Narendra Modi

The 15th and the current

Prime Minister of India.

JOURNEY OF NARENDRA MODI ONLINEFrom #NaMo4PM to #PMOIndia

Janta maafnahi karegi

Abki BaarModi Sarkaar

Campaigns Before Elections.

Achhe din aane wale

hain

#swachbharatabhiyan#drugfreeindia#makeinindia

Campaigns After Elections

Definition

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Internet was

emerging

Youth population was

increasing40.4M approx.

Modi foreseen the importance of

digital presence

The journey started on February 28, 2005 when

NarendraModi.in domain wascreated.

In 2005…

With the emergence of Social Media, he enhanced his reach and joined Twitter in January 2009 & Facebook in May 2009.

Present Stats: Facebook Users: 100M+ Twitter Users: 18.1M+

Two-way Communication

Subtle Image BuildingFan Base Formation

• Narendra Modi has a formidable presence on Facebook. The Official Page has 26 millionfans and 5.71 lac people are actively engaged with the party.

• The page is constantly updated about the details of his latest visits, rallies, campaigns andmeetings.

• The page expresses strong view points and opinions of the leader along with a pictorialrepresentation of the same which motivates the audience to keep an eye on the happeningsgoing around in the political circuit.

• The page brings to life his charismatic personality and showcases the efforts that he isconstantly putting in for the rural and urban crowd.

NaMo on Facebook

•Narendra Modi is undoubtedly the most followed politician on Twitter with more than 9 million followers.

• He is frequent enough in his tweets which are mostly about the latest party meetings and updates.

• His tweets are aimed aggressively promoting BJP’s manifesto in the recent times.

• Various pictures of him addressing the electoral campaigns are posted from time to time so that the followers can get a sneak peek into the on goings.

Narendra Modi on twitter

Tweet to the President

YoutubeSubscribers - 226,426+1000 videos uploadedwww.youtube.com/user/narendramodi

Google+2,214,433 followers|223,040,795 viewsplus.google.com/u/0/+NarendraModi/posts

This campaign was created as an expansion of ‘NaMo4PM’, with an aim to target complete nation in mother tongue.

Main purpose was to leverage the popularity of Narendra Modi.

Abki Baar

Modi Sarkaar

o Print Ads in varied languages were published in all the newspapers.

o TV ads in between the programs.o Whats App Messages and Ringtones.

Janta maaf nahi

karegi

Janta maaf nahikaregi’ line is used to highlight all the negative aspects and failures of UPA Govt.

o TV ads on prime time. Youtube videos were released.

o Memes were encouraged.

o Whats App messages & Images.

Achhe din aane wale hain

This campaign was planned to generate hope and positivity among people. It helped in highlighting the promises of BJP.

o Song was created and released on Youtube.o Same song was played on all the TV channels. o Ringtones were shared among masses on whats app. o TV Commercials were also created on the same line.

BJP won 282 seats

#makeinindia

#swachbharatabhiyan

#drugfreeindia

All of us have fallen prey to a delusion-to study for getting a job.Infact one should be educated in orderto learn the Art of living

-NarendraModi

“India is the world’s most youthful nation.

A nation with such youth power cannot dream small.

Our youth must dream big, they should fulfill the vaccuum existing in the

world.”

-Narendra Modi