PR Planning 101 Tara Linker Vice President Funk Luetke Skunda Marketing.
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Transcript of PR Planning 101 Tara Linker Vice President Funk Luetke Skunda Marketing.
![Page 1: PR Planning 101 Tara Linker Vice President Funk Luetke Skunda Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551801815503466e558b4698/html5/thumbnails/1.jpg)
PR Planning 101Tara LinkerVice PresidentFunk Luetke Skunda Marketing
![Page 2: PR Planning 101 Tara Linker Vice President Funk Luetke Skunda Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551801815503466e558b4698/html5/thumbnails/2.jpg)
Set public relations goals
Increase general awareness of the agency and the services it provides
Raise awareness and build relationships with key constituents for potential fundraising purposes
D E V E L O P I N G A P R P L A N
![Page 3: PR Planning 101 Tara Linker Vice President Funk Luetke Skunda Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551801815503466e558b4698/html5/thumbnails/3.jpg)
Determining your audiences
Internal– Employees– Board members
External– General public– Donors– Community leaders– Politicians– Key constituents
D E V E L O P I N G A P R P L A N
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Key messages
What do you want people to know about your organization?
– Develop three or four sentences about your organization
– Mission statement– Supports strategic plan/business
plan initiatives– Appropriate for audiences identified
D E V E L O P I N G A P R P L A N
![Page 5: PR Planning 101 Tara Linker Vice President Funk Luetke Skunda Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551801815503466e558b4698/html5/thumbnails/5.jpg)
Tactics
Letters
Signage, fliers, posters
Advertising (if funds available)
Media relations
Events
D E V E L O P I N G A P R P L A N
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Events
Sponsorships– Target companies with natural tie
to your organization– Target companies early on, prior to
budgeting cycle– Sponsors want recognition
• Signage • Advertising• Logo usage
D E V E L O P I N G A P R P L A N
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Measurement
Are you getting the most return on your investment?
– ROI is not just dollars raised– Consider, for example when doing
an event• Human resource investment• Good will investment • Media investment
D E V E L O P I N G A P R P L A N
![Page 8: PR Planning 101 Tara Linker Vice President Funk Luetke Skunda Marketing.](https://reader036.fdocuments.in/reader036/viewer/2022070306/551801815503466e558b4698/html5/thumbnails/8.jpg)
Your turn
Developing your PR plan - Group activity– Real life scenarios– Assignment:
• Develop plan outline• Goals• Timeline• Present your plan to the group
D E V E L O P I N G A P R P L A N