Pra Wipro - Copy

WIPRO CONSUMER CARE LTD

AN ORGANIZATIONAL STUDYAT

“WIPRO CONSUMER CARE LTD”

A Project Report Submitted to Bangalore University For the Partial Fulfillment of the Degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:

PRAVEEN KUMAR.MREG NO: 09RWCMA071

UNDER THE GUIDANCE OF

Internal Guide External Guide Mrs. Madhura Mr.Manjunath Hegde

DEPT. OF MANAGEMENT STUDIEST JOHN COLLEGE

BANGALORE-560059 2010-11

T-JOHN COLLEGE


DECLARATION

This is to declare that this Internship Project entitled “An Organizational Study”

conducted at WIPRO CONSUMER CARE LTD is an original and bonafide

work carried out by me in partial fulfillment of the requirement for the award of

Master’s Degree in Business Administration (MBA) course of Bangalore

University, under the guidance of Mrs.MADHURA of T John College,

Bangalore.

Place: BANGALORE (Praveen kumar)

Date:

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ACKNOWLEDGEMENT

I express my sincere thanks and heartfelt gratitude to Mrs.Madhura, of T John

College, Bangalore for his excellence and inspiring guidance and suggestions

throughout this project work. Without his inspiring encouragement, it would have not

been possible for me to bring out this project.

I have immense pleasure in expressing my deepest gratitude to our director

Mr.Ranganath Swamy because of whom I got the opportunity to undergo in plant

training in WIPRO CONSUMER CARE LTD.

I sincerely thank to WIPRO CONSUMER CARE LTD for giving me the

permission to do this project and for extending their kind co-operation to me and I

thank the staff of WCCL. for their co-operation in department visit and the plant visit.

I express my splendid thanks to all my lecturers, librarian for extending library

facilities needed to complete this project.

Last but not least, my sincere thanks to everybody who has helped me directly or

indirectly for making this project report a grand success.

(Praveen kumar)

T-JOHN COLLEGE


CONTENTS

S.NO. CHAPTERS Page No.

01INTRODUCTION

1-4

02COMPANY PROFILE & PRODUCT PROFILE

5-24

03DEPARTMENTAL AREAS

28-57

04SWOT ANALYSIS , VISION AND MISSION

58-62

05FINDINGS SUGGESIONS

AND CONCLUSION63-66

06BIBLIOGRAPHY

67

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INTRODUCTION Wipro was set up in the backdrop of the small town of Amalner in Maharashtra in

1945. Primarily an oil factory, the chief products were sunflower, vanaspathi and 787 laundry

soap (a byproduct of the vanaspathi operations). The company was called western India

products limited, with a modest presence in Maharashtra and Madhyapradesh.

In the 1970s Wipro embarked on an ambitious phase of expansion and

diversification. It was in the early eighties that Wipro made its foray into the consumer care

products. Wipro, an organization which gives prominent importance to adopting technologies

to suit the environment in which it carries on its business. Inspiration, experimenting and

converting ideas into reality has been the culture of Wipro which results in getting the best

output. Wipro has laid great emphasis on Quality and Research by undertaking Six Sigma

projects. Wipro gives prior importance to the customer than organization with a human face

remains unchanged over a period of time.

Azim H Premji who is awarded as “Best ethical person” started the organization with

Vanaspathi production and followed by Toilet soap manufacturing unit.

Wipro consumer care and lighting has a profitable presence in the branded retail

market of toilet soaps, hair care soaps, baby care products and lighting products. It is also a

leader in institutional lighting i also a leader in institutional lighting in specified segments

like software, pharma and retail.

They have been one of the fastest growing FMCG companies as reflected by the

organizational performance in the last three years. They have grown both organically and

through acquisitions. Their growth has been lead by growth in toilet soaps (led by Santoor),

domestic and institutional lighting and their recent foray into modular furniture. They have

also gained from new launches in fabric wash and the wellness segment.

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1.1 ABOUT THE INDUSTRY (Reference to the country and state)

WCC –TUMKUR Estd. 1987

WIPRO Consumer care. Tumkur

In this competitive economy FMCG (Fast moving consumer goods) market is having

significant demand in low to middle income consumers and above all highly price sensitive.

it consists of goods, which are directly consumable, packaged and branded. The FMCG

market in India has undergone extreme changes following Economic liberalization,

qualitative and quantitative restrictions under the new trade policy. India stands as the third

largest industry in FMCG industry after textile and petroleum. The profile of FMCG industry

food and processed foods, personal care products and dental products. Insecticides, liquor,

batteries are also included in this category.

Progressive reduction in excise duties on major FMCG product categories, rapid

extensions of media reach especially TV, considerable caring of licensing restrictions are

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some of major drives if the Indian FMCG market in the recent past. The industry contributes

to the exchequer by way of income tax and central excise to the extent of 95% and 16%

respectively of the total collection. It provides considerable employment both in terms of the

1994 data; it provided 6% of the total 9.1 million. The industry has a significant rural bias

and accounts for 56% of the total rural demand.

The fast moving consumer goods (FMCG) market in India has undergone radical

changes following economic liberalization, lifting of qualitative and quantitative restrictions

under the new trade policies and the country coming under the ambit of WTO. Some of the

major drivers of the Indian FMCG market in the recent past have been:

Progressive reduction in excise duties on major FMCG product categories

Considerable easing of licensing restrictions

Rapid extensions of media reach especially TV.

Almost double the rate of economic growth as compared to the past and this

growth spans all levels of society.

For the consumer, the change has been heralded by a cornucopia of foreign brands now

available legally on shop and helves, which were earlier produced only through the grey

market. For the industry, the change has manifested itself in the entry of host of

multinationals that has earlier kept away from the Indian market because of official

restrictions. For the media, particularly the fledging electronic channels, the changes have

come as an advertisement bonanza as the new players and the old slug it out in a promotional

blitz to capture customer attention and market share.

Some of the fast moving consumable goods are toilet soaps, baby care soaps, health

drinks; body talc’s are greatly available in different verities and having huge competition.

Brand loyalty plays very important role in these segments and the quality of the promotional

activities is another important factor which creates demand and which increases the sales of

the product. In these Sectors quality and durability of the product plays vital role in buying

decision among the consumers.

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I.2 OBJECTIVS OF THE ORGANIZATION:

To know the organizational structure of WCCL

To know the product and service offered by WCCL

To know its growth strategy& potential.

To know strength, weakness, opportunities and threats of WCCL

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2.1History of the Wipro consumer care ltd .

Wipro was set up in the backdrop of the small town of Amalner in Maharashtra in

1945. Primarily an oil factory, the chief products. Primarily an oil factory, the chief products

were sunflower vanaspathi and 787 laundry soap (a byproduct of the vanaspathi operations).

The company was called western India products limited, with a modest presence in

Maharashtra and Madhya Pradesh.

In the 1970s Wipro embarked on an ambitious phase of expansion and diversification.

It was in the early eighties that Wipro made it’s foray into the consumer care products.

Wipro, an organization which gives prominent importance to adopting technologies to suit

the environment in which it carries on it’s business. Inspiration, experimenting and

converting ideas into reality has been the culture of Wipro which results in getting the best

output. Wipro has laid great emphasis on Quality and Research by undertaking Six Sigma

projects. Wipro gives prior importance to the customer than organization with a human face

remains unchanged over a period of time.

Azim H Premji who is awarded as “Best ethical person” started the organization with

Vanaspathi production and followed by Toilet soap manufacturing unit.

Wipro consumer care has a profitable presence in the branded retail market of toilet

soaps, hair care soaps, baby care products and lighting products. It is also a leader in

institutional lighting in specified segments like software, pharma and retail.

They have been one of the fastest growing FMCG companies as reflected by the

organizational performance in the last three years. They have grown both organically and

through acquisitions.

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Their growth has been lead by growth in toilet soaps (led by Santoor), domestic and

institutional lighting and their recent foray into modular furniture. They have also gained

from new launches in fabric wash and the wellness segment.

In India, the growth rates of the segments they operate in, have averaged around 14%,

while they have grown at twice the market growth rates in the last three years.

Wipro consumer care has a commitment to creating Business Managers who are

capable of understanding the business in its entirety and driving it to the next level ; people

who understand the consumer psyche, anticipate need gaps and create products to fill these

gaps before anybody else. People who can unlearn as fast as they learn and adapt to new

business paradigms without losing momentum. People who have fun while doing all of the

above.

2.2 Timeline:

Wipro Limited was incorporated in 1945 and commenced it’s operations in 1946 .

Significant milestones are:

1947 - Establishment of an Oil crushing unit at Amalner in Maharashtra.

1970 - Manufacture of Hydrogenated cooking (Vanaspati) medium at Amalner.

1982 - Introduced Flexi Packs for Hydrogenated cooking medium - a first in India.

1986 - Santoor soap launched.

1991 - Wipro Lighting established.

1991 - Wipro Baby Soft Products launched.

1999 - Launch of Wipro Active.

2003 - Launch of Wipro Safe wash.

2003 – Glucovita acquired.

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2003 - Chandrika Marketing Rights obtained.

2004 - Launch of Santoor Face wash and Cream.

2005 – Launch of Wipro sangeevani honey.

2005-06 - Amongst the fastest growing FMCG companies.

2009 –UN Habitant business award

Nature of the business:

Wipro delivers unmatched business value to customers through a combination of

process of excellence, quality frameworks and service delivery innovation. Wipro’s business

can be broadly classified into the following 6 categories.

Wipro Technologies:

Wipro technologies in the global IT services business division of Wipro Limited

working in over twenty offices around the world, Wipro technologies use powerful

technologies to provide services for business transformation and product realization as well

as complete solutions for the service provider makes.

Wipro InfoTech:

Wipro InfoTech is a division of Wipro Limited and provides customers with high value

information technology solution, infrastructure services and platforms in India and is all said

to offer high end technology services and solutions for the Asia, Pacific and Middle East

Markets.

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Wipro consumer care:

Wipro consumer care is the FMCG arm of Wipro Limited which continuously

introduces innovative products and adds value to the existing brands, each of which is the

promise of good health and value for money. Its brands include Santoor, Wipro Shikakai,

Wipro Active and Wipro baby soft.

Wipro Fluid power Limited:

Wipro infrastructure engineering (formally Wipro fluid power) was the Wipro’s first

diversification in 1975 to address the hydraulic equipment requirements of mobile original

equipment manufacturers in India. Over the past 25 years, the Wipro Fluid Power business

unit has become a leader in the hydraulic cylinders and truck tipping systems market in India.

Wipro Fluid Power intends growing it’s business by leveraging its dominant market share in

India to serve the global manufacturing requirements of hydraulic cylinders and truck tippers.

Quality policy:

Their quality policy shall be:

1. To sustain a competitive edge in quality through continuous assessment of

customers expectations and needs.

2. To pursue excellence in all aspects of production operation.

3. To promote a culture of conforming to specifications and requirements.

4. To involve people at all levels in the pursuit of excellence.

5. To spread a culture of excellence to all the vendors

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2.3 PRODUCT PROFILE OF TUMKUR FACTORY

Activities of Tumkur factory:

The Tumkur Factory manufactures the following products:

Wipro consumer care business offers established brands addressing consumer needs in

personal care, toiletries, and baby care.

Personal Care

Santoor Chandrika Milk & Roses Active Talc

Hair Care

Wipro Shikakai Siddha Shampoo

Baby Care

Wipro Baby soft Wipro Baby soft Tulsi & Almonds Wipro Babysoft Saffron Wipro Babysoft Talc Wipro Babysoft Oils Wipro Babysoft Diapers

Wellness

Sanjeevani Glucovita Isabgol

Fabric Care

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Safewash

Personal care

Santoor

Santoor is the flagship brand in the Wipro Consumer Care & Lighting stable and the

2nd largest brand of soap in India in the popular segment of the category.

The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted

amongst the top brands in the Country in an intensively competitive market

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Amongst the first brands in the Country to launch an offering with the twin ingredient

benefits of Sandal and Turmeric, Santoor has over the years moved from a purely natural

ingredient based appeal, to one of the most preferred beauty soaps of the day. Today, Santoor

is one of the fastest growing soap brands in India.

Santoor is available in three variants – Santoor (Sandal & Turmeric), Santoor White

(Sandal & Almond milk) and Santoor Chandan which is a premium soap manufactured with

extracts of Sandalwood oil – a favourite of discerning consumers.

Chandrika

Wipro took over the brand in Indian and SAARC Countries in June, 2004. Since then

the brand has grown in strength and has further consolidated it’s position in the Ayurvedic

Soap Category.The Brand is a significant player in the Ayurvedic Soap Category. It is the

No.1 Ayurvedic Soap in Kerala and is widely distributed in Southern and Western India.

Today the Brand stands committed to providing healthy and glowing skin by offering a

product that is enriched with 7 essential oils and the goodness of Ayurveda

Amritam with 18 Ayurvedic herbs, is an enrichment of the original Chandrika, and is

enhanced with the addition of sensuous aromatic Ayurvedic oil (given in a little bottle within

each packed cake of soap), creating a unique bathing experience that rejuvenates both mind

and body.

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Milk & Roses

Milk n Roses is a premium white soap offering from WIPRO Consumer Care. It’s the only

soap offering goodness of milk and soft feel of rose for best care of your skin. It’s been a

favourite of many in North and West for last 10 years. It’s evolved over the years to offer

‘Baby jaisi komal twacha’ with skin emollients. It’s special ingredients also make it the first

white soap which is good for use in winters. Milk n Roses has always offered more value for

money to consumers with better product, better offer at affordable price.

Milk n Roses has always offered more value for money to consumers with better product,

better offer at affordable price. They are currently available in biggest ever offer of Buy 3

Get 1 free in two sizes – 100g and 125g.

Active Talc

About 26 crore people in India use Talcum powder as a basic cosmetic. There are a whole lot

of Talcum powder brands but Wipro Active Talc is unique. It is a value for money talcum

powder, which not only has cosmetic properties but also has antibacterial properties.

Active Talc is the only cosmetic talc brand that has Triclosan, a broad-spectrum antibacterial/

anti microbial agent. Its antibacterial action stays on the skin for long and fights bacteria,

which interacts with sweat causing malodour.

Apart from the antibacterial action, it has a great lingering floral fragrance that beats other

talcum powders hands down in blind tests.

Active Talc is a fine white talc with non-skin pore clogging properties which is critical for

skin breathing as a clogged skin leads to breakouts and pimples.

It is available in an attractive pack of white and pink and has 3 skus: 400g, 100g and 50g

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Hair Care

Wipro Shikakai

Wipro foresaw the need for a Shikakai soap way back in 1986 and Wipro Shikakai soap

was launched then in a record time of 4 weeks - from conception to the final product roll out.

Today Wipro Shikakai soap is the largest selling Shikakai soap in the country.

As per India Today’s survey “soaps” are the largest products used for cleaning of hair

with 40% households using soap on hair. Traditionally, naturally occurring Shikakai fruits

were used for cleansing hair and are known for their do good properties of promoting hair

growth and preventing dandruff. Wipro Shikakai soap combines the market need for a hair

soap enriched with the goodness of natural Shikakai.

Wipro Shikakai has the goodness of naturally occurring Shikakai in the form of a water

soluble extract making it easy to use and wash off. The soap therefore helped solve the

problems of using natural Shikakai which is water insoluble and has operational issues in

terms of collecting, drying and grinding the pods.

Siddha Shampoo

Siddha herbal shampoo drew its name from the Siddha form of medicine, which is an

alternate practice of medicine like Ayurveda and Unani. As in the case of Siddha form of

medicine, this shampoo has a holistic approach and provides all round care for hair.

Launched in 1988, this brand has helped enhance the pride of many women by

endowing them with long, lustrous and healthy hair.

Siddha herbal shampoo encapsulates the goodness of Amla, Tulsi, Neem and Henna,

which are well known for their beneficial effects on hair.

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Wellness

Sanjeevani

An extension of Wipro Sanjeevani, Wipro Sanjeevani Honey was launched in 2005 in

Maharashtra and later extended to other states. Wipro Sanjeevani Honey brings the purest

honey from the best-known sources of the Himalayas and the Sunder bans. The honey is

processed and packaged to retain the goodness of all the natural ingredients present in honey.

In keeping with current consumption habits, Wipro Sanjeevani Honey was launched in two

additional flavors - lemon and ginger. Consuming honey with lemon or ginger is an age-old

practice in India as various health benefits are associated with these combinations. While the

former is known as a good remedy for weight loss when had in warm water, the latter is used

to cure colds and coughs, when taken in the correct proportions. Wipro Sanjeevani Lemon

Honey with its unique “Khatta-meetha” taste has found great favor with children as well.

Glucovita

Glucovita was acquired by Wipro from HLL in year 2003 as part of its strategy to

aggressively grow in “wellness” segment. Glucovita commands market leadership in large

swathes of southern Indian markets like Kerala, Tamil Nadu hinterland, coastal Andhra

Pradesh and in international markets like Nepal. Glucovita is a Calcium, Vitamin D and

minerals fortified glucose powder (Dextrose Monohydrate) that not only gives you instant

energy but also great taste, whenever you want it. Swad bhi. Shakti bhi. It comes in

innovative flavours like Badam and Orange besides the regular one. It comes in handy pack

sizes of 50g, 100g, 200g & 500g and is widely available in retail stores across the country.

Glucovita can be had before and after any tiring activity to give one’s body instant

energy. Calcium in Glucovita helps maintain strong healthy bones while Vitamin D helps in

absorption of minerals. Glucovita also helps one fight fatigue caused by dehydration.

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Soap segment:

Roughly 50% of Wipro’s consumer care business comes from the toilet soap

category. Where it’s biggest brand till date Santoor, holds way. Wipro’s share in the national

toilet soap market is just 4.6% reflecting its skewed regional character in the FMCG sector.

For instance, Wipro through Santoor is the leading soap market in Andhrapradesh with 18%

of market share. Chandrika enjoys strong equity in South India. The market for Ayurvedhic

and Herbal products is growing and Chandrika though not as large a brand as the Medimix is

poised to take advantage of it. If the company wills it Chandrika, though not as well

distributed in up country markets, like Jeeva from Jyothi labs and Medimix has good brand

properties which Wipro can build. Wipro is extending milk and roses not only to sell in

Punjab, to other states in the north. Wipro babysoft soap, pitted against global Johnson and

Johnson accounts for 30% share at the segment in Andhra Pradesh.

This year we re-launched Santoor soap, with new packaging accompanied by a new

advertising campaign. The re-launch has been successful in enhancing imagery as well as

resulting in volume gains - unlike the current scenario where most other FMCG brand re-

launches have higher impact on imagery than on actual volume levels. Santoor’s success is

clearly reflected in its leadership status in AP and surging market shares across South and

West India.

The group is a second largest player in the baby care products area and is the only

company, which has all products for baby care, starting from nipples and bottles to diapers.

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Ownership Pattern

Wipro Limited is a public listed company. The shares outstanding as of June 2007 are

1,43,19,92,871 equity shares. The shares beneficially owned by the directors include the

equity shares owned by their family members to which such directors disclaim beneficial

ownership.

Azim H Premji who is also the chairman and managing director holds the majority

share holding of 81.09% of Wipro Ltd. The non promoters holding comprising of Institutions

like mutual funds, banks, insurance companies, foreign institutional investors and corporate

bodies make up 5.13% and individuals hold the remaining 13.78%

Competitor’s information:

Competitors are located primarily in India and include multinational and Indian

companies such as Hindustan Lever for soaps, toiletries . Certain competitors have recently

focused on sales strategies on increasing volumes through lower prices. Sustained price

pressures by competitors may require Wipro to respond with similar or different pricing

strategies.

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2.4 Infrastructure facilities:

Wipro’s head quarters and corporate offices are located at DoddaKannellli, sarjapur

road, Bangalore in India. The offices are approximately 3, 00,000 square feet. Wipro has

purchased approximately 2, 62,000 square feet of land adjoining the corporate offices for

future expansion plans. Wipro has one sales and marketing offices located in each of the

following countries: Canada, France, Germany, Japan, Sweden, Italy, Switzerland, Finland,

the Netherlands, the United Kingdom, China and Japan. In addition there are eleven sales and

marketing offices in the United States. In addition there are eleven sales and marketing

offices in the United Sates. Wipro operates in ten manufacturing sites, aggregating

approximately 12, 64,871 square feet and approximately 4,037,997 square feet of land. It

owns seven of these facilities, located in Amalner, Tumkur, Bangalore, Mysore, Hindupur

and Chennai and Pondicherry in India. It has leased on a long term basis two facilities located

in Waley and Baddi, India. There is one software development facility in London, United

Kingdom equipped with a world class technology infrastructure that includes networked

work stations, servers, data communication links, captive power generators and other plants

and machinery.

Tumkur factory layout

Total site available : 20 Acres

Plant & Building area : 8 Acres

% of utilization : 41%

Plantation Area :12 Acres

% of utilization :59%

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2.5 Achievements/Awards

Wipro has made a name for itself as a company providing reliable services

worldwide. The technological expertise and service skills exhibited by Wipro have

been appreciated by its list of clients scaling various industry sectors. The media has

been quick to document the impressive work, milestones and awards achieved by

Wipro.

Wipro only Indian company in the business week’s IN25 “Champions

of Innovation” list.

Only Indian company to be ranked among the Top 10 Global

Outsourcing providers in the IAOP – Fortune Global 100 listings.

Global Make 2005 Award; Most admired knowledge Enterprise Study:

Telcos Oct 2005.

Wipro among World’s 400 best big companies: Forbes, Sep 2004.

India’s most valuable company (Business today, October 2001).

Corporate audit function: commitment to quality improvement award

(Institute of internal auditors).

Spectra mind awarded the first runner’s up for excellence in innovative

HR practices in a survey organized by Watson Wyatt and Delhi

Management Association, October 2002).

KMWorld’s km Reality award for 2002 in recognition of Wipro’s

knowledge management practices and processes.

ITSMA Award for services Marketing Excellence Integrated lead

Generation program conferred top honors.

Top company for leaders in Asia Pacific-2003 in Hewitt Survey.

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2.6 FUTURE GROWTH AND PROSPECTUS:

The demand for FMCG products is set to boom by almost 60% by 2007 and more

than 100% by 2015. This will be driven by the rising share of middle class from 67% in 2003

to 88% in 2015 India’s per capital disposable income is currently at 566US$ per 1150 by

2015. Spurt in the industrial and service sector is also likely to boost the urban consumption

demand.

Rapid growth in the retailing industries which was mainly unorganized as witnesses a

raped growth into organized sector with the entry of corporate groups such as TATA, ITC

and RELIANCE etc into the retailing market.

WCC can exploit the situation to diversify its products and increase its market share by

revamping their product marketing advertising, Distribution format to meet the customer

requirement.

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FACTORY LAYOUT

UTILITIES(Steam, Water)

Lab

R&D

SecurityHRD

Oilreceipt

&Tank Yard

Admin

VANASPATHI

Stores Stores

GARDEN

Main Gate

PH

Engg

Canteen

Toilets

Ware House

AO&

H2 Compr.

Toilet Soap Plant

Process Water

ChillingPlant

Fatty Acid &

GlycerinPlant

Hydrogenat ion&

Stearic AcidPlant

ProcessWater

ETP &

STP

Power Control Room

&DG

66KVStation

G

R

E

E

N

L

A

N

D

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2.7 ORGANISATION STRUCTURE

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WCCPresident

Chief Executive Manufacturing

G.M-LPDG.M- Sales

GM-HRGM

Quality

G.M-Finance G.M-Marketing

G.M-Tradesales

G.MManufacturing

business

Factory Manager Tumkur

Factory Manager

Guduvanchery

Factory Manager

Waluj

Factory ManagerAmalner

Factory ManagerMysore


LIST OF BOARD OF DIRECTORS AS OF JULY 25, 2008

Mr. Azim Premji Chair person & C.E.O & Managing Director

Dr. Ashok Ganguly Chair person, ICICI One source Limited

B.C.Prabakar Practitioner Of Law

Dr. Jagadish.M.Seth Prof of Marketing, Emroy University U.S.A

P.M.Sharma Chair Person, BATA India Limited

N.Vaghul Chair Person, ICICI Bank Limited

William Arthur(Bill)Owens Former C.E.O & Vice chairperson Novtel

2.8 Work Flow model

The internal operations of the Factory are divided into the following five primary functions.

1. Commercial - Material and Distribution, Planning, Procurement, Inspection, Storage and Distribution.

2. Manufacturing,

3. Quality Control & Effluent treatment.

4. Engineering.

5. Accounts, Personnel, Boiler and Utilities

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Materials and distribution – material planning, Inspection and Storage, Distribution of finished goods

(Chr no 1)

PRODU

Manufacturing

Engineering

Contracts and amendments

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PRODUCTION PLAN

RECEIPT INCOMING QC STORAGE

MANUFACT-URING SECTION

FINISHED GOODS

STORAGE

RECEIVING DESP.PLAN FROM BO

ARRANGE TRANSPORT

ARRANGE DESPATCHES

PRODN. PLANNING

MANUFAC-TURING

INPROCESS QC

PACKING FINAL QC

FINISHED GOODS

MATERIALS & MANPOWER PLANNING

MAINTANCE TRIAL RUN HANDOVER EQUIPMENT

CUSTOMER MADD CONTRACTS & AMMENDMENTS

REVIEW WITH CONCERNED QLTY & QTY

INFORMATION TO AFFECTED DEPT

PERSONNEL ACCOUNTS UTILITIES


3.1 COMMERCIAL DEPARTMENT

Commercial department plays a vital role in the day-to-day activities in the factory.

Materials are planned depending upon the marketing environment which further depends on

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the market study and commitment by the sales team. Materials are sourced through

authorized stockiest and directly from the manufacturers at the best possible cost and who are

evaluated form time to time for quality, quantity and timely service

COMMERCIAL DEPARTMENTAL STRUCTURE

(Chr no 2)

Material admn. &Stores warehouse distribution dept.

Commercial department is considered as the most important department as it meets the Raw

Material requirement of the production departments, which are essential for the production

purpose. The requirement plan is prepared commercial department based on the requirement

of marketing depending on the forecast made by marketing materials which helps in finding

out future requirements, the raw materials to be purchased etc., Materials of

Good qualities are purchased at most economical cost by this department. It is undertaken

because:

Commercial function consists of mainly

Purchase function

Distribution function

Commodities function

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Factory manager

Commercial manager

Senior officer materials

Commercial assistants

Commercial assistants

Sectional in charge


Stores function

3.1(a) Purchase function:

This function is taken care by a separate section, which deals with the procurement of

raw material from various suppliers by keeping in mind the quality aspect. This section

ensures that vendor supplies in accordance with the quality assurance department’s

requirements through proper inspection and testing .Wipro maintains a very cordial

relationship with it’s suppliers.

The head of the Commercial department is the commercial manager who reports to the

general manager.

3.1(b) Distribution function/warehouse function:

Distribution function is a service function undertaken by Distribution section. In Wipro,

distribution takes place according to the requirement and estimated sales placed by different

marketing area offices at Business Office in Bombay, where centralized distribution

department is there for facilitating distribution. Economy aspect is considered while making a

distribution which includes items like Toilet Soaps, Oil etc.

Distribution reports are prepared, production status, stock reconciliation, freight

standard are also checked and records relating to it are maintained.

3.1(C )Commodities function:

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It is a service function rendered by the commodities section, which acts as a custodian

of oils. Oils are purchased through daily purchase commitment with the business office

Bombay, according to the standards fixed by the president. The different types of oil include

palm oil, coconut oil etc. while purchasing oils the “General terms and conditions for

purchase or delivery of Wipro” is followed. Maximum time limit for receiving of oil is 4 p.m.

Daily Material Administration Department (MADD) reports are maintained, which contains

the information about the opening stock of oil, receipts, issues, closing stock, des sent to

Bombay. Purchasing is done through brokers. In Case of delay in delivery, debit note is

issued and penalty is levied for which broker is responsible.

The commitment register is maintained which is a book of prime checking. Separate

books are maintained for imported oils and other locally bought oils. The commercial

manager is authorized to purchase bulk oil in expectation of increase in oil price in future but,

the excess cash ploughed for this purpose get interested i.e. interest is charged for excess cash

used.

3.1(d) Stores function:

An efficient and well equipped “stores” section is an asset to effective inventory

control. Stores are the place where raw material and other purchases are kept. In stores

department the materials are classified according to the needs of the production departments.

Eg. Materials for refinery and T.S.P. are kept separately.

The materials after being ordered by purchase section come to the stores which undergo

for inspection, after that only material are stored as per the needs of various production

departments. The rejected materials are stored as per the needs of various production

sdepartments. The rejected materials are kept side and sent back to suppliers. Certain

materials bought are tested by quality assurance lab and only after its verification materials

are accepted and stored.

The stores section is spacious and also has a cold storage area in which materials are

kept to prevent any kind of deterioration.

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Computerization of purchase department facilitated the easy access to information

relating to the stores such as stock position, value, quantity of raw material issued, quantity

remaining etc.

The main functions of stores are:

Receipt of raw material from vendors after verifying delivery Chelan

Inspection of raw material

Issuing of user departments by issue slips

Updating of stock ( stock verification)

Stores work in close co-ordination with purchase and finance department. For

procurement of raw material, standard is set by commercial manager for maintaining quality

level which is an element according to Wipro.

3.2 ENGINEERING DEPARTMENT

The important and main function of the engineering department is maintenance

department is to keep the machines in good conditions (i.e. running efficiently and

effectively). This department has to see that production process is carried on smoothly,

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keeping in accordance with plans and schedules and reducing the idle time of machines. This

department is mainly concerned with the mechanical, electrical and civil works relating to

machineries.

ENGINEERING DEPARTMENT STRUCTURE

(Chr no 3)

Some of the important activities performed by this department are as follows:

Keep the machine in proper condition and avoiding downtime of machineries.

Projection of working of machines and modification undertaken in case of

necessity to save power and time and to keep up production

T-JOHN COLLEGE

Factory Manager

Officer Maintenance/ Shift in charge Maintenance

Operator

Manager Maintenance

Welder

Helper


Conducting periodic checking and planning for uninterrupted, systematic

operation.

Maintaining records relating to machineries.

Placing orders with commercial department for the spare parts required and

checking the quality and specification, standard of it when it is received.

Boiler inspection, factory inspection i.e. pressure vessel maintenance.

Electrical Diesel generator section:

This section takes care of the following activities:

o Overhauling and generators maintenance.

o Electrical installation.

o Checking all electrical equipments like earth etc. preventive maintenance,

supervision of major break down.

o Work schedule preparation and if position is critical, making shut downs.

o Removing dust, maintenance of break-down records and planned measures

relating to it.

o As a preventive measure checking cabling, starters, sign boards, earth’s loose

connections and taking safety measures.

o Checking whether minimum electrical material stocks are maintained in stores

and if not placing purchase requisition.

o Supervision of workers.

o Proper lubrication of machines and greasing and regular audit of all critical

parts after their identification and keeping records of it.

3.3 QUALITY ASSURANCE DEPARTMENT

Quality: means fitness, merit or excellence. In purchasing, quality is related to suitability

and cost. Quality is not always related to inner excellence. The best quality is that which

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can be purchase at reasonable cost to fulfill the need. In Wipro, quality and service get

prime importance and price get the secondary consideration

QUALITY ASSURANCE DEPARTMENT STRUCTURE

.(chr.no.4)

Quality Assurance: all those planned and systematic actions necessary to provide

adequate confidence that a product/ service will satisfy given requirement for quality.

The quality policy of Wipro, is to design, manufacture and market at competitive

prices, products of such quality which results in total consumer satisfaction, quality

reputation and market leadership.

Some objectives of quality assurance department are:

Cost reduction.

Quality and process improvement and development.

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Factory manager

Quality assurance manager

ETP

3 Operators1 each in shift

QA7 Analysts2 in each shift1 in general shift

Contract2 helpers(QA)1 in gen.shift1 in night


Maintaining required quality manuals as per internal and external / statutory

specifications and so on.

The main functions performed by this department are:

Raw material testing.

Intermediate samples and finished products are also tested.

In case, when products quality is not met, the materials are rejected and for finished

goods dispatching is not permitted. While purchasing ago based products if quality is not met,

rebate in payment is done. The specifications for products are revised yearly and the

standards are set b the department itself.

The daily audit and weekly audit are done, which is submitted to president. No time and

date for audit is specified to ensure continuous awareness among other departments.

The authority is delegated to sub-ordinates and has full freedom to take decisions

relevant to their work and they have given full chance for self-development. Some samples

are given to different employees to conduct test for the purpose of internal analysis and also

to know the employees capability so that proper guidelines are given to them in case of any

difficulty.

The new quality testing improvement if any made will be communicated to other plant

situated at Amalner to help in overall development of the concern.

In Wipro, the overall quality assurance department is looked after by the quality control

manager who is the head of the department, who is assisted by chemists and he is responsible

for quality programme implementation and acts in consultation with vice-president (Q.A) for

this purpose.

3.4 PRODUCTION DEPARTMENT

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All the aspects relating to the manufacture of Soaps are taken care by this department.

The products produced essentially meet the application and quality requirements of the

customers and yet conforming to National and International standards including aesthetic

characteristics with special attention to ease and economy of manufacture.

Some of the functions performed by production department are:

Directing and controlling of production operations to meet business plan within

approved budgets which include material conversion cost, usage of utilities and

chemicals, inventory and operating maintenance costs.

Taking care of safety programs.

To supervise, appraise, motivate and lead sub-ordinates to achieve planned

performances through mutually supportive organizational relationships.

Carryout bench marking exercises on competitor’s product to improve quality of

products.

To install, implement and maintain quality system in accordance with standards.

Keeping relationship with other departments and business office and provision of

accurate information in a supportive manner.

Providing support and guidance to shift officers in increasing efficiencies of

operations and removing bottlenecks.

To ensure compliance with statutory regulations of FDA/ weights and Measures Act

and also review quality and management by conducting meetings.

Monitoring manpower usage and production to achieve planned productivity ratios.

Participating towards product development by planning and organization pilot and

plant level trivial.

Problem solving/complexity:

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Processing of raw material which is oil based has to be carried out with

minimum information and analytical support, without affecting operational

efficiencies.

Regular analysis of operations and processes to increase efficiency with

respect to cost and volumes.

Constantly interacting with different divisions and control of in process

socks so as to be within approved limits.

Planning and coordinating departmental activities during periods of high

absenteeism and sudden pressures from market.

Meeting statutory requirements and keeping with production schedules and

keeping abreast of latest technology development in new methods,

materials, process and products.

Job purpose:

Planning, organizing and controlling the manufacture of Toilet soap, fatty acid and

glycerin noodles in line with business plan, meeting norms of quantity, cost, quality and

statutory requirements.

There are two production departments viz,

1) FAG plant

2) TS plant engaged in the manufacture of Fatty Acid and Toilet soap

respectively.

3.4 (a ) FAGP (Fatty Acid and Glycerin Plant):

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FAGP STRUCTURE

(Chr no 5)

This plant was started in 1990. In FAG Plant, Fatty acid was produced. There are about

15 workers in 3 shifts working in this plant. Production manager is in charge of this plant and

he is responsible for production planning, control, maintaining coordination with customers,

keeping interaction with inter departments, providing necessary raw materials to the process.

Next to production manager, junior officer of production is there who look after the

implementing part of production plan, communicating production plan to shift in chargers,

effective coordination with employees as well as higher authorities, interacting with other

departments in providing necessary raw materials and transferring finished goods, solving

interdepartmental problems etc.

Shift in chargers are responsible for implementing production plan as per instruction

from higher authorities. Coordination and control over jobs in respective sections with

concerned employees. Handling maximum responsibility during shift, making decisions

during shift timings when higher authorities are not available.

.

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Factory Manager

Manager FAGP

Shift Officers

Charge hands Operators and helpers


3.5(b).TSP (Toilet Soap Plant):

TOILET SOAP PLANT – FINISHING LINE

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TSP STRUCTURE

(Chr no 6)

Production officer who is below production manager is responsible for preparation of

cumulative reports, maintaining T.F.M.(Total Fatty Matter), conducting new trial , following

standards, allotting shifts to people, absenteeism, overtime control and keep informing to

production manager.

Production function shift in chargers look after the quality, production, out skipping

and safety matters.

The raw material used in this plant is Fatty Acid and Caustic Soda and these raw

materials are received from FAG plant as by-products through placing weekly requirement

with FAG plant and stores. Any wastages arising during the time of production like stiffener

and wrapper are thrown or burnt out.

All information relating to production, stocks are recorded in log books and compressed

information are written in main book which also includes human resource used. The records

maintained are shift report, operation report, transfer slips prepared to make Distilled F.A.

report, process report by quality department, quality control report and weekly reports.

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Factory Manager

Charge hands

Manager TSP

Shift Officers

Operators & Helpers


3.5 FINANCE DEPARTMENT

Finance department is considered as a nervous system of the organization as

performance of every activity needs money one way or the other. There is also necessity of

maintaining proper books of records relating to the transactions for which existence of

accounts department is essential.

FINANCE DEPARTMENT STRUCTURE

(Chr no 7)

Objectives:

The objectives of the accounts department are to help the firm to achieve its target for

the year in coordination with other departments, keeping up-to-date records and making it

easily accessible.

Wipro makes efforts to provide the customer the desired goods and to maintain a very

high quality and it is ultimately directed towards achieving profitability which is a must for

concern’s growth and sustenance.

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Factory Manager

Manager accounts

Resident Engineering

onLien

Jr.Offer payment &

Banking

Officer Account’s

sales tax and commercial

tax

Staff costing & Finance accounts


Functions:

The important function of accounts department is maintaining different accounts for

carrying the business. These accounts include purchases a/c, sales a/c, cash transactions,

payment of salaries and wages including incentives to employees, central excise and sales tax

payments.

Costing section:

This section follows a standard costing system as a cost control technique. Each

processes idle time to be taken, quantity of raw material used, rate and other details are

maintained and it is reviewed yearly and rates are changed quarterly. In Wipro accounts

are maintained as per periodic cycle (PC). Four weeks make 1 PC and 13 weeks make 1

quarter. Monthly MIS is done and reports are maintained.

President and specialist in concerned field fix the standard for each item and for each

step control is exercised. The duties of this section are to find any adverse variation in cost

and planning about activities. Process costing is done for each process.

Accounts section:

The important functions carried on by this section are:

Passing entries of purchases

Maintenance of vouchers

Making financial entries

Excise regulation as excise is calculated on the basis of cost statements.

System section:

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The system analyzer and the programmer take care of this section and perform the

activities like software, hardware management, programme development and rectification

of problems if any.

SAP is used in programming and UNIX operating system is followed in Wipro.

Hardware maintenance is taken care of by the people from Bangalore division.

Wipro has more cash transactions than credit. It has minimum number of debtors for

whom maximum of 45 days of credit period allowed for payment and now, extending the

period to 60 days was in process. Bills are managed by stores and are then sent to accounts

department. This section looks after bank operations, costing works and maintains party’s

accounts also. Most of transactions are made through DD and Cheques, valuation is also

done. Sales may be consignment sell or direct sell. Sales invoices are prepared as per

statutory requirement and only some scraps are sold from unit.

Depreciation policy:

The firm follows the rates and procedures indicated in schedule 16 of company’s act,

1956 to provide for depreciation on assets. The firm follows the straight line method of

depreciation.

Cash and Bank Transactions:

All cash transactions are affected by accounts departments. These may be in the form of

sale proceeds of stearic acid, scrap and toilet soaps. Receipts are received from Bombay by

DD. Other items are sold on advance payment but for stearic acid 30 days credit period is

allowed. The books maintained are:

Sales register, Product summary (monthly), Tax summary (monthly), Purchase register,

Summary vouchers, Bank and cash books, General ledger, Party’s ledger

The transactions of this unit are done through SBI and B.R.S is prepared for the

transaction for verification purpose.

Finance for new projects:

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Working capital is used as one of the sources for financing and sales earnings are also

used for financing. Treasurer department in Corporate Office will take care of outside source

for financing purpose.

The Accounts department controls the expenditure by formulating budgets. It advises

management and signals wherever the department budgets exceed the actual budgets. The

department helps and activates the collection from customers. It helps to keep the interest on

overheads less tan the budgeted level and helps in achieving profitability.

Excise and sales tax:

Raw material is used for final products art purchased after paying duty on it by the

party which is accounted in books A part 1 where final consumption of quantity entries are

made. A part 2 consists of amount of duty paid by the suppliers.

To clear the final products 16% duty is paid. CENVAT is also taken care off and

materials are classified as finished and raw material going towards final products to make it

easy for calculation. Raw materials a/c, capital goods a/c are maintained for record purpose.

Factory gate sale is based on costing and in consignment selling fixed trade discount;

expenses are deducted from raw material cost and net amount used for calculation.

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3.6 HUMAN RESOURCE DEPARTMENT:

Personnel department is well organized and prime importance is given to workforce

which is the primary objective of personnel department and focus is more on labor rather than

machine.

HUMAN RESOURCE DEPARTMENT STRUCTURE

(Chr no 8)

Functions:

Man power planning: Wipro forecast personnel needs, assesses personnel supply and

match supply demand factors through personnel related programmes. To achieve long term

objectives regular manpower planning is essential.

Recruitment: Wipro recruit highly qualified and experienced persons to right jobs.

Recruitment is based on written test, group discussions and interviews. Training and

development after recruitment, training is given to fresh employees to develop specific skills,

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Factory Manager

H R Manager

Security Officer

Staff security shift incharge

Chief HR Executive


Impart knowledge and abilities so that current employee’s performance can be

increased which in turn increases productivity.

Performance appraisal: Employees performance is measured with such factors as job

knowledge, quality and quantity of output, leadership abilities, supervision, cooperation,

versatility, health etc.

Employee remuneration: it is one of the major functions of personnel department.

Remuneration is paid to the workers for their efficient work in the organization.

Remuneration depends upon nature of job, seniority and merit. Workers are loyal to their jobs

and to the organization in Wipro.

Integration: integration of management and workers are quite often so those

grievances of the workers are solved, this increase the harmony and discipline in the

organization.

Promotion policy: works men are promoted on the basis of

Vacancy

Seniority

Staffs are promoted on the basis of

Merit cum seniority

Performance

Welfare measures:

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Wipro runs a canteen to facilitate its employees. The company

gives 90% subsidized food to the employees.

Medical facilities provided to the employee are absolutely free

of cost and there is a provision made for annual medical check

up to all the employees.

Industrial relations in Wipro are good. Company products are given to the

employees at reduced rates and rewards are given to the departments which have achieved the

set target. Uniforms, shoes and hand gloves are provided to the employees.

SKILL

This module highlights the procedure for identifying, organizing and reviewing.

Training programme for employees at Tumkur. This is prepared in accordance with

competence, awareness and training procedure of quality manual

Procedure:

The success of any organization depends upon the knowledge, skills and capabilities of

its people. It is very essential that an organization identify the factors, which would affect the

performance and initiate actions to correct these. One of the interventions could be well

designed. The employees in the factory are put through the following training programmes.

1. Induction training

2. Orientation training

3. Need based training

4. Development training

5. External training

6. On-the-job training

Except for On-the-job training all other programmes are co-coordinated by personnel

department.

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Induction training:

All employees upon joining go through an induction-training programme conducted

by personnel department

This programme comprises of the following:

“Our promise” as enumerated by the company chairman are covered in detail by

personnel department.

A brief session about the organization, organizational structure, product profile and

company policies.

The employees are briefed on the functional knowledge of each department.

The Head of the Department, in which the employee is placed, gives a briefing on

the quality system of the factory department and new incumbents role in the

system.

Orientation training:

The orientation for all newly inducted employees is organized by personnel department

and training is imparted on the following subjects as show against each of the following:

5S (House-Keeping)- personnel department

Plant & departmental procedure- respective department

Quality system: confirming ISO-9001-2000 –Management repetitive

Safety policy & procedure- safety coordinator

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Identification of training needs:

The training needs for Jr. Staff and management are identified through the Annual

performance appraisal by Head of the Department. Such identified training needs are

summarized and recommended by Personnel department.

Through performance review by HOD on an “On Going” basis individual training

needs arising out of Annual performance appraisals are picked up and seminar or courses that

address these needs are identified.

Training of workmen is basically on the job activity. They are trained periodically on

the subjects/ areas as specified. The training needs assessment for them will be limited only

to any specified requirement for the job.

Training needs for trainers will be assessed once in a year by Personnel department in

consultation with factory managers. Training will be imparted as per assessment.

Need based training programme:

i. The training needs of employees (except for on- the job training) as identified by

HOD is based upon the performance or wherever any specified training needs arise are

recorded in Training need assessment form.

ii. The filled in training need assessment forms are forwarded to personnel department.

The training calendar is prepared for the financial year by personnel department in

consultation with HODs.

iii. Considering the area/ course content of training, in-house or external training

programme is organized. In-house training imparted by approved trainer.

Development training:

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Development training is organized for individual to enable them to be effective and

productive on their respective jobs. The focus of such training is on methods and techniques

for day-to-day work. The emphasis on knowledge, skills up gradation, sharing of best

practices across Wipro. The individual required to attain such training are identified and

recommended by personnel department to factory manager.

External training programme:

Training sponsorship forms for employees who are to be sent for external training

programme are filled by departmental head. The personnel department scrutinizes such

training requirement and submits recommendation to factory manager. The final approval for

such training programme is given by factory manager.

On the job training:

Training programme is organized by every department for the following areas:

a) Unit operating procedure (U O P)

b) Plant safety procedure (P S P)

c) Plant emergency plan (P E P)

d) Unit emergency plan (U E P)

e) Job safety analysis (J S A)

f) ISO:9001:2000 Awareness

The common training subjects for all employees are:

First aid

Safety awareness

Hygiene sanitation and house keeping

First safety

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The training records for On-the-job training are maintained by respective department

for their employees. Information is sent to personnel department for such subjects in 6

months i.e., once in a period of two quarters,

Quarter I and II

Quarter III and IV

Training Records:

Training records are maintained by personnel department for all In-House

programmes, including on-the–job training. Personnel department records all training

programmes in “Employee Training Record” for every individual.

Training records are signed by employees for recording the proof of having

attended the training programmes. Training records are kept in the respective departments

and a copy is sent to personnel department.

In case of In-House training programmes conducted by internal and external

sources for an identified group of employees, the details are entered in training record which

is signed by all employees attending the programme. One copy is sent to personnel

department for making entry in “Employee Training Record”.

For the purpose of conducting training, a list of approved trainers from internal

sources is maintained. It is prepared by management representative and approved by factory

manager. All facilities are provided for the activity

Records of training feedback receive from the trainers and their sectional heads

are maintained by personnel department.

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Feedback:

Employees undergoing other than On-The-Job training give feedback on the adequacy

and effectiveness or training programmes in the feedback form to personnel department.

Review of Training programme:

The feedback received from trainers is periodically reviewed by Head of Personnel in

consultations with departmental heads too.

Make necessary changes/ improvements in programmes to meet changing training

needs of employees.

Evaluate training programmes conducted by external agencies to decide relevancy

for sponsoring candidates or continuing with external agencies.

The reviews are recorded.

Training status is maintained on the training status format by all the departments.

Maintenance of records:

a) The employee training records are maintained as long as the employee is part of

factory team.

b) All the quality records are maintained for a period of one year. After the retention

period is obsolete, records shall be removed from Quality system records.

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SYSTEMS

Inventory control System

An efficient and well equipped “stores” section is an asset to effective inventory

control. Stores are the place where raw material and other purchases are kept. In stores

department, the materials are classified according to the needs of the production department.

Purchasing is done through brokers. In case of any delay in delivery, debit note is

issued and penalty is levied for which broker is responsible. The commitment register is

maintained which is a book of prime checking. Separate books are maintained for imported

oils and other locally bought oils. The commercial manager is authorized to purchase the bulk

oil in expectation of increase in oil price in future but, the excess cash ploughed for this

purpose gets interested i.e. interest is charged for excess cash used.

The materials after being ordered by purchase section come to the stores which undergo

for inspection, after that only material are stored as per the needs of various production

departments. The rejected materials are kept aside and sent back to suppliers. Certain

Materials bought are tested by quality assurance lab and only after its verification materials

are accepted and stored.

The stores section is spacious and also has a cold storage area in which materials are

kept to prevent any kind of deterioration. Computerization of purchase departments facilitate

the easy access to information relating to the stores such as stock position, value, quantity of

raw material issued, quantity remaining etc.

The main functions of stores are:

Receipt of raw material from vendors after verifying delivery Chelan

Inspection of raw material

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Issuing of user departments by issue slips

Updating of stock ( stock verification)

Stores work in close co-ordination with purchase and finance department. For

procurement of raw material, standard is set by commercial manager for maintaining quality

level which is an element according to Wipro.

SHARED VALUES

Winning is about making customers successful. Winning is about making all

stakeholders successful. In business, Winning is not about ‘Winning Against’ but it’s about

‘Winning With.’

Intensity to win is the burning desire to stretch and challenge our limits. It’s the desire

to realize and expand our potential. It’s about continuous innovation and striving to be better

every time. It’s about excelling in everything we do. It’s about multiplying forces as a team.

No one wins 100% of the time, but those who have the Intensity to win, win more often than

not.

Fuelled by culture and values

Wipro is built on a foundation of Values. The values form the essence of their culture.

The values are a guide to their behavior. With 75,000 people across 29 countries, its’ the

values that ties them together that is what makes Wipro, Wipro. They call their values the

Spirit of Wipro.

The spirit of Wipro is deeply rooted in their history and in what they are, and at the

same time is soaring with their aspirations. Each Wiproite is expected to live the Spirit of

Wipro- manifest it in thought and action.

Spirit of wipro

Intensity to win

Make customers successful

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Team, Innovate, Excel

Act with Sensitivity

Respect for the individual

Thoughtful and responsible

Unyielding Integrity

Delivering on commitments

Honesty and fairness in action

The spirit of wipro is an invisible synthesis of all three statements. It means manifesting

intensity to win, acting with sensitivity and being unyielding on integrity all the time.

Quality has always been a strong part of Wipro’s proposition. Wipro boasts of many

pioneering achievements in quality journey. Quality is focused on not only in the product or

service that touches its customers, but also on internal processes and as an enabler facilitating

on going business transformation to meet dynamic market challenges.

Their quality policy shall be:

1.To sustain a competitive edge in quality through continuous assessment of customers

expectations and needs.

2.To pursue excellence in all aspects of production operation.

3.To promote a culture of conforming to specifications and requirements.

4.To involve people at all levels in the pursuit of excellence.

5.To spread a culture of excellence to all the vendors.

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Environment, Health and Safety Policy

We at Wipro Consumer Care engaged in manufacture of Soaps, Fatty Acids, Glycerin

are committed to provide safe and healthy environment to all our employees and stakeholders

through suitable Environment Management Systems aimed at:

1. Prevention of pollution and workplace hazards through compliance with

relevant legislations, regulations, applicable to our organization and operations.

2. Conservation of natural resources by efficient use of energy, water and

effective utilization of all raw materials and resources.

3. Prevention of losses by way of damages to environment, personal injuries, loss

of life case by fires, accidents and security lapses.

4. Continual improvement of Organization’s, environmental, occupational health

and safety performance through periodic reviews of the systems, its processes and

training of employees at all levels.

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4.1 STRENTHS:

1) Wipro consumer care is certified by ISO 9001, ISO 14001, ISO

18001 and all these certifications integratedly contributed to Integrated Management

System.

2) Wipro’s business engine is powered by people, process and

infrastructure excellence. It is fuelled by culture and values, innovation, brand,

good governance and good citizenship.

3) For consumer care products, it has access to more than 1.5

million retail outlets. This distribution reach provides Wipro with a significant

competitive advantage and allows it to grow business with minimal increases in

personnel.

4) The ability to retain highly skilled personnel is enhanced by

leadership position, opportunities to work with leading edge technologies and focus

on training and compensation.

5) Wipro’s strengths in Research and Development services position

it to take advantage of a recovery in global research and development spending.

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4.2 Weakness:

1) Wipro’s failure to complete fixed price, fixed time frame contracts on budget

and on time may negatively affect the profitability, which has negative impact on

the value of the shareholders investment.

2) Communication between the company and end users is not

satisfactory.

4.3 Opportunities:

1) Wipro has the opportunity to engage in future acquisitions,

investments, strategic partnerships or other ventures that can enable to anticipate

and develop new services and enhance existing services in order to keep pace with

rapid changes and in the industry

2) The BPO services revenue depend to a large extent on a small

number of clients and the revenue could decline if a major client reduces the volume

of services obtained. Wipro has the opportunity to increase the client base.

3) Low quality, delay in service, inability in customized design

and requirement, inferior finishing of competitor’s brands have posed an

opportunity for Wipro to capture major share in the market.

4.4 Threats:

1) Wipro focuses on high growth industries, such as networking and

communications. Any decrease in demand for technology in such industries may

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significantly decrease the demand for its services, which may impair the growth and

cause the revenues to decline.

2) The revenues and expenses are difficult to predict due to fluctuation,

given the nature of the markets. This increases the likelihood that results could fall

below the expectation of market analysis, which could cause the price of equity

shares to decline.

3) The revenues could be significantly affected if the governments,

restricts companies from taking outsourcing work from foreign corporations.

4) An economic slowdown, terrorist attacks in the states and other acts

of violence or war could delay or reduce the number of new purchase orders and

disrupt operations in the United States, thereby negatively affecting the financial

results and prospects.

5) Restrictions of immigration may affect the ability to compete for and

provide services to clients in the US, which could hamper growth and cause revenue

to decline.

4.5 Vision:

Fuelled by culture and values

Wipro is built on a foundation of Values. The values form the essence of their culture.

The values are a guide to their behavior. With 75,000 people across 29 countries, its’ the

values that ties them together that is what makes Wipro, Wipro. They call their values the

Spirit of Wipro.

T-JOHN COLLEGE


The spirit of Wipro is deeply rooted in their history and in what they are, and at

the same time is soaring with their aspirations. Each Wipro is expected to live the Spirit of

Wipro- manifest it in thought and action.

Spirit of Wipro

Intensity to win

Make customers successful

Team, Innovate, Excel

Act with Sensitivity

Respect for the individual

Thoughtful and responsible

Unyielding Integrity

Delivering on commitments

Honesty and fairness in action

The spirit of wipro is an invisible synthesis of all three statements. It means manifesting

intensity to win, acting with sensitivity and being unyielding on integrity all the time.

4.6 Mission:

Quality has always been a strong part of Wipro’s proposition. Wipro boasts of many

pioneering achievements in quality journey. Quality is focused on not only in the product or

service that touches its customers, but also on internal processes and as an enabler facilitating

on going business transformation to meet dynamic market challenges.

T-JOHN COLLEGE


T-JOHN COLLEGE


5.1 FINDINGS

Wipro Consumer Care, Business Unit of Wipro Limited, has a profitable presence in

the branded retail market of toilet soaps, hair care soaps, baby care products.

Wipro Consumer Care has been one of the fastest growing FMCG companies as

reflected by the organizational performance in the last three years.

Acquired brands, Glucovita, a health drink from HLL, and Chandrika toilet soap

from the Chandrika family, have also shown excellent growth with new roll outs

and brand imagery enhancement.

The group is a second largest player in the baby care products area and is the only

company, which has all products for baby care, starting from nipples and bottles to

diapers.

Wipro’s acquisition strategy is to identify under-marketed brands, on which the

company can leverage existing strengths in marketing or distribution.

Freedom to work, opportunity for team building where in employees come together

as a team and have solved many problems by there own efforts .

In wipro consumer care, there is no employee satisfaction which give raise for strikes.

T-JOHN COLLEGE


5.2 SUGGESTION

Certain motivational factors should be implemented by the management to over come

strikes.

Encouragement of workers participation in decision making will increase the morale

among workers.

To come with new brands in soaps, as there are very few

To give more importance for wipro consumer care as they are giving for wipro IT.

To give more importance for promotional polices. Should go for more adds through

medias

Should concentrate on rural marketing though new brands where it suits rural people

To increase the market share through new pricing polices

There is necessity to revive on wages, should increase the wages to build motivation

among labours

T-JOHN COLLEGE


5.3 CONCLUSION:

Inspiration, experimentation, converting ideas into reality has been the culture of Wipro,

which results in getting best output. Wipro gives prior importance to the “Customer” than

“Organization” as it is witnessed by them that the needs of customers for an organization

with the human face remain unchanged over a period of time.

Wipro consumer care is certified by ISO 9001, ISO 14001, ISO 18001 and all the

certifications integratedly contributed to “Integrated Management System”. For consumer

care and lighting products, it has access to more that 1.5 million retail outlets. Wipro

consumer care has been one of the fastest growing FMCG companies as reflected by the

organizational performance in the last three years.

The people working in the company are loyal and committed which has become a strong

pillar on which company stands today. They fallow open system of communications which

eases the formalities and smoothen quick decision making for the betterment of the company.

To conclude Wipro consumer care and lighting a business unit of Wipro limited, has a

profitable presence in the branded retail market of toilet soaps, hair care soaps,

baby care products and lighting products

T-JOHN COLLEGE


T-JOHN COLLEGE


BIBILOGRAPHY:

Books:

1. Maheshwari, S.N., Banking Law and Practice.1stEd.Kalyani Publishers,

New Delhi,1996,pp157-171.

2. Mithani,D.M., Banking and financial systems.6th Ed. Himalaya Publishing

House,Mumbai,2004,pp165-181.

3. Rao,V.S.P.,Human Resource Management.2nd Ed. Excel Books. New

Delhi,2006,pp631-633.

.

The journal referred:

Company Profile

Annual reports of the company

Related Websites:

www.wipro.co.in

www.wipro corporate.com

www.wipro consumercare.com

T-JOHN COLLEGE

http://www.wipro/

http://www.wipro/

http://www.wipro.co.in/

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