No Matter What Guarantee Campaign 2010

& Launch of Anniversary Products

(Libretto W100, AC100, Portégé R700)

Client: Toshiba Computer Systems Europe GmbH

Period: January – July 2010

No Matter What Guarantee 2010Campaign Elements

Advertising: Radio, online, BTL PR support:

Press release for the launch of the campaign Digital support: Local blog, Facebook page Interviews Targeted product tests and reviews

Toshiba Anniversary Media Event – 25 Years since the first mass market laptop and launch of 3 new anniversary products – Libretto W100 (first dual-screen multitouch laptop from Toshiba), AC100 (first Android-based netbook) and Portégé R700 (lightest full-function laptop on European market)

My responsibilities:No Matter What Guarantee Campaign 2010

Press releases - preparation of relevant media list, writing, editing, distribution of press releases, follow up, monitoring and reporting.

Digital: Local blog: maintenance of the blog, writing and uploading blog posts Facebook page – generating content and administration of the page,

organizing contests and giveaways, responding to clients enquiries and solving problems.

Interviews: Organizing interviews – selecting target media, liaising with the client and the editor, editing texts, reporting.

Product tests and reviews – communication with local distributors and target media, handling products` logistics, preparing and providing additional information about the products, monitoring and reporting.

My responsibilities: Toshiba Anniversary Media Event and Launch of New products Event concept Negotiation with subcontractors: venue manager, photographer,

technical equipment provider, interpreter, branding production company Compiling of guest list (including journalists, bloggers, Toshiba local

distributors and partners) Preparing text of invitation, sending invitation, follow up Event scenario Preparation of all press pack materials (press releases, fact sheets,

backgrounders, corporate profile, product images and video materials) Coordination of branding materials production (demo area, branded bags,

USB sticks) Selection of giveaways, buying At the event: Participation in the arrangement and set-up of the venue,

welcoming guests with personal attention to everyone, answering questions

Media monitoring after the event Reporting to client and coordinating agency

Achieved Results

Generated positive coverage in target media: General interest and business (print dailies and weeklies) IT and consumer technology (print and online) Lifestyle (print and online).

Please, see following slides for coverage highlights from the different media segments.

Coverage Highlights: Consumer Technology

Coverage Highlights: Print (general, business, consumer technology and lifestyle)

Coverage Highlights: Online