Pragmatic steps to implement big data analytics
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Transcript of Pragmatic steps to implement big data analytics
Pragmatic Steps to Implement Big Data Analytics
Alton Alexander
@AltonDataSci
Thanks to our Sponsors!
About Alton
• Insights manager at MRM//McCANN
• B2B Marketing Analytics
http://venturebeat.com/2015/03/17/why-data-scientists-and-marketing-technologists-are-the-hottest-jobs-of-2015/
Agenda
• What to do before taking any steps
• The pragmatic steps to implementing big data analytics
• Case studies with audience participation
Tom Post says:
- Have an idea of the story before the interview
- Provide value
- Everything is about storytelling
https://doubleclix.wordpress.com/2014/12/07/business-users-shouldnt-touch-hadoop-even-with-a-99-foot-pole/
What is the end goal?
What is the end goal?
• Increased clarity: Infer the essentials from an onslaught of data
• Deliver actionable: Make a fundamental succinct inference that matters
• Add value: The numbers themselves aren’t the insight. Tell the story.
What universal skills will we need to achieve the end goal?
• Hacker Behavior
• GRIT: Persevere, Flourish, Succeed
• Self-Awareness
• An aversion to distractions
• A drive to work better
https://www.americanexpress.com/us/small-business/openforum/articles/5-traits-great-high-growth-hires
The Pragmatic Steps to Big Data Analytics
• Be a data scientist
The Pragmatic Steps to Big Data Analytics
With the end goal in mind:
• Collect
• Store
• Transform
• Model
• Predict
• Present results
http://horicky.blogspot.com/2013/08/six-steps-in-data-science.html
Becoming a Data Scientist –Curriculum via Metromap
http://nirvacana.com/thoughts/becoming-a-data-scientist/
Top 10 Steps to a Pragmatic Big Data Pipeline
https://doubleclix.wordpress.com/2011/11/10/top-10-steps-to-a-pragmatic-big-data-pipeline/
http://www.computerworld.com/article/2899647/the-data-science-ecosystem.html
From Dan McKinley’s must read article http://mcfunley.com/choose-boring-technology
• Embrace boredom
• Optimize globally
• Choose new technology sometimes
• Just ship!
From Dan McKinley’s must read article http://mcfunley.com/choose-boring-technology
The way you might choose technology in a world where choices are cheap: "pick the right tool for the job."
The way you choose technology in the world where operations are a serious concern (i.e., "reality")
http://www.computerworld.com/article/2882819/learn-how-to-crunch-big-data-with-r.html
Case Studies
• Discussion:
– Don’t feel intimidated
– Don’t try to impress
– Be realistic and sensible
What universal skills will we need to achieve the end goal?
• Hacker Behavior
• GRIT: Persevere, Flourish, Succeed
• Self-Awareness
• An aversion to distractions
• A drive to work better
https://www.americanexpress.com/us/small-business/openforum/articles/5-traits-great-high-growth-hires