Practical Social Media Marketing for startups
Transcript of Practical Social Media Marketing for startups
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PRACTICAL !SOCIAL MEDIA MARKETING!
FOR STARTUPS
Claudio Carnino & Nicoletta Donadio, Fanchimp.com
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CLAUDIO !CARNINO
CEO!Developer
NICOLETTA !DONADIO
Graphic Designer!Social Media strategist
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- 80% of startups start doing SMM because it’s free - 90% of them fail, because it’s hard
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Save 10 hours a week organising your Social Media Marketing campaign
!!!!!
www.fanchimp.com
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Become social media marketer in 1 hour. Just for today!
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WHAT IS SOCIAL MEDIA MARKETING?
1
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CREATE A COMMUNITY!OF FANS AROUND!
YOUR BRAND.
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HOW SMM WORKS?
1.1
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SHARING THE RIGHT MESSAGES ON SOCIAL
NETWORKS
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IT’S NOT PAID ADVERTISING.
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IT’S SHARING THE RIGHT CONTENT, IN THE
RIGHT WAY.
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PREPARATION !
2
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DECIDE YOUR STYLE !
2.1
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Personal and confidential!Professional !As a family!
Very high profile!Funny guy
Consider who is your target customer
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CREATE A CONNECTION WITH YOUR AUDIENCE
Make your fans feel who you are.!Show you’re similar to them.
Don’t fake a style that’s not yours. !Your followers will feel it.!You’ll get bored of faking.
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CREATE YOUR FACEBOOK & TWITTER
PAGE
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SHARE INTERESTING CONTENT RELATED TO
WHAT YOU SELL
2.2to grow the number of fans.
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CREATE VALUE
Thinking about your target customer!!
Is this content valuable for him?!Is this content interesting for him?
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INTERESTING CONTENT
News, images and videos about:!•you!•your personal life!•your work!•etc
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INTERESTING CONTENT 2
News, images and videos about:!•interesting articles!•guide and tutorials!•news!•videos!•events!•everything related to your market!•etc.
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THIS IS WHY IS IMPORTANT TO SHARE
INTERESTING CONTENT
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News/Content
FB page Fans Friends of Fans
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News/Content
I like it!!
Share!!
FB page Fans Friends of Fans
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News/Content
I like it!!
Share!!
FB page Fans Fans’ Friends
I like it!
Follow page!
I like it!
Follow page!
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INTERESTING CONTENT!INCREASE FANS
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SHARE YOUR PRODUCTS
2.3
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FANS WILL BE ABLE TO VISIT YOUR WEBSITE
!
!
SOME WILL BUY/CONVERT
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NOT JUST PRODUCTSBUY, BUY, BUY
buy, buy, buy
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IS IT ALL? NO.
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SHARE 4 CONTENT !PER DAY
2.4On Twitter it can be much more
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PERFECT RATIO
Interesting content
Interesting contentProduct Interesting
content
1 product, 3 interesting contents
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WHY 4 PER DAY?
Every message is viewed only by 5-15% of fans (FB).!!
Publishing in different hours of the day you’ll get to different people
To maximize the number of people who will see the message
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SHARE EVERY DAY
2.5of the year.
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SERIOUSLY EVERY DAY!Be constant to get higher reach on Fb.
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THE END OF THE THEORY
Simple?
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2.6WHY FACEBOOK
DOESN’T SHOW MY PAGE?
Let me explain.
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FACEBOOK EDGE RANKHigher the rank of your page, higher the number of
people who see your messages.
How to increase it?!• Publish content every day!• Publish with constancy!• Create interaction
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I LIKE IT! = VICTORY
When a user click on “I like it”, the rank increase. !A lot.
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SO PUBLISH GOOD CONTENT AND EVERY
DAY
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2.7PINTEREST,!
INSTAGRAM,!GOOGLE+ ???
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PINTEREST WORKS
It works.!If you use it already, !
pins photos about the content that you share.
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INSTAGRAM, NO
No link.!No api & tools.
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GOOGLE+ MMMM..
It’s recommended, for SEO.!Maybe in the future.
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2.8WHEN IT’S THE RIGHT
MOMENT TO START? Now. It takes time before getting ROI.
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SOCIAL MEDIA MARKETING IN REALITY
3
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DEFINE YOUR MARKET AND INTERESTS
3.1With keywords
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PHOTO APP STARTUP
Keywords:!photos, pictures, camera, art,!
photo effects, filters, photo contents, photo fairs
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IF YOU SELL JEWELRY
Keywords:!jewelry, necklace, earrings, trends, !
fashion, DIY, beauty
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GOOGLE KEYWORD PLANNER
Related keywords. Get new ideas.
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SEARCH FOR BLOGS THAT PROVIDES GOOD
CONTENT
3.2
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GOOGLE SEARCH
“Best Photo filter”!“Top photography tips”!“Blogs about jewelry”
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WHEN YOU READ AN INTERESTING ARTICLE
CHECK THE SOURCE
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SAVE THE BLOG
On the browser’s favorites!or in Feedly,!
or in Fanchimp.
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TALK ABOUT YOUR PRODUCT
3.3
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WHAT ABOUT?
Link to buy!Show the value of your products!
Opinion of customers!Show screenshot!
Explain the product works!Promotions!Interviews
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HOW?Creatively!
Not spammy!Good looking photos!Nice formatted text!
Short urls!Different!Original!
!
Follow your style
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News’ title + Personal comment + Link
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SCHEDULE THE CONTENT
3.4
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SERVICES THAT HELPS YOU MANAGE YOUR
#SMM CAMPAIGN
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CREATE A ROUTINE (1 TIME PER WEEK)
3.5
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CHECK YOUR PAGES !DAILY
3.6
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AND VOILÀ!
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simple?You need some experience
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quick?Not so much. 6h to do it ok. 10h+ to do it well
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it’s an investment
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SOCIAL MEDIA MARKETING SIMPLIFIED
4
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THE TOOLS OUT THERE ARE MADE FOR EXPERT
Good products, but not for everybody.
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Everybody wants to do SMM because is free.!!
90% of them fails.!Too much time and experience required.!
!
and so they waste time.
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Save 10 hours a week organising your Social Media Marketing campaign
!!!!!
www.fanchimp.com
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Without experience, 20 minutes a week.
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Just add your personal style.
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About me
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About me
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News sources
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News sources
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Publishing!Queue
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simple?Every page has a mini-video tutorial
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quick?It takes just 20 minutes a week.
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does it works?Yes.
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Average review!5 on 5
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30 DAYS FREE TRIALNO credit card required. NO commitment.
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Pretty neat, right?
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Thanks
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Download the slides here!http://bit.ly/smm-startup
Questions?