyal Mail Group

Annemie Ress HR Director

Ebay

Peter VogtInternal

CommunicationsDirector

Ebay

Colleen HarrisOfficial Royal CorrespondentWilliam and Kate’s Royal

Wedding

Sietse Bakker Event SupervisorEurovision Song

ContestAuthor, How To Live Wow

Alex Aiken Director Of Corporate

CommunicationsWestminster City

Council

AMAZING SPONSRSHIP AND EXHIBITION OPPORTUNITIES AVAILABLE

Participate as a sponsor or exhibitor at THE Prague PR Experience and your company will reach the top decision makersin the sector. As well as unique networking opportunity, sponsoring or exhibition at the event provides a targeted approach topromoting your corporate image, products and services as well as creating greater market awareness. We have a selection ofpackages available but sponsorship and exhibition opportunities at THE Prague PR Experience are strictly limited. So don’t bedisappointed. Please contact:

Kosta PetrovChief Experience OfficerTel. +3892 5 111 350oremail [email protected]

TAKE ACTION TODAY!

Register before 28 July for EUR 999 ONLY! Rates willincrease after 29 July 2011!

Visit www.thepworld.com or call +3892 5 111 350



Day One, Thursday, 20 October 2011

Day Two, Friday, 21 October 2011

09.00 Registration AndMorning Coffee

09.00 Chairman’s OpeningRemarks

ALL YOU NEED TO KNOW ABOUTCRISIS COMMUNICATIONS!

09.15 Crisis SimulationWorkshop

In this fully interactive workshopsession, Donald Steel explainsthe 10 fundamental rules of crisiscommunications and the important ofthe “Golden Hour”. This is followedby a fully interactive workshop inwhich delegates are invited to workin teams to handle a challenging

and rapidly developing crisis. Noexperience of crisis communicationsis needed for this demanding butenjoyable session!

• Learn the 10 fundamental rules ofcrisis communications

• How to avoid the pitfalls• Learn how your organisation can

prepare itself for a crisis

08.30 Morning Coffee

09.00 Chairman’s OpeningRemarks

09.15 Interactive BreakoutSession and GroupDiscussions

REPUTATION MANAGEMENTFOR YOU AND YOUR COMPANY

10.15 Reputation ManagementMasterclass

Building And Maintaining StrongCorporate Reputation

Mary Jo Jacobi, Executive VP ExternalRelations And Communications, BP

The Importance Of BuildingAnd Maintaining Your PersonalReputation

Patrick Jephson, Private Secretaryto Lady Diana, Author, Shadows OfA Princess

11.30 Networking AndRefreshment Break

12.00 Case Study On ReputationManagement: WorkingWith Prince Charles And

• The vital importance of “TheGolden Hour” in securing yourorganisation’s reputation in a crisis

• The dangers and opportunitiescreated by social media

Donald Steel, Global Crisis

Communications Expert , Former ChiefCommunications Advisor, BBC


12.00 Turning Crisis IntoOpportunity For Good PR

Amber McCasland, DirectorOf Communications, EMEA, Levi

12.45 Crisis Communications InThe Age Of Social Media

Philip Dewhurst, Former PRDirector, Gazprom Marketing

13.30 Lunch For Speakers AndDelegates

ALL ON THE LATEST TRENDS INSOCIAL MEDIA

Princess William And Harry+ An Insight Into The PRCampaign For William AndKate’s Wedding

Colleen Harris,RoyalCorrespondent, William and Kate’sRoyal Wedding, Former PressSecretary to HRH Prince Of Walesand Princes William and Harry

12.30 Maintaining YourReputation In A State OfConstant Media Attacks

John Neilson, Director CorporateCommunications, BAE Systems

13.30 Lunch For Speakers AndDelegates

14.30 Internal CommunicationsAnd EmployeeEngagement: TransferringYour External MessagesTo Your Employees

Annemie Ress, HR DirectorEbay

Peter Vogt. InternalCommunications DirectorEbay

14.30 Social Media AndTraditional PR: Why TheOne Cannot Exist WithoutThe Other

Wendy Gold,Consumer PR Director,EMEA, Microsoft International

15.15 Leveraging CSR ThroughSocial Media To ReinforceA Super-Luxury Brand

Piers Schreiber, VP CorporateCommunications And Public Affairs,Jumeirah Group

16.00 Practical Social MediaTools To Help You BuildA Strong Brand:The Eurovision Experience

Sietse Bakker, Event SupervisorEurovision Song ContestAuthor, How To Live Wow

16.45 Chairman’s ClosingRemarks

17.00 End Of Day One

19.00 Networking Dinner

14.30 Evaluating YourCommunications Tools:What Works, WhatDoesn’t?

Alex Aiken, Director Of CorporateCommunications, Westminster CityCouncil


15.45 The Secrets To CreatingWorld Shattering PressEvents

Martina Kemrova, DirectorCommunications, T-Mobile

16.30 Topic To Be Confirmed

Richard Stephenson, FormerDirector PR, Royal Mail

17.15 Chairman’s ClosingRemarks

17.30 End Of Day Two

19.00 Closing Cocktail



ABOUT THE ORGANISER HAVE YOUR SAY

GENEROUS DISCOUNTS

P is all about changing reality.With presence in Dubai, Prague and Skopje, P’s aim

is to create a positive change in the global business

world.

At P we work closely with some of the world’s most

admired business leaders to create unforgettable

experiences for our customers.

Whether it is through our events, our TV shows or

our highly interactive in house programmes we are

all about creating a more responsible business world.

At P we do not manufacture events. We create

experiences.

We work closely with the movers and shakers in

the global business world to develop programmes

aiming to change the world we live in. Whether it is aworkshop, master class, exhibition or a conference,

signing up for a P programme will set you up for a

success. Guaranteed!

We want to hear from you. That is why we have createda Facebook page and a Twitter page. By joining us onFacebook or Twitter you can constantly follow the newssurrounding the event plus you can engage into livelydiscussions on everything from CSR and Green PR tocrisis management and media relations.

@pragueprex

The Prague PR Experience

We know that conference budgets are small or nonexistent this year. We definitely took thatinto consideration when we were finalising this year’spricing. Compared to other PR events in Europe ourprice is considerably lower and on top of the entranceyou also get to attend all networking dinners andcocktails! So register as soon as possible and takeadvantage of our early bird discount!

PLUS we have generous discounts available forgroup bookings!

Please don’t let the pricing be an obstacle to yoursuccess! Call us now +3892 5 111 350and let’s talk!



FOUR WAYS TO REGISTER

PWorldGlobalDane Krapcev 131000 Skopje, Macedonia

+38925111350

[email protected] www.thepworld.com

ELEGATE DETAILS

COMPANY DETAILS

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4 – 5 participants 6 – 7 participants

10% 20%SAVE CALL

Payments

A confrmation letter and invoice will be

sent upon receipt of your registration.

Please note that full payment must be

received prior to the event. Only those

delegates whose fees have been paid in

full will be admitted to the event. You can

pay by bankers draft in EUR.. In any event

payment must be received not later than

48 hours before the Event. Entry to the

Event may be refused if payment in full is

not received.

Cancellation

If you are unable to attend, a substitute

delegate will be welcome in your place.

Registrations cancelled more than 7 days

before the Event are subject to a EUR200

administration charge. Registration fees

for registrations cancelled 7 days of less

before the Event must be paid in full.

Substitutions are welcome at any time.

Event Venue

Venue to be confrmed

Accommodation Details

We highly recommend you secure your room

reservation at the earliest to avoid last minute

inconvenience. You can contact Irena on our

Hospitality Desk for assistance on:

Tel: +38925111350

Email: [email protected]

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+38925111350

For More

Information

IGNIFICANT SAVINGS

or further information on current promotions and Group Discounts please contact

osta Petrov on +38925111350 or [email protected]

All registrations are subject to our terms and conditions which are available at

www.thepworld.com Please read them as they include important information. By

ubmitting you registration you agree to be bound by the terms and conditions in full.

Bank Details:

Name Of The Bank: Ohridska Banka Skopje,

Macedonia

Account Number: 14-701-0004756.0

IBAN: MK0753090100475688

SWIFT: MKOHRDMM22

20 - 21 october 2011prague, czech republic

The Prague PR

Experience

Register before

28 July 2011

Register Between 28 July –

25 August 2011

Register Between

25 August - 20 October

Entire Event EUR 999 EUR 1399 EUR 1799

PRAGUE PR Experience

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