PRACTICE KICK-OFF & DEVELOPMENT PLAN. PRACTICE DEVELOPMENT TEAM PRACTICE DEVELOPMENT TEAM REGIONAL...
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Transcript of PRACTICE KICK-OFF & DEVELOPMENT PLAN. PRACTICE DEVELOPMENT TEAM PRACTICE DEVELOPMENT TEAM REGIONAL...
PRACTICE KICK-OFF & DEVELOPMENT PLAN
PRACTICE DEVELOPMENT
TEAM
PRACTICE DEVELOPMENT
TEAM
REGIONALDEVELOPMENT
TEAM
REGIONALDEVELOPMENT
TEAM
BUSINESSDEVELOPMENT
TEAM
BUSINESSDEVELOPMENT
TEAM
NETWORKDEVELOPMENT
TEAM
NETWORKDEVELOPMENT
TEAM
2
YOUR SUPPORT TEAM. COMMITTED TO SUCCESS.
Everyone here today is absolutely committed to the success of this partnership…
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
3
HOW DO I TELL OUR PATIENTS ABOUT AIRROSTI?
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
A p p l i e d
I n t e g r a t i o n f o r t h e
R a p i d
R e c o v e r y
O f
S o f t
T i s s u e
I n j u r i e s
Airrosti is a Rapid Recovery Treatment Model for Chronic Pain, Soft-Tissue & Joint Injuries.
• Airrosti resolves most issues in an
average
of 3 visits
• Airrosti is a highly specific manual
therapy
• Airrosti visits are one-on-one patient time
for an entire hour
4
CLINICAL OVERVIEW/TREATMENT GUIDELINES
5
AIRROSTI’S BEST PRACTICES TREATMENT MODEL
1 Hour One-On-One
Each Visit
All Muscle, Orthopedicand Neurological
Tests Are Performed
More AccurateDiagnosis
Prevention of Unnecessary MRIs, CTs,
Injections, Rx, etc.
No Passive Modalitiesor Chiropractic
Adjustments
Real-Time Reportingto Plan Sponsor of
Program Impact/Savings
Full-Time Providers Delivering Consistent
Treatment & Outcomes
Highly SpecificManual Therapy& Active Rehab
Patient ReportedOutcomes Documented
on Every Case
Strict Recruiting, Training & Practice
Evaluation Standards
QUALITY PATIENT TIME
CLINICAL GUIDELINE ASSESSMENTS
EVIDENCE BASED TREATMENT
OUTCOME BASED REPORTING
PROVIDERQUALITYASSURANCE
2.9 Visit Avg.
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
PROVIDER EXCELLENCE6
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
Provider Training, Management, Collaboration and Mentoring
• Minimum five (5) weeks of initial training, with a focus on clinical guidelines, latest MSK evidence and outcome based care
• Quarterly site visit evaluations (unannounced) conducted by Clinical Directors
• Required provider mentoring program
• Quarterly provider “round table” clinical meetings in each market
• Highly utilized patient case collaboration message board
• Individual provider outcome measurement with tailored training and/or clinical coaching support
Airrosti Certified Providers are employees of the company, and they love their jobs! Airrosti has been voted one of the “Best Places to Work” in San Antonio for the past three years.
Airrosti’s treatment model addresses the FASCIAL COMPONENT of the injury which makes an immediate and lasting impact.
777
HANDS ON MANUAL THERAPY CORRECTS SOFT TISSUE DISTORTIONS
Muscle Injuries
Fascia represents 20% of your body weight.
Fascial Injuries
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
What is fascia? Fascia (soft tissue) is the connective tissue enveloping, separating, or binding together muscles, organs, and other soft structures of the body. Due to its limited blood supply, after an injury it cannot typically repair itself as easily or quickly as a muscle would.
8
WHAT DOES AIRROSTI TREAT?
Airrosti can also make a significant impact on Post Surgical Outcomes.
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
9
AIRROSTI TREATMENT RESULTS
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
Did Airrosti Completely Resolve Your Injury/Condition? (All Survey Responses)
Did Airrosti Prevent a Recommended Surgery?
Did Airrosti Help You Eliminate/Reduce Medications Taken For This Injury?
Did Airrosti Prevent Further Medical Services For This Injury? (Including Patients Reporting Prior PT & Chiro Visits)
PARTICIPANTS WHO REPORTED POSITIVE RESOLUTION & PREVENTION
88% or 24,090* Cases Reported ”YES”
1,196 Cases Reported ”YES”
93% or 10,681* Cases Reported ”YES”
90% or 24,098* Cases Reported ”YES”
How Do We Know Airrosti Works?In addition to performing in-depth outcome studies and documenting the treatment effectiveness at each visit, we survey patients (post treatment) and record overall treatment success from the patient’s perspective.
*Number of survey participants answering question
99% of all patients responding said they would recommend Airrosti to friends and family.
10
AIRROSTI OUTCOMES CREATE UNIQUE PARTNERSHIPS
Airrosti Outcomes:
• Average 2.9 Visits Per Diagnostic Episode (last 15,000+ cases)
• Promote a “Fix vs. Adopt” Treatment Philosophy
• Are Routinely Reported to Payors to Prove Our Value
Our New Partnership:
• Provides Patient Access to Other Medical Care
• Prevents Unnecessary Care
• Promotes Cost Efficiency
Airrosti’s Outcomes & Our New Partnership Create Unique Employer Relationships
Employers continually promote Airrosti as a unique employee benefit:Onsite, mailers, emails, pay stuffers, lunch & learns, Intranet, newsletters, posters, etc.
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
AIRROSTI FRIENDS AND PARTNERS11
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
Carriers Sports Employers Public Entities
“Airrosti helps dramatically
reduce costs and is a win-win
for both insurance carriers
and their members.”
Account Manager,
National Insurance Carrier
“Never before have I
experienced a form of therapy
as effective as Airrosti. [It] has
the ability to dramatically reduce
typical injury down time.”
Head Coach, Men’s U.S.
Olympics Gymnastics Team
“Airrosti gave me a second
chance at life! What had lasted
for years in agony and was given
the worst prognosis actually
responded within a few
treatments at Airrosti.”
Dependent, The Container Store
“Not only does Airrosti help us
reduce insurance and claim
costs, but it also helps
employees get back to work
and be more productive.”
Human Resources Employee,
Austin Housing Authority
BCBS, Humana, CIGNA, UHC, Aetna, TX True Choice, PHCS
UT, Olympic Gymnastics Team, Golden State Warriors
Rackspace, The Container Store
Capital Metro, Northside ISD, Federal Reserve Bank of Dallas, Travis County
PARTNERSHIP BENEFITS12
CURRENTAIRROSTIPARTNERS
What Does This Partnership Mean to You?Airrosti Drives New Patients to Your Practice
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
Airrosti’s “Water Cooler” Buzz
• Airrosti’s strategic marketing and established employer
partnerships effectively drive new patients to the practice.
• Historically, a large portion of our patients return to the
office of our PCP partners for additional medical needs
(patients want a one-stop family medical home).
• Tremendous word-of-mouth helps provide a continuous
stream of new patients—the majority of our new patients
find us via existing patient referrals, and over 99% of our
patients say they would recommend Airrosti to loved ones.
INTERNAL COMMUNICATION13
YOUR PATIENTS WITH OUR WITHOUT MSI OR PAIN
Current Patients
Your Staff
• Educational Training Program
• Experience Airrosti Program…For Your Staff, Too!
• Creative Incentives & Contests
• Tools to Educate Non-Airrosti Candidates
• Ongoing Motivation & Support from Airrosti Team
• Experience Airrosti Program (First Visit FREE!)
• Customized Announcement
• MSI Survey Added to Your New Patient Paperwork
• Promotional/Educational Materials in Your Office
• Other Awareness Campaigns
Refer 10 new patients to Dr. Wilson and win afitness gift bag!
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
EXTERNAL COMMUNICATION14
YOUR PATIENTS WITH OUR WITHOUT MSI OR PAIN
Surrounding Geographic Area
• Airrosti Web Announcements
• Free Web Toolkit Helps You Feature Airrosti on Your Site
• Airrosti Web Development/Design Support, As Needed
• Facebook and Other Social Media Outlets
Current Airrosti Employer Partners
• Email Blasts
• Direct Mail Announcements
• Paycheck Stuffers
• Special Events
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
STAFF SUPPORT15
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
CURRENTAIRROSTIPARTNERS
How Airrosti Works With Your Staff
Scheduling, Collections, and Billing
• Simple Scheduling System (Raintree)
• Scheduling Procedures
• Benefits Verification
• Check-in and Collections
• Invoicing
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PARTNERSHIP SUCCESS
Get Started with Airrosti TODAY. Here’s how:
Identify current patients who may be a candidate
for Airrosti
GIVE THEM INFO / GET THEM SCHEDULED!
Experience Airrosti firsthand
TAKE ADVANTAGE OF OUR FREE FIRST VISIT OFFER /
GET SCHEDULED NOW!
Determine who’s living with pain & heighten Airrosti awareness
ADD OUR MSI SURVEY TO YOUR NEW PATIENT
PAPERWORK!
Help us educate the community on a better solution
APPROVE CUSTOMCOMMUNICATIONS &
PROVIDE PATIENT INFO!
Great Teamwork Produces
Exceptional Results!
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
17
Our Mutual Goals:
PARTNERSHIP EXPECTATIONS
50 New Patients
First 8 Weeks
Ongoing Awareness
Utilization Consistently @ 75%
THE ERADICATION OF PAIN & INJURY
THROUGH AIRROSTI!!!
ACCOMPLISHING THESE GOALS WILL ENSURE:
• A Successful Practice Kick-off
• Continued Growth Within Your Practice
• The Absolute BEST Care is Provided to
Your
Patients & the Surrounding Community
60 - 90 days after the kick-off, we will complete our KICK -OFF RE-CAP & prepare a plan for continued success & growth!
Copyright ©2011. Airrosti Rehab Centers. All rights reserved. Not for distribution.
Questions?
THANK YOU!
PDM Presentation 11-0509