C T O C o n f e r e n c e

PRACTICAL PRODUCT INNOVATION

Mike Biggs & Ian Kelsall

@MetaMikeBiggs @ikelsall

WHAT IS A PRODUCT ?

WHAT IS INNOVATION ?

Product Business Model

PRODUCTS AS TOUCHPOINTS

STARTING POINTS

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PROBLEM IDEA

Life’s too short to build something

no one wants. !

!

!

ASH MAURYARunning Lean

WHAT’S THE PROBLEM ?

We're a little bit of a hammer looking for a nail right now

!

!

!

CHRIS QUATROCHI

Whirlpool's global director of user experience and connectivity

Wanted to improve the way agents identify warm property buyers and expedite the buyer’s decision-making process.

PROBLEM: PRICE ESTIMATES

Price guide

SOLUTION IDEA: FREE REPORTS

Building reports

RESULT: The sales cycle is down from

several days, to less than 24 hours.

THE DIALECTIC

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Divergent (Discovery & Design )

Convergent (Define & Deliver)

FAST FEEDBACK LOOPS

ENABLE A TEAM

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Gather a Cross Functional Team

Ensure separate roles provide

meaningful tension

Collaborate & Co Locate

Encourage T-Shaped People

No Divas

PROVIDE SPACE

Allocate Time & Resources to nurture ideas

Create a culture of exploration & learning

Frame & Reframe the problem

Balance Qual & Quant

Feedback

Shelter From BAU

GENERATE LOTS OF IDEAS

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6 Ups

S.C.A.M.P.E.R.

Design Charette

Hallucinogenic Drugs

Don’t judge early

Divergent Methods for Generating

Insights & Ideas

Don’t fall in love with ONE Idea

VALIDATE & PROTECT

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Get up close to the customer

Use different MVP types

Test & Re-Test

Define objective criteria

Fail Fast

Don’t use BAU metrics

Don’t pivot too early

Convergent Methods for Evaluation & Delivery

Mike Biggs & Ian Kelsall

QUESTIONS?