The Practical Communications Solution: Converged Networking with ...
Practical Applications of Social Networking Technologies
description
Transcript of Practical Applications of Social Networking Technologies
Practical Applications of Social Networking Technologies
“Social media is an ingredient, not an entree.”
It’s no longer a bandwagon; it’s expected
It’s not a fad
Iran Election Tweets: New Journalism?
Advantages of Available Media
• Unmediated access to potentially large audience
• Cheap, but may require significant integration
• Offers potential of significant audience interaction
Disadvantages of Available Media
• Largest sites (Facebook, MySpace) frequently blocked from government networks
• Agency cedes some control over page content
• Some uncertainty about intellectual property rights
• Requires staff commitment
• Fluid “best practices”
Deeper Implications
How do we serve ourselves in this new medium?
Do we need one-way or two-way communication?
How do we balance rapid response & our credibility?
How do we relinquish control of our web sites & keep them
appropriate and responsible?
How do we keep our message clear in a sea of content we can’t control?
KDOT’s Communication Assets
InsertREPLAY
Lessons Learned
• Apply the same level of scrutiny to how you post things as you do to what you post
• Be patient
• Online outreach requires the same careful preparation & lead-time as conventional outreach
• Assets must be deliberate & offer huge rewards
• Start slow with no promised schedule, but start today
• Go beyond standard materials in new platforms
Looking Forward
• Apply the same level of scrutiny to how you post things as you do to what you post
• Be patient
• Work to avoid transparency creating barriers to discussion
• Message don’t change, but platforms allow fresh approaches