Centers against Domestic Violence in Austria. Upper Austria.
PR Quality Austria Trust Seal Presentation
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20-Oct-2014 -
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Transcript of PR Quality Austria Trust Seal Presentation
![Page 1: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/1.jpg)
Austrian PR trust seal – based on ICCO‘s ConsultancyManagement Standard (CMS)
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Past and challenges
CMS certification in Austria so far
Since 2004: Only available for agencies
Shrinking over the years from 20 to 11 certified agencies
No resources for PR and marketing – not known to clients and decision-makers
Only technical processes certified – no day-to-day work, no permanent controls, no sanctions
No local / Austrian auditors – no PR background of auditors
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Our Goals
The new Quality certification for the Austrian PR industry
Credible reaction to different scandals and a loss of trust
Strict criteria, practically oriented, not only self-commitment but external audits/control
Accepted and well-known at clients, business partners, media und decision makers in politics
To be used by the entire PR industry (Agencies, In-house, NGO, .gov)
Positive impact on business and image of the PR industry
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Extend the existing CMS certification from
PR agencies
to in-house PR departments of
Companies Institutions NGO
New target groups
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CMS process criteria further developed
Including Ethic guidelines and codices
and
to-to-day implementation
Contracts with clients and suppliers Employee trainings Media relations Dos and Don‘ts, etc. Sanctions
New target group, more criteria content
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The AUSTRIAN PR TRUST SEAL
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StandardsDevelopment, Controllling
InstitutionalPartners
Agenturen
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StandardsDevelopment, Controllling
External Auditor / Certification partner „xero“ – www.xero.at
InstitutionalPartners
Agenturen
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StandardsDevelopment, Controllling
Trainings
External Auditor / Certification partner „xero“ – www.xero.at
InstitutionalPartners
Agenturen
![Page 10: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/10.jpg)
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
External Auditor / Certification partner „xero“ – www.xero.at
InstitutionalPartners
Agenturen
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StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
InstitutionalPartners
Agenturen
![Page 12: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/12.jpg)
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
InstitutionalPartners
Agenturen
![Page 13: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/13.jpg)
In-house PR departments
Agencies
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
InstitutionalPartners
Agenturen
![Page 14: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/14.jpg)
In-house PR departments
Agencies
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
Indivudual Consultants /
Experts
Institutions, .gov, NGO
etc.
InstitutionalPartners
Agenturen
![Page 15: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/15.jpg)
InstitutionalPartners
Agenturen
€=???
![Page 16: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/16.jpg)
In-house PR departments
Agencies
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
Indivudual Consultants /
Experts
Institutions, .gov, NGO
etc.
InstitutionalPartners
Agenturen
![Page 17: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/17.jpg)
In-house PR departments
Agencies
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
Indivudual Consultants /
Experts
Institutions, .gov, NGO
etc.
InstitutionalPartners
Agenturen
€
![Page 18: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/18.jpg)
In-house PR departments
Agencies
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
Indivudual Consultants /
Experts
Institutions, .gov, NGO
etc.
InstitutionalPartners
Agenturen
€
Subventions, certification fees, yearly trust seal fees
![Page 19: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/19.jpg)
In-house PR departments
Agencies
StandardsDevelopment, Controllling
Trainings
Audits / Certifications
Public RelationsAdvertising, Marketing
External Auditor / Certification partner „xero“ – www.xero.at
Indivudual Consultants /
Experts
Institutions, .gov, NGO
etc.
InstitutionalPartners
Agenturen
€
Subventions, certification fees, yearly trust seal fees
![Page 20: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/20.jpg)
![Page 21: PR Quality Austria Trust Seal Presentation](https://reader035.fdocuments.in/reader035/viewer/2022070301/5444e630afaf9fdf2b8b45bf/html5/thumbnails/21.jpg)