Performance

Active investor relation is the “Formula One” for listed enterprises.

Only if you are in control of your investor relations you will benefit by appropriate evaluation of your securities.

PARETO supports your enterprise by helping to establish the appropriate com-munication with investors and capital market participants.

We build and improve those channels, which bring out the message to the public.

First we examine your current investor relation program:

What kind of actions do you take in order to encourage your investors in their in-vestment decisions; or to gain new inves-tors; what kind of information do

you thereby communicate; to whom is this work addressed, and, what are the results?

In most cases, these results offer a first analysis and thereby show substantial differences between the results you wished you had between you and your investors and the actual conditions.

Here, one can already start the optimi-zation of the instruments used so far. Often it is sufficient to improve existing instruments, which can be achieved without complex investments and costs.

It always depends on how well one is able to play his instrument!

To play your instrument right

Business success in a highly competi-tive environment with a clear perspec-tive is strongly welcomed at the capital markets.

This is your success as the leader of your enterprise, this is where you put your en-ergy, and this is what you communicate to your investors. However, not every investor will understand this as clearly as you do.

Often, you do not speak the language the capital markets speak; they can’t understand you.

We translate your language into that set understood by the capital market partici-pants and help to carry your message to the investors.

For this, we put together your investor relation materials based upon informa-

tion supplied by you – such as business reports, press clippings, ad hoc messa-ges, sales folders, news letters or even speech notes. This preparation of target group related documents will help you to reach your addressees directly, whether private or institutional.

It always depends to find the right tone!

The tone makes the music!

Important audiences for your investor relation activities are analysts, journa-lists, banks and placement xxxxxx.

This audience does not necessarily own your shares, but general statements of these multipliers decide on the invest-ments in your stock. But not only your stock is evaluated; an array of other competitive investment opportunities is taken into account.

Pareto develops the communication with these target groups and helps you to identify the hidden signals, which are relevant for the long-term evaluation in this extremely complex competitive environment.

Finding your cue at the right place to hit the right tone!

Set the right tone!

In the capital market the currency infor-mation reads, and comes first from you. Thus you pay in many places. But you also always obtain the full equivalent, and pay you in the correct places?

Pareto helps you to use information in such a way that you receive optimal results for it. The bottom line is: what kind of investor would your enterprise like to focus on?

Private investors are to be addressed differently than institutional investors; also large regional differences come in to play.

If you address private investors, there is no need for extensive business re-ports filled with business terminology. If you want to approach investors from Edinburgh or Geneva, you must travel to those places and talk to them.

In the capital market the currency infor-mation reads, and comes first from you. Thus you pay in many places. But you also always obtain the full equivalent, and pay you in the correct places?

Pareto helps you to use information in such a way that you receive optimal results for it. The bottom line is: what kind of investor would your enterprise like to focus on?

Private investors are to be addressed differently than institutional investors; also large regional differences come in to play.

If you address private investors, there is no need for extensive business re-ports filled with business terminology. If you want to approach investors from Edinburgh or Geneva, you must travel to those places and talk to them.

As you can tell, these simple examples show how much influence you can have on the results of your information you provide.

We would like to support you – so you can decide what kind of music is to be played.

Who pays, determines the song to be played.

The capital market is an orchestra and includes an audience. The better you understand the individu-al tone and its performance within the group, the better you can be an active part of orchestrating it!

Pareto helps you to recognize the co-herences and to consider these in your investor relation plans.

Whose agent is the broker? This is the crucial question. Why does the analyst perform a study of your company, why is institutional sales interested in a road show covering your enterprise, and what is the reason for the investor to buy your stock? You must have a precise con-ception, before you enter into talks with capital market participants.

Pareto helps you, to fi nd the correct answers - thus developing the perfect

pitch for the hidden signals of the capital market.

Develop the perfect pitch!

pitch for the hidden signals of the capital market.

Rarely does an orchestra play perfectly, often there are dissonances.

There is a need to recognize these dis-cords and to handle them accordingly. Pareto helps you to identify these dis-sonances in time and to deal with them appropriately.

Have you observed conspicuous move-ments with your stock? Do you need to prepare for critical topics at your next general meeting? Or are you caught in crossfire of influences or, which limit your room for maneuver? You need to solve these problems, within a tight corridor between legislator and investors demands.

Often it requires some external as-sistance in order to repair the discussion threads, to bring up new ideas and to prevent problems from sprawling;

Pareto supplies you with brand new tools and instruments, with new ideas, as in-termediary and as a mediator - to make a bumm note sound right!

To make a bumm note sound right!

That’s right: presently, you spend a lot of money on your investor relation. First, there are direct costs. Employees, who take care of this part of the business in your enterprise: acquisition and prepa-ration of information; the production of annual and interim reports, the stockhol-ders meeting, etc. That’s a lot of money you are spending. But have you every discussed the indirect costs? Does your share price resemble the effort you have put in to these endeavors? What kind of impact does the stock price have on the attitude of your house bank? How do your investors respond to your stock quotation?

Pareto investor relations help you to analyze and evaluate the initial position. We examine if you can achieve the same effects at less cost, before we suggest increases concerning range and the opti-mal structure your investor relations -

always with the pretension of a measu-rable positive effect for your enterpri-se. This is the benchmark that can be measured. The road track of Pareto in-vestor relation experts has already proved - to orchestrate the music successfully!

Each performance is expensive.

Imagine you are forced to determine the guidelines for an orchestra, to perform in front of an unknown audience. Badly enough you must rely on musicians you haven’t picked yourself. This describes most scenes of Investor relation. At least you are in possession of the notes, due

to the fact that they are governed by legislature.Accordingly, the press releases are done by the specifications. That’s it. Unfortu-nately, results are measured by the price of stock. Does the stock price really resemble the true substance and poten-tial of your company? How many press articles did you have in financial and economic publications this year? How many talks took place with analysts and investors?It all turns around the right accentuation and the ideal application of your ba-ton. Media, coverage, private investors, funds. With our long established con-tacts to press and financial communities we can help you reach your goals.

Ask us about how we fine tune your orchestra!

Pareto investor relation - the score of your orchestra

COMMUNICATIONS + INVESTOR RELA-

TIONS requirements analyse · concep-

tion · needs analysis · strategy · annual

planning · consulting on individual pro-

jects · full service · public relations · IPO

consulting · m & a consulting · interim

management

MEDIA WORK by-line articles · ad hoc

· interviews · press releases ·press kits

· ghost-writing · crisis communications

·financial results press conferences

BROCHURES letters to shareholders ·

quarterly reports ·annual reports · image

brochures ·fact books · product and ser-

vices brochures ·newsletters · employee

newspapers and customer magazines

Pareto Investor Relations

SALES AND DISTRIBUTION Set up of

marketing and sales office · legal hand-

ling · identification of key accounts ·

development of and implementation of

sales strategy

ADVERTISING CAMPAIGNS TV · Print

· Radio · Business to business · Multi-

media · web design · Direct marketing ·

promotions

EVENTS + EXHIBITIONS shareholders’

meetings · analysts’ presentations · road

shows · lectures ·seminars · moderation

· showroom design · AGM

OVERVIEW