PR in the Digital Age: Social Media and the Communications Plan
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Transcript of PR in the Digital Age: Social Media and the Communications Plan
![Page 1: PR in the Digital Age: Social Media and the Communications Plan](https://reader034.fdocuments.in/reader034/viewer/2022042707/58f230fe1a28ab8c7a8b45bb/html5/thumbnails/1.jpg)
PR in the Digital Age.Social media and the communications plan
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Introduction
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What do we do anyway??
Help clients tell their story, showcase their brand and products and connect with audiences.
Channels: Media, bloggers, online influencers, communities, stakeholders
We help clients to make connections!
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How are we reaching audiences?
Traditional News Online, mobile
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Traditional Digital
Media relationsPress releasesNewswiresPress conferences
Media relationsBlogger relationsContent creation for
blog, web.Twitter, Facebook,
Flickr etc.VideoPhoto
Then and Now
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The Communications Plan
Establishing goalsSales, brand awareness, TV Ratings?
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The Communications Plan
Identifying target audiencesChoosing media, websites, bloggers, and
online strategy accordingly
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Media and Blogger relations
Do you know your websites/blogs?Relationships!Are you tailoring your ideas appropriately?Are you a fair weather friend?
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Bloggers-giveaways, news, invites?
http://www.miss604.com/2011/05/bc-bike-race-2011-aderas-seven35.html
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Bloggers-giveaways, news, invites?
http://www.vancitybuzz.com/2011/10/rize-mount-pleasant-hosts-local-arts-community/
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Bloggers-giveaways, news, invites?
http://www.rickchung.com/2011/06/apothic-red-wine-vancouver-art-gallery.html
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Making Connections
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TIPS FOR STUDENTS
#PRTip: Focus consistently on professional development & networking #SMPR
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TIPS FOR STUDENTS
#PRTip: Develop your tech skills (design, video, etc.) #SMPR
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TIPS FOR STUDENTS
#PRTip: Write, write and write some more. #SMPR
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TIPS FOR STUDENTS
#PRTip: Engage with bloggers and media online — even when you are not pitching them #SMPR
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TIPS FOR STUDENTS
#PRTip: Consume news on a daily basis - both traditional and online #SMPR
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TIPS FOR STUDENTS
#PRTip: Think ahead but don’t forget the basics of PR and your role as a communicator #SMPR