PROPOSAL

ABOUT

P R 0 1 . T R A D E S H O W G L O B A L E X H I B I T I O N P R O J E C T

NAMEVENUEDATEVISITORSTARGETORGANIZED BYPRODUCED BY

PR01. TRADE SHOW TOKYO EBiS3032014.10.21(Tue) - 23(Thu)　10:00 - 18:00 (Subject to change)3,000 人 (Subject to change)Buyers, Press, Other BusinessesH.P.FRANCEPR01.

PR01. TRADE SHOW is an exclusive platform, which brings Asia together in one roof, presenting a highly-edited group of collections from Tokyo and around the world. The venue is divided by showroom, giving buyers a better understanding of the exhibiting brands, as well as creating more business opportunities. The show is expanding globally, with each event carefully localized to fit the specific market.

PR01. TRADE SHOW Bringing Asia Together

PR01. has a wide range of functions from press room, showroom, event production, to web media. Furthermore, with H.P. France owning nearly 90 retail stores throughout the country, PR01. is able to utilize these resources and provide total fashion solutions.

PROMOTION

STORESALES

90 Shop in Japan

TO END USERS

Party・Event Production

TO KEY PLAYERSMEDIA / END USERS

Media

TO BUYEREND USERS

PR01. Show Room

TO BUYER

PR01. Press Room

TO PRESS

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TARGET

Industry InsidersBREEZE BREEZE / ITOKIN TAIWAN / JAPAN COUNCIL OF SHOPPING CENTERS / JAPAN DEPARTMENT STORES ASSOCIATION /JAPAN SPECIALTY / Laforet HARAJUKU / LUMINE / MARUNOUCHI BLDG. / MINISTRY OF ECONOMY TRADE AND INDUSTRY / NAMBA PARKS / OMOTESANDO HILLS / PARCO / ROPPONGI HILLS / STORES ASSOCIATION / TAMAGAWA TAKASHIMAYA S.C. / TOKYO MIDTOWN / VENUS FORT etc...

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AMERICAN RAG CIE / BARNEYS JAPAN / BAYCREW'S / BEAMS / Code Three / ESTNATION / H.P.FRANCE / RESTIR / Ron Herman / SHIPS / STUDIOUS / TOMORROWLAND / UENO SHOKAI / UNITED ARROWS / Via Bus Stop / ZOZO TOWN / 伊勢丹 / 西武 / 大丸 / 髙島屋 / 東急 / 阪急阪神 / プランタン銀座 / 松坂屋 / 松屋 / 三越 etc...

AMORPH / ARTIFACTS / ASOS.COM.LTD / AWA / BAUHAUS / BERG PTY LTD / bisou bisou / boutiqueye / Breeze center / CHOCOLATE & PICKLES FASHION / CLOTH FAIR / CLUB 1981 / CLUB21 / CLUB DESIGNERS / COCOMOJO / Cocktail / COLETTE / Concrete / coup de foudre / COUVERTURE / DAIL / EVEN / FOUND / Galeries LAFAYETTE /GAMMA PLAYER / Handsome Corp / Hanwha Gallaria / H.Lorenzo / HOTEL V / I.T / Jeffery / JFT Holding Ltd / JIN shop / JOYCE / JUMELLE / KABIRI / Lane Crawford / Lazzari / Le Bon Marche / Level 6ix / Liberty / LORENZO / LUUKS / MARAIS / Maria Luiza / Opening Ceremony / PEDE & STOFFER / Satine / SAUCE / SENSE / SERIE A / SEVEN DAYS / SHINE / SIDEFAME LTD FENIX GROUP / SPACE / SPACE MUE / SPR+ / STYLETRIEB.COM / TAIWAN GIVEN / The boon shop / Thimbloom / Trafic / 大葉高島屋 / 新光三越 / eslite - 誠品書店 - / 統一阪急 etc...

BuyersDOMESTIC

INTERNATIONAL

MediaASAHI / BRUTUS / common&sense / ELLE girl / Fashion News / Fashionjp.net / Fashionsnap.com / FUDGE / gap press / GINZA / GISELe / GLAMOROUS / GLITTER / GRIND / high fashion / Japan Times / MAINICHI / men's FUDGE / MEN'S NON-NO / MODE PRESS / NHK WORLD / NHK WORLD / NIKKEI / Numero TOKYO / NYLON JAPAN / POPEYE / SANKEI EXPRESS / SENKEN / SO-EN / SPUR / SPUR.JP / STUDIO VOICE / Style.com / Taiwan News / TBS / THE SEN-I NEWS / UOMO / VOGUEgirl / WGSN / WWD JAPAN / WWD JAPAN.COM / YOMIURI etc...

Ami / Bangbella / Business Weekly / CHOC / Class / COOL / daily news / Fashion Collection /FMH / GQ digital / Interior / i-style / La Vie / LDOPE / Migros Magazin / MilkX / mina / MOT-TIMES / mypaper / M-MUG / NET Wave / News Fashion Daily / Prestige / Ray / Stylesight / Taiwan Shin Sheng / TVB / TVBS / ViVi / VOGUE / We Ar globalmagazine / with / 壹週刊 / 自由時報 / 寶福新聞 etc...

DOMESTIC

INTERNATIONAL

Early adopter

Majority

Domestic BuyerInternational Buyer

ShowroomMedia

By inviting opinion leaders and influencers, the show provides a high quality, top-down sales and promotional approach.

SPACE IMAGEHeld at fully renewed EBiS303

Our sales producer will bring together brands and buyers, supporting any business needs. Also, by dividing the venue by showroom, visitors understand the brand concept more clearly, and can buy more efficiently.

P R 0 1 . T R A D E S H O W G L O B A L E X H I B I T I O N P R O J E C T

Create a comfortable meeting space for buyers

〒150-0013 1-20-9 Ebisu Subaru Bldg. Ebisu, Shibuya-ku, Tokyo250m (3 minute walk) from JR Ebisu Station East Exit 4 minute walk from Hibiya Line Ebisu Station Exit 1 http://www.ebis303.com

YOSHIROTTEN

PR01.tradeshow welcomes YOSHIROTTEN as the show’ s art director. He will oversee all design aspects from the overall look of the show to print material.

Art Director

www.yoshirotten.com

Graphic artist/art director. Has gained international recognition ‒ commercially and artistically ‒ working for vast clients around the world from NY, Sydney, to Berlin, with works ranging from the interior decoration of the ACE Hotel in NY, designing album covers for artists such as BOYSNOIZE, DJ HELL, STEVIE WONDER, and m-flo, lookbook direction, textile and t-shirt design for fashion brands, design direction for the cushion brand “GALA” , to collaborative projects with Japan Aerospace Exploration Agency.

EBiS303, which has long been a venue used for many fashion functions. Will reopen in October 2014 after a full renovation. The newly renewed space is a great choice for the event.

SHOWROOMS

Bringing visitors the latest fashion trends. 2 showrooms, “!” and “Hoop” , will be exhibiting from PR01.

! (Bang ）Showroom based on the concept of CANNABIS and CANNABIS LADIES “a place where outsiders who have the same interest in music, fashion, and art, gather” . Showcases the latest trends in Harajuku (Tokyo) to the world and vice versa. Provides services specializing in fashion from PR, store operation, and distribution. In addition to participating in PR01. TRADE SHOW as a temporary showroom, !Showroom also provides direction, attending, and event planning services.

P R 0 1 . T R A D E S H O W G L O B A L E X H I B I T I O N P R O J E C T

Joined H.P. France S.A. in 2006. Became director of SHOP LABORATORY berberjin®/FACTORY a collaborative project with 原宿 berberjin®. In 2008, launched CANNABIS LADIES and worked as director/buyer. Launched rooms Direction Area108 in 2011.

RYUICHI SATOLADIES BRAND DIRECTOR :

Joined H.P. France S.A. in 2004. Became the director of CANNABIS in 2008, as well as helped launch CANNABIS LADIES. In 2011, opened ABYDOS, a gallery type concept store next to CANNABIS. Works on artist and brand exhibitions, plans and runs pop-up stores.

KOUKI OZAKIMENS BRAND DIRECTOR :

Hoop

Worked on distributing 10 European brands while at HPF Wut berlin.During that time, was sales manager at HPF’ s Import Division. Works with nearly 100 specialty and department store around the country each season. Is also the branding manager for French brand EROTOKRITOS.

TOSHIAKI KIMURADIRECTOR :

The show will include showrooms around the world

Brands :

BEDJ.W.FORD / daydream nation / FLEAMADONNA / John's by Johnny / KIDILL / TOKYO DEMOCRASY etc...

Brands :

antonio marras etc...

Promote each designer’ s strong points. Connect Designer → Showroom → Buyer → Customer → Designer in one large Hoop and help bring the designer to the next level.

PROMOTION for BUYER

H.P.FRANCE , DRESSINGPARIS

TOKYOH.P.FRANCE , rooms , roomsLINK

TAIPEIroomsLINK

SEOULroomsLINK

NEW YORKH.P.FRANCE , DRESSING

Sales ProducerHoop director Toshiyuki Kimura will act as PR01. TRADE SHOW’ s sales producer. Will approach buyers and media through our extensive experience in PR and wholesale, a well as visit stores around Japan directly, researching and communicating with buyers, which will help with matching brands with buyers.

H.P.FRANCE. Client List

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Put H.P.France S.A.’ s buyer list of nearly 17,000 to maximum use, which is gathered from the company’ s extensive business sectors including wholesale, trade show operation, retail, PR, as well from our overseas partners.

Rooms、rooms LINK Buyer List

1 0 , 0 0 0Overseas Buyer List

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PROMOTION for MED IA

P R 0 1 . T R A D E S H O W G L O B A L E X H I B I T I O N P R O J E C T

Individual reach out to industry media

Social Media and Newsletters

Reach out to nearly 30,000 people in the fashion industry.

Approach influential bloggers

Strong PR support through the PR01. press team

PR01.PressroomWith press offices in Harajuku in Jinnan, PR01. handles 70 domestic and international brands. With nearly 380 appointments/months, PR01. constantly communicates with the most influential members of the fashion community including editors, and stylists.

By putting out announcements in industry media, we reach out to both domestic and international buyers and press.

Fashionsnap.com / FASHION MAG / MODEM ONLINE / STYLE.COM / WWD / 繊研新聞 etc...

International Blogger

Domestic BloggerInvite influential domestic bloggers and have them post show reports, thus bringing together brands and consumers.

Invite famous bloggers form overseas and have them write about the show and exhibiting brands. Work with JETRO in inviting the most influential bloggers.

SERVICE

P R 0 1 . T R A D E S H O W G L O B A L E X H I B I T I O N P R O J E C T

Gather comments from buyers, and press during event and report back to exhibitors.

Pre-Show Post-ShowMid-Show

Have buyers speak to our exhibitors on what buyers are looking for and advice on negotiation.

Seminar on overseas transactions, such as setting FOB, payment, trade procedures in general.

Seminar on overseas transactions

Online services for exhibitorsWill be able to view each brand’ s terms and conditions, order sheets, line sheets, and look books. Aimed to increase buying interest.

Consultant will be available for questions regarding shipping and exporting to overseas stores.

Shipping Consultant

Hold seminars for exhibitors, inviting buyers as guest speakers