PR of hotel oberoi

PR Strategies for Hotel Oberoi- after terror attacks

Our Profile• Name: Graphisads Pvt Ltd

• Founded: May,1999

• No. of employees : 45

• Examples Of Our Work: Celebrity placements Cross Promotional Tie-ins Product Placements - fashion - automotive

- beauty - entrepreneurial

• It is a full-service publicity firm, focusing on customized strategic public relations campaigns in fashion, beauty, Internet, consumer goods, and entertainment.

• We specialize in brand building campaigns and product launches to create excitement among the media, buyers, the end consumer and the entertainment and business communities.

• We create innovative, attention grabbing news angles that get our clients booked in high profile print publications, on television and radio, in industry trades and in new media.

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• Our combined efforts will deliver a branding and image enhancement campaign with a daily high level of creativity and client service.

• Our company is able to offer you a full service campaign at a cost that fits your company budget.

• We will work with you to design an affordable plan to benefit your current company marketing plans.

Contd..• Combine state of the art

facilities and warm and friendly service in relaxed environment, making ideal choice for business and leisure travellers.

• Presently, 8 Trident hotels in India- Mumbai, Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur.

• Group's commitment to excellence, attention to detailed and personalised service, ensure a loyal list of guests and accolades in the worldwide hospitality industry.

OUR PR STRATEGIES

Strategy 1- Press Conference

Time Frame :– 2nd week of December Tag line :– Back to deliver 100 % service PLAN:- Issue of Press Release, followed by

Conference. Chairman and Management highlighting the re-opening & improved security measures.

Thank the employees for their efforts and hardwork.

Contd.. Target Media :–

Television, radio, daily newspapers, Internet-Networking sites, and daily update in hotel’s official website.

Target audience :– Local customers, celebrities, politicians,

tourists, big corporate, elite class customers, international customers and burocrates.

Output :- Back in Business

Assure Security

Remove Fear

STRATEGY 2- ‘Oberoi Care Fund’

Time Frame :– 1st week of December

Tag line :– The Oberoi Group establishes ‘The Oberoi Care Fund’

Plan:- Announcing, establishment of ‘Oberoi Care Fund’ where people can give donations, in concern with the families of staff members, who lost their lives in the tragic terror attacks.

Contd.. Target audience :–

Donors– Corporate as well as Non Corporate, Government, Society, Community, other staff members, Celebrities and in-house guests.

Target media :–A non media activity. It would be published as

a blog or recent updates on the official website of Hotel Oberoi.

Output :- Rebuilding of goodwill Help build employee relation Improve customer relation

Strategy 3- The Opening

Time Frame :– 3rd week of December.

Tag line :– Oberoi - Standing Tall

Plan:- A grand opening, with multi-religious prayer

meeting would take place in the lobby of the hotel with staff members, media persons and guests participating in it.

The bill will be replaced by a ‘Thank You note’ for the first customer of every restaurant.

Cont.. Target audience :–

Old customers, celebrities, politicians, tourists, big corporate, local customers, international customers and burocrates.

Target Media :– Television, daily newspapers,

Internet-Networking sites. Output :- Difficulties are meant to rouse, not discourage. Greater impact on public as celebrities will be involved.

Time Frame :– 1st week of January

Tag line :– The Oberoi Group Finance

PLAN:- Meetings related to financial aspects of the

hotel will be organized with shareholders, investors, banks and insurance companies.

Assurance to the shareholders & investors

by the Chairman along with finance department.

Strategy 4- Financial aspect

Cont.. Target audience :–

Government, shareholders, investors, banks and insurance companies.

Target media :– This would be a non media activity. It would

only be published as a blog in a economic news website or recent updates on the official website of Hotel Oberoi.

Output :- This strategy plays a very important role as

hotel will assure all its shareholders and investors the safety and security of their money.

The investors would further invest there money in such projects by looking into there profitability and return on investment.

Strategy 5- Event Time Frame :– 4th week of January

Tag line :– Glimpse of Patriotism and solidarity

Plan :- Occasion of Republic Day- flag hoisting

ceremony organized, with Chief Minister Mr Ashok Chavan as the chief guest, followed by a peace walk around the hotel & special bravery awards or prize money- staff members who courageously faced the DARK NIGHTS

Contd..

Target audience :– Donors– Corporate as well as Non

Corporate, Government, Society, Community, staff members, potential employees, locals, Celebrities and in-house guests.

Target media :– Put on Page 3 as an event involving

celebrities, published as a blog on websites, few days before the event for maximum participation and on the official website of Hotel Oberoi.

Strategy 6- Seminars

Time Frame :– 1st week of March

Tag line:- Enlightening shift

Plan:- An informative seminar,

targeting “Crisis Management” led by national & International experts, followed by speeches of employees.


Staff members and Potential employees

Target media :– A non media activity. A notification of this seminar-

sent to Hotel Management colleges, published as a blog on websites for participation & on the official website of Hotel Oberoi.

Output :- This seminar would be helpful to the staff members as well as students who are potential employees for the hotel.

This would help us make better employee relation so that they provogue others to join our hotel.

Strategy 7- Exhibitions

Time Frame :– Occasionally in between months.

Plan:- Events like painting & handloom exhibitions, designer clothes launch’s, chocolate exhibitions, Art fair etc. would be organized.

Arranging competitions for NGO’s in which physically and mentally challenged children can participate.


Donors– Corporate as well as Non Corporate, Government, Society, Community, Customers, Socialists etc

Target media :– Local Newspapers, Magazines, Internet etc.

Output :- This would help us in being in the news

periodically from time to time. Lots of coverage can be gained if great talents rise up in these events. We would also be known as a backbone for young talents.

STRATEGY 8- Interview

Time Frame :– 1st week of June

Tag line:- One-on-one Interview

Plan:- Vice-Chairman of Oberoi, Mr R.K. Krishna Kumar would be featured on ‘talk a walk’ show with NDTV, talking about the progress made in last five months & about reassurance of safety for entire target audience.

Vice-Chairman of Oberoi, Mr R.K. Krishna Kumar

Strategy 9- The MarathonTime Frame :– 3rd week of May

Tag line :– Get running, Get Going

Plan:- A marathon would be sponsored in partnership with Standard Chartered, with Celebrities, Industrialists, Business tycoons, Sportsmen, National and International people and politicians, participating for social causes.

Target audience :–

Charitable trusts, Corporate as well as Non Corporate, Government, Society, Community, Celebrities, Politicians, Sportsmen, Customers and locals.

Target media :– This would be the big news of the year. A

lot of coverage would be given to this on Television, Radio, Newspapers, Internet etc. Updates would be given on the website.

Strategy10 - The food fest Time Frame:– 1st week of

July

Tag line:– Oberoi turns Foody

Plan:- An exotic Multi- cuisine

12 course FOOD FEST will be organized, awaiting invites to local as well as Intl community.

Head Chef as “Gordan Ramsay”, the world’s best Chef.


Celebrities, politicians, tourists, food experts, big corporate, local customers, elite class customers, international customers and beurocrats.

Target media :–Put on newspapers based on living and

lifestyle, food guides, & on channels featuring cookery programs, on different food related websites.

Output :- This food fest will bring in a lot of national and

international customers and coverage.The experts review will help us get more customers and a chance in coming amongst the best rated hotels of the world. We could even participate in international competitions in near future.

Strategy11- Documentary & Booklet

Plan:-

A monthly booklet will be issued from the month of January, in which all the events and activities taking place in the month will be printed.

Circulated amongst in-house guests, local customers, celebrities, politicians, big corporate, elite class customers, international customers and beaurocrates.

A documentary will be made in the month of October featuring the pleasant events and moments occurred in the whole year.

Videos of celebrities visiting our hotel and restraunts would be taken and shown time to time in which they would talk about our services and hospitality.

Cont….Plan :- There would be time to time music shows and

concerts according to the festivals and seasons. Life has to move on and this would be a step forward to do so.

Output :- This will ensure everyone in the world that

hotel Oberoi is not just working but also progressing. We cannot live or work under the depression of

the terror attack for our entire life. The people who lost there lifes will always be

in our heart but life moves on and that is what we have to learn from life.

Strategy12- Fashion Week

Time Frame :– 2nd week of August

Tag line :– Fashion is in the Air

Plan:- Showcase wedding & the winter collection by organizing Fashion weeks for renowned fashion houses.

A created vision to integrate India into the global fashion world.

Target audience :– Fashion industry,

celebrities, elite class customers, big fashion houses, designers and international customers.

Target media :– Fashion

magazines like Another Man, Bridal Guide & Newspapers. Even the News Channels would broadcast each show and have a show on air.

Cont…

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Output :- This will give us a lot of publicity as majority of the youth will see these shows and be updated with them. The presence of celebrities will get us the attention on page 3. The presence of socialists and food experts will help us get reviews for our good work and hospitality.

Time Frame :– 2nd – 3rd week of November

Tag line :– We are ready for the race

Plan:- Mr PKS Bikki Oberoi, chairman and chief executive, East India Hotels would be broadcasted on the international as well as local channels, talking about the memory lane of the previous year, in relation to its development and crisis & about incentives & appraisals to staff members.

Strategy13- Down the memory lane

Bikki Oberoi, chairman and chief executive


Local customers, celebrities, politicians, tourists, big corporate, elite class customers, international customers, burocrates, Govt., Society, Community, shareholders, investors, banks and insurance companies.

Target media :–This news would be covered by national and

international media, including- Television, radio, daily newspapers & Internet – networking sites.

Output :- This will be a final talk where the hotel authorities would talk about the whole experience. It will also tell the world to get out of the fear and live life as it comes. It will convey the audiences that we are in the game of competition and we cannot waste time crying over spilt milk and life has to move on. We are here for business and will always be.

Thank You

PR of hotel oberoi

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