Presented by :Pradeep kumar

Sales promotion is the most short-term of the promotion mix tools, Whereas advertising or personal selling Says buy sales promotion says by now

Free samples: They are offers of a trial of a product free of cost to motivate trial among non-users .The customer is given an opportunity to compare the sampled product .

Sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships.

Free samples Free gifts Coupons In-packs Price packs Price-offs Specialty Advertising Point of purchase Special Event

Advertising

Direct give away gifts: like diaries, carry bags, key chains, calendars, etc.

Like two items of same producer at a price cheaper than the market price of the individual products. E.g. Reckitt Benckiser(India) Ltd. Offering a combination sales of Dettol brand shaving cream and Cherry brand boot polish at a cheaper combination price.

Buyer is offered a chance to select the items offered under a premium plan at a reduced price or sometimes even free. E.g. DVDs with DVD player.

Coupon are kept in pack or are given separately with each purchase and offer discount on subsequent purchase by the customer on presenting the coupon

Coupons

Premium is refunded after sale

Free of cost which may be used for other purposes as well.

For regular customers. May be in cash or kinds

Extra weight of the product at the same price. E.g. Colgate toothpaste offerings 20% extra weight , Old Spice shaving cream offering extra weight at same price.

Additional weight

Marketer sometimes offers the scheme of exchange of old product with appropriate exchange discounts. E.g. exchange of old two-wheeler with a new Bajaj Scooter, or a new Hero Honda motorcycle etc.

Marketer encourage the customer to collect the wrappers of the product and promise to exchange a specified number of them for gifts.

Reduced price pack . Generally shown by crossing the old higher price and displaying the new reduced price alongside.

Slogans on products – I Nestle because……….Naming a product contest Suggesting new or more uses – like cookery contests organized by LG Electronics for its microwave customers, Kurkure recipe contest, Monaco toppings contest etc.

Like VIM challenge, Harpic challenge

Like the kurkure recipe contests or Dalda refined oil recipe contests etc.

E.g. Clearance sale opening introductory sale Gandhi Jayanti sale of Khadi etc

Point of Purchase usage and demonstration of the functions of the product E.g. washing machine , food processors , health equipments ,

Prospects is given an opportunity to have hands on trial experience of using the product himself

Technical product sellers arrange these training to make the customer comfortable in using the product

Trade shows is the held sales some company exhibition of her product in front of people.

Exhibitions

Free gifts

Price packs

Price-offs

Point of purchase