Practical communication skills for presenters
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Practical Communicati on Skills for Presenters Dr. Curtis R. Rogers Communications Director 803-734-8928 [email protected]
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Transcript of Practical communication skills for presenters
Practical Communication Skills for Presenters
Dr. Curtis R. RogersCommunications Director
Communicating with presenters
Communicating with attendees
Promoting events/presentations
Planning for better communication
agenda
Selecting a presenter
Telephone & email communication
Timeline planning Handouts PowerPoint?
Equipment needs Clarify Mac? PC?
Travel Webinars Always Provide
Agenda
Communicating with Presenters/Organizers
Online registration systems Follow up reminders Email vs. telephone Is location accurate for GPS? Parking information
Communicating with Attendees
Does my community want or value my unique competitive offering?
What are my target customer’s primary motivations for seeking out event/presentation?
Develop your marketing message!
Promoting Events/Presentations
Two parts: brief tagline & marketing message
Tagline – short and right to the point! Marketing message
An explanation of your target prospect’s problem
An explanation about why you are the only “business” that can solve your prospect’s problem.
An explanation of the benefits people will receive from using your solution.
Examples and testimonials from customers you have helped with similar problems.
Your unconditional guarantee.
Developing your marketing message.
1. Newspaper ads2. Social Media3. Posters4. Contests5. Card decks6. Seminars7. Television ads8. Signs9. Radio ads10.Banners11.Articles12.Classified ads13.Newsletters14.Charity events15.Networking16.Billboards17.Magazine ads
18.Special events19.Flyers20.Email21.Postcards/Rack Cards22.Doorhangers23.Media releases24.Fax broadcasts25.Brochures26.Gift certificates27.Word-of-mouth28.Website29.Sign picketing30.Business cards31.Catalogs32.Public speaking33.Window display
33 Ways to Promote
1. Create an innovative workshop title that best describes your presentation.
2. Develop your event/presentation message/description but be brief and to the point.
3. What community are you serving?
4. Who are your customers?5. What specific news/media/other
outlets will you alert?6. How much $$$ will you spend
and on what?
6 Steps to Better Communication!
Jay Baer’s Convince & Convert Blog
Kivi’s Non-profit Communications Blog
Nonprofit Tech 2.0 Blog
Resources
