PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total...

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PR & Marketing Recap 2018

Transcript of PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total...

Page 1: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

PR & Marketing Recap2018

Page 2: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

ID Boston| Spring 2018 (released April)Subscribers: 10,000 Circulation at Boston Design Center: 20,000 Complimentary

Page 3: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

New England Home| July/August issueCirculation: 45,000Full Page AdNew England Home e-newsletter| June 8Subscribers: 15,000

Advertisement

E-Newsletter

Page 4: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

N Magazine Ad July 2018 Advertisement: Full Page (complimentary)Circulation: 60,000 Web Viewership: 350,000

Advertisement

Editorial Coverage

Page 5: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

N Magazine Ad August 2018 “N Top Ten”Circulation: 60,000 Web Viewers: 350,000

Page 6: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

N Magazine N Blast Subscribers: 28,000Complimentary

Page 7: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

The Salonniere| June 8Online Entertaining Story Unique Monthly Visitors: 62,000

Page 8: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Architectural Digest | July 9Online Travel Story

Page 9: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

The Inquirer And Mirror | July 12- Aug 2Circulation: 10,000Online Views: 66,273 Impressions Ad Expense: $3,495.26

Digital banner ad

Page 10: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Modern Luxury|Interiors & Boston Common Digital Leaderboard Ads, July 15- August 4Monthly Views: 28,000 Monthly Views: 12,000Ad Expense: Sponsorship

Page 11: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Mahon About Town| July 16- Aug 42 x per week Ad Expense: $300

Page 12: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

This Week on Nantucket | July 26- Aug 2The Inquirer And Mirror Insert Circulation: 10,000Ad Expense: $898.00

AdvertisementEditorial Coverage

Page 13: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Yesterday’s Island | July 26 – Aug 1 Circulation: approx. 10,000 per issueAd Expense: $302 (ad ran 2 issues)

Advertisement

Editorial Coverage

Page 14: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Veranda| August issueCirculation: 500,000

Page 15: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Nantucket blACKbook | August Hot List 4,700 SubscribersMonthly Unique Users: 28,000Expense: $300

Page 16: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Palm Beach Daily News | July 28- August 3 Subscribers: 5,000 Monthly Views: 200,604Clicks: 58 (23% Click Through Rate)Impressions: 25,001 Ad Expense: $625.00

Page 17: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Business of Home| August 1 - 4Unique Monthly Views: 140,000+Email Subscribers: 32,000 (weekly)

Page 18: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

New York Social Diary | July 20 - August 2Monthly Stats: 650,000 Unique Users

1,350,000 Page ViewsAd Expense: $2,500

Page 19: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

New York Social Diary | August 2Monthly Stats: 650,000 Unique Users

1,350,000 Page Views

Page 20: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Quintessence| August 5Monthly Digital Reach: 150,000

Page 21: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Paper City Houston| August 15Total Digital Reach: 2,198,011

Page 22: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Danielle Rollins| Social MediaFacebook Followers: 5,889Instagram Followers: 47.8k

Page 23: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Quintessence| Social MediaFacebook Followers: 25,436Instagram Followers: 46.2k

Page 24: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

The Salonniere| Social MediaInstagram Followers: 21.2k

Page 25: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

N Magazine| Social MediaInstagram Followers: 37.3k

Page 26: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Thos. Moser | Instagram Stats: 5,889 Followers

Kathleen Hay Design| Instagram Stats: 2,373 Followers

Mottahedeh Fine Dinnerware| Instagram Stats: 4, 930 Followers

Page 27: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

NYSID | Instagram Stats: 4,126 Followers

Page 28: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

@interiordesignista| Instagram Stats: 1K

Page 29: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

The Interior Designista | Blogby Patricia Kennedy, NYSID student Traffic Metrics Unknown

Page 30: PR & Marketing Recap 2018 · Traffic Metrics Unknown . Paid Advertisement Outlet Expense Total Advertising Expense The Inquirer and Mirror 3,016.84 Mahon About Town 300.00 New York

Paid Advertisement Outlet Expense Total Advertising Expense

The Inquirer and Mirror 3,016.84

Mahon About Town 300.00

New York Social Diary 2,500.00

blACKbook 300.00

Palm Beach Daily News 625.00

Yesterday’s Island 302.00

$7,043.84