DISTRIBUTE

60 YEARS AGOText as a vehicle to tell a story, targeting media

TEXTONLYTEXTONLY

MEDIA

10 YEARS AGOText plus multimedia assets as a vehicle to tell a story, targeting media & consumers

TEXT PLUSTEXT PLUS

VIDEOSVIDEOS

PHOTOSPHOTOS

MEDIA CONSUMERS

TODAYText, video, multimedia, infographics and other content are combined and distributed as a release as an integrated part of brand campaigns to amplify paid, owned and earned media elements.

INFOGRAPHICSAND MOREINFOGRAPHICSAND MORE

TEXT PLUSTEXT PLUS

MEDIA CONSUMERS

The Press Release: A Timeline

WEBSITESWEBSITESMULTIMEDIAMULTIMEDIAMOBILEMOBILE PRNEWSWIRE.COMPRNEWSWIRE.COM

Optimize your content with OptimizationMaxOptimize your content with OptimizationMax

Increase release social engagement with SocialPostTM

Increase release social engagement with SocialPostTM

Sources: [1] [2] [3] [4]Sources: [1] [2] [3] [4]

Processing/Editing PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc., and prepare it for distribution.

Distribution Distribution via satellite, internet, e-mail and RSS.

Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.

Reach Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases.

PR Newswire distribution process

UploadUpload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database.

Distribute via PR Newswire’s network to multiple channels

PR NEWSWIRE’SCONTENT

DISTRIBUTION NETWORK

PR NEWSWIRE’SCONTENT

DISTRIBUTION NETWORK

150+ MOBILE PARTNERSHIPS

150+ MOBILE PARTNERSHIPS

SOCIAL MEDIAPRN’s social feeds + social sharing buttons

SOCIAL MEDIAPRN’s social feeds + social sharing buttons

GLOBAL NETWORK OF 9,000+ ONLINE NEWS SITES

GLOBAL NETWORK OF 9,000+ ONLINE NEWS SITES

AUTOMATIC POSTING TO OWNED MEDIA INFRASTRUCTURE

AUTOMATIC POSTING TO OWNED MEDIA INFRASTRUCTURE

PRNEWSWIRE.COMAverages 1.5+ Million monthly unique visitors, with industry-leading search visibility

PRNEWSWIRE.COMAverages 1.5+ Million monthly unique visitors, with industry-leading search visibility

200,000+ GLOBALMEDIA OUTLETS

200,000+ GLOBALMEDIA OUTLETS

BROADCAST + ONLINE VIDEO DISTRIBUTION

BROADCAST + ONLINE VIDEO DISTRIBUTION

TARGETED DISTRIBUTIONFind relevant influencers by Industry, region and/or topic

TARGETED DISTRIBUTIONFind relevant influencers by Industry, region and/or topic

PRN’s MEDIA SITEFor registered journalists & bloggers from 27,000+

Media Outlets

PRN’s MEDIA SITEFor registered journalists & bloggers from 27,000+

Media Outlets

170+ countries, 40+ languagesPR Newswire has offices in 16 countries, plus partnerships with leading news agencies around the globe.

China Exposure

General Media Outlets 800+

Travel Trade Publications 100+

Websites, including major portals like SINA, SOHU, NetEase and Tencent

3,000+

Mobile: PR Newswire's Chinese iPhone app

Hundreds of thousands of subscribers via wireless internet portals, forums, blogs, micro-blogs and other new media outlets, including 150K+ followers on China's leading micro-blog ("weibo") sites - SINA and Tencent

http://www.prnasia.com/story/55691-1.shtmlhttp://www.prnasia.com/story/55691-1.shtml

Example China Multimedia News ReleaseExample China Multimedia News Release

Sample of travel clients in China:Sample of travel clients in China:

Brazil & Spanish Latin America Exposure

General Media Outlets 1,800+

Brazil Travel Journalists 230+

Media Database (Brazil)

12,900+

Media Database(Spanish Latam)

10,800+

Delivery to major news agencies including Estado, Globo, Multiagencias, Notimex, DyN and CaribPR

Example Reach into Brazil:Example Reach into Brazil:

Sample of travel clients in Brazil:Sample of travel clients in Brazil:

European Exposure

General Media Outlets 11,200+

European travel journalists 6,500+

Media contacts requesting travel news from PRN

1,300+

Mobile distribution to 12 mobile apps across Europe

Distribution to over 260 websites carrying travel-related content including VisitEatStay, Simply Luxury Travel, Breaking Travel News, dubai-travels.net, Viajar a Tope, Libero and RSS Tourisme Info

Sample of travel clients in Europe:Sample of travel clients in Europe:

Reach audiences through targeted newslines

GEOGRAPHIC REGIONS VERTICAL MARKETS

• Region • Country• State • City / Metro

• Automotive• Energy • Finance • Health/Biotech• Technology• And many more…

Young Adult/University

Public InterestCorporate Social

ResponsibilityEnvironmental

Reach multicultural audiences

U.S. HispanicsNorth American

ChineseAfrican American

Hispanic PR Wire:

> 5,000+ media points across all platforms Including TV, print, radio, social & wire

> 120+ guaranteed online placements including Yahoo!, Terra & HispanicBusiness.com

Hispanic Digital Network: 88 news sites including: Latin Heat (LA), Business Latino (NYC) & Diario las Americas (Miami)

MultiVu Latino: 150 video placements

North American Chinese Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada

African American Newsline: Distribute to 300+ chinese-language media points in the U.S. & Canada

The industry’s MOST searched network

Aug 2012Aug 2012

PR NewswirePR Newswire Business WireBusiness Wire MarketwireMarketwire Globe NewswireGlobe Newswire

PRNewswire.comPRNewswire.com

BusinessWire.comMarketwire.comPRWeb.com

GlobeNewswire.com

The industry’s MOST searched network

Google Page Rank (October 2012)Google Page Rank (October 2012)

1 2 3 4 5 6 7 8 9 10

Google.comUSA.govCNN.com

Amazon.comIMDb.comNYTimes.com

WSJ.comNBC.comMovies.com

WSJ.comNBC.comMovies.com

Walmart.comPetfinder.orgNJ.com

Localnews8.comOverstock.comKmart.com

Increase engagement with multimedia distribution

Photo release Flex releaseMultimedia News

ReleaseARC Engagement

Platform

Photo (image such as photo, logo or infographic)

Photo + Video + Audio + PDFs

Photo + Video + Audio + PDFs + Dedicated Page

Photo + Dynamic Video + Dedicated HTML Page + Strategic Placement

Purpose: Enhance release, providing media & consumers with visual image

Purpose: For release with higher level of distribution, DIY allows quick turn around

Purpose: Critical announcements with HTML page to match corporate branding

Purpose: Ultimate customized engagement platform for campaigns requiring multiple updates, plus guaranteed distribution

Multimedia News Release (MNR) examples

Sample MNR Report Summary

File Downloads

Page hits

Video & Audio Streams

Media Outlets Representated

Embedded Video Views – See viral effects of your video.

Online Video & Web Clips – See where your video and release was distributed. Includes potential audience numbers.

Measuring the impact of your MNRs

http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/http://www.multivu.com/players/English/52483-learning-care-group-literacy-winter-enrollment/

Interactive media player & landing page

Links to Transactions- sell products, enroll subs, train, link to website etc.

Text content / press release

Customized Branding:your logo and color scheme

Share and encourage viral distribution

Interactive Media Player: Engage audiences with video, photos, graphics and animation