PR: Making the Story Matter Jane Eagleson Bernie Wilson Saturday, February 8, 2014 – 1pm
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Transcript of PR: Making the Story Matter Jane Eagleson Bernie Wilson Saturday, February 8, 2014 – 1pm
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PR: Making the Story Matter
Jane EaglesonBernie Wilson
Saturday, February 8, 2014 – 1pm
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Jane Eagleson – 20 years AC Public Relations
Bernie Wilson – 30 yearsAssociated Press
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The PR Pro: • Makes it easy and simple for the
journalist – be inclusive, educate • Provides a dedicated point of contact
• Provides info, photo and video services
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The PR Pro:
• Provides a “News Bureau” service:• Sports Results/Quotes• Human Interest/Local Angles • Spokesperson to interview• Photos/Video• Translation for global events
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PR 101: From the Reporter’s View
Make the story make relevant to mainstream sports media:
• Better cooperation helps tell the story • Give a crash course in sailing
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PR 101: From the Reporter’s View
• There's no such thing as a stupid question!
• No better place to do an interview than
the club bar!
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PR from the Event’s View
Prepare for the desired outcome: • Messaging • Q&A• Photos/Video – provide the package• Timely• Crisis Communications
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Media Services • Special Events: Create opportunities for
event partners with media hosting
• Press Information: on site and online
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Media Services • Photo boats
• On site media workroom
• Press conference area
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Photo Boats
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On Site Media Workroom
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Press Conference Area
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PR: Making the Story Matter
Q & A
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Your Opinion Matters
Please “check-in” to this session on the Sailing Leadership Forum app and complete the session survey
or
Complete one of the yellow survey forms in the back of the room and drop in the box
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Thanks for attending!
Jane EaglesonBernie Wilson
PR: Making the Story Matter